Blog, YouTube & Content Monetization

It’s been a pretty wild year in the world of advertising and brand work. Amid broader industry shifts, there has been some incredible brand work created this year across many different platforms, film, experiences, and more. But as we bring 2025 to a close, I wanted to take a more targeted look at some of the best commercials of this year. I’ve tried to adhere to criteria that includes level of difficulty, creative inventiveness, risk, and sheer entertainment. Despite how much great work is out there, sadly, most advertising can be generously categorized as cultural wallpaper. But these select few pieces of brand weren’t a waste of time—they made me laugh, think…

“Avatar: Fire and Ash” opened with $345 million in worldwide sales, according to studio estimates Sunday, notching the second-best global debut of the year and potentially putting James Cameron on course to set yet more blockbuster records. Sixteen years into the “Avatar” saga, Pandora is still abundant in box-office riches. “Fire and Ash,” the third film in Cameron’s science-fiction franchise, launched with $88 million domestically and $257 million internationally. The only film to open bigger in 2025 was “Zootopia 2” ($497.2 million over three days). In the coming weeks, “Fire and Ash” will have the significant benefit of the highly lucrative holiday moviegoing corrid…

Power was restored Sunday to the bulk of the 130,000 homes and businesses in San Francisco impacted by a massive outage a day earlier that caused major disruptions in the city. About 17,000 customers remained without power as of noon Sunday, Pacific Gas and Electric Co. said. PG&E said earlier its crews were working to restore electricity in several neighborhoods and small areas of downtown San Francisco following Saturday’s outage. PG&E in a statement said it expects to restore power to remaining customers no later than 2 p.m. Monday. “The damage from the fire in our substation was significant and extensive, and the repairs and safe restoration will be complex…

Shares in Rocket Lab Corp were heading for their second day of gains on Monday after the aerospace manufacturer was named as one of four companies that will build tracking satellites for the U.S. Space Development Agency (SDA). The stock (Nasdaq: RKLB) was up more than 4% in premarket trading on Monday as of this writing. That’s in addition to a jump of 17% on Friday when the news was announced. Share are now trading at record highs. What did the Space Development Agency announce? The SDA, a unit of the United States Space Force, said on Friday that it awarded four companies with contracts to build 72 satellites—or 18 apiece—with the aim of expanding missile …

Shares in Rocket Lab Corp were heading for their second day of gains on Monday after the aerospace manufacturer was named as one of four companies that will build tracking satellites for the U.S. Space Development Agency (SDA). The stock (Nasdaq: RKLB) was up more than 4% in premarket trading on Monday as of this writing. That’s in addition to a jump of 17% on Friday when the news was announced. Share are now trading at record highs. What did the Space Development Agency announce? The SDA, a unit of the United States Space Force, said on Friday that it awarded four companies with contracts to build 72 satellites—or 18 apiece—with the aim of expanding missile …

Hello and welcome to Modern CEO! Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. From technological advances and geopolitical changes to workplace culture shifts and market pressures, 2025 has been a year of change, uncertainty, and disruption. I’m Gwen Moran, and for nearly three years as Modern CEO’s editor, I’ve had a front-row seat as Mansueto Ventures CEO and Chief Content Officer Stephanie Mehta talks to business leaders and experts to h…

When I talk with business leaders about Gen Z, the same frustration often bubbles up: “They won’t stay.” It’s said with a kind of bewildered shrug, as if the younger generation has suddenly rewritten the rules out of thin air. I heard it again last week during a radio segment I did about generational dynamics at work. The host asked why Gen Z feels so comfortable moving on so quickly. Here’s what I’ve learned after a decade teaching them, coaching them, and watching them navigate the workplace: Gen Z doesn’t think they’re doing anything unusual. And frankly, once you look at the data, it’s hard to argue with them. A new Youngstown State University study of 1,000 f…

If a single type of building could define our present time, it would undoubtedly be the data center. Underpinning the increasingly online way we work, shop, and entertain ourselves, data centers provide the computing power and storage to handle all the Zoom calls, Amazon purchases, and Netflix streams a person can cram into their day. And now as compute-hungry artificial intelligence dominates the future of nearly every sector of the economy—and possibly society as a whole—the data center will become even more ubiquitous. A headlong data center building boom is already underway. One report finds that average monthly spending on data centers has increased 400% in the l…

A few weeks ago, I led a leadership workshop for a group of executive women leaders in Birmingham, Alabama. Before I begin leadership workshops, I ask the participants what they want out of our time together. This year, one answer has emerged consistently on top: connection. This isn’t surprising. As executives rise to higher levels of leadership, they often report increased feelings of loneliness. One Harvard Business Review survey found that 55% of CEOs acknowledge experiencing moderate but significant bouts of loneliness, while 25% report frequent feelings of loneliness. As your expertise becomes more specialized, it can be harder to find other leaders who understand…

The recent announcement by McKinsey & Company that it plans to cut roughly 10% of its workforce has sent ripples through the consulting world, reigniting debate about the future of the industry. This is not about one firm, one round of layoffs, or one business cycle. It signals an irreversible shift in how value is created in consulting. Having spent a significant part of my career at McKinsey, I saw it grow and flourish in an era when information was scarce. Even basic market intelligence required large teams working for months to gather and synthesize data. The digital age brought a data explosion and democratized access, and McKinsey adapted again by expanding …

Resilience is a much-needed skill in today’s tough job market. Despite the headlines lambasting young employees as “lazy” and “entitled”, a Big Four consulting firm is taking matters into its own hands and offering training for recent grads. PwC will give its new young hires “resilience” training to toughen them up for careers as management consultants. The firm has introduced the initiative in the UK to help Gen Z brush up on their “human skills,” including communication with clients and handling day-to-day work dynamics, like pressure or criticism. “Quite often we are struck that the graduates that join us… don’t always have the resilience; they don’t always h…

A group of college students braved the frigid New England weather on Dec. 13, 2025, to attend a late afternoon review session at Brown University in Providence, Rhode Island. Eleven of those students were struck by gunfire when a shooter entered the lecture hall. Two didn’t survive. Shortly after, a petition circulated calling for better security for Brown students, including ID-card entry to campus buildings and improved surveillance cameras. As often happens in the aftermath of tragedy, the conversation turned to lessons for the future, especially in terms of school security. There has been rapid growth of the nation’s now US$4 billion school security industry. School…

At 10:24 p.m., while brushing his teeth, my husband’s phone pings. It’s not an emergency. No one is bleeding. No building is on fire. It’s an email that begins with the words, “Just circling back.” In France, this would be illegal. Or at least deeply frowned upon. Since 2017, French workers at companies with more than 50 employees have had a legally protected right to disconnect. That means, employers can’t expect workers to answer emails or messages after hours. Similar policies exist across Europe, including Spain, Belgium, and Greece. Meanwhile, in America, we’re circling back at bedtime. The Country That Turned “Always On” Into a Personality Trait …

There’s something incredibly compelling about a brand-new year. A fresh start beckons, with each day untroubled by your past decisions. Whatever mistakes you made in 2025 are old news. They were sooo last year. You’re a new person now with new priorities, new habits, and new strategies. It’s in this spirit of new-leaf-turning-over that nearly a third of American adults—and almost half of 18- to 29-year-olds—decide to make New Year’s resolutions for the coming year. Unfortunately, making resolutions doesn’t work. Baylor College of Medicine reported in January 2024 that 88% of people who make resolutions abandon them within two weeks. That doesn’t mean change or imp…

The discovery of the body of Claudio Manuel Neves Valente, a Portuguese national who studied physics at Brown University, earlier this week in a New Hampshire storage facility brought closure to two alarming cases. Authorities say they believe Valente, a 48-year-old who recently arrived in Boston, was behind the December 13 mass shooting at Brown University, and the December 16 murder of MIT professor Nuno Loureiro. The identification of Valente brings calm to communities worried about a mass killer on the loose. But it also puts the lie to theories floated by right-wing influencers, including Sequoia Capital partner Shaun Maguire. In recent days, Maguire, acting as a s…

Much like how the character Jack Dawson proudly proclaims to be king of the world after boarding the Titanic, film director James Cameron could claim to be king of the box office. Cameron chooses to take a mellower approach, letting the numbers do the talking. His latest film, Avatar: Fire and Ash, hits theaters this Friday and is primed to break even more box office records. Let’s take a look at the history of this franchise before we discuss industry projections. A brief history of the ‘Avatar’ films The first Avatar film came out in 2009 and received generally positive reviews. “Cameron and his artists have so lovingly imagined the moon of Pandora that…

It’s beginning to look a lot like Christmas for the stock market, which may be headed for a “Santa Claus Rally,” according to analysts, including those at Goldman Sachs and Citadel Securities. “Barring any major shocks, it will be hard to fight the overwhelmingly positive seasonal period we are entering and the cleaner positioning set-up,” Goldman Sachs Group Inc.’s trading desk team said in a client note, as reported by Bloomberg. “While we don’t necessarily see a dramatic rally, we do think there is room to go up from here into year end.” Scott Rubner of Citadel Securities agreed, noting: “Following a year of strong portfolio returns and record household wealth,…

UnitedHealth Group has laid off dozens of remote employees in healthcare technology and services marketing from its Optum unit, who were given two weeks notice in November, sources told Health Payer Specialist. Fast Company has reached out to UnitedHealth for confirmation. Those employees were based in “multiple states on the East coast and in the Midwest,” according to that report, and are among UnitedHealth’s roughly 400,000 employees across the U.S. (It is the parent company of UnitedHealthcare, the nation’s largest healthcare insurer.) The healthcare giant is just the latest company in a string of industries to announce layoffs, which have hit almost ever…

In today’s corporate landscape, optics often precede outcomes, especially in technology-led transformations. Announcements of new platforms, AI-powered strategies, or “digital-first” pledges frequently come long before the underlying infrastructure to support them. That was Ted’s reality as the chief growth officer at a global bank when his CEO unveiled a high-profile “AI-Powered Growth Strategy” positioned as a bold leap forward. The announcement made headlines and thrilled investors, but behind the scenes, the organization wasn’t prepared. Ted was given a skeletal team of two direct reports, a patchwork of third-party tools, and the mandate to partner with five global…

In the Star Trek universe, the audience occasionally gets a glimpse inside schools on the planet Vulcan. Young children stand alone in pods surrounded by 360-degree digital screens. Adults wander among the pods but do not talk to the students. Instead, each child interacts only with a sophisticated artificial intelligence, which peppers them with questions about everything from mathematics to philosophy. This is not the reality in today’s classrooms on Earth. For many technology leaders building modern AI, however, a vision of AI-driven personalized learning holds considerable appeal. Outspoken venture capitalist Marc Andreessen, for example, imagines that “the AI tut…

The tech industry has endured another turbulent year, buffeted by the continued rise of artificial intelligence and the economic threats posed by President Donald The President’s tariffs. Even the most prominent companies encountered challenges they never imagined they’d have to face. As 2025 comes to a close, here are Apple’s biggest wins and greatest failures of the year. Apple’s biggest wins of 2025 iPhone 17 series Without a doubt, Apple’s biggest win of 2025 is the iPhone 17 series, which includes the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. Myriad reports suggest that iPhone 17 series sales have exceeded both Apple’s and investors’ expectations. …

Have you ever tried quickly looking something up on Wikipedia—just because you’re curious or maybe for work—only to, a half an hour later, wonder why you’re reading about the history of the European Space Agency? In my opinion, Wikipedia is one of the last good websites on the internet. Outside of the occasional fundraiser, there are no ads, no dark patterns, and no clickbait—it’s just information. Which leaves no doubt in my mind that falling into a Wikipedia rabbit hole is healthier than scrolling on social media. Even so, it can be addictive, and links are the reason why. Every Wikipedia article is jam packed with links to other Wikipedia articles, which is exa…

Planning to hit the road this holiday season? Or maybe just thinking about an extended drive of some sort for sometime in the new year? The next time you’ve got a driving adventure ahead of you, today’s Cool Tools discovery is exactly the new virtual companion you need. It’s a truly cool app I encountered recently that enhances your standard navigation setup and offers some really smart extras that’ll make whatever trip you’re taking infinitely more interesting—and enjoyable. Lemme show ya what it’s all about. This tip originally appeared in the free Cool Tools newsletter from The Intelligence. Get the next issue in your inbox and get ready to discover all sor…

Never before has the CMO position been more complex—or more essential to driving business results. The mark of success for any chief marketing officer is their impact on the long-term trajectory of a beloved brand. So, what does that look like in a year as chaotic as 2025, where there’s been on-again, off-again tariffs, massive holding company mergers, and the continued rise of AI across the board? I reached out to CMOs from Hinge, McDonald’s, Crayola, State Farm, and Kraft Heinz, five marketing leaders operating at the top of their game, navigating the chaos, and getting results. We talked about what lessons they’ve learned from the past year, issues they’ll be facin…

You’ve landed. You leave the chaos of the airport behind and drop into the chaos of a new city. It’s big, loud, and full of opportunities . . . and tourists. If you want to experience this new city like someone who actually lives there, you need tools that help you skip the lines, ditch the tourist traps, and navigate the local landscape with insider confidence. Forget the default maps and review sites everyone uses. Here are three genuinely free, under-the-radar apps that will transform you from a wide-eyed visitor into a savvy urban explorer. Atlas Obscura The biggest mistake a traveler makes is sticking to the big red arrow on the generic tourist map…