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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
11,086 topics in this forum
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For more than 60 years, contraception has been almost exclusively a women’s responsibility. Today, women have more than 14 modern contraceptive options, while men have just two: condoms and vasectomies. That imbalance has pushed women to shoulder physical side effects, financial burden, medical risks, and the career impact of family planning—costs that have been accepted as the “status quo” for far too long. But the tide is shifting. Men are increasingly vocal about wanting to participate in family planning, and new science is finally catching up. For the first time in history, there are multiple male contraceptives in clinical trials, some only a few years away from app…
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Job interviews are nerve-wracking at the best of times. But for those who see themselves as introverts, they can be extra intimidating. It’s not due to a lack of skill. The ability to think on your feet and sell yourself—no doubt important in the interview process—tends to come more easily to those who go through life a little more extroverted. And yet more Americans see themselves as introverted than extroverted. Contrary to conventional wisdom, that’s not necessarily a bad trait in the workplace: Research has found that introverted leaders outperform extroverts by 28%, driving higher productivity from their teams. Connar Walford, student success lead at t…
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When wood thrushes arrive in northern Mississippi on their spring migration and begin to serenade my neighborhood with their ethereal, harmonized song, it’s one of the great joys of the season. It’s also a minor miracle. These small creatures have just flown more than 1,850 miles (3,000 kilometers), all the way from Central America. Other birds undertake even longer journeys — the Swainson’s thrush, for example, nests as far north as the boreal forests of Alaska and spends the nonbreeding season in northern South America, traveling up to 5,600 miles (9,000 kilometers) each way. These stunning feats of travel are awe-inspiring, making it that much more tragic when …
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Nearly 100 years ago, Frederick Law Olmsted Jr. and Harland Bartholomew designed a master plan for the city of Los Angeles, drawing a ring around the river at its heart. The plan addressed their concern about the rapid urbanization of cities in the West, which was frequently pushing nature to the outskirts. By centering the river and allowing it to move freely amid fields and wetlands, the planners envisioned a public green space where distant neighborhoods could come together as one. But the plan was quickly dismissed as out of step with the industrialist vision of the 1920s and ’30s. Then, in 1938, after a devastating flood, the U.S. Army Corps of Engineers began to b…
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From the constant LinkedIn updates of ex-colleagues climbing the corporate ladder, to friends hitting career milestones or landing their dream roles . . . it’s easier than ever to feel professionally “behind.” There’s a name for that feeling you can’t shake: career dysmorphia. You’ve probably heard of body dysmorphia (an actual medical diagnosis) or money dysmorphia (not a medical diagnosis). Career dysmorphia is an anecdotal term that follows a similar line of thinking: a disconnect between someone’s professional achievements and their perception of their worth. Some classic signs: You hold back from going for promotions because you feel unprepared, even w…
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The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more. Over the past decade, the rising cost of insulin epitomized the broader systemic issue of higher healthcare out-of-pocket costs that prevented many Americans from accessing essential care. People with diabetes, who rely on insulin to maintain their health, were routinely priced out of accessing their medications—forced to choose between filling their prescriptions or paying other bill…
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Amazon is betting big on movie theaters—even if it isn’t counting on mega profits. The Silicon Valley giant told The New York Times last week that it is planning to release about 14 movies annually in theaters across the United States, an untraditional move for a company that has for years focused on streaming. Instead of simply dropping films directly onto Prime Video, its streaming service, Amazon wants audiences to see its movies on the big screen first—typically for 45 days—before they’re available for streaming. Three years after Amazon bought MGM for $8.5 billion, the tech giant is signaling that it is ready to compete more directly with Hollywood’s biggest …
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In the entertainment industry, as in life, change is the only constant. It wasn’t that long ago that streaming services such as Netflix were the outsiders making waves and altering the way audiences watched movies. Today, there’s a new kid on the block rapidly growing in popularity. Vertical dramas, essentially a 90-minute soap opera broken down into one-minute episodes viewed—you guessed it—vertically on smartphones, are here to shake things up even further. (I know this firsthand as an actor who has recently worked on some of these projects.) Joey Jia, the CEO of Crazy Maple Studios, is at the forefront of this movement. His content creation company was named o…
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Starting today, thousands of changemakers and leaders will descend upon Austin for one of the biggest festivals and conferences of the year: South by Southwest (SXSW). It’s the “level playing field” event where startups and Fortune 500 companies share the same stage to discuss the hottest topics and trends in film, tech, sustainability and travel, social good, and health and wellness. It’s where brands unveil new products, relationships are formed, and celebrities premiere their films. However, despite its popularity as a must-attend event, you won’t find SXSW in your Google Calendar app. You also won’t find two other cultural events in March: Women’s History Month o…
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The closing days of February were not good ones for job security in the tech industry. Over the month’s final week, major industry players, including HP, Grubhub, and Autodesk announced plans to reduce their workforce, while another startup seems to be shutting down entirely. Here’s what you need to know about the latest round of tech layoffs. HP to cut up to 2,000 workers Without a doubt, the largest number of job cuts over the last week of February was announced by computer maker HP. In a Form 8-K filing with the U.S. Securities and Exchange Commission (SEC), dated February 27, HP revealed it will eliminate between 1,000 and 2,000 of its workers. The layoffs …
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There’s a cat-and-mouse game between those using generative AI chatbots to produce text undetected and those trying to catch them. Many believe they know the telltale signs—though as a journalist fond of the word “delve” and prone to em-dashes, I’m not so sure. Researchers at four U.S. universities, however, have taken a more rigorous approach, identifying linguistic fingerprints that reveal which large language model (LLM) produced a given text. “All these chatbots are coming out every day, and we interact with them, but we don’t really understand the differences between them,” says Mingjie Sun, a researcher at Carnegie Mellon University and lead author of the st…
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Starbucks plans to lay off 1,100 corporate employees and eliminate hundreds of open and unfilled positions, CEO Brian Niccol said on Monday. In a memo, Niccol said the cuts will remove duplication “to create smaller, more nimble teams,” and the company will inform employees who are being laid off by midday Tuesday. Starbucks, which has 16,000 corporate employees, said the cuts will not affect staff at cafés. “We believe it’s a necessary change to position Starbucks for future success,” Niccol said in the statement. “Our intent is to operate more efficiently, increase accountability, reduce complexity, and drive better integration.” Shares of the coffee giant (…
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Curiosity isn’t just a valuable personality trait—it’s a leadership superpower. In a business environment where innovation dictates success, curiosity serves as the catalyst for breakthroughs and industry reinvention. Yet, despite its transformative potential, curiosity remains one of the most undervalued tools in leadership today. According to a Harvard Business Review study, curiosity fosters openness and collaboration while reducing decision-making errors. Yet only 24% of organizations actively encourage it, leaving a wealth of untapped potential on the table. The best leaders don’t just seek answers; they reframe problems. Instead of asking, “How do we fix this?” th…
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When you reach the role of manager in an organization (particularly for the first time), you have often been there a while. Chances are, you’re managing people who had roles like the one you had before you started to supervise others. The rhythms and routines of work are familiar. Despite your feelings of closeness to team members on the front lines, you’re likely to forget three key issues that can hamper your ability to succeed. These factors can be a particular problem when working with people who are new to the organization. Now you’re one of ‘them’ When you become a manager, you don’t feel much different than you did before your promotion. In fact, when yo…
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In today’s dynamic, diverse, and rapidly changing workforce, organizations’ success is dependent upon creating an environment where different perspectives come together. That’s how we produce the best ideas. Despite the recent attacks on them, Diversity, Equity, and Inclusion principles provide a crucial foundation for thriving companies. If companies want to experience the benefits of broad ideas, they need to attract talented employees from different backgrounds. And once they’ve hired those top talents, they need to make sure that they don’t exclude anyone from participating in discussions and sharing their honest views. Many arguments support why successful or…
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Appointing a chief of staff is a critical first step for any CEO looking to make impactful leadership decisions. But an executive who merely utilizes their chief of staff as an administrative extra set of hands risks missing out on meaningful transformation opportunities. The critical decision to position a chief of staff as a true executive partner, when executed well, can be a bold investment that impacts a CEO’s legacy. Based on my own experience as a chief of staff for a Series A unicorn-to-be and my current work coaching and placing these professionals, I’ve seen firsthand that today’s chiefs of staff act as leadership amplifiers. They occupy a unique position at…
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Fun fact: The saying “work smarter, not harder” is coming up on its 100th birthday. Coined in the 1930s by industrial engineer Allen Morgenstern, this simple, pithy directive is arguably more achievable today than ever before. Thanks to generative AI chatbots such as OpenAI’s ChatGPT, Google’s Gemini, and Anthropic’s Claude, it’s never been easier to quickly create text, images, code, and more. Here are few practical ways you can leverage them to power up your productivity. Create content If you spend any time crafting marketing copy, drafting emails, outlining blog posts, or even brainstorming ideas, generative AI tools can save you an incredible amount of tim…
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If brands want to reach the shoppers of the future, they’ll need to meet them where they already are: playing video games. For this youngest generation, the coolest places to hang out aren’t the local mall or park but inside virtual worlds. While Millennials had Sega Mega Drives and Mario Kart, and Gen Z grew up on The Sims and Angry Birds, Gen Alpha — born between 2010 and 2024 and still under 17 — is coming of age in a world even more seamlessly integrated with technology. Gaming is no longer fringe culture; it’s where they socialize. Analysts at investment bank UBS recently found that while older generations still spend about two more hours per week on social p…
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Starbucks baristas will soon have a new dress code that’s meant to center the coffee chain’s signature brand color. Beginning May 12, employees will be required to wear solid black tops along with bottoms that are khaki, black, or blue denim under the coffee chain’s longtime signature-green apron. Starbucks Green is a rich, earthy green that appears in Starbucks partner aprons going back to 1987, and it’s also the color of its well-known Siren logo. The company calls the color its “most identifiable asset,” and by putting the color at the center of its new dress code, the coffee chain is extending its brand guidelines around Starbucks Green to employee dress as the co…
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“He just put it in bold!” exclaimed Ryan Gosling’s character in a Saturday Night Live video that attracted a cult following in the world of graphic design last year. The follow-up to a 2017 SNL bit in which Gosling played a man haunted by his realization that the logo for the 2009 blockbuster Avatar was expressed in the gauche Papyrus typeface, the newer video centered on his fresh horror of discovering that the same graphic designer responsible for the first logo had updated the wordmark for the movie’s sequel by simply setting it in bold type. A year later, it seems that life is imitating satire, as, following last week’s announcement of Amazon’s brand refresh, 2025’s …
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Nearly all job growth since 1980 has been in occupations that are social-skill intensive. Teamwork, for instance, is now considered “very” or “extremely” important in eight of 10 occupations. Not surprisingly, a Stanford study shows that people working collaboratively persist on a task for 64% longer than those working individually on the same task, and they exhibit higher levels of engagement. According to the platform LinkedIn, the most in-demand skills in 2024 include “teamwork” and “communication.” Jobs that require high levels of analytical and mathematical reasoning but low levels of relational skills have been declining because they are easier to automate. As a r…
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Featuring Alexis Garcia, Cofounder, Brass Knuckle Films and Robert Rodriguez, Cofounder, Brass Knuckle Films. Moderated by Kc Ifeanyi, Executive Director of Editorial Programming, Fast Company. Robert Rodriguez, film director and founder of production company Troublemaker Studios, has certainly made an impact in Hollywood with films including El Mariachi, From Dusk Till Dawn, Spy Kids, Sin City, and many more. And now he’s looking to redirect that impact back to his home state. Rodriguez is part of a larger push to make Texas the film capital of the world—a bold proposition that’s not without its challenges. Find out how Rodriguez plans to make that goal a reality—and…
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When Sergey Brin spoke at Stanford University’s school of engineering centennial celebration recently, the Google co-founder was open about his career mistakes. “When you have your cool new wearable device idea, really fully bake it before you have a cool stunt involving skydiving and airships,” he joked, referring to the infamous Google Glass flop. But one misstep he admitted to might surprise a lot of people who dream of the day they can quit their 9-to-5. “I actually retired like a month before Covid hit, and it was the worst decision,” Brin said. He was such a failure at retirement that he has since returned to everyday work at Google, spearheading its effort…
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People often think of disasters as great equalizers. After all, a tornado, wildfire, or hurricane doesn’t discriminate against those in its path. But the consequences for those affected are not “one-size-fits-all.” That’s evident in recent storms, and in the U.S. Census Bureau’s national household surveys showing who is displaced by disasters. Overall, the Census Bureau estimates that more than 4.3 million Americans had to leave their homes because of disasters in 2024, whether for a short period or much longer. It was the fourth-costliest year on record for disasters. However, a closer look at demographics in the survey reveals much more about disaster risk in Am…
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