Blog, YouTube & Content Monetization

Literate in tone, far-reaching in scope, and witty to its bones, The New Yorker brought a new – and much-needed – sophistication to American journalism when it launched 100 years ago this month. As I researched the history of U.S. journalism for my book “Covering America,” I became fascinated by the magazine’s origin story and the story of its founder, Harold Ross. In a business full of characters, Ross fit right in. He never graduated from high school. With a gap-toothed smile and bristle-brush hair, he was frequently divorced and plagued by ulcers. Ross devoted his adult life to one cause: The New Yorker magazine. For the literati, by the literati Bor…

The gadgets produced by this year’s most innovative companies in consumer and household goods are, in their small way, revolutionizing every room in the house. From standout kitchen devices and boundary-pushing wellness products to a more humane mousetrap, this year’s list offers something for every moment of the day. Starting at the front door, there’s Level, the leader in smart locks, which finally upgraded its “invisible” system to sync with smart home hubs like Apple Home and Google Home via a low-tech radio connection. For the kitchen, there’s Walmart, which debuted Bettergoods, its first new private label in 20 years with a lineup of 300 quality products, not just c…

This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Books offer a compelling, slower alternative to the onslaught of negative news. With terrific new free tools, it’s increasingly easy to access print, digital, and audio books. Read on for my favorite book sites and apps. The heavy-hitters Libby lends out free e-books and audiobooks through libraries in 78 countries. It works for 90% of U.S. libraries. You can search for and check out nearly anything, instantly, for free, on any device. Audiobooks: Check out and listen to audiobooks at any speed. You may not need t…

Walgreens Boots Alliance, Inc. investors have had a wild 2025 so far. Earlier this month, the beleaguered stock (Nasdaq: WBA) soared 25% after beating Q1 2025 expectations on revenue and earnings per share. Yet today, the company’s stock is crashing—WBA shares are currently down over 15% in early trading. But this stock price swing has nothing to do with sales. Instead, it likely has to do with Walgreens’ changes to its dividend payouts. Here’s what you need to know. Why is Walgreens stock crashing? As of the time of this writing, Walgreens shares are down over 15% in early market trading. The reason for the crashing stock price likely has to do with a change t…

PepsiCo said Tuesday that high prices and changing consumer tastes have weakened U.S. demand for its snacks and drinks but it’s confident it can turn that around in the coming year. The Purchase, New York-based company said its revenue fell slightly to $27.78 billion in the fourth quarter. That was short of Wall Street’s forecast of $27.89 billion, according to analysts polled by FactSet. U.S. demand flagged last year after two years of outsized, double-digit price increases. The average price of a 16-ounce bag of potato chips peaked at $6.68 in October 2023, according to government data. PepsiCo hit the brakes on prices, which rose 4% globally in 2024. The company foc…

It took Duolingo more than a decade to grow its owl mascot, Duo, from a cute cartoon character into a social media star with tens of millions of followers. Then Duolingo’s marketing team did the unthinkable: It killed him off. The decision turned out to be the company’s most successful social media play ever—and likely one of the widest-reaching social campaigns of all time, by any brand. Duo was originally created as logo in 2011, the year that Duolingo was founded. In the years since, the friendly (if occasionally menacing) green owl has grown into a layered character with friends, enemies, motivations, even a potential lover, and legions of fans. But on February 11, D…

Last week, in an article for Fast Company, author and tech executive Rebekah Bastian wrote about why she doesn’t read productivity books. The vast majority of these books are written by men who don’t shoulder the majority of parenting duties, she says. “Like so many working women, I carry a substantial portion of the ‘second shift’ at home: cooking, homework help, bedtime routines, and general emotional support,” she writes. “The big chunk of uninterrupted time that these authors count on—whether it’s a 5 a.m. stretch of ‘sacred hours’ or a mini-sabbatical to reboot creativity—just doesn’t exist in my life. If I tried to follow their advice, I’d be setting myself up f…

Trading could soon be very different on the Nasdaq stock market if the stock exchange gets its way. That’s because Nasdaq president Tal Cohen has announced the exchange’s plans to introduce 24-hour trading to the platform in the near future. The move to 24-hour trading would represent a seismic shift for the Nasdaq—and present opportunities and challenges to investors, businesses, and the media who cover them. Here’s what you need to know. Nasdaq proposes 24/5 trading In a blog post published today, Nasdaq president Tal Cohen has proposed what is colloquially called “24/5 trading”—the ability to trade stocks and other securities on exchange 24 hours a day for …

There’s a special place in you-know-where for spam callers. They’re annoying. They waste time. They’re also dangerous. And while it’s challenging to eliminate spam calls entirely, the good news is that with a little time and effort, you can significantly reduce the number of spam calls you receive. Here’s what to do. Add yourself to the FTC’s Do Not Call list One of the easiest and longest-lasting ways to reduce spam calls is to add your phone number to the National Do Not Call Registry, which is a free service managed by the Federal Trade Commission (FTC). Once you’ve added your number, telemarketers have a month to remove you from their lists so you don’t…

This month’s legal dustup between NFL quarterback Lamar Jackson and NASCAR legend Dale Earnhardt Jr. over trademark rights to the number 8 may have amounted to little more than a tempest in a teapot, but it has drawn attention to a rarely considered topic in branding and marketing: the use of numbers in brand names and logos. Why might a seemingly arbitrary number like 8—or 27 or 63, for that matter—be worth fighting over? And are some numbers worth more than others? Obviously, numbers are at an important disadvantage compared to letters when it comes to their use as trademarks. While an initial letter can stand for any word that it begins with, numbers are much more …

Whenever we have a free afternoon, my nine-year-old and I visit our favorite bookshop. By now, we have a routine. Ella makes a beeline to the graphic novels. Her favorite books—such as Smile, Roller Girl, and The New Girl—are part of a new genre of graphic novels that has emerged over the past decade-and-a-half specifically targeted at eight-12-year-olds. The books’ illustrations are colorful and fun, but the stories tackle serious issues: Mending broken relationships; confronting social anxiety; dealing with siblings and parents. Unlike prose, which takes her days to read, Ella will binge these graphic novels in less than an hour. But she’ll come back again and a…

“I didn’t know what to say, so I avoided him.” That’s what a leader confessed to me during a coaching session, his voice low with shame. One of his team members had just lost a child, and instead of reaching out, he kept his distance. “What could I possibly say to make it better?” he asked me. “I was terrified I’d make things worse.” It’s a moment many leaders face but few talk about. When employees are dealing with loss, crisis, or personal hardship, the instinct to avoid, to stay in the safe zone of tasks and deadlines, can be overwhelming. But leadership during hard times isn’t about having the perfect words—it’s about having the courage to show up. The Emo…

This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. When’s the last time you fielded a tech support call from a parent? You want your parents—or anyone you support—to benefit from email, photo sharing, and video calls. You also have to protect them from scams, malware, and unnecessary complexity. Or maybe you are that parent and want to stay safe online. Either way, today’s post aims to support you. I periodically help my parents make sense of confusing WebEx conferencing instructions or Microsoft Word settings. So when Wonder Tools reader and tech expert Pa…

Chris Rogers, Instacart’s current chief business officer, is taking over as the delivery giant’s next CEO, the company announced on Wednesday. Rogers, who has worked at Instacart since 2019, will take the helm from Fidji Simo on August 15. Simo, who ushered the company through a successful market debut (stock prices are up 53% since its 2023 IPO) after taking the top spot in 2021, will become CEO of applications at OpenAI. “We chose Chris because the company needs a leader who understands all our partners deeply, has immense operational experience, and can mobilize teams around our vision,” Simo wrote in a note to employees. “Chris knows this company. He helped sh…

According to estimates from the California Department of Forestry and Fire Protection, more than 16,200 structures were damaged or destroyed in the devastating fires that broke out in the Los Angeles area at the beginning of the year. These will take years to rebuild, not to mention billions of dollars. Music superstars decided early on to lend their talents to the fundraising efforts and play an epic FireAid Benefit concert spanning two venues. The event takes place tonight (Thursday, January 30, 2025), beginning at 9 p.m. ET / 6 p.m. PT. Here’s everything you need to know about it, including how to stream it and donate: A brief timeline of the L.A. fi…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. National home prices are rising 2.6% on a year-over-year basis. While some markets in the Gulf and Mountain West regions are seeing mild home price declines, there’s another cohort concentrated in the Northeast, Midwest, and West Coast that are seeing gains well above the national aggregate. Among the 200 largest metro area housing markets, the chart below highlights the 30 markets with the largest home price increases between December 2023 and December 2024, according to ResiClub’s analysis of the latest Zillow Home Value Index data published in Jan…

In Shift: Managing Your Emotions—So They Don’t Manage You, Ethan Kross shares a comeback story about tennis champion Novak Djokovic. It was the Wimbledon quarterfinal and Djokovic, who was the No. 1 seed, was down two sets (5-7, 2-6) against 20-year-old Jannik Sinner. After the second set, he requested a break. Then he awed the crowd by triumphantly winning the next three sets (6-3, 6-2, 6-2). What shifted? Djokovic shared that he gave himself a pep talk in the locker room. He looked himself in the eyes and said: “You can do it. Believe in yourself. Now is the time, forget everything that has happened. New match starts now. Let’s go, champ.” Djokovic utiliz…

Innovative organizations are finding ways to make augmented and virtual reality a more efficient, and even more practical, way to interact with technologies and tools, including letting people learn complex skills through virtual training. The businesses in Fast Company‘s Most Innovative Companies in AR/VR reflect that trend. Texas A&M University has brought AR/VR production into its celebrated Visualization program, letting students learn to build state-of-the-art virtual productions before they leave college. And other organizations are using AR/VR itself for educational purposes. Excurio has built immersive, historically accurate versions of iconic eras from 19th c…

From streamlining administrative tasks to enhancing brainstorming sessions, AI is becoming an essential workplace companion. Yet, despite its transformative promise, its integration isn’t as simple as flipping a switch. We recently conducted research at Lucid Software to uncover AI usage in the workplace. We found that more than a third of workers globally are already using AI for fundamental tasks like generating ideas (39%), creating content (37%), communicating summaries (33%), and finding documentation (31%). When thinking about how we’ve adopted the technology into our products, our decade-long investment in intelligence has been key to building an AI-ready platf…

Major changes are afoot behind-the-scenes at Walmart. The retailer is cutting hundreds of jobs and shuttering its North Carolina office. Employees from certain locations are also being asked to move to its newly opened headquarters in Bentonville, Arkansas, and other central hubs. News of the shake up was first reported by Fox Business after Walmart Chief People Officer Donna Morris sent a memo detailing the cuts and other changes to employees. “We are making these changes to put key capabilities together, encouraging speed and shared understanding,” the memo, viewed by Fox read. “Through this review process, we have eliminated some roles as we streamline how we work…

Jane, a vice president of Human Resources at a growing tech company, often found herself overwhelmed by her team’s reliance on her. Because her job required her to manage a flat, decentralized organization with a mix of senior managers, rising leaders, and embedded HR personnel within the product business units, she was frequently the go-to person for problem-solving. One particularly hectic week, she skipped lunch for three days. Despite her exhaustion, she agreed to a last-minute meeting late in the day before heading out to her daughter’s soccer match. When her direct report, Jesse, presented a complex issue, Jane, feeling pressed for time, interrupted: “I do not h…

This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. I like thinking on paper. That’s why I’ve got a box under my desk with 27 old idea notebooks. But when I’m looking for a specific note scrawled early in 2020, digital notes are helpfully searchable. Given that paper and digital have distinct advantages, I’ve been experimenting lately with hybrid approaches. Read on for what I’ve found to be most useful. My current notebook of choice: The reMarkable Paper Pro What it is: A specialized paper tablet originating from Oslo, Norway that feels like a cross between a Ki…

The Doomsday Clock is perhaps the most sobering graphic symbol ever created: a quarter of a clock with four big dots to mark the countdown to midnight, an euphemism for the end of world You might think that the significance of a clock that counts down the moments until humanity’s annihilation can’t be understated, yet its physical form has always been lightweight compared to its intent. For 78 years, the Bulletin of the Atomic Scientists have presented a new tic-tock of doom in a press conference, informing the public of the latest doom countdown based on the events of the past year. Each year, they accompanied the news with a physical representation of the clock tha…

As a subject for delightful conversation, personal insurance ranks somewhere between polyp removal and credit default swaps. Which means most of us don’t know what we don’t know. No one likes to dwell on what might go wrong in the future—which is part of the reason why we all tend to regard insurance professionals with a healthy level of skepticism. But protecting yourself and your money from the unexpected has to be part of getting your financial house in order. Otherwise, a single bad event could erase all your hard work. To figure out what kinds of insurance you might need, start with the following basic rules of the insurance industry. Social benefit and …

With genetically modified organisms (GMOs), there’s no putting the genie back in the bottle. Since their commercial introduction in 1996, bioengineered crops have become a commercial juggernaut, utterly dominating the marketplace in the U.S. and around the world. Even the European Union—long a hotbed of anti-GMO sentiment and regulatory activity—is warming to biotech, and significantly expanding the number of GMO crops accepted for import. Now, as the technology is maturing and costs have decreased significantly, a new wave of biotech innovation—call it GMO 2.0—is in the offing. Emerging startups and established companies alike are using breakthrough technologies to d…