Blog, YouTube & Content Monetization

Live and on-demand video constituted an estimated 66% of global internet traffic by volume in 2022, and the top 10 days for internet traffic in 2024 coincided with live streaming events such as the Jake Paul vs. Mike Tyson boxing match and coverage of the NFL. Streaming enables seamless, on-demand access to video content, from online gaming to short videos like TikToks, and longer content such as movies, podcasts and NFL games. The defining aspect of streaming is its on-demand nature. Consider the global reach of a Joe Rogan podcast episode or the live coverage of the SpaceX Crew Dragon spacecraft launch—both examples demonstrate how streaming connects millions of vie…

The room is silent. All eyes are on you. Your heart races, but as you take a deep breath, confidence replaces the nerves. You begin to speak, not just to inform, but to captivate. Public speaking isn’t an innate talent; it’s a skill that can be mastered. With the right techniques, anyone can transform into a compelling speaker. Research shows that 77% of people experience anxiety around public speaking, yet confidence and clarity can be learned. I frequently speak publicly, addressing teams of executives, industry leaders, and students. As a seasoned financial services executive with two decades of leadership experience and the two-time author of Wisdom on the Way to…

According to new research from Whop, a marketplace for digital products, one in three Gen Z consumers now make purchasing decisions based on recommendations from AI-generated influencers. The report gathered survey data from 2,001 Americans 12-to-27 years old and found the trend particularly strong among college-aged consumers. Nearly half of 19-to-21 year olds follow AI influencers, with 47% of young men following these accounts, compared to under 40% of women. While many have argued that AI influencers lack the authenticity needed to sell products, that might not matter—especially to Gen Z. Authenticity vs reach Previous research backs this up. Nearly h…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Speaking to investors last week, Lennar co-CEO Jon Jaffe said that the spring 2025 selling season for America’s second-largest homebuilder is off to a slower-than-normal start. “We do not see the seasonal pickup typically associated with the beginning of the spring selling season,” Jaffe said. “So we continue to lean into our machine focusing on converting leads and appointments and adjusting incentives as needed to maintain sales pace. These adjustments came in the form of mortgage rate buydowns, price reductions, and closing cost assistance. La…

Given its profound implications for the workforce, the environment, and humankind as a whole, it’s no surprise that almost everyone has an opinion on artificial intelligence these days, including the pope. Less than a year after his election, Pope Leo XIV just released his first encyclical, a pastoral letter aimed to offer guidance. Titled Magnifica Humanitas: On Safeguarding the Human Person in the Time of Artificial Intelligence, the 42,300-word letter offers a glimpse into the pope’s stance on AI, highlighting various concerns over the dangers of technology as well as a need for safeguards to be put in place. “Calling for prudence, rigorous evaluation and e…

Norman Foster has always treated technology as a form of expression. As one of the pioneers of high-tech architecture (along with his friend and colleague Richard Rogers), his buildings celebrate exposed structure, advanced engineering, and machine-age style. Think of the flashy steel trusses and tension rods of the Hong Kong and Shanghai Bank headquarters, the transparent spirals of the Reichstag dome in Berlin, or the diagonal frame of the elliptical Gherkin in London. His latest project, dubbed the Gateway to Venice’s Waterway, recently unveiled at the 2025 Venice Architecture Biennale, extends that tradition into electric mobility. Developed with Porsche and the Nor…

Section 230 of the Communications Decency Act, passed in 1996 as part of the Telecommunications Act, has become a political lightning rod in recent years. The law shields online platforms from liability for user-generated content while allowing moderation in good faith. Lawmakers including Sens. Lindsey Graham, R-S.C., and Dick Durbin, D-Ill., now seek to sunset Section 230 by 2027 in order to spur a renegotiation of its provisions. The senators are expected to hold a press event before April 11 about a bill to start a timer on reforming or replacing Section 230, according to reports. If no agreement is reached by the deadline Section 230 would cease to be law. Th…

LinkedIn is often seen as the purview of recruiters and thought leaders. But the professional networking platform is quietly attracting a rather unexpected audience. According to recent data, 18- to 24-year-olds now make up 20.5% of its user base. That tracks, as college students and recent grads enter a cutthroat job market, eager to build a personal brand and online résumé that might help them stand out from the competition. What’s more surprising is that high schoolers are also getting in on the game younger than ever, treating the platform as a means to get ahead. High school students are discussing how having a professional online presence before even beginn…

Half a century after the Apollo astronauts left the last bootprints in lunar dust, the Moon has once again become a destination of fierce ambition and delicate engineering. This time, it’s not just superpowers racing to plant flags, but also private companies, multinational partnerships and robotic scouts aiming to unlock the Moon’s secrets and lay the groundwork for future human return. So far in 2025, lunar exploration has surged forward. Several notable missions have launched toward or landed on the Moon. Each has navigated the long journey through space and the even trickier descent to the Moon’s surface or into orbit with varying degrees of success. Together,…

When you think of an electrical outlet, the first thing that likely comes to mind is a simple, rectangular device mounted on the wall—purely functional, often hidden from sight. Architect and designer India Mahdavi has different ideas, though. Working with the high-end electrical brand 22 System, Mahdavi reimagined the outlet as a cheerful pop of color that’s reminiscent of a smiley face. [Photo: Thierry Depagne/22 System] Omer Arbel, co-founder of 22 System and design brand Bocci, asked Mahdavi to bring an unexpected element of joy to this everyday utility by creating a distinct colorway for the existing outlet face—transforming it from a discreet necessity i…

With more than a decade of experience working as a design and tech analyst, Andrew Hogan is all in on the efficiency and ease that tech brings to our lives. But lately at home with his daughters (ages 4 and 18 months), Hogan is grappling with something unwieldy and undefined: how parents, kids, and technology interact, from smartphones to screen time to AI. “We are so eager to remove friction—avoid it and smooth over the rough spots, especially as parents,” Hogan says. In fall 2024, Hogan began writing a newsletter called Parent.Tech, designed to help him, and other parents, better understand how to navigate the increasingly complex world of tech and consumer products.…

High-performing leaders don’t automatically create high-performing teams. Even the most impressive executive teams on paper can struggle with alignment, trust, and collective execution. When a team isn’t functioning, a leader’s instinct is to blame individual performance, skill gaps, or the strategy. More often the underlying issue is that the team doesn’t know how to operate together. In the earlier stages of a leader’s career, they are often rewarded for what they produce. There is far less emphasis on how leaders can drive team performance. As they move up in the organization, leaders find themselves in more team environments. Yet what makes leaders successful indi…

NFL games are slow. They’re 11 minutes of actual action, spread across a 3 hour and 12 minute broadcast. You can blame that pace of the game on penalties, injuries, and, of course, commercials. But now, the NFL is teaming up with Sony to fix one of the game’s biggest time sinks: measurements. Beginning in the 2025 NFL season, all 30 teams will switch from human measurements to computer automation. Each stadium will be equipped with six, 8K Sony Hawk-Eye cameras that track the position of the ball on the field. It’s a significant upgrade to century-old technology. Chains have been used to measure the position of the football since they were first introduced in 1898, when…

Roughly one out of three Americans has a side hustle—and that number is expected to increase in 2026, something that’s driving a shift in the modern working world. Many of those with a side business are just looking for a little extra income, but roughly one in five are hoping to make their side hustle into a full-time business. Those who are entrepreneurially minded will want to chose a side business that has the potential to scale. Here are some fields that are showing a lot of promise for 2026. Consulting and online courses No matter what field you’ve worked in, your wisdom could be lucrative via a consulting business. Firm up your résumé, highlighting achievements s…

Until recently, Peter Attia was best known as a wellness influencer and a newly appointed contributor at CBS. He hosts a popular podcast, boasts more than 1.6 million Instagram followers, and wrote a best-selling book about longevity. That image cracked this week when it was revealed that Attia’s name appears more than 1,700 times in the latest Epstein files release. As the emails circulated on social media, longtime followers of his methods, along with medical professionals, reacted with outrage. “Peter Attia being Epstein’s concierge doctor is by far the weirdest crossover,” one X user wrote. Another one X user quipped: “Peter Attia’s stress level right now…

The next time you open Netflix’s app, it may look a lot more like YouTube, Instagram, or TikTok. That’s no accident: On April 29, the streaming service begins rolling out its biggest mobile redesign in years, with a major focus on vertical video. Netflix is launching the new mobile UI in the U.S., U.K., Canada, and a handful of other countries now, with plans to expand globally in the coming months. Once the app updates, subscribers will gain access to a new “Clips” tab featuring trailers, highlights, and behind-the-scenes footage from Netflix shows, movies, and podcasts, all optimized for quick, on-the-go viewing. Clips appear in an endless scroll feed, much like the…

More than a decade after Casey Anthony was accused of murdering her daughter in one of the country’s most notorious murder cases, this weekend she emerged on TikTok to reintroduce herself. “This is my first of probably many recordings on a series that I’m starting,” Anthony says in the three-minute-long video recorded from her car. “I am a legal advocate. I am a researcher. I’ve been in the legal field since 2011 and in this capacity, I feel that it’s necessary, if I’m going to continue to operate appropriately as a legal advocate, that I start to advocate for myself and also advocate for my daughter.” Anthony became a national figure when her 2-year-old …

The technology industry is in the midst of a skills shortage—one that shows no signs of slowing. The U.S. Bureau of Labor Statistics projects that tech jobs will grow at twice the rate of America’s overall workforce, creating hiring shortfalls as organizations struggle to fill critical positions in IT, cybersecurity, and other vital areas. The emergence of AI has only exacerbated the issue, as organizations in nearly every industry are seeking employees who can help them better understand the technology and get the most out of their solutions. Even as AI becomes a part of everyday life, most organizations are still determining how best to utilize it—and how to limit the …

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. Nearly 20 years ago, Harvard Business School professor Clayton Christensen published The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail, his groundbreaking work about why successful companies often lose their way. But CEOs still struggle with one of the book’s central les…

What if extreme heat not only leaves you feeling exhausted but actually makes you age faster? Scientists already know that extreme heat increases the risk of heat stroke, cardiovascular disease, kidney dysfunction and even death. I see these effects often in my work as a researcher studying how environmental stressors influence the aging process. But until now, little research has explored how heat affects biological aging: the gradual deterioration of cells and tissues that increases the risk of age-related diseases. New research my team and I published in the journal Science Advances suggests that long-term exposure to extreme heat may speed up biological aging …

I vividly remember the first time that I buckled my 8-year-old son into a 4,000 pound, AI powered robot, pressed a button, and sent us careening through the streets of San Francisco with no one behind the steering wheel. We were riding a Waymo, one of the first self-driving cars to offer public rides in selected U.S. cities, our own city of San Francisco included. After a few minutes of riding, I asked my son what he thought. “I feel . . .” he said, taking a long pause before responding, “. . . uncomfortable. But, it’s really cool!” I suspect he’s not alone in feeling that way. According to data from AAA, 61% of Americans consider themselves “afraid” to ri…

In summer 2019, Bob McDonough took a full stack web development coding bootcamp at the University of Pennsylvania. An English-turned-telecommunications major in college, McDonough had been working at a bar while sending out job applications for positions he barely wanted. Most paid below $50,000 a year, an undesirable salary for a 27-year-old in Philadelphia. McDonough says his “degree really wasn’t doing it” for him. “So, I figured I’d add a certificate to stack my résumé,” he says. What McDonough was doing was upskilling—the practice of learning new skills or sharpening old ones to attain maximum desirability in the job market. While taking this web dev course, McDon…

Macy’s announced in its fourth-quarter and fiscal-year 2024 earnings report on Thursday that it expects another year of declining sales as the department store chain continues reshaping its footprint to focus on better-performing locations. The retailer projected fiscal 2025 sales between $21 billion and $21.4 billion, down from $22.3 billion last year—closely aligning with analyst expectations of $21.34 billion, according to the Wall Street Journal. Macy’s net sales in the latest quarter fell 4.3% to $7.8 billion. Across the company’s brands—Macy’s, Bloomingdale’s, and Bluemercury—comparable sales in the fourth quarter declined 1.1%. However, in owned and license…

Artificial intelligence. It’s pretty cool, I guess? Look at those neat videos. And the thousands of product design iterations just to get those creative balls rolling. Sure. Awesome. Or is it? Maybe. Who knows. All that seems to be the summary of Figma’s 2025 AI Report, based on a survey of 2,500 designers and developers. While tools like ChatGPT and Figma’s AI features are embedded in daily workflows, the report reveals a stark disconnect. Enthusiasm for AI’s potential is high, but its practical impact remains uneven, the numbers show, constrained by vague goals, quality concerns, and cooling expectations. The report underscores a paradox: professionals see AI as essen…