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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
11,086 topics in this forum
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Before Waymo was Waymo, it was Google’s self-driving car project. Starting in 2009, the effort spent many years in test mode—with humans in the driver’s seats ready to take over, just in case—that its vision of vehicular autonomy often felt far from practical reality. Since last year, however, Alphabet’s robotaxi service has begun to scale up quickly. It’s now fully open to the public in Atlanta, Austin, Los Angeles, Phoenix, and the San Francisco Bay Area. And today the company is announcing that it’s testing fully autonomous trips, sans human driver, in Miami, and plans to do so in Orlando, Florida; Dallas; Houston; and San Antonio in the coming weeks. For now, …
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Over the last decade, dozens of cities have reshaped streets around cycling and slower, safer, healthier travel. Take Paris: at rush hour, boulevards that were once packed with cars are now filled with thousands of people on bikes, newly planted trees, and cleaner air. In a detailed new analysis, the urban design consultancy Copenhagenize ranked 100 global cities on how far they’ve come to make it easier to bike—examining everything from changes in bike infrastructure to whether cities are promoting cargo bikes for delivery and teaching kids to bike in school. Nearly all top-ranked cities are in Europe, where strong pro-bike policies have lowered speed limits, added se…
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The most anticipated quarterly earnings of the month will be announced on Wednesday, November 19, as AI chip giant Nvidia Corporation (Nasdaq: NVDA) reveals financial results for its 2026 fiscal third quarter. A lot is riding on these results—and not just for Nvidia. Investors are increasingly on edge about a possible AI bubble, and if Nvidia posts good or better than expected earnings, it could give those investors faith that AI infrastructure is on solid ground and has plenty of room to grow. But if Nvidia’s earnings disappoint—or show signs of upcoming weakness—it could spell bad news not just for NVDA stock, but for the stock prices of all companies opera…
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Each year after Thanksgiving, people flock to TikTok to show off the elaborate sandwiches they build out of their holiday meal leftovers. The ritual, going strong for at least four years now, is often paired with a viral audio clip from the quintessential ’90s sitcom Friends describing the perfect sandwich made out of holiday leftovers. The sandwich, starring an extra slice of gravy-soaked bread in the middle, is known as “the moist maker.” This Thanksgiving, Heinz—maker of ubiquitous and inoffensive condiments like ketchup and mustard—is escalating matters considerably by introducing a squeeze bottle gravy designed to engineer the “ultimate Thanksgiving leftovers san…
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Imagine you’re watching a basketball game. You’re not focused on the stat sheet—you’re watching how the players read the court, pivot when a play breaks down, and celebrate their teammates. Those moments tell you a lot more about how someone performs under pressure than any metric ever could. I think about hiring the same way. Like a stat sheet, a résumé might list someone’s achievements, but it won’t show how they adapt under pressure or support a team. Yet in the age of AI, companies often overlook that, prioritizing technical skills instead. According to a 2024 report from Microsoft and LinkedIn, 71% of employers said they would choose an AI-fluent candidate wi…
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You might not know it from the headlines, but there is some good news about the global fight against climate change. A decade ago, the cheapest way to meet growing demand for electricity was to build more coal or natural gas power plants. Not anymore. Solar and wind power aren’t just better for the climate; they’re also less expensive today than fossil fuels at utility scale, and they’re less harmful to people’s health. Yet renewable energy projects face headwinds, including in the world’s fast-growing developing countries. I study energy and climate solutions and their impact on society, and I see ways to overcome those challenges and expand renewable energy—but …
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Today marks a milestone: my 250th “Playing to Win/Practitioner Insights” series post. Back on October 5, 2020, when I published the first piece in this strategy series, “The Role of Management Systems in Strategy,” I was simply responding to a client’s question and trying to provide practical advice on the often-ignored fifth box of the Strategy Choice Cascade. I had no idea that first post would be the launch of a series that reaches 263,000 people (at last count) on a weekly basis. It feels fitting for this 250th post to return to the original topic in Revisiting Management Systems: The Nervous System of Strategy. And as always, you can find all the previous Playing to…
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AI has a writing style, or, at least, an alleged style. Tools like ChatGPT and Claude seem to communicate with a tendency toward formalism. The chatbots are earnest, sometimes too evenhanded or overly complimentary. There’s a noticeable lack of personal flair, and no deeply held opinions. According to Grammarly, AI language tends to evoke “repetitive phrasing” and “robotic tone.” Now, there are even AI buzzwords and phrases like pivotal and delve into and underscore. It’s the verbiage of instruction booklets for middle schoolers writing their first essays. In the age of AI, these helpful crutch words are now verbata non grata. Some people are now trying to avoid using t…
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It should be shocking to nobody that we’re dealing with an absolute surplus of AI consumables. Breakthroughs. Policy changes. New tools that promise to “10x your productivity.” Most of it is either too technical, too abstract, or just plain filler. You don’t need another wall of text, you need the signal. Luckily, there are a handful of AI newsletters that consistently deliver real value without taking up half your morning. (My editor wanted to make sure you knew about Fast Company’s own such newsletter, by senior reporter Mark Sullivan: AI Decoded. You can sign up for it here.) The Rundown AI: The Daily Scan If you have exactly five minutes between pouring…
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Beep, beep: Amazon is making a bigger move into the market for used vehicles. The retail giant and Ford Motor Company announced a partnership today which will mean car buyers in three major cities can shop for, finance, and purchase a certified pre-owned Ford vehicle on Amazon Autos. This new partnership is initially launching in Los Angeles, Seattle, and Dallas, with plans to expand, and will allow customers to complete all steps of the car-buying process online before scheduling a pickup time at a participating dealer and signing the paperwork. “The addition of Ford certified pre-owned vehicles to Amazon Autos represents an exciting expansion of our store, givi…
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Blue Origin’s New Glenn rocket successfully made its way to orbit for the second time on Nov. 13, 2025. Although the second launch is never as flashy as the first, this mission is still significant in several ways. For one, it launched a pair of NASA spacecraft named ESCAPADE, which are headed to Mars orbit to study that planet’s magnetic environment and atmosphere. The twin spacecraft will first travel to a Lagrange point, a place where the gravity between Earth, the Moon, and the Sun balances. The ESCAPADE spacecraft will remain there until Mars is in better alignment to travel to. And two, importantly for Blue Origin, New Glenn’s first stage booster successfull…
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Last week, the baby nutrition company ByHeart recalled all of its infant formula over concerns that it may be contaminated with Clostridium botulinum, the bacterium that causes infant botulism. Now the company is facing increasing legal drama and backlash from customers for potentially exposing babies to the dangerous illness. According to a November 14 update from the Food and Drug Administration (FDA), a total of 23 infants in 13 states who were exposed to the formula have developed suspected or confirmed infant botulism. All of the infants have been hospitalized, and no deaths have been reported to date. ByHeart had voluntarily recalled two batches of its…
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Novo Nordisk, the Danish drug company that makes Ozempic and Wegovy, is now offering the drugs at lower prices for self-pay patients. On Monday, the company announced it would offer both medications, Ozempic (the weight loss version of the drug) and Wegovy (the version that addressed diabetes), at a discounted rate of $199 per month for a limited time. The introductory offer goes from now until March 31, 2026. The announcement noted that the pricing is only good for the first two months of treatment, and at the lowest doses of the medications. After the initial months of treatment, the payrate will move to the new monthly self-pay rate of $349 per month, down from $499.…
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Looking for some holiday cheer? Customers who want to try Starbucks’ new holiday treat, the Frozen Peppermint Hot Chocolate drink, will have to go to Target, where it will be exclusively available throughout the holiday season at all in-store Starbucks cafes. The drink is a creme Frappuccino with a blend of mocha sauce, milk, and ice, poured over a layer of peppermint-flavored whipped cream and red and green sprinkles, finished with another layer of that same whipped cream and sprinkles. Starbucks is hoping to capitalize on the holiday season and the holiday craze around its special drinks and limited-edition cups. And customer enthusiasm is high, as evidenced by …
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Being the children of Francis Ford Coppola had a profound impact on the filmmaking sensibilities of Sofia and Roman Coppola, but their mother, Eleanor Coppola, may have played a larger role in nurturing their creative pursuits. “She taught me how to be in charge without being loud, and the importance of being real,” Sofia writes in her introduction to Two of Me: Notes on Living and Leaving, Eleanor Coppola’s posthumous memoir, published by A24 on November 11. Sofia and Roman convened in New York City last week for a conversation about the book and their mother, who died in April 2024 at the age of 87. One of Eleanor’s last wishes was to have Two of Me, which she wrot…
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When you open Microsoft Excel to review quarterly results or check Waze to optimize your route to the office, you’re tapping into technologies born not in corporate boardrooms, but in university labs. Thinking of innovation, our minds often jump to the titans of tech: Jobs, Musk, Altman, Gates, Bezos. But behind everyday tech innovations and healthcare breakthroughs are academic researchers whose work catalyzed billion-dollar industries. The unsung heroes of the lab and lecture hall have laid the groundwork for some of the most transformative technologies of our time. A few make celebrity status as Nobel prize winners, but the glory of most academics is poorly understood…
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It’s not just executives or knowledge workers in offices who are using artificial intelligence. It’s being adopted in fields like healthcare, retail, hospitality, and food services, too. But frontline workers often aren’t prepared for AI adoption. In fact, many are completely unaware that it’s being implemented in their workplaces at all. Workplace management platform Deputy surveyed 1,500 frontline workers across the U.S., U.K., and Australia for its “2025 Better Together Survey: How AI and Human Connection Will Transform Frontline Work.” The survey found that nearly half of workplaces (48%) use AI. However, only 1 in 4 workers say they regularly interact with it. B…
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Soooo, do you Labubu? The furry creature went viral this year thanks to Dua Lipa, Blackpink’s Lisa, and Kim Kardashian all buying into the adorably bizarre, plushy monsters. The results were millions in sales, long lines, and frantic scrambles as people tried to get their hands on this latest trendy phenom. Labubu’s Chinese parent company, Pop Mart, reported global revenue for Q3 (July through September) jumped by about 250% compared to a year earlier, and sales in America were up by more than 1,200%. But it goes beyond Pop Mart, as brands from South Korea, Japan, and other Asian countries are finding more inroads into American culture. Just as American cultural influenc…
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If it seems like everything is getting more expensive, you’re right. Thanks to inflation (up 3%), which has affected goods from food to gas (for which prices are up 4.1%), you can now add the post office to the the long list of places where you’ll have to pay more. Here’s what to know. What’s happening? The U.S. Postal Service (USPS) is planning to increase the price of shipping. The good news is, the changes won’t affect your holiday packages and won’t raise the price of stamps. The changes go into effect next year on January 18, pending a review by the Postal Regulatory Commission (PRC). How much will prices go up? The move will raise prices approximat…
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What’s one thing every leader can do to make sure employees are happy at work and engaged with their jobs? Make sure they can trust in you, your organization, and one another. That’s the finding in a 2024 meta-analysis of studies with more than 1 million participants. When leaders seek to improve employee well-being, they typically think about things like remote work, flexible schedules, and wellness offerings such as gym memberships. But trust may be the most valuable perk of all. A 2024 meta-analysis by an international research team led by Minxiang Zhao and Yixuan Li of the Renmin University of China psychology department examined 132 studies on trust from around t…
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