Blog, YouTube & Content Monetization

Earlier this week, Time published an explosive story about an American company that reportedly revived a long-extinct species, the dire wolf. To some, it’s a scientific miracle: Some 10,000 years after the species went extinct, the planet is once again home to three living dire wolf pups, brought about by the ingenuity of scientists at Colossal Biosciences. But let’s not mistake spectacle for substance. Yes, it’s cool that biotechnology can now create animals that resemble extinct species. Colossal is already eyeing its next acts—the woolly mammoth and the dodo. But beyond the buzz and the billion-dollar ambition, this project doesn’t offer real solutions to our plane…

After more than eight decades in operation, craft retailer Joann is going out of business, closing all 800 of its stores and laying off 19,000 employees. The news comes after the retailer’s restructuring plans failed and a liquidator opted to purchase its assets. Joann is far from the only retailer in its death throes these days. Recent data shows that the number of retail-store closures is expected to double during 2025, to roughly 15,000 from the 7,300 or so in 2024. Accordingly, Joann is in a similar boat to companies such as Red Lobster, Big Lots, and Party City, which have each announced plans to either completely close up shop or enact big restructuring in …

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. In 2005, the median U.S. homeowner lived and owned their primary home for 6.5 years. In 2024, the median U.S. homeowner lived and owned their primary home for 11.8 years. That’s according to Redfin’s latest analysis. That means the typical U.S. home today has been owned by the same person for nearly twice as long as in 2005—resulting in less turnover in the housing market. That affects the entire ecosystem. For some millennials and Gen Xers, it could mean staying longer in their starter homes as they struggle to find a move-up property in their desir…

Just two years ago, prompt engineering was hailed as a hot new job in tech. Now, it has all but disappeared. At the beginning of the corporate AI boom, some companies sought out large language model (LLM) translators—prompt engineers who specialized in crafting the most effective questions to ask internal AIs, ensuring optimal and efficient outputs. Today, strong AI prompting is simply an expected skill, not a stand-alone role. Some companies are even using AI to generate the best prompts for their own AI systems. The decline of prompt engineering serves as a cautionary tale for the AI job market. The flashy, niche roles that emerged with ChatGPT’s rise may prove …

Welcome to Pressing Questions, Fast Company’s workplace advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, will answer your biggest and most pressing workplace questions. Q: What should I do if my coworker is using AI unethically? A: This is a question that feels new but is actually just an evolution of a classic workplace issue. You can slot any number of issues in the place of “AI” and the problem is essentially the same: What’s the best way to handle misconduct at work? The answer for all situations, including this one, comes down to a few factors: 1. Do you know (or just suspect) your coworker is doing something they s…

Interior designer and stylist Jonny Carmack has a “fruit room” in his Danbury, Connecticut, home. Colorful faux produce bedecks every inch, from the cherry-shaped ceiling fixture to a strawberry side table and a bunch of other juicy gems in decorative forms. He’s part of a trend: Love for fresh fruits and vegetables is showing up not just in the kitchen but in imagery throughout the home. Carmack sees it as fun escapism, and “a cause for conversation and celebration.” Design experts say it also reflects a cultural embrace of sustainability and an upbeat connection to nature. “There’s a certain romance to the farmstand — it speaks to the pastoral lifestyle ever…

The vertical video feed is coming to the Netflix app. The streaming service announced Tuesday that in the coming weeks it will pilot the new feature, which it will populate with short-form clips of movies and shows tailored to the end-user’s viewing habits. Netflix users will be able to swipe through the feed to watch, save, or share content with friends, just like Tiktok. Yep the user interface that took over social media is making its way into streaming—but most importantly for Netflix, it’s a play for improving its own content discovery engine. “We know that swiping through a vertical feed on social media apps is an easy way to browse video content, and we also…

We often celebrate courage in its most dramatic forms: the whistleblower who risks everything, the bold innovator who disrupts an industry, or the leader who stands alone in a moment of crisis. These stories inspire us—but they can also feel out of reach. Most of us don’t face life-or-death decisions on a daily basis. Yet, every day we encounter moments that call for a different kind of courage: the courage to speak up, to question the status quo, to lead with vulnerability. This is what I call “micro-bravery”—the small, everyday acts of courage that often go unnoticed, but collectively shape the culture of an organization. While grand gestures of bravery grab h…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. Tariffs, trade, imports, exports, prioritization, energy, and dominance are all words that have been flooding the headlines lately. In this world of globalization, it is an equilibrium of exchanges, ensuring we have enough of something but not too much. We see this balance come to life in supply and demand graphs of critical minerals, often in the context of batteries or energy dominance. …

A study has confirmed what we all suspected: “K” is officially the worst text you can send. It might look harmless enough, but this single letter has the power to shut down a conversation and leave the recipient spiraling. According to a study published in the Journal of Mobile Communication, “K” was ranked as the most negatively received response in digital conversations—worse than being left on read or even a passive-aggressive “sure.” The study found that the single-letter reply often signals emotional distance, passive-aggressiveness, or outright disinterest. Despite its brevity, “K” carries surprising emotional weight. Adding an extra letter—making it “kk”—so…

Google has made it much easier to find the answers we seek without navigating to various websites, but that has made it much harder to do business for media companies and other creators. And this new era of artificial intelligence-powered search will reshape the future of the internet, according to Matthew Prince, cofounder and CEO of Cloudflare. Cloudflare has a unique vantage point because it counts content creators and artificial intelligence companies among the more than 20% of the internet that sits behind its network. Driven by a mission to build a better internet, the San Francisco-based company is invested in finding a solution that works for all players invol…

The first few weeks of working for a new boss are exciting. You’re ready to jump in, hopeful for growth opportunities, and eager to please. Your boss is enthusiastic, too, likely welcoming you with open arms, setting up 1-1’s, and taking a keen interest in your professional development. You both want to make a great impression on each other. Yet, as the new job glow wears off, you may find yourself confused by how quickly your boss’s attention vanishes. The leader you were excited to work for becomes the person ignoring your emails, giving haphazard feedback, and postponing your 1-1 (again!). Working for a boss who is overwhelmed is a frustrating, yet not uncommon…

A few years ago, a sales executive I worked with found himself in a difficult position. His company was under review for a potential buyout, and his director asked him to present a version of the company’s story that, while technically true, left out critical details. The omission would make the company look healthier than it was, protecting its valuation and the leadership team’s positions post-acquisition. He knew this wasn’t an outright lie, but it didn’t feel honest either. Was this just strategic messaging or something more ethically concerning? And how could he navigate this without jeopardizing his reputation or future at the company? A third path He cho…

Starbucks baristas will soon have a new dress code that’s meant to center the coffee chain’s signature brand color. Beginning May 12, employees will be required to wear solid black tops along with bottoms that are khaki, black, or blue denim under the coffee chain’s longtime signature-green apron. Starbucks Green is a rich, earthy green that appears in Starbucks partner aprons going back to 1987, and it’s also the color of its well-known Siren logo. The company calls the color its “most identifiable asset,” and by putting the color at the center of its new dress code, the coffee chain is extending its brand guidelines around Starbucks Green to employee dress as the co…

Growing up, dinner table conversations at our house weren’t just about what we learned at school that day. My mom, Jill, was a CEO for my entire life, leading a nonprofit that made meaningful community impact while she simultaneously raised a family. Our dinner conversations included recaps of board meetings, talk of juggling multiple personal and professional roles, and advice for her kid (me!) on how to do right by others. My mother’s daily examples of leadership showed me that career success and personal fulfillment don’t compete with each other—they’re complementary. Now, as I help lead Guild’s efforts, partnering with companies to invest in employee career deve…

A decade ago, streets in Paris were clogged with cars and exhaust. But now, if you ride a bike down a major boulevard at rush hour, you’ll be surrounded by a stream of other cyclists—and much cleaner air. “It’s an incredible feeling to ride your bike—it feels like Copenhagen, basically,” says Vincent Thorne, a postdoctoral researcher in sustainable mobility at the Paris School of Economics, who moved to the city a little over a year ago. Since Paris Mayor Anne Hidalgo took office in 2014, the city’s roads have radically transformed, speeding up a shift away from driving. More than 100 streets have been closed to cars. Tens of thousands of parking spots have disappeared. H…

Extreme weather is dangerous weather, and that’s particularly true for the heavy rainfall events that experts say are becoming more frequent with climate change. The powerful storms can pose threats ranging from falling limbs to downed power lines to drowning. Experts say disaster preparation and good planning can help protect lives and property. What should you do if you face record rainfall? Long before extreme weather happens, it’s important to consider whether your home meets building codes, and to know what your insurance covers, experts say. This is the time to address any shortcomings. Once storms draw near, stay informed by signing up for real-time …

Fewer than 1% of NCAA Tournament brackets were still perfect after Thursday’s 16-game slate, according to several services where fans attempt the all-but impossible task of predicting every March Madness game correctly — or, barring that, win their office pools. ESPN’s tracker listed 25,802 perfect brackets remaining out of more than 24 million filled out on its site following the final game of the day, Texas Tech’s win over UNC-Wilmington. The NCAA said 0.0938% of more than 34 million brackets were still perfect. The numbers were similar at CBS Sports, where 0.09% of brackets were unblemished following the first day of action. Yahoo Sports said 99.9% of i…

The climate tech sector is at a crossroads. We have the tools we need to fight climate change, but the real challenge is scaling and deploying them. This is where “climate-curious” outsiders play a crucial role. At Epic Cleantec, a company I cofounded to tackle water scarcity through innovative reuse technology, none of us came from an environmental background. That outside perspective turned out to be a huge advantage. When I began this journey, I didn’t know much about water. I wasn’t a trained environmental or civil engineer, which meant I never even learned about how things were traditionally done. This lack of traditional expertise freed us from being tied down b…

People are often under the false impression that making their language complex or using jargon enhances their credibility. That might be true in certain circumstances. If you’re an academic talking to other academics or a software engineer talking to other software engineers, using jargon makes sense. However, if you‘re talking to people outside of your field of expertise, it can alienate them. And when you alienate someone, it can cause them to switch off. It also reduces the likelihood that they take away anything useful or do what you’d like them to do. That’s probably the last thing you want to happen when communicating with someone. So if you’re prone to …