Blog, YouTube & Content Monetization

When people talk about how AI might reshape media, the term “hyper-personalization” comes up a lot. In broad terms, it means that AI can tailor the experience around your preferences—assuming it has enough data about you. To some extent, algorithms and ad tech have been doing this for years, recommending links and stories based on your clicks and browsing behavior. What generative AI brings to the table is the ability to adapt the content itself. A large language model could, in theory, understand the kinds of stories I care about and modify what I’m reading—maybe by adding an angle relevant to my region. It could even offer up different lengths or even formats. If I’…

March is kind of a wild month — it’s got a little bit of everything. At first glance, Women’s History Month and March Madness might feel like an odd pairing, but lately, they actually go hand in hand. Thanks to the Caitlin Clark effect (you know the one), women’s college basketball has been booming. In fact, in 2024, the women’s NCAA championship game drew more viewers than the men’s for the first time ever. Will that momentum keep going this year? We’re about to find out. The Final Four is here, and UCLA, South Carolina, Texas, and UConn are all ready to bring it. Here’s what you need to know — and how to catch every minute of the action. When and where is the Women’s…

Zipline’s cofounder and CEO Keller Cliffton charts the company’s recent expansion from transporting blood for lifesaving transfusions in Rwanda to retail deliveries across eight countries—including high-profile partnerships with the likes of Walmart, Chipotle, Panera, and the Mayo Clinic. Zipline’s do-good health efforts and commercial deliveries are all part of Cliffton’s vision for a radical, new transportation network that meets consumers’ desire for accessibility and speed. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind the Masters of Scale podcast, Rapid Respon…

Bui Van Phong faced a choice when the Vietnam War ended 50 years ago: stay in his small village, helping his parents carry on the family’s centuries-old tradition of making fish sauce, or join the hundreds of thousands of people fleeing his country for a better life. Phong chose to stay behind and nurtured a business making the beloved condiment, known as nuoc mam in Vietnam, that is now in its fourth generation with his son, Bui Van Phu, 41, at the helm. Fish sauce from the village has been recognized by Vietnam as an indelible part of the country’s heritage and the younger Bui is acutely aware of what that means. “It isn’t just the quality of fish sauce. It is a…

Shares of Docusign Inc. (NASDAQ: DOCU) surged nearly 18% on Friday, after the electronic signature service reported strong fourth-quarter earnings that beat expectations, partially driven by its new artificial intelligence-enabled platform, which it introduced last year. The e-signature company reported earnings of 86 cents per share, beating forecasts of 85 cents, with revenue coming in at $776 million, $15 million over forecasts for the fourth quarter of fiscal 2025, ending January 31. “Fiscal 2025 was a transformative year for Docusign,” CEO Allan Thygesen said in an earnings statement. “We launched Docusign IAM, our AI-powered agreement management platform, wh…

For some people, home evokes feelings of joy and comfort. However, according to Ikea’s new Life at Home Report, one in three people struggle to find the joy in their living spaces. The latest report explores why this is—and how, in a world of uncertainty and constant change, small, simple adjustments can help bring more joy into everyday life. Insights gathered from more than 38,000 people across 39 countries show that, while many find it difficult to experience consistent enjoyment in their spaces, joy is often found in life’s smaller moments—through self-expression, cozy comforts, and playful touches. [Image: Ikea] The report highlights four key ingredients f…

The first few weeks of working for a new boss are exciting. You’re ready to jump in, hopeful for growth opportunities, and eager to please. Your boss is enthusiastic, too, likely welcoming you with open arms, setting up 1-1’s, and taking a keen interest in your professional development. You both want to make a great impression on each other. Yet, as the new job glow wears off, you may find yourself confused by how quickly your boss’s attention vanishes. The leader you were excited to work for becomes the person ignoring your emails, giving haphazard feedback, and postponing your 1-1 (again!). Working for a boss who is overwhelmed is a frustrating, yet not uncommon…

A bitcoin investor who bought a SpaceX flight for himself and three polar explorers blasted off Monday night on the first rocket ride to carry people over the North and South poles. Chun Wang, a Chinese-born entrepreneur, hurtled into orbit from NASA’s Kennedy Space Center. SpaceX’s Falcon rocket steered southward over the Atlantic, putting the space tourists on a path never flown before in 64 years of human spaceflight. Wang won’t say how much he paid Elon Musk’s SpaceX for the 3 ½-day ultimate polar adventure. The first leg of their flight—from Florida to the South Pole—took barely a half-hour. From the targeted altitude of some 270 miles (440 kilometers), their full…

Charles Suppon has big plans for the Tunkhannock Area School District. At any given time, the northeastern Pennsylvania district’s chief operating officer can rattle off statistics about fields in which its schools excel: arts, AP classes and softball, as well as on-the-job training programs for future farmers, welders and more. Goats and chickens roam the high school’s courtyards, where students also tend to koi fish; in the hallways just beyond, high schoolers tinker with tractors, build furniture to sell and offer free tax services for the broader community. But Suppon speaks with vigor when he talks about the five-megawatt system he hopes to install across fi…

A strong résumé can make all the difference. It demonstrates to hiring managers that you’re the best person for the job by summarizing your career highlights and accomplishments. We know it’s important to customize your résumé for each job you apply to, and to ensure that you’re including quantitative accomplishments whenever possible, to show the impact you’ve had. But despite the amount of time we all spend writing and refining our résumés when job searching, there’s still a fair amount of debate about the ideal format. One common question is whether or not to include an objective statement at the top of your résumé in order to provide a snapshot of the type of…

Waking up in the middle of the night used to spike my anxiety. I’d panic about losing sleep, which would only lead to more lost sleep, and more panic, until I wore myself out or the sun came up. But over time, I realized that those wakeups weren’t always bad. Some of my thoughts during those half-asleep moments turned out to be surprisingly useful. They helped me generate article ideas or navigate complex, ambiguous problems. Eventually, I saw that this altered state of wakefulness let me engage with life’s challenges in ways I couldn’t during the day. It turns out that I wasn’t alone. Your mind in the middle of the night In a well-known study from 2022 titled Mind aft…

Walk into any grocery store to stock up for Halloween and you will discover that, for chocolate treats, you have two basic choices: Will it be Mars or Hershey? I often buy both, but that is beside the point. The point is that the two giants compete for market share, but both enjoy robust sales. In other words, a relatively stable duopoly defines the U.S. chocolate candy market. But it wasn’t always like this. Before the 1960s, the Hershey Chocolate Corp. reigned supreme as the undisputed chocolate king. It was in that decade that Mars went for Hershey’s jugular. Hershey Chocolate’s response brought lasting change to its candy business, the local community,…

What shape could buildings take in 2026? Fast Company asked architects from some of the top firms working around the world what they thought about the look of architecture in 2026. Of course, a building designed in 2026 almost certainly will not be completed in 2026, and construction timelines are notoriously fluid. But according to experts, there are some overarching trends in architectural design that could put a clear 2026 stamp on buildings designed this year, whenever they officially open. Here’s the question we put to a panel of designers and leaders in architecture: When they finally get built, what will buildings designed in 2026 look like, and what will be th…

A lot has been written about how AI is coming for your job, but EY’s latest AI survey found some surprising results. Out of 500 top executives at major U.S. companies who said artificial intelligence was boosting productivity at their companies, only 17% of those polled actually turned around and laid off workers or cut their jobs. Instead, the new survey found they are reinvesting those gains back into the company. “Executives are plowing productivity gains right back into more AI tools and more talented people,” EY America’s consulting leader Colm Sparks Austin said. “The real breakthrough isn’t automation—it’s amplification. Leading companies are using AI …

Think you’ve got game? Time to put it to the test with Tinder’s latest launch in collaboration with OpenAI. On Tuesday, Tinder rolled out The Game Game—a new experience designed to help users practice their flirting skills by chatting with an AI voice, powered by OpenAI’s GPT-4o model. Players are dealt a stack of virtual cards, each introducing a different AI persona and a hilariously exaggerated rom-com scenario (think: a luggage mix-up at the airport or accidentally crushing someone’s sunglasses on the beach). Your challenge? Charm your way through it. The bot makes the first move, and users respond in real time—earning feedback on their game as they go. Nail t…

It’s been less than a year since the world’s largest dam removal project was completed along 420 miles of the Klamath River, near the border of Oregon and California. But if you look at the river now, you might not know that four dams had ever been in place. Instead of concrete walls and artificial reservoirs, the river is now free-flowing—and parts of the former infrastructure have been replaced by wildflowers that are in bloom. Los Angeles Times “It’s been an incredible transition,” says Ann Willis, California regional director at American Rivers, a nonprofit that supported Native American tribes in a decades-long fight to take out the dams. “It’s really strange and wo…

Google has acted illegally to maintain a dominant position in online advertising, a federal judge ruled on Thursday. The tech giant’s “exclusionary conduct substantially harmed Google’s publisher customers, the competitive process, and, ultimately, consumers of information on the open web,” Judge Leonie Brinkema wrote in her 115-page ruling, which followed another federal judge’s ruling last year that Google had monopolized the search market. Google was found “liable under Sections 1 and 2 of the Sherman Act” for actions in the ad exchange and tool sectors, but not that it operated a monopoly on ad networks. Google told Fast Company it disagreed with the court’s decis…

State officials are warning Americans not to respond to a surge of scam road toll collection texts. The texts impersonating state road toll collection agencies attempt to get phone users to reveal financial information, such as credit or debit cards or bank accounts. They’re so-called smishing scams — a form of phishing that relies on SMS texts to trick people into sending money or share sensitive information. Louisiana Attorney General Liz Murrill said she received one purporting to be from the statewide GeauxPass toll system. “It is a SCAM,” Murrill posted on Facebook this week. “If you ever receive a text that looks suspicious, be sure to never click on it. You don…

Glen Powell has done it all on screen—from battling storms in Twisters to trading banter in the rom-com Anyone but You. But his latest role? It’s a little unexpected: reinventing the American pantry. The actor is stepping into the food world as a cofounder of Smash Kitchen, a new condiment brand hitting Walmart shelves nationwide on April 2. The line includes ketchup, mustard, mayo, and BBQ sauce—all made with better-for-you ingredients like organic tomatoes and mustard seeds, cage-free organic eggs, and none of the usual suspects like high-fructose corn syrup or artificial additives. The goal? To bring all your favorite condiments under one cleaner, tastier brand. …

AI is quickly moving beyond rote tasks and into the realm of bigger-picture decisions that once relied only on human judgment. As companies treat AI as a thinking partner, the technology also introduces new risks. But the efficiency gains are hard to ignore, and companies are going head first into adoption. “It’s very much like a chief of staff or a senior adviser,” says Stacy Spikes, CEO of cinema subscription service MoviePass. To Spikes, AI platforms are a second or third set of eyes, helping him approach vendors or handle tricky people-to-people situations. He says he treats AI as a sounding board, not a decider. “I’m not letting it make the decision for me, …

In April 2024, Yahoo acquired Artifact, a tool that uses AI to recommend news to readers. Yahoo folded Artifact’s—which was cofounded by Instagram cofounders Mike Krieger and Kevin Systrom—into its revamped news app to help surface and curate content for readers. Yahoo CEO Jim Lanzone came on the Most Innovative Companies podcast to talk about the acquisition, the company’s approach to news curation, and what the future could hold for the private equity-owned company. This interview has been edited and condensed. Yahoo acquired news discovery platform Artifact last year. Now, the technology is used in Yahoo’s revamped news app. Why did you acquire the platform? …

For two decades, Wayfair has thrived by offering customers an abundance of trendy, inexpensive furniture—around 30 million options, specifically. But as an e-commerce company, Wayfair’s employees didn’t actually touch or feel any of the pieces on the site. “Our goal was to find suppliers of furniture and make them easily available online to our customers,” Michael McCorry, director of curation strategy and operations, tells me. “We only learned about the products later, through customer reviews and feedback. If a product got bad reviews, it would sink lower in the rankings.” For the customer, shopping at Wayfair presented something of a risk. With such an enormous selec…

When influencer and entrepreneur Emma Chamberlain stepped out on the carpet at the 2026 Met Gala, it was in a swirl of acrylic ink and thick, glossy paint. She looked like a painting come to life—as if, with each next step, a prismatic smear of color might follow in her wake. Chamberlain was wearing a custom-made Mugler gown by creative director Miguel Castro Freitas. But what laid on top of the dress’ expert construction is what turned it into a head-turning spectacle: The entire piece was painstakingly handpainted, from hem to neckline, by artist Anna Deller-Yee. She relied entirely on real fine art supplies to achieve the final look, a process that took 40 hours of p…

Robert Bordone is a negotiation, mediation, and conflict resolution expert who founded Harvard Law School’s Negotiation and Mediation Clinical Program as well as the Cambridge Negotiation Institute. He was a professor at Harvard for many years and is currently a senior fellow at Harvard Law School. Dr. Joel Salinas is a behavioral neurologist and scientist. He was formerly a faculty member at Harvard Medical School and a clinical associate professor of neurology at the NYU Grossman School of Medicine. He was the founded and was chief medical officer at Isaac Health. What’s the big idea? Instead of seeing conflict as a battle to win or a mess to avoid, disagreement can b…

The conversation about AI in the workplace has been dominated by the simplistic narrative that machines will inevitably replace humans. But the organizations achieving real results with AI have moved past this framing entirely. They understand that the most valuable AI implementations are not about replacement but collaboration. The relationship between workers and AI systems is evolving through distinct stages, each with its own characteristics, opportunities, and risks. Understanding where your organization sits on this spectrum—and where it’s headed—is essential for capturing AI’s potential while avoiding its pitfalls. Stage 1: Tools and Automation This is where most…