Blog, YouTube & Content Monetization

More than six years after a Boeing 737 Max jetliner crashed in Ethiopia, the first civil trial stemming from the disaster that killed all 157 people on board the plane appears poised to move forward. Boeing has settled most of the dozens of wrongful death lawsuits that families of the victims filed against the aircraft maker after the March 2019 crash, but two of the remaining cases are scheduled to open before a federal court jury as soon as Tuesday. The trial in Chicago, where Boeing used to have its headquarters, isn’t expected to examine the company’s liability. Boeing already accepted responsibility for what happened to Ethiopian Airlines Flight 302 and for a…

Boeing and NASA have agreed to keep astronauts off the company’s next Starliner flight and instead perform a trial run with cargo to prove its safety. Monday’s announcement comes eight months after the first and only Starliner crew returned to Earth aboard SpaceX after a prolonged mission. Although NASA test pilots Butch Wilmore and Suni Williams managed to dock Starliner to the International Space Station in 2024, the capsule had so many problems that NASA ordered it to come back empty, leaving the astronauts stuck there for more than nine months. Engineers have since been poring over the thruster and other issues that plagued the Starliner capsule. Its next carg…

Over the summer, Bogg bags were ubiquitous at beaches and parks. This year alone, it has sold more than $100 million of these plastic totes full of holes that come in a rainbow of colors. But now, the brand is trying to get you to bring your Bogg bag to dinner at a fancy restaurant, or the office, or a hot date. Today, Bogg releases its newest line, which it is describing with a delightfully tongue-in-cheek name: Bougie Quilted Collection. The structure of the bag hasn’t changed much; it is still made of plastic and has plenty of holes on it. But it also has a quilted texture, reminiscent of the surface of a Chanel flap purse or a nylon Prada bag. And it comes with a…

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. In recent weeks Modern CEO has published predictions for 2026 from CEOs across industries and a list of books that can help leaders get ready for the year ahead. We invited readers to share their own prognostications and book recommendations. (Respect to the author who endorsed her own book…

The intense red color of classic lipstick traditionally comes from an unlikely source: crushed bugs that live on cactus plants in South America. It takes tens of thousands of the ground-up insects to make just a pound of the vivid red dye. The red coloring, called carmine, also shows up in food—from red velvet cupcakes to sausages, gummy candies, and some versions of strawberry yogurt. In the cosmetics industry, major brands started moving away from carmine in the 2010s because of ethical concerns. A growing number of consumers wanted vegan makeup. (Crushing bugs also creates an allergen because of other bug parts that end up in the dye.) But because synthetic dyes do…

Earlier this year, fintech company Bolt laid off 30% of its workforce. In an internal Slack message, CEO Ryan Breslow told employees: “Going forward, Bolt will be operating as a much leaner organization and leveraging AI at our core.” On Tuesday during Fortune’s Workforce Innovation Summit, Breslow shared the reason behind the layoffs—and why he decided to cut Bolt’s HR team entirely. “We had an HR team, and that HR team was creating problems that didn’t exist,” Breslow said. “Those problems disappeared when I let them go.” In 2022, Breslow stepped down as CEO of Bolt after the company he founded from his Stanford dorm room started to see a decline in its ric…

A wild winter storm was expected to bring strong winds, heavy snow and frigid temperatures to the Great Lakes and Northeast on Tuesday, a day after a bomb cyclone barreled across the northern U.S. and left tens thousands of customers without power. The storm that hit parts of the Plains and Great Lakes on Monday brought sharply colder air, strong winds and a mix of snow, ice and rain that led to treacherous travel. Forecasters said it intensified quickly enough to meet the criteria of a bomb cyclone, a system that strengthens rapidly as pressure drops. Nationwide, more than 153,000 customers were without power early Tuesday, more than a third of them in Michigan, accord…

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. Glenn Fogel joined dot-com darling Priceline in early 2000, a year after the “name your price” travel site’s blockbuster initial public offering (IPO). “I joined one week before the Nasdaq peaked,” Fogel recalls. Within a year of his arrival, the stock had cratered to $6 a share. By March 2…

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. Summer officially starts in a few weeks, but I’ve already ordered and preordered the books that will keep me company on airplanes and trips to the beach. The first Modern CEO reading list was heavy on buzzworthy titles. Last year’s edition was a bit more dutiful, highlighting three works th…

Andy Hunter decided something needed to be done about the endless rise of Amazon in 2018—the year that the e-commerce giant surpassed 50% of book sales in the U.S. market. “I was concerned at that rate of growth,” says founder and CEO of Bookshop.org. Hunter did a back of a napkin projection and figured that by 2025, Amazon would have secured an 80% share of the U.S. market. That worried Hunter, who had long worked in the publishing industry, especially when paired with stats showing half of all independent, local bookshops in the country went out of business at the same time as Amazon became ascendant. “I felt very strongly that books are too important to our culture…

About 35,000 feet (10,670 meters) over the Mojave Desert, northwest of Los Angeles, Boom Supersonic’s XB-1 became the first privately funded airplane to break the sound barrier during a test flight on Tuesday. “She was real happy supersonic,” Boom Chief Test Pilot Tristan “Geppetto” Brandenburg said after landing, in a video posted by Boom Supersonic. “That’s the best she’s ever flown, was supersonic.” After getting to altitude, Brandenburg opened up the test plane’s throttles, accelerating to Mach 1.1, or about 845 mph (1,360 kph) — faster than the speed at which sound travels. In 1947, Chuck Yeager became the first human to break the sound barrier when he pu…

Age really is just a number when it comes to social media, as new research from Ampere Analysis shows that more than half of users ages 55 to 64 now watch influencer content every week. This number is up by 10 percentage points since 2020. In the U.K., the figure has also risen over the past five years, from 30% to 38%. TikTok and YouTube, in particular, are behind the growth—proof that Boomers’ social media presence is no longer limited to Facebook. “The biggest surprise in our latest data wasn’t how popular influencer videos have become, it is how rapidly this trend has extended to older audiences,” Annabel Yeomans, senior research manager at Ampere Analysi…

Burnout and boredom are the two dreaded b-words of the modern workplace. We fear one, dismiss the other, and often fail to see how easily they trade places. Too often, boredom masquerades as burnout. To the untrained eye, exhaustion and disengagement can look identical. Boredom is typically a form of cognitive under-stimulation, while burnout is emotional and physical overextension. Both can leave people feeling unmotivated and fatigued. But here’s the twist: in cultures that tend to glamorize busyness, many employees feel safer saying they’re burned out than bored. Burnout signals you worked “too hard.” Bored, on the other hand, signals the opposite. Recent repor…

Bose is rethinking its approach to smart speakers. While the company has released plenty of Wi-Fi-connected speakers over the years, its new Lifestyle Ultra line is a strategic reset, with a new platform that Bose spent the last few years building. (The name is also a nod to Bose’s original Lifestyle systems from the 1990s.) The new Bose offerings include a $299 standalone speaker, a $1,099 soundbar, and an $899 subwoofer, which can also be combined into a surround system. Raza Haider, Bose’s president of premium consumer audio, says these are the first of many speakers that it will launch on the new technology stack. “It’s a completely brand new platform, whe…

If you’ve ever been personally victimized by one too many bad jokes from a boss around the water cooler, you’re not the only one—and now, there’s research to show that a boss who’s trying too hard to be funny might actually reduce job satisfaction. The finding comes from a new study published in the Academy of Management Journal and conducted by a team of researchers at the University of Pennsylvania and the London School of Economics and Political Science. Over the course of several different sessions, the researchers found that leaders who went overboard on puns and jokes drained their employees’ emotional energy, leading to reduced job satisfaction. The results…

The NBA’s Boston Celtics are used to packing their arena with a sea of green. Now, the company’s owners, the Grousbeck family, are seeing green. That’s because the franchise has reportedly been sold for $6.1 billion, per ESPN, to a group led by Bill Chisholm, managing partner at private equity firm Symphony Technology Group. The sale would be the largest for a sports franchise in North American history, beating out the sale of the NFL’s Washington Commanders franchise two years ago, which tallied $6.05 billion. The sale would still need to be approved by the NBA Board of Governors. Fast Company has reached out to both the Celtics and Symphony Technology Group for …

Welcome to the world of social media mind control. By amplifying free speech with fake speech, you can numb the brain into believing just about anything. Surrender your blissful ignorance and swallow the red pill. You’re about to discover how your thinking is being engineered by modern masters of deception. The means by which information gets drilled into our psyches has become automated. Lies are yesterday’s problem. Today’s problem is the use of bot farms to trick social media algorithms into making people believe those lies are true. A lie repeated often enough becomes truth. “We know that China, Iran, Russia, Turkey, and North Korea are using bot networks to amplify…

The buzz in Silicon Valley around AI agents has many asking: What’s real and what’s hype? Box’s cofounder and CEO, Aaron Levie, helps decipher between fact and fiction, breaking down the fast-paced evolution of agents and their impact on the future of enterprise AI. Plus, Levie unpacks how AI is really being adopted in the workplace and what it takes to legitimately build an AI-first organization. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s top business leaders navigating r…

Bozoma Saint John shares her approach to leadership, emphasizing curiosity as a driving force behind growth, confidence, and long-term success View the full article

There’s a common story in the marketing and advertising industry, with many variations. Whenever a member of that industry is at a party or on a plane, inevitably someone will ask what they do for a living. And as soon as they say advertising, that person immediately begins to tell them how good they’d be at working in advertising, how they should make this or that ad campaign better, or why that ad they saw during an NFL game is terrible. This probably doesn’t happen to engineers and doctors. The discipline of advertising, and the process behind it has always been up for debate and question. Well, starting on September 30th, NBC’s new show On Brand with Jimmy Fallon …

British oil giant BP just announced a new CEO, marking its fourth chief executive shake-up in the last six years alone. The company named Meg O’Neill, who previously led Australia’s top oil and gas company Woodside Energy for the role. O’Neill will become the first woman to hold the top executive spot at one of the world’s biggest oil companies. She said that she looks forward to working to “accelerate performance” at BP and plans to prioritize shareholder growth and reestablishing BP—now a possible takeover target—as a market leader in the oil and gas industry. O’Neill will take over from Murray Auchincloss, a longtime BP employee who was first appointed as inte…

On April 7, Anthropic unveiled its most powerful AI model to date. Mythos, it said, will help companies discover vulnerabilities and implement fixes in software models, surpassing “all but the most skilled humans.” Now the patching from that analysis is about to get underway. And people who ignore the updates could find themselves under siege by hackers. Mythos, Anthropic said, found coding weak spots in every operating system and web browser, some of which had been lying in wait for decades. One flaw in OpenBSD, which was designed with security top of mind, had apparently been hidden deep in the code for 28 years. To ward off a possible feeding frenzy from ha…

We’ve had branded entertainment since Procter & Gamble invented soap operas back in the 1930s. But today, brands are forced to diversify the ways in which they gain and hold our attention. It’s no longer as viable or effective to depend on traditional paid media tools. Innovative marketers are increasingly investing in content and experiences that attract and engage audiences rather than interrupt and annoy them. And the shift is driving results. Brands of all stripes talk about “brand entertainment,” but it’s the exceptions that truly create actual entertainment. I’ve spent a lot of time this past year writing and talking on the Brand New World podcast abou…