Blog, YouTube & Content Monetization

Think you’ve got game? Time to put it to the test with Tinder’s latest launch in collaboration with OpenAI. On Tuesday, Tinder rolled out The Game Game—a new experience designed to help users practice their flirting skills by chatting with an AI voice, powered by OpenAI’s GPT-4o model. Players are dealt a stack of virtual cards, each introducing a different AI persona and a hilariously exaggerated rom-com scenario (think: a luggage mix-up at the airport or accidentally crushing someone’s sunglasses on the beach). Your challenge? Charm your way through it. The bot makes the first move, and users respond in real time—earning feedback on their game as they go. Nail t…

A lot has been written about how AI is coming for your job, but EY’s latest AI survey found some surprising results. Out of 500 top executives at major U.S. companies who said artificial intelligence was boosting productivity at their companies, only 17% of those polled actually turned around and laid off workers or cut their jobs. Instead, the new survey found they are reinvesting those gains back into the company. “Executives are plowing productivity gains right back into more AI tools and more talented people,” EY America’s consulting leader Colm Sparks Austin said. “The real breakthrough isn’t automation—it’s amplification. Leading companies are using AI …

What shape could buildings take in 2026? Fast Company asked architects from some of the top firms working around the world what they thought about the look of architecture in 2026. Of course, a building designed in 2026 almost certainly will not be completed in 2026, and construction timelines are notoriously fluid. But according to experts, there are some overarching trends in architectural design that could put a clear 2026 stamp on buildings designed this year, whenever they officially open. Here’s the question we put to a panel of designers and leaders in architecture: When they finally get built, what will buildings designed in 2026 look like, and what will be th…

Walk into any grocery store to stock up for Halloween and you will discover that, for chocolate treats, you have two basic choices: Will it be Mars or Hershey? I often buy both, but that is beside the point. The point is that the two giants compete for market share, but both enjoy robust sales. In other words, a relatively stable duopoly defines the U.S. chocolate candy market. But it wasn’t always like this. Before the 1960s, the Hershey Chocolate Corp. reigned supreme as the undisputed chocolate king. It was in that decade that Mars went for Hershey’s jugular. Hershey Chocolate’s response brought lasting change to its candy business, the local community,…

Waking up in the middle of the night used to spike my anxiety. I’d panic about losing sleep, which would only lead to more lost sleep, and more panic, until I wore myself out or the sun came up. But over time, I realized that those wakeups weren’t always bad. Some of my thoughts during those half-asleep moments turned out to be surprisingly useful. They helped me generate article ideas or navigate complex, ambiguous problems. Eventually, I saw that this altered state of wakefulness let me engage with life’s challenges in ways I couldn’t during the day. It turns out that I wasn’t alone. Your mind in the middle of the night In a well-known study from 2022 titled Mind aft…

Uncertainty has become a defining feature of life today, a reality that challenges workplace leaders to adapt rapidly, make decisions with limited information, and foster stability amid constant and sometimes highly erratic change. At the same time, this uncertainty directly affects employees, making it incumbent upon leaders to provide the support and direction their teams need to successfully navigate an unpredictable world with both resilience and clarity. It goes without saying that the role of a leader has grown increasingly more complex, requiring us to instill stability, foster adaptability, and maintain focus without being overwhelmed by the relentless pac…

At my latest networking “meeting” with my bro Alex — also known as a free lunch with a marketing executive who still has a job and a corporate card — we talked about freelance opportunities that might be coming up. We talked about who was hiring, who claimed they were hiring, and which companies were pretending that “lean teams” were somehow a point of pride instead of a warning sign. As we were wrapping up, Alex asked about my runway. “How much longer do you have on unemployment?” he asked, while signing the check. “I never filed for unemployment,” I said. Alex looked at me the way people look at you when you say you’re Team Aubrey. “What do you mean…

The first 27 satellites for Amazon’s Kuiper broadband internet constellation were launched into space from Florida on Monday, kicking off the long-delayed deployment of an internet-from-space network that will rival SpaceX’s Starlink. The satellites are the first of 3,236 that Amazon plans to send into low-Earth orbit for Project Kuiper, a $10 billion effort unveiled in 2019 to beam broadband internet globally for consumers, businesses and governments—customers that SpaceX has courted for years with its powerful Starlink business. Sitting atop an Atlas V rocket from the Boeing and Lockheed Martin joint-venture United Launch Alliance, the batch of 27 satellites was…

In 2011, Patagonia faced the same pressure every retailer faces on Black Friday: maximize sales on the year’s biggest shopping day. Instead, they ran a full-page ad in the New York Times with a stark message: “Don’t Buy This Jacket.” The ad detailed the environmental cost of making their bestselling R2 fleece, such as 135 liters of water in the manufacturing process and 20 pounds of carbon dioxide for transporting it to the company’s warehouse. This wasn’t a clever marketing ploy. The ad directly urged customers to think twice before purchasing, to fix existing gear before replacing it, and to buy and sell second-hand. This was a real commitment to the values that had dr…

Last year, various surveys, including reliable indicators, have highlighted a significant decline in reading habits over the past decades. The most striking evidence is not simply that people read less, but that their capacity for deep reading is weakening. According to OECD data, the proportion of 15-year-olds who fail to reach minimum reading proficiency has now risen to nearly one in four across advanced economies, with sharp declines in tasks requiring inference, evaluation, and integration of information across texts. In the United States, NAEP scores show that average reading performance among 13-year-olds has fallen to its lowest level in decades, reversing long-…

The Wall Street Journal published an opinion piece titled “Why Work-Life Balance Will Keep You Mediocre.” Certainly a headline designed to draw ire from many readers, myself included. The author advocates “ruthlessly” optimizing your time, from missing important events with loved ones to declining social events. The goal? In his case, he built a company worth $20 million and set himself up with financial freedom for the rest of his life. My gut reaction was, “That’s no way to live a life.” There was a time, in my early twenties, when I poured all of my energy and time into my job. I wore the badge of long hours and unlimited availability, replying to emails long i…

Innovation is important in every industry, whether creating and developing new products and services, or improving your workflow. There is no one right way to innovate, but there are wrong ways. It’s easy to get stuck in a line of thinking or trying to control the process, making it more complex than it needs to be. We asked our Fast Company Impact Council members what common mistakes companies make when trying to innovate, and an alternative way to think about innovation. Just like the creative process, our members had unique understandings of what not to do, and how to do a better job. We share 18 of those inspirational ideas here. 1. DON’T LAYER INNOVATION WORK ON CU…

If you’re planning to see the new Minecraft movie and haven’t heard of the viral “chicken jockey” trend wreaking havoc in theaters across the country, read on. The trend gets its name from the block-shaped zombies in the video game Minecraft that occasionally ride chickens—thereby becoming chicken jockeys. In a scene from the new film A Minecraft Movie, based on the popular game, Jack Black’s character Steve at one point screams out, “Chicken jockey!” The phrase has since become a battle cry for teen-filled audiences to yell at the top of their lungs, flash phone lights, and launch popcorn and drinks at the screen. In one video, a moviegoer perched on another’s sh…

A smooth retail experience depends on efficient shipping and hassle-free purchases, two elements that can create significant cost implications for retailers. These honorees in the commerce category are developing infrastructure that can make more efficient use of freight trucks, streamline theft detection, and ease the checkout process in warehouse club environments. Flock Freight For reducing inefficiency in truckloads When it comes to freight trucks, wasted space is wasted money. Flock Freight estimates that the equivalent of one in three trucks runs empty because of inefficient deck-space utilization. The Certified B Corporation has built on its patented Shared Truck…

Yesterday was an eventful day for shareholders and employees of Intel Corp. The American chipmaker reported its Q1 2025 results while its new CEO, Lip-Bu Tan, confirmed earlier reports that Intel would be laying off employees. Here’s what you need to know about those layoffs and the latest movement in Intel’s stock price. New Intel CEO Lip-Bu Tan confirms job cuts The most devastating news to come out of Intel yesterday was that earlier reports were correct and the company would be laying off employees. On Wednesday, Bloomberg reported that Intel was preparing to lay off up to 20% of its current workforce. Given that Intel reported having 108,900 employees at t…

Welcome to Pressing Questions, Fast Company’s workplace advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, will answer the biggest and most pressing workplace questions. Q: How can I get my boss to stop emailing me in the middle of the night? A: This dilemma is closely related to the question of how to say “no” at work without feeling guilty and how to push back if your workload is too much. All are part of setting boundaries, but in an uncertain job market, drawing firm lines between work and personal time can feel more fraught. That doesn’t mean that you shouldn’t set boundaries. In fact, the most valuable, creative, product…

The benefits of taking time off from work are well-documented. In previous coverage, Fast Company has detailed how vacations stave off burnout, promote engagement, and may even help you be healthier. There are a number of ways to get more out of your vacation days, says time-off expert Jackie Swayze, founder of Maximizing My PTO, a website that helps people use a number of tips and tricks to plan unusual getaways. She says that one size does not fit all when it comes to paid time off. “There’s so much more creativity to be had than the standard, you know, take one week off in the summer,” she says. Here are some ways others have made their time off distinctly their own.…

When I lived in Florida, I had a neighbor named Ms. Carmen. She was in her late 70s, fiercely independent, and lived alone with her two dogs and one cat, which were her closest companions. Each hurricane season, she would anxiously ask if I would check on her when the winds began to pick up. She once told me: “I’m more afraid of being forgotten than of the storm itself.” Her fear wasn’t just about the weather; it was about facing it alone. When hurricanes hit, we often measure the damage in downed power lines, flooded roads, and wind-torn homes. But some of the most serious consequences are harder to see, especially for older adults who may struggle with mobility,…

Amid rapid technological advancements, return-to-office policies, and political and economic uncertainty, soft-skills like conflict mitigation are rising through the ranks as desirable skills for professionals. Skills needed for jobs are rapidly changing, with LinkedIn estimating that 70% job skills will change by 2030. In response, the social network identified the top 15 fastest-growing skills in the United States with its inaugural Skills on the Rise 2025 report. With a quarter of professionals planning on learning new skills, LinkedIn’s list pinpoints the most popular skills for both professionals and companies hiring. LinkedIn identified growth on skil…

In 1983, six businessmen got together and opened the first Hooters restaurant in Clearwater, Florida. Hooters of America LLC quickly became a restaurant chain success story. With its scantily clad servers and signature breaded wings, the chain sells sex appeal in addition to food—or as one of the company’s mottos puts it: “You can sell the sizzle, but you have to deliver the steak.” It inspired a niche restaurant genre called “breastaurants,” with eateries such as the Tilted Kilt Pub & Eatery and Twin Peaks replicating Hooters’ busty business model. A decade ago, business was booming for breastaurant chains, with these companies experiencing record sales growt…

While we’d like to think the secret to a fast promotion is all about doing a good job, your relationship with your boss can make or break your career. Understanding how to handle a narcissistic boss or one who plays favorites can save your job. And perfecting the art of managing up can be the key to thriving and growing your career. Often this boils down to knowing how to communicate effectively with your boss. Here are three tips to keep in mind: Understand your boss’s communication style Ever had a frustrating conversation where it seems like your boss is brushing off all your ideas? It might not be you, or even your ideas. It might be the way you’re communic…

The Golden State Warriors are known for their electrifying plays and superstar Stephen Curry, but now the team is pioneering a fresh gameplan: blending sports and entertainment in a way no NBA franchise has before. As the first and only NBA team with its own record label, Golden State Entertainment, the Warriors are expanding their reach with “For the Soil,” a new album released this week. The project featuring the Bay Area’s top music artists — from E-40, Too Short, Saweetie, G-Eazy, Goapele, LaRussell and Larry June — arrives just in time for the league’s All-Star Game weekend in San Francisco. “A basketball team with a record label is unheard of until now, whic…

A random tree in Toronto—yes, a tree—has become an unlikely online sensation, racking up dozens of glowing five-star reviews on Google. Known affectionately as “Rodney the Tree,” the landmark recently gained viral attention after a screengrab of its Google Maps listing was shared on the subreddit r/MadeMeSmile. The post’s caption: “Someone marked a random tree in Toronto as a tourist attraction – and the reviews are genuinely taking me out,” alongside a handful of screengrabs of the 180 online reviews. One visitor claimed to have traveled all the way from the UK just to see Rodney, who stands proudly on a patch of grass near King Street and Strachan Avenue.…

A jury in Georgia has ordered Monsanto parent Bayer to pay nearly $2.1 billion in damages to a man who says the company’s Roundup weed killer caused his cancer, according to attorneys representing the plaintiff. The verdict marks the latest in a long-running series of court battles Monsanto has faced over its Roundup herbicide. The agrochemical giant says it will appeal the verdict, reached in a Georgia courtroom late Friday, in efforts to overturn the decision. The penalties awarded include $65 million in compensatory damages and $2 billion in punitive damages, law firms Arnold & Itkin LLP and Kline & Specter PC said in a statement. That marks one of the larges…