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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
10,834 topics in this forum
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Last year, when Canva used a rap song to promote its new suite of products for businesses, the reaction online was about what you’d expect. “Call 911 I’m having a cringe overdose.” “This is Lin-Manuel Miranda’s fault.” The performance at Canva’s annual summit, Canva Create (Disclosure: Fast Company is a Create media partner), reminded many of corporate musical escapades of the past, like Bank of America’s adaptation of U2’s “One” back in 2006, or Randi Zuckerberg’s Twisted Sister-inspired ode to crypto in 2022. But for Canva, it drove attention and traffic to the brand. More than 50 million people saw the rap battle within 48 hours, which boosted social media…
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Google has made it much easier to find the answers we seek without navigating to various websites, but that has made it much harder to do business for media companies and other creators. And this new era of artificial intelligence-powered search will reshape the future of the internet, according to Matthew Prince, cofounder and CEO of Cloudflare. Cloudflare has a unique vantage point because it counts content creators and artificial intelligence companies among the more than 20% of the internet that sits behind its network. Driven by a mission to build a better internet, the San Francisco-based company is invested in finding a solution that works for all players invol…
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Section 230 of the Communications Decency Act, passed in 1996 as part of the Telecommunications Act, has become a political lightning rod in recent years. The law shields online platforms from liability for user-generated content while allowing moderation in good faith. Lawmakers including Sens. Lindsey Graham, R-S.C., and Dick Durbin, D-Ill., now seek to sunset Section 230 by 2027 in order to spur a renegotiation of its provisions. The senators are expected to hold a press event before April 11 about a bill to start a timer on reforming or replacing Section 230, according to reports. If no agreement is reached by the deadline Section 230 would cease to be law. Th…
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To ban or not to ban cellphones in school, that is the perennial question facing parents and educators across the country. A new study published in The Lancet lends credence to the latter camp, finding no evidence that restricting student access to cellphones improved either well-being or grades in reading and math. The study examined 30 schools in the U.K., 20 of which restricted cellphones in some capacity, 10 which did not. “In restrictive schools, phones were not allowed to be used during the school day for recreational purposes, and were required to be kept off inside bags, stored in lockers, kept in a pouch, handed into the school reception, or phones were…
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Recent breakthroughs in generative AI have centered largely on language and imagery—from chatbots that compose sonnets and analyze text to voice models that mimic human speech and tools that transform prompts into vivid artwork. But global chip giant Nvidia is now making a bolder claim: the next chapter of AI is about systems that take action in high-stakes, real-world scenarios. At the recent International Conference on Learning Representations (ICLR 2025) in Singapore, Nvidia unveiled more than 70 research papers showcasing advances in AI systems designed to perform complex tasks beyond the digital realm. Driving this shift are agentic and foundational AI mode…
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The wildfires that blazed through Los Angeles earlier this year, some of the fastest-spreading fires on record, underscored the risk of living in homes known to be at high risk for future fires. One national homebuilder, KB Home, believes that risk can be reduced by building a wildfire-resilient neighborhood. Dixon Trail, a community of 64 homes under construction in Escondido, California, near San Diego, will be the first neighborhood to earn the new Wildfire Prepared Neighborhood standard developed by the Insurance Institute for Business & Home Safety (IBHS). [Image: KB Home]Each individual home will meet the Wildfire Prepared Home Plus certification, an IBHS desi…
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Brazilian meat giant JBS came a step closer Friday to its long-held goal of trading its shares on the New York Stock Exchange. The company’s minority shareholders voted to approve the company’s plan to list its shares both in Sao Paulo and New York, casting aside opposition from environmental groups, U.S. lawmakers and others who noted JBS’ record of corruption, monopolistic behavior and environmental destruction. JBS Global CEO Gilberto Tomazoni said the outcome showed shareholders were confident in the benefits a dual listing would bring. The company said before the vote that listing shares in the U.S. would boost its global profile and attract new investors. …
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Lego’s new building kit will turn your wall into an ode to ’80s graffiti art. The latest in Lego’s art-inspired sets is a customizable brick-built version of Keith Haring’s dancing figures, an instantly recognizable motif of five breakdancing stick figures articulated in Haring’s iconic pop art style. The kit comes with 1,773 pieces, can be mounted on stands or affixed to a wall, and stands at just over a foot tall. It retails for $119.99 and is set to hit Lego’s website and land in stores on May 15. In recent months, Lego has been working to build out a more extensive catalog of eye candy kits aimed at adults, ranging from a Lego-based version of Leonadro da Vinc…
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Ozempic-maker Novo Nordisk turned to the actors from Apple’s 2000s “Get a Mac” ads to differentiate its GLP-1 medication amid a rising sea of competitors. On January 20, the Danish pharmaceutical company announced its “There’s Only One Ozempic” campaign starring Justin Long and John Hodgman. The actors are reprising their roles from Apple’s Mac vs. PC ads playing the personifications of a name brand and the alternative—but now for weight-loss drugs. Long personified Mac in the original Apple campaign by dressing in a more youthful, casual way than Hodgman, who personified a stuffy, dorky PC by wearing glasses and a suit and tie with a closely cropped haircut. …
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The most frequent mistake companies make when applying? They fail to focus on a single, representative example of internally grown innovation. Here’s some advice on how to produce a more compelling application for Fast Company’s Best Workplaces for Innovators 2025. Get Real Jargon won’t win you any awards. Applications that read as if they were written to appeal primarily to an internal audience are not likely to earn high marks from our judges. Use clear language to describe your innovation programs. We’re looking for companies that do more than just talk the talk. Be Current Focus on a recent or ongoing example. We’re looking for current hotbeds of innovat…
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It’s been another bad week for Tesla shares so far. After closing down again yesterday, as of the time of this writing, TSLA shares are down over 5% in early morning trading on Tuesday. The stock’s decline this week comes after the company shed nearly 15% of its value in a single day last week. Much of Tesla’s recent stock declines have been attributed to the public souring of the company as its CEO, Elon Musk, has become increasingly involved in politics in both America and Europe. Since Musk’s political engagements, including his role in the Department of Government Efficiency (DOGE) in the United States and his support of the far-right party Alternative for German…
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Few self-help ideas are as prevalent and widely celebrated as the advice to “just be yourself.” Whether in job interviews, workplace interactions, or career choices, we are frequently encouraged to act “authentically”—without compromise or concern for external pressures. While this sounds comforting and empowering, authenticity as an interpersonal strategy is fundamentally flawed and at odds with hundreds of scientific studies on emotional intelligence, social skills, and career success. As I illustrate in my forthcoming book, Don’t Be Yourself: Why Authenticity Is Overrated and What To Do Instead, authenticity is not a helpful life hack, but rather a misguide…
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More than a decade after Casey Anthony was accused of murdering her daughter in one of the country’s most notorious murder cases, this weekend she emerged on TikTok to reintroduce herself. “This is my first of probably many recordings on a series that I’m starting,” Anthony says in the three-minute-long video recorded from her car. “I am a legal advocate. I am a researcher. I’ve been in the legal field since 2011 and in this capacity, I feel that it’s necessary, if I’m going to continue to operate appropriately as a legal advocate, that I start to advocate for myself and also advocate for my daughter.” Anthony became a national figure when her 2-year-old …
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The climate tech sector is at a crossroads. We have the tools we need to fight climate change, but the real challenge is scaling and deploying them. This is where “climate-curious” outsiders play a crucial role. At Epic Cleantec, a company I cofounded to tackle water scarcity through innovative reuse technology, none of us came from an environmental background. That outside perspective turned out to be a huge advantage. When I began this journey, I didn’t know much about water. I wasn’t a trained environmental or civil engineer, which meant I never even learned about how things were traditionally done. This lack of traditional expertise freed us from being tied down b…
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The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. Disruption has become our new workplace reality. For managers, navigating change is an everyday responsibility, not an occasional responsibility. Gallup reports that 72% of employees recently experienced workplace disruptions, and nearly a third of leaders experienced extensive disruptions. Today, no disruption is as prevalent as the rise of artificial intelligence. Yes, as sophisticated a…
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The room is silent. All eyes are on you. Your heart races, but as you take a deep breath, confidence replaces the nerves. You begin to speak, not just to inform, but to captivate. Public speaking isn’t an innate talent; it’s a skill that can be mastered. With the right techniques, anyone can transform into a compelling speaker. Research shows that 77% of people experience anxiety around public speaking, yet confidence and clarity can be learned. I frequently speak publicly, addressing teams of executives, industry leaders, and students. As a seasoned financial services executive with two decades of leadership experience and the two-time author of Wisdom on the Way to…
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Extreme weather is dangerous weather, and that’s particularly true for the heavy rainfall events that experts say are becoming more frequent with climate change. The powerful storms can pose threats ranging from falling limbs to downed power lines to drowning. Experts say disaster preparation and good planning can help protect lives and property. What should you do if you face record rainfall? Long before extreme weather happens, it’s important to consider whether your home meets building codes, and to know what your insurance covers, experts say. This is the time to address any shortcomings. Once storms draw near, stay informed by signing up for real-time …
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It’s an ordinary morning. You’ve woken up from what you thought was a blissfully restful night’s sleep. To ensure your body and mind aren’t playing tricks on you, you check the activity tracker that you’ve recently strapped on your left wrist. You hope it’ll turn you into a fitter and healthier version of yourself. But your sleep score says otherwise. It indicates that you’ve woefully underperformed across all stages of the sleep cycle. It’s also the end of a long month on the job. You’ve completed all your deliverables on time, impressed your bosses, and, by all accounts, been a pleasant and reliable colleague. You decide to check your bank account. The balance stari…
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Alexandra Shaker, PhD, is a licensed clinical psychologist with a background across inpatient and outpatient treatment settings. She has experience in research, teaching, and clinical practice. Dr. Shaker’s writing is an interdisciplinary exploration of the human condition: she integrates psychology, literature, history, anthropology, and language to speak to the meaning and vitality we find in the stories we tell one another and ourselves. Dr. Shaker received her PhD in clinical psychology from The New School for Social Research and conducted her doctoral research at the Brief Psychotherapy Research Program at Mount Sinai Beth Israel. She completed her clinical training …
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We all know the “Sunday scaries”—that creeping anxiety as the weekend winds down. But what you might not realize is that leaders experience it too. As a CEO, I’ve found that the best way to fend off Sunday dread is by fully unplugging. At least once a week, I do a digital detox, shutting off my devices to be fully present with my wife and kids. Sometimes, we turn on the radio and play board games; other times, we stay in pajamas and take on a new cooking or baking challenge. It’s our version of søndagshygge—the Danish idea of embracing cozy Sundays with tea, books, music, blankets, and other at-home rituals. While personal rituals can help, leaders can also p…
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