Blog, YouTube & Content Monetization

We Googled “Labubus.” We searched for “beaded sardine bags,” and recipes like “cabbage boil” and “hot honey cottage cheese sweet potato beef bowl.” We wanted information about Charlie Kirk and Zohran Mamdani, about Sinners, Weapons, and KPop Demon Hunters. We desperately needed to know why kids kept saying “6-7.” Together, these queries defined 2025. The 24th edition of Google’s Year in Search, the company’s annual top 10 lists of users’ most-searched items, debuted today. These hundreds of lists both validate our own obsessions and take us out of our own bubbles and echo chambers, offering insights into what our fellow humans are interested in. …

Headlines about a shredded cheese recall affecting more than a quarter of a million cases of various products have been making the rounds for the last few days, understandably alarming consumers. Yet the recall itself is not new, despite only being widely publicized at this time. Here’s what you need to know. What’s happened? Back in early October, a company called Great Lakes Cheese Co of Hiram, Ohio, reportedly issued a large-scale recall that impacted a range of shredded cheese products. The recall was initiated after Great Lakes Cheese was informed by one of its suppliers that some of its “Low-Moisture Part-Skim Mozzarella” may have been contaminated …

Artificial intelligence is radically changing how healthcare providers tackle vision loss, with tools that can be used from diagnosis to treatment and even follow-up care. One such example is Visilan, which uses smartphone imaging, telemedicine, and AI to screen, diagnose, and monitor patients for vision care. And with this technology, more of the 1 billion-plus patients who live with vision loss can be treated, Jordan Shuff, executive director and founder of Visilan, said at last month’s World Changing Ideas Summit, cohosted by Fast Company and Johns Hopkins University in Washington, D.C. But in this race to expand care, it’s also important to have guardrail…

If you combine the NYSE and TBPN, do you get a BFD? Apparently. The New York Stock Exchange (NYSE) is announcing that it has inked a partnership with the live video podcast TBPN, becoming the show’s exclusive exchange partner. The deal marks another feather in the cap for TBPN, which has become one of the most-talked-about financial and tech-focused media startups in only 11 months, and also marks a further cross-generational shift into new media by the NYSE, which itself is 233 years old. TBPN (“Technology Business Programming Network”) will continue to record and broadcast from its home base in Los Angeles. The show will now have access to the NYSE—similar …

As Americans grapple with $1.23 trillion in credit card balances, Klarna Group is introducing a new way to access premium rewards—one that doesn’t require a credit card at all. The Swedish fintech company launched its Premium ($19.99/month) and Max ($44.99/month) membership tiers in the United States on Thursday, expanding upon its existing Core and Plus offerings and mirroring successful rollouts in the UK and EU. The move positions Klarna squarely in the territory long dominated by high-end credit cards like the Amex Platinum and Chase Sapphire Reserve, but with none of the spending thresholds, APRs, or annual fees that usually define that segment. The timi…

Fifty-two-year-old Dinam Bigny sank into debt and had to get a roommate this year, in part because of health insurance premiums that cost him nearly $900 per month. Next year, those monthly fees will rise by $200 — a significant enough increase that the program manager in Aldie, Virginia, has resigned himself to finding cheaper coverage. “I won’t be able to pay it, because I really drained out any savings that I have right now,” he said. “Emergency fund is still draining out — that’s the scary part.” Bigny is among the many Americans dependent on Affordable Care Act marketplace health insurance plans who are already struggling with the high cost of health care, accordi…

Since Pantone began naming its Color of the Year in 2000, we’ve seen two flavors of both brown and yellow, three variations of purple, blue, and turquoise, and four distinct takes on orange. But for the first time ever, Pantone’s color is essentially a non-color. Or you could call it every color. Pantone’s 2026 Color of the Year is a white. In Pantone language, that’s code 11-4201—aka Cloud Dancer. Pantone—which operates somewhere between a trend forecaster and social psychologist—argues that Cloud Dancer is part of a great cultural reboot. In the era of AI, everything feels like it’s changing on a daily basis, and the overstimulation of the internet is only…

Thomas Kuhn was a philosopher whose groundbreaking 1962 book, The Structure of Scientific Revolutions, is credited with bringing the term paradigm shift to pop culture. Kuhn described how scientific communities stick to established paradigms, even as evidence of their limitations mounted. Widely accepted paradigms for understanding and interpreting knowledge don’t crumble under the weight of mere data. Instead, they tend to persist until a crisis emerges—when anomalies become so disruptive that a shift to a new paradigm is unavoidable. Zoning was established in the early 20th century as a way to protect homeowners from unwanted industrial developments nearby. It was p…

The average rate on a 30-year U.S. mortgage edged higher this week, though it remains relatively near its low point so far this year. The uptick brings the average long-term mortgage rate to 6.22% from 6.19% last week, mortgage buyer Freddie Mac said Thursday. A year ago, the rate averaged 6.6%. Borrowing costs on 15-year fixed-rate mortgages, popular with homeowners refinancing their home loans, also rose this week. The rate averaged 5.54%, up from 5.44% last week. A year ago, it averaged 5.84%, Freddie Mac said. Mortgage rates are influenced by several factors, from the Federal Reserve’s interest rate policy decisions to bond market investors’ expectations f…

The rapid growth of data centers during the AI boom has been a dominating narrative of 2025—and, in many instances, not a popular one. Across the country, communities have pushed back against data centers planned for their cities and states. Some have even turned to online petition sites to raise awareness and voice collective opposition to data center projects in their communities. One such site, the popular platform Change.org, says it has seen a significant spike data center-related petitions in recent months. Change.org saw at least 113 petitions that mentioned data centers in 2025, the platform shared with Fast Company, totaling around 50,000 signature…

In the heart of Aceh province in northwestern Sumatra, the Ketiara Cooperative, led by the remarkable Ibu Rahmah, is facing a crisis unfolding as we speak. This community of women-led farmers was devastated by the rare Cyclone Senyar over the Thanksgiving weekend, which caused catastrophic mudslides. Farms have been decimated, homes destroyed, and two vital bridges have been washed away, isolating entire villages and cutting off access to essentials like food, clean water, and electricity. Hundreds of people have died and hundreds more are still missing in their worst natural disaster since the 2004 tsunami. Grace Farms, a cultural and humanitarian center in New Canaa…

Bitcoin investors are bracing for “Witching Friday” tomorrow, December 18, when billions of options are due to expire—making for what could be a highly volatile, roller-coaster ride at the end of the week for the markets. Some $23 billion in contracts are set to expire just on Deribit, the largest Bitcoin exchange, according to Bloomberg. Here’s what to know. What is ‘Witching Friday’? “Witching Friday,” also known as “triple witching” or “the triple witching hour,” refers to the last hour of the stock market trading session on the third Friday of March, June, September, and December, when three kinds of securities expire simultaneously, often leading to i…

Don’t beat yourself up if you do some serious damage on a cheese plate during holiday festivities this year: You just may do your future self a favor. A new study has found that eating nearly 2 ounces or more of high-fat cheese each day has been associated with a 16% lower risk of dementia, according to the study published this week in Neurology. Lest you think this is some sort of propaganda by Big Cheese, the study followed nearly 28,000 adults in Malmö, Sweden for roughly 25 years. The study’s findings indicate that Swedes who ate more cheese with a fat content exceeding 20%—which includes many varieties of cheddar, gouda, and blue cheese, among others—had a lo…

The flap of a butterfly’s wings in South America can famously lead to a tornado in the Caribbean. The so-called butterfly effect—or “sensitive dependence on initial conditions,” as it is more technically known—is of profound relevance for organizations seeking to deploy AI solutions. As systems become more and more interconnected by AI capabilities that sit across and reach into an increasing number of critical functions, the risk of cascade failures—localized glitches that ripple outward into organization-wide disruptions—grows substantially. It is natural to focus AI risk management efforts on individual systems where distinct risks are easy to identify. A senior ex…

Inbox pinging. Deadlines stacking. Morale slipping. One choice could change everything. These 11 books unpack the decisions—and strategies—that distinguish great leaders. Learn something new every day with “Book Bites,” 15-minute audio summaries of the latest and greatest nonfiction. Get started by downloading the Next Big Idea app today! Inspire: The Universal Path for Leading Yourself and Others By Adam Galinsky Every leader leaves their mark on the hearts and minds of a workforce. This can go one of two ways: leaders can leave behind a legacy of inspiration, or infuriation. Based on thousands of perspectives collected from around the globe, Adam crea…

Dead cartoon owls, brain-rot cookie content, fake rebrands, and library thirst traps. Welcome to the era of DGAF branding. In this episode of FC Explains, Grace Snelling breaks down why major brands and public institutions are ditching polished ads for chaotic content and seeing massive results. From Nutter Butter’s unsettling TikToks and California Pizza Kitchen’s fake midlife crisis to Duolingo “killing” its iconic owl and libraries going viral with memes, this episode explores how being weird online has become a serious marketing strategy. We look at the numbers behind these stunts, the cultural forces driving them, and why leaning into chaos can sometimes …

Over the past several years, the art of the rebrand has increasingly become a spectacle sport. From cultural institutions like the Philadelphia Art Museum, which reportedly fired its CEO over a poorly received rebrand this year, to the furniture brand La-Z-Boy, which was widely praised for its modern revamp, the internet’s attention economy has meant that almost no notable rebrand is safe from social media’s deluge of hot takes. In 2025, that was more true than ever. Brands that rolled out a new look this year were scrutinized for everything from their font and color choices to the potential ideological implications of their visual pivots. In September, after the desi…

Thank you once again for reading Fast Company’s Plugged In. A quick programming note: We will be taking the next two Fridays off. Happy holidays to all, and I look forward to resurfacing in your inbox next year. For any number of reasons, 2025 has hardly been my favorite year. But if I were to make a list of things that went well, my relationship with AI would be on it. This was the year I went from being an AI dabbler to a daily user. And while some of that usage still amounts to messing around—hello, Sora!—even more involves tasks that make me more productive. More importantly, it brings me better results, a goal I hold dear. (Sadly, not every AI enthusiast …

My work across decades has spanned sectors, geographies, and cultures, focusing on exploration, discovery, and innovation. My husband and I have defined our work across business, nonprofit, and philanthropy simply: “We invest in people and ideas that can change the world.” I spend much of my time exploring and sharing exciting developments that hold great promise. This work has taken me from building the Internet revolution, to working in villages and cities across the globe and America’s 50 states, to the boardroom of the National Geographic Society, where I just completed a decade of service as Chairman of the Board. It has been a true privilege to lead these ef…

Pricing is one of the most powerful growth levers a business has, yet it is still one of the most overlooked. While teams spend months refining product and brand, pricing decisions are too often rushed, emotionally charged, or guided by instinct rather than insight. Under the pressure of rising costs and competitive pressures, many leadership teams resort to the fastest fix: promotions to meet short-term targets or price increases to plug a margin leak. The companies that consistently outperform take a different approach. They treat pricing as a strategic, evidence-led discipline. They ground pricing in how customers perceive value and make decisions to deliver gr…

You can now read every article that has ever appeared in The New Yorker—from as early as February 1925—with the click of a button. For the publication’s centennial anniversary, its editorial team has spent months painstakingly scanning, digitizing, and organizing every single issue it’s ever published, or more than half a million individual pages. Each issue is artfully arranged in a chronological display under a purpose-built archive section of the website; but the content has also been incorporated into The New Yorker’s search algorithm so that readers can come across it organically. As the future of magazine journalism remains uncertain, a look back through thi…

Nostalgia has been one of the dominant themes of 2025, from AI-generated scenes of the good ol’ days to the resurgence of analog hobbies. Retro, a friends-only photo journal, recently launched a new feature which taps into this mindset, turning your camera roll into a personal time machine. The Rewind feature, launched this week, resurfaces camera roll memories from this time last year. These are private to you unless you choose to share with others. “People are taking more photos than ever but they’re actually doing less with them. It’s almost as if those photos go into the ether,” Nathan Sharp, cofounder and CEO of Retro, tells Fast Company. “We buil…