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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
11,086 topics in this forum
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Amazon is betting big on movie theaters—even if it isn’t counting on mega profits. The Silicon Valley giant told The New York Times last week that it is planning to release about 14 movies annually in theaters across the United States, an untraditional move for a company that has for years focused on streaming. Instead of simply dropping films directly onto Prime Video, its streaming service, Amazon wants audiences to see its movies on the big screen first—typically for 45 days—before they’re available for streaming. Three years after Amazon bought MGM for $8.5 billion, the tech giant is signaling that it is ready to compete more directly with Hollywood’s biggest …
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The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more. Over the past decade, the rising cost of insulin epitomized the broader systemic issue of higher healthcare out-of-pocket costs that prevented many Americans from accessing essential care. People with diabetes, who rely on insulin to maintain their health, were routinely priced out of accessing their medications—forced to choose between filling their prescriptions or paying other bill…
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From the constant LinkedIn updates of ex-colleagues climbing the corporate ladder, to friends hitting career milestones or landing their dream roles . . . it’s easier than ever to feel professionally “behind.” There’s a name for that feeling you can’t shake: career dysmorphia. You’ve probably heard of body dysmorphia (an actual medical diagnosis) or money dysmorphia (not a medical diagnosis). Career dysmorphia is an anecdotal term that follows a similar line of thinking: a disconnect between someone’s professional achievements and their perception of their worth. Some classic signs: You hold back from going for promotions because you feel unprepared, even w…
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Nearly 100 years ago, Frederick Law Olmsted Jr. and Harland Bartholomew designed a master plan for the city of Los Angeles, drawing a ring around the river at its heart. The plan addressed their concern about the rapid urbanization of cities in the West, which was frequently pushing nature to the outskirts. By centering the river and allowing it to move freely amid fields and wetlands, the planners envisioned a public green space where distant neighborhoods could come together as one. But the plan was quickly dismissed as out of step with the industrialist vision of the 1920s and ’30s. Then, in 1938, after a devastating flood, the U.S. Army Corps of Engineers began to b…
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When wood thrushes arrive in northern Mississippi on their spring migration and begin to serenade my neighborhood with their ethereal, harmonized song, it’s one of the great joys of the season. It’s also a minor miracle. These small creatures have just flown more than 1,850 miles (3,000 kilometers), all the way from Central America. Other birds undertake even longer journeys — the Swainson’s thrush, for example, nests as far north as the boreal forests of Alaska and spends the nonbreeding season in northern South America, traveling up to 5,600 miles (9,000 kilometers) each way. These stunning feats of travel are awe-inspiring, making it that much more tragic when …
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Job interviews are nerve-wracking at the best of times. But for those who see themselves as introverts, they can be extra intimidating. It’s not due to a lack of skill. The ability to think on your feet and sell yourself—no doubt important in the interview process—tends to come more easily to those who go through life a little more extroverted. And yet more Americans see themselves as introverted than extroverted. Contrary to conventional wisdom, that’s not necessarily a bad trait in the workplace: Research has found that introverted leaders outperform extroverts by 28%, driving higher productivity from their teams. Connar Walford, student success lead at t…
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For more than 60 years, contraception has been almost exclusively a women’s responsibility. Today, women have more than 14 modern contraceptive options, while men have just two: condoms and vasectomies. That imbalance has pushed women to shoulder physical side effects, financial burden, medical risks, and the career impact of family planning—costs that have been accepted as the “status quo” for far too long. But the tide is shifting. Men are increasingly vocal about wanting to participate in family planning, and new science is finally catching up. For the first time in history, there are multiple male contraceptives in clinical trials, some only a few years away from app…
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Maybe I should begin this article by arguing that nothing spices up a mundane meeting like a creative, beautiful, or hilarious background for your Zoom calls. But the reality is that most of us just need to hide messy offices, guestroom beds, or dirty-dish-filled kitchens. These three websites offer up almost half a million free Zoom backgrounds for your perusal, so forget tidying up and get that scrolling finger ready. Pexels: Something for everyone The undisputed king of free Zoom backgrounds, Pexels houses more than 450,000 photos and more than 50,000 videos in its Zoom section. With that many options, you have . . . well, options. Whether you’re loo…
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There’s more to winning than just winning. The way someone handles their tremendous success, after all, can transform a winner back into a loser—something Adrien Brody proved last night with a rambling, rule-defiant acceptance speech that managed to snatch reputational defeat from the jaws of career victory. With many of his peers gathered under one roof, and the whole world watching, he put on a masterclass in how not to behave at work. Not only did Brody win his second best actor award last night—this one for The Brutalist, putting him in an elite class of multi-winners along with Tom Hanks, Jack Nicholson, and Marlon Brando—he also won a slot in the Guinness World Rec…
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Severance is the hit sci-fi show about office workers who “sever” their consciousness—slipping into another mode the moment they arrive at the office, then forgetting everything about their 9-to-5 as soon as they leave. The concept was inspired by the creator’s own monotonous desk job before he found success in television. Part of the show’s appeal lies in how familiar the premise feels: a dull, repetitive workday that people can’t wait to escape. In the real world, employees don’t have a mental switch to flip, but they’ve found subtler, and potentially more insidious, ways to disengage. The latest trend, dubbed “task-masking,” has taken over Instagram and TikTok. It’s a…
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Smartphones have been around long enough that, to the casual observer, their designs seem to have hit a plateau. And on a functional level, that’s more or less true — we’re all essentially holding the same six-inch-ish rectangle, aside from the occasional foldable exception. But the maturity and ubiquity of smartphones have sparked a new phenomenon: the return of trends in cycles, much like fashion. For example, most phones released in the past few years have flat sides, like the iPhone 4 from 2010. Five years ago, almost all those sides would have been curved. Flat edges aren’t a new invention — they’re just what’s trending again. But this year brings a surprisin…
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Gen Z isn’t just watching creators—they’re choosing them over traditional TV and movies. That’s the big takeaway from Deloitte’s 19th annual Digital Media Trends survey. The report finds that 56% of Gen Z and 43% of millennials find social media content more relevant than traditional entertainment options, and about half feel a stronger personal connection to social media creators than to actors or TV personalities. The entertainment industry is in a battle for attention, competing for an average of six hours of daily screen time per person. But that number isn’t increasing. In this landscape, tech platforms have the upper hand over traditional studios and streame…
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Jennifer Moss is a journalist, internationally acclaimed keynote speaker, and co-founder of the Work Better Institute. Her book The Burnout Epidemic was among Thinkers50’s 10 Best New Management Books for 2022. What’s the big idea? Leaders don’t need to take a ton of time overhauling company culture to create workplaces where employees want to spend their time. Simple shifts and incremental changes can foster community, fuel purpose, boost productivity, and deliver meaning to every team member. Jobs that employees actually like are the ultimate capitalist business strategy. Below, Jennifer shares eight key insights from her new book, Why Are We Here?: Creating …
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Steel has long anchored modern construction, but its environmental toll is staggering: producing a single ton emits nearly two tons of CO2. Steel is also complex to manage in construction processes, which prevents smaller contractors and projects from using it. A material invented at the University of Maryland will soon offer a radical alternative. Called Superwood, it has a 50% greater tensile strength than steel and a strength-to-weight ratio that’s 10 times better. It’s lighter, tougher, and also locks away carbon. After seven years of development, the startup commercializing the technology will begin mass production this summer. “We’ve spent years perfecting our mol…
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An influx of copy-and-pasted Christian messages has recently taken over TikTok’s comment sections. Over the past several days, comments about Jesus Christ have surfaced among the top comments on a wide range of unrelated videos. There’s no obvious connection between the accounts posting them, but the pattern is hard to miss. “Jesus died on a cross for you. He defeated death, he defeated your sins. He did this for you, and he gave us the Holy Spirit. Spread the word,” reads one of the most frequently repeated comments. Others follow the same script: Jesus died for our sins, we’ve been given the Holy Spirit, and now it’s our job to evangelize. Some even admi…
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Apple has successfully blocked its opponents in India, Tinder-owner Match and a group of startups, from accessing its commercially sensitive information which was part of antitrust findings against the U.S. firm, a confidential order shows. An investigation by the Competition Commission of India (CCI) last year found Apple exploited its dominant position in the market for app stores on its iOS operating system to the detriment of app developers, users and other payment processors. Apple has denied wrongdoing and said it is a small player in India where phones using Google’s operating system are dominant. The investigation process has concluded but CCI’s senior…
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The Seattle Mariners will be repping Nintendo this season. The team announced that starting with the season opener on Thursday, team members will be wearing Nintendo patches on their jerseys. It’s the first time the team has ever had a jersey sponsorship. The Mariners promoted the partnership in a video posted to social media showing center fielder Julio Rodríguez wearing the new jersey and grabbing a Mariners ball cap that’s sitting next to a red Mario hat in a locker. Major League Baseball announced in 2022 that it would begin allowing teams to put sponsorships on their uniforms. Some teams quickly capitalized: The New York Yankees signed Starr Insurance, and th…
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It’s hard to imagine any industry not having to contend with the deepening sociopolitical division in America—brand marketing included. McCann Worldgroup’s intelligence unit Truth Central creates studies on what their clients are grappling with including data privacy, wellness, and Gen Z. And the past few years have paved a clear path toward their latest study: The Truth About America, which the team exclusively unveiled this weekend at the Fast Company Grill at SXSW. “We saw that not just our clients in America but our clients everywhere were asking more and more questions about America. What is going on in this moment? How do we navigate this market?” says Laura…
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Each year, our Innovation by Design Awards celebrate the most notable projects across the design world. And while there are many design awards offered across the industry—perhaps too many!—Innovation by Design continues to be the most rigorous, facing the scrutiny of a panel of leading design journalists and influential designers. But it’s also time for Innovation by Design to evolve. So this year, you may see we’re doing things a bit differently. And we’re sure you will like these changes. First off, we’ve paired back our core design categories significantly, reducing them from 50 to 20. Why? The list had simply gotten big, with too many subcategories that h…
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There’s a growing fear that artificial intelligence will soon replace human talent. While it’s undeniable that AI will impact the labor market, as with any disruptive technology, a closer look reveals a different—and far more empowering—future. Rather than displacing highly skilled professionals, AI is setting the stage for knowledge workers to transition from individual contributors into high-leverage managers, directing teams of AI agents that can execute tasks with breathtaking efficiency. Rather than consign the expertise and creativity of humans into irrelevance, AI will make it all the more essential, as humans direct and guide AI agents toward the ideal outcome. …
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A driver drove a car into a labor union demonstration in central Munich on Thursday, injuring 30 people including children, authorities said. Officials said it was believed to be an attack. The suspect, an Afghan asylum-seeker, was arrested. The incident follows a series of attacks involving immigrants in recent months that have pushed migration to the forefront of the campaign for Germany’s Feb. 23 election. Participants in a demonstration by the service workers’ union ver.di were walking along a street at about 10:30 a.m. when the suspect’s Mini Cooper overtook a police vehicle following the gathering, accelerated and plowed into the back of the group, police sa…
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While Valentine’s Day and football get the majority of publicity during February, there’s more to this month than love and sports. You may want to consider changing up your typical happy-hour order this weekend to celebrate an unconventional holiday. Saturday, February 22, is National Margarita Day. This refreshing beverage has a long history of making those who imbibe forget their troubles for a while. Let’s take a look at the invention of the drink and some fun deals to take advantage of. What’s in a classic margarita anyway? While many variations of the beloved drink have popped up over the years, in its purest form, a margarita is comprised of tequila, li…
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In this hectic modern world, it’s natural to feel like your ducks aren’t in a row, but every so often the planets seem to align. This week, Mercury is joining Venus, Mars, Jupiter, Saturn, Uranus, and Neptune for a seven-planet parade (although not all of them will be visible to the naked eye). Here’s what that all means and how best to see it. How exactly do planets align? According to NASA, the term planetary parade isn’t really a technical term in astronomy, but it’s cute and paints a fun picture. Additionally, planetary alignment has a few different meanings; it can refer to when the planets line up with each other or when they line up with the moon or stars. F…
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In today’s fast-paced world, it’s easy to feel that external circumstances dictate our existence. We attribute success and failure to factors beyond our control—the economy, the government, societal expectations, or unforeseen events. But here’s the thing: Blaming externalities diminishes our sense of agency and hinders our growth and fulfillment. The opposite is also true. Choosing personal sovereignty—claiming our power as the ultimate architects of our life experience—leads to a more empowered and authentic existence. The illusion of control From a young age, we are conditioned to seek validation and direction from external sources. Society’s norms, cultural expecta…
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Valentine’s Day often conjures up images of chocolates and romance. But the crop behind this indulgence faces an existential threat. Regions like northeastern Brazil, one of the world’s notable cocoa-producing areas, are grappling with increasing aridity – a slow, yet unrelenting drying of the land. Cocoa is made from the beans of the cacao tree, which thrives in humid climates. The crop is struggling in these drying regions, and so are the farmers who grow it. This is not just Brazil’s story. Across West Africa, where 70% of the world’s cacao is grown, and in the Americas and Southeast Asia, shifting moisture levels threaten the delicate balance required for prod…
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