Blog, YouTube & Content Monetization

The tops of dried, bent cornstalks crunch underfoot. Jill Holtz’s gaze is fixed on the ground ahead. She wanders into the nearby woods and weaves between twisted branches. Then, Holtz spots something and starts to riffle through the withered twigs. To the untrained eye, it’s easy to overlook. But for Holtz, it’s instantaneous recognition. Scraggly, white lines give the appearance of shattered glass, but a name can still be made out at the top. It is a sonogram strip—crinkled, abused by the elements, but intact. In early February, Holtz combed through parts of a flattened cornfield in Swannanoa, North Carolina—a rural area razed by fierce floodwaters from Hurri…

Leica is perhaps the most storied brand in photography. A portmanteau formed from the name of founder Ernst Leitz and the word “camera”, the first Leica popularized 35mm photography, while the legendary M system standardized the modern rangefinder in 1954 and has a hallowed reputation to this day. Leica’s stewardship of its brand, however, has not always quite lived up to its history. The company historically outsourced most of its point-and-shoot camera design to Panasonic, slapping its iconic red dot on existing compacts and charging an unwarranted markup. Early smartphone collaborations with Huawei and Sharp were similarly surface-level. But for the past few y…

Would you share the pages of your journal with a bunch of strangers, because that’s the idea behind social wellness app Exist. The new iOS social wellness app wants to turn journaling into a social experience. Originally designed with Gen Z in mind, Exist unexpectedly found its audience among middle-age users, with the average sign-up age landing at 40. Seeing this, the founders pivoted to focus on this group, creating a space for real, raw conversations about life’s challenges. Exist calls itself the edgier cousin of Calm and Headspace, but instead of solo meditation, it puts social journaling at the center of its mission. The app is built on the idea that heali…

Want to know how much you spent on Uber Eats this past year? If the answer is no, bad luck. Just days after Saturday Night Live dropped a satirical skit about an “Uber Eats wrapped,” Uber brought the feature to life with a year-end recap. Around this time each year, platforms from Spotify to YouTube start rolling out personalized recaps, breaking down how users spent their time over the past 12 months. The next logical step? A full accounting of every Uber trip taken and every guilt-ridden Uber Eats order placed this year. On Monday, the company launched its new year-in-review feature called “YOUBER,” which compiles users’ activity across both Uber and Uber E…

Over the course of my career as an executive at Google, Yahoo, and Meta, and now as founder and CEO of my own firm, I’ve hired thousands of people. Across all those roles, one thing has stayed consistent: the applications that stand out are the ones that go beyond simply checking the boxes. In today’s job market, with a challenging economy and the rise of AI, fewer jobs are getting posted, and more people are applying for every job. So it’s all the more important to take the steps that will make your application stand out. Last year, we opened a chief of staff role at my company. Within days, we received more than 800 applications. My team and I read through every one…

Just two years ago, prompt engineering was hailed as a hot new job in tech. Now, it has all but disappeared. At the beginning of the corporate AI boom, some companies sought out large language model (LLM) translators—prompt engineers who specialized in crafting the most effective questions to ask internal AIs, ensuring optimal and efficient outputs. Today, strong AI prompting is simply an expected skill, not a stand-alone role. Some companies are even using AI to generate the best prompts for their own AI systems. The decline of prompt engineering serves as a cautionary tale for the AI job market. The flashy, niche roles that emerged with ChatGPT’s rise may prove …

When I asked Alicia Graf Mack, dean and director of The Julliard School’s Dance Division, to recall a moment that felt like a manifestation of her vision, she shared a recent Zoom conversation she had with seven Julliard seniors. They’re touring with dance companies and joined from around the world to share stories about their first performances. As a former principal dancer, Graf Mack understands her students’ journeys. She joined Julliard in 2018 with a bold vision to modernize dance education. As Julliard President Damian Woetzel captured: “on a macro level, what she is doing is influencing the very future of dance in the world.” “I’d love to see a field that…

A recent Society for Human Resources Management study found that 47% of employees with invisible chronic conditions—illnesses or disabilities that limit activities and functions but lack visible symptoms—have not disclosed their conditions to their employers. When I first read this statistic, I wasn’t surprised. In a world where the majority of people with invisible disabilities fear discrimination and stigma should they disclose, where is the incentive to do so? I am part of the 53% who has disclosed her invisible illness to her employer, and fortunately received support, empathy, and understanding as a result. Without a doubt, privilege is at play here. I’m a white,…

The benefits of taking time off from work are well-documented. In previous coverage, Fast Company has detailed how vacations stave off burnout, promote engagement, and may even help you be healthier. There are a number of ways to get more out of your vacation days, says time-off expert Jackie Swayze, founder of Maximizing My PTO, a website that helps people use a number of tips and tricks to plan unusual getaways. She says that one size does not fit all when it comes to paid time off. “There’s so much more creativity to be had than the standard, you know, take one week off in the summer,” she says. Here are some ways others have made their time off distinctly thei…

Loneliness isn’t just a lingering by-product of COVID lockdowns—it’s a public health crisis. The impacts of social isolation are said to be as detrimental to human health as smoking up to 15 cigarettes a day, according to former U.S. Surgeon General Vivek Murthy. Loneliness can increase the risk of heart disease and strokes by roughly 30%, and dementia by about 50%. In some ways, we’ve never been more connected thanks to online networks. Yet for many people, social media has fueled perceptions that others are living fuller, more vibrant lives in comparison to their own. Some have found that online interactions pale in comparison to in-person hang outs. Champagne sales…

It’s hard to imagine any industry not having to contend with the deepening sociopolitical division in America—brand marketing included. McCann Worldgroup’s intelligence unit Truth Central creates studies on what their clients are grappling with including data privacy, wellness, and Gen Z. And the past few years have paved a clear path toward their latest study: The Truth About America, which the team exclusively unveiled this weekend at the Fast Company Grill at SXSW. “We saw that not just our clients in America but our clients everywhere were asking more and more questions about America. What is going on in this moment? How do we navigate this market?” says Laura…

Caroline Fleck, PhD, is a licensed psychologist, corporate consultant, and adjunct clinical instructor at Stanford University. She received a BA in psychology and English from the University of Michigan and an MA and PhD from the Department of Psychology and Neuroscience at Duke. Fleck has served as a supervisor and consultant for some of the most rigorous clinical training programs in the country, and has been featured in national media outlets, including the The New York Times, Good Morning America, and HuffPost. In her private practice, Fleck specializes in dialectical behavior therapy (DBT) and other cognitive behavioral treatments for mood, anxiety, and personality d…

Calling the groups in charge of professional tennis “a cartel,” the players’ association co-founded by Novak Djokovic filed an antitrust lawsuit against the women’s and men’s tours, the International Tennis Federation and the sport’s integrity agency on Tuesday in federal court in New York. The suit by the Professional Tennis Players’ Association says the organizations that run the sport hold “complete control over the players’ pay and working conditions” and their setup constitutes “textbook violations of state and federal law” that “immunize professional tennis from ordinary market forces and deny professional tennis players and other industry participants their rig…

The Great Gatsby, Maintaining relevance after 100 years in the public consciousness is no small feat, but that’s exactly what the American novel The Great Gatsby by F. Scott Fitzgerald has managed to do. First published by Charles Scribner’s Sons on April 10, 1925, it initially received mixed reviews and was a commercial failure. As this now-beloved novel celebrates its centennial, how did it finally find an audience and what are its most-enduring themes? Also, here’s to maybe catch a bit of the bash. From failure to required reading Fitzgerald died in 1940 from a heart attack thinking he had failed as a writer. What he didn’t know was that Gatsby had been chose…

Trying to get from point A to point B? If only it were that simple! With any manner of travel these days, you’ve got options: planes, trains, buses, ferries, and beyond. And finding the best path to embark on isn’t always easy. Even finding all the available options can sometimes be a pain. But it doesn’t have to be. For over a decade, I’ve been using a tool that demystifies how to get from one location to another. It’s a great way to see all the available travel options in a single spot—complete with estimated prices and travel times. Notably, there’s absolutely no AI at play here. AI travel tools may be interesting for brainstorming ideas, but this tool will…

Disability rights could be under threat. People with disabilities are protected from discrimination and given equal access to education, healthcare, employment, and public services under Section 504 of the Rehabilitation Act of 1973. However, Republican attorneys general in 17 states (Alabama, Alaska, Arkansas, Florida, Georgia, Indiana, Iowa, Kansas, Louisiana, Missouri, Montana, Nebraska, South Carolina, South Dakota, Texas, Utah, and West Virginia) have sued the U.S. Department of Health and Human Services (HHS), asking courts to declare Section 504 unconstitutional. Last May, HHS required that 504 services be provided to people experiencing gender dysphoria. T…

We love our social media, and more frighteningly, we love getting medical information from social media. Almost 20% of Americans say they trust TikTok as much as doctors, even though 45% of the medical information on TikTok is false or misleading. Now, according to a new study published in JAMA Network Open, the problem goes deeper: Social media might be promoting the overuse of medical tests such as MRIs. In some circles, such tests have even become a luxury status symbol. What the new study found Researchers analyzed a cross-section of 982 posts from account holders with more than 194 million combined followers on Instagram and TikTok. They selected posts ref…

The Department of Agriculture (USDA) has issued a health alert for a pre-cooked, frozen pork carnitas product sold at Aldi grocery stores that “may be contaminated with foreign material, specifically pieces of metal.” Cargill Meat Solutions manufactures the product for Aldi exclusively, so it was only sold at Aldi stores. According to the USDA, the product was shipped to Aldi stores nationwide, so the alert applies to all U.S. locations. Here’s what you need to know. What’s happened? To be clear, the USDA’s Department of Agriculture’s Food Safety and Inspection Service (FSIS) is issuing a public health alert, not a recall, “because this product is no longe…

One of the most effective factors in containing the spread of HIV has been the widespread availability of preexposure prophylaxis (PrEP). A PrEP regimen—which has grown to include daily pills or injections every few months—can decrease the chances of HIV infection by up to 99%. To build on those gains, in 2021, the federal government, under the Affordable Care Act, mandated that health insurers fully cover PrEP, as well as clinical visits and the labs required every three months. But an upcoming hearing before the Supreme Court could upend that mandate. The case—brought by six individuals and two companies—is focused on whether mandating coverage of PrEP violates the …

The correlation between reduced crime rates and thriving communities is profound. Lower crime not only ensures the safety of residents but also sets off a chain reaction of positive outcomes that enhance the overall quality of life. In short, crime reduction touches not only the potential would-be victims and families. It also touches the entire neighborhood and community that may not even directly understand the downstream effects. We’ve observed this time and time again over the past 8 years in building Flock Safety, a technology company that builds tools to solve and reduce crime. When cities feel the impact of lower crime, it’s reflected across every aspect of dai…

How’s work? If you feel like answering “meh,” you’re not alone. Gallup’s latest workplace survey found that employee engagement has slumped to a 10-year low. It might not be the work itself, though. You might want to take a closer look at your boss, says Dr. Katina Sawyer, coauthor of Leading for Wellness: How to Create a Team Culture Where Everyone Thrives. “The proximal experiences that you have in the day to day of your workplace are what predict your general overall sentiments about your work,” says Sawyer, who is an associate professor of management and organizations at the University of Arizona’s Eller College of Management. “That means that the people that you …

Steel has long anchored modern construction, but its environmental toll is staggering: producing a single ton emits nearly two tons of CO2. Steel is also complex to manage in construction processes, which prevents smaller contractors and projects from using it. A material invented at the University of Maryland will soon offer a radical alternative. Called Superwood, it has a 50% greater tensile strength than steel and a strength-to-weight ratio that’s 10 times better. It’s lighter, tougher, and also locks away carbon. After seven years of development, the startup commercializing the technology will begin mass production this summer. “We’ve spent years perfecting o…

In the forests of eastern Australia, satin bowerbirds create structures known as “bowers.” The males gather twigs and place them upright, in two bundles, with a gap in the middle, resulting in what looks like a miniature archway. All around the bower the bird scatters small objects—shells, pieces of plastic, flower petals—which all possess the same property: the color blue. Studies suggest that the purpose of the bowers is to impress and attract females. But their beauty and intricacy has left some researchers wondering whether they shouldn’t be considered art. A male bower bird, left, stands by as two females inspect his work. [Photo: doug/Flickr] Of cours…