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Blog, YouTube & Content Monetization

The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.

  1. Since I was old enough to vote in presidential elections, I’ve heard plenty of grumbling across the political spectrum about moving to Canada if one candidate or another wins. And since I have been a full-time worker, I have also been party to a number of pie-in-the-sky conversations about the expat potential of retiring to Barcelona; Buenos Aires, Argentina; or Bangkok. But conversations about leaving the United States have felt a little different over the last couple of years. It started when several of my parents’ contemporaries actually retired abroad, rather than just thinking about it. Then multiple friends picked up stakes—which included selling houses and cars an…

  2. OpenAI has named labor leader Dolores Huerta and three others to a temporary advisory board that will help guide the artificial intelligence company’s philanthropy as it attempts to shift itself into a for-profit business. Huerta, who turned 95 last week, formed the first farmworkers union with Cesar Chavez in the early 1960s and will now have a say on the direction of philanthropic initiatives that OpenAI says will consider “both the promise and risks of AI.” The group will have just 90 days to make their suggestions. “She recognizes the significance of AI in today’s world and anybody who’s been paying attention for the last 50 years knows she will be a force…

  3. Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll. Mattel Inc. unveiled the LeBron Ken doll on Wednesday to kick off the toy manufacturer’s “Kenbassador” series. Last year, nine female athlete Barbies, including tennis star Venus Williams, were introduced. “As a young kid, I was fortunate to have role models who not only inspired me but also showed me what’s possible through hard work and dedication,” James said. “Now, as an adult, I understand how vital it is for young people to have positive figures to look up to. That’s why partnering with Barbie to release the LeBron James Kenbassadors doll…

  4. In the UK, it is currently Dying Matters Awareness Week. Grief—and the impact of death and loss—is something that nearly all of us will experience at some point in our working lives. Despite this, many workplaces are not equipped to have these tricky conversations and are unsure how to best support their staff with their mental well-being while grieving. At This Can Happen, we conducted an in-depth, two-stage research project into how workplaces are supporting employees with grief—the Grief In The Workplace Report—and the findings are eye-opening. We found that 87% of respondents with lived experience felt grief had impacted their mental well-being, yet 46% felt that th…

  5. Shares of GameStop fell more than 15% on Thursday after the company’s plan to finance its bitcoin pivot raised questions about the timing of its move and its strategy to turn around its struggling retail business. The video game retailer’s shares also gave up all their gains from a day earlier and were on track for their biggest one-day fall since last June, after the company said it was offering $1.3 billion in 0% 2030 convertible bonds to amass the cryptocurrency. The company’s announcement that it would buy bitcoin to hold as a treasury reserve asset had created a mini euphoria among retail traders, who keenly track the so-called “meme stock.” However, Game…

  6. Despite ongoing efforts to address increased costs, out-of-pocket spending on healthcare continues to rise. Higher insurance copays and deductibles, increased medication costs, and rising inflation rates are just a few of the factors contributing to this trend. As a result, millions of Americans find themselves racking up medical debt, deferring critical medical treatment, or neglecting chronic health conditions. But the cost burden isn’t equal by gender. Many people have heard of the “pink tax,” the pattern of women’s goods and services—from razors to dry cleaning—costing more than the men’s equivalent. But few realize how far this extends beyond store shelves. Across t…

  7. Being a perfectionist is like playing a rigged carnival game. It’s presented as easy and within reach when it’s actually impossible and unattainable. People who are expected by others, or expect themselves, to be perfect are trapped in a nonsensical world where normal and difficult are confused with perfect and easy. Unable to achieve perfection, they’re bombarded with messages that they’re not thinking, feeling, or performing normally: Everyone else manages to keep their house in order while working full-time and raising kids. No one else has to work this hard just to get by. None of the other moms have a hard time getting up with their kids in the morning. Of co…

  8. Ian Yang saw a business opportunity sitting on the table of a restaurant. In the darkness of the room, a small portable light meant to make it easier to read a menu jumped out to him as just the kind of product his lighting company, Gantri, should be making. The challenge was that these common restaurant lights are all wireless. “They’re very dim, they’re very small, they’re not really fully fledged, like residential full-power products,” Yang says. But, he thought, they could be. That instinct led to three new wireless lighting product lines being released this week by Gantri, alongside a new digital manufacturing platform that will make it easier for other d…

  9. An Orthodox Jewish passenger says a United Airlines pilot forcibly removed him from an airplane bathroom while he was experiencing constipation, exposing his genitalia to other flyers during a flight from Tulum, Mexico, to Houston. Yisroel Liebb, of New Jersey, described his trip through allegedly unfriendly skies in a federal lawsuit this week against the airline and the U.S. Department of Homeland Security, whose officers he said boarded the plane upon landing and took him away in handcuffs. Liebb and a fellow Orthodox Jewish traveler said the pilot made disparaging remarks about their faith. They said they were forced to miss a connecting flight to New York City whil…

  10. The notion of authenticity in the movies has moved a step beyond the merely realistic. More and more, expensive and time-consuming fixes to minor issues of screen realism have become the work of statistical data renderings—the visual or aural products of generative artificial intelligence. Deployed for effects that actors used to have to create themselves, with their own faces, bodies, and voices, filmmakers now deem these fixes necessary because they are more authentic than what actors can do with just their imaginations, wardrobe, makeup, and lighting. The paradox is that in this scenario, “authentic” means inhuman: The further from actual humanity these efforts have m…

  11. The world’s largest retailer has announced massive job cuts before the holidays. On Tuesday, Amazon said in a memo to staff that it will lay off 14,000 employees. Here’s what you need to know about the Amazon layoffs, and why these aren’t the last jobs that Amazon will likely cut in the future. What’s happened? On Tuesday, Amazon’s senior vice president of people experience and technology, Beth Galetti, announced the company was eliminating “approximately 14,000” positions. Galetti sent a memo about the layoffs to Amazon employees, which was then published to the Amazon website. The headcount reduction of 14,000 positions is less than the up to 30,000 job …

  12. Nvidia indulged all your artificial intelligence fantasies on Tuesday at what was being called the “Super Bowl of AI.” The chip giant’s GPU Technology Conference (GTC) was held at the SAP Center in San Jose on Tuesday, and it was—you guessed it—all about AI. Nvidia founder and CEO Jensen Huang made several large announcements during a two-hour keynote, with plenty of meat to keep AI-hungry consumers and businesses happy. That includes partnerships with large automakers to build autonomous vehicles and even personal AI supercomputers that sit right on your desktop. Here are some of the key announcements from Huang’s keynote: GM partnership: General Motors…

  13. Attention! There is now just one day left until the deadline for this year’s tax filing. And the Internal Revenue Service (IRS) has already reminded taxpayers to “act now” to pay whatever they owe on their 2024 taxes, or request an extension, before April 15. Fewer Americans have filed their federal taxes, and more have requested extensions, compared with the same period last year, according to CNN, which reviewed the IRS data. According to those numbers, as of March 21, the IRS had received nearly one million fewer tax returns, or 1.1% less, than it received in the same point in the filing cycle last year. While experts told CNN this was not a reason for concern,…

  14. Marcia Dunn, AP reporter: Almost all roads to space begin here in Cape Canaveral. Haya Panjwani, AP correspondent: That’s Marcia Dunn, The Associated Press’ space writer. She’s following Butch Wilmore and Suni Williams’s return home from the International Space Station. PANJWANI: I’m Haya Panjwani. On this episode of “The Story Behind the AP Story,” we’re unpacking how the two astronauts got stuck up there in the first place and what they’ve done in the last few months at the station. DUNN: So Butch and Suni became the first people, the first astronauts, to strap into a Boeing Starliner capsule and be launched into space. This was last June, June 5, 2024. They launched…

  15. We all know influencing can pay well—but just how well? Philadelphia-based influencer Brandon Edelman, known online as @bran_flakezz, recently went viral on TikTok after revealing he made $768,000 last year, primarily from brand partnerships and creator funds. After taxes and expenses, he pocketed net earnings of just over $300,000. Known for his self-described “feral party content,” Edelman discussed his TikTok career on Your Rich BFF, a finance podcast hosted by Vivian Tu. “So $768,000 is the top number, 20 percent of that goes to management, so we’re down to, like, what $550k? From $550k, $200,000 of that goes to taxes,” Edelman said. “Just the way it goes. Now…

  16. In 2021, Eugene Kashuk was looking for a new venture. The Ukrainian entrepreneur realized in the wake of the pandemic that there was a large gap in education. Students were lagging behind, particularly in math. Kashuk started Brighterly, a platform that connects math teachers from all across the globe with students in the United States for private tutoring. Brighterly offers private lessons for $20 per 45-minute lesson—much cheaper than the average rate of about $40 per hour in the United States. In part, Brighterly is able to keep costs down because it uses AI to generate lessons so teachers are able to use their time to focus on their student instead of coming…

  17. We don’t talk enough about what doesn’t scale. Which is ironic, because we talk about scale constantly. Scale is the shorthand for success in just about every industry. If it can’t scale, is it even worth doing? That’s the kind of thinking that floods strategy decks, venture capitalist meetings, and quarterly reviews. But here’s the question I keep circling back to: Can it still matter if it doesn’t scale? Because I’ve seen real impact in spaces where scale wasn’t the point. And frankly, it wasn’t even possible. THE MYTH OF “MASS = MEANING” There’s a quiet arrogance baked into how we treat scale, as if the size of a thing is what determines its signific…

  18. “Meta profits, kids pay the price,” was the message delivered by dozens of grieving families at the doors of Meta’s Manhattan office on Thursday. Forty-five families traveled from across the U.S. and as far as the United Kingdom to hold a vigil outside the East Village headquarters of Meta, the parent company of Facebook and Instagram. Holding photos of their children, they spoke about lives lost to cyberbullying, sextortion scams, and suicide-glorifying content—calling on Meta to take immediate action to protect children on its platforms. On a pile of rose bouquets, the families and demonstrators placed an open letter addressed to Mark Zuckerberg. Signed by more than 1…

  19. The legendary $4.99 rotisserie chickens from Costco are under fire this week as a proposed class action lawsuit claims the big box retailer has been misleading customers. Two California shoppers noticed something that might seem obvious in retrospect: To sell an entire, slow-roasted chicken in a plastic bag, Costco added two preservatives. Problem is, the Issaquah, Washington-based company had promised on the packaging, in-store displays, and online that the chicken contained “no preservatives.” The lawsuit filed last week with the Southern District claims that Costco’s promise that its rotisserie chickens contain no preservatives signals to “reasonable consumers“…

  20. Exciting news for anyone who’s already burned through the entirety of Netflix: there’s a new online movie rental platform coming to town. Letterboxd, the movie tracking app and the preferred social media of your most insufferable film-loving friend, announced this week that a Letterboxd Video Store is on the way. The announcement was made Tuesday at the Cannes Film Festival. While the company hasn’t revealed too many specifics just yet, we do know the upcoming streaming service will be called the Letterboxd Video Store and will feature curated “shelves” of handpicked titles. Like other services such as Prime Video, Apple TV, or Google Play, users will be able …

  21. After filing for bankruptcy protection and being nearly obliterated in the process, discount retail chain Big Lots is getting closer to determining the timeline for its path forward, the brand’s new owner has confirmed with Fast Company. Variety Wholesalers, the North Carolina-based retail company that is seeking to take control of hundreds of Big Lots locations—mostly in the South and Midwest—now has a tentative plan in place for the “soft openings” of many of those stores, according to a spokesperson. Although a bankruptcy filing earlier this month identified 200 locations that are expected to be transferred to Variety, not all of the stores have been assigned y…

  22. Let’s be clear: We shouldn’t expect kids to be experts in financial literacy. As much as they love YouTube, I doubt many spend their time watching videos of Warren Buffett. However, the oldest members of this Gen Alpha group will become adult consumers soon enough, and between the way they approach money and their perception of spending, two things are quite clear. The first is that regardless of their industry, companies will be put to the test by this generation. The second is that Gen Alpha may have a rude awakening when faced with the harsh realities of life. We’ve done several studies on Gen Alpha, with the most recent focusing on their thoughts and interactions wi…

  23. Adults with grown children are often still helping support them financially. And sometimes, those contributions take away from the funds they would otherwise be saving for retirement. According to a recent Savings.com survey of 1,000 U.S. adults with grown children, half regularly assist them financially. Those numbers are going up in recent years. On average, parents are shelling $1,474 monthly to help their adult children, which is about 6% more than they provided the previous year. More than 80% said they helped pay for groceries; 65% said they foot their grown child’s cellphone bill; and nearly half (46%) even fund their adult children’s vacations. Those m…

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