Blog, YouTube & Content Monetization

Ordinarily, we think of procrastination as something to avoid or correct, but in reality, it can have some legitimate benefits. From giving us time to reflect and collect new information to creating urgency for the work, procrastination comes with some surprising advantages. We’re wise to consider how we can perform our best. With so much to do and so little time, reconsidering our efficiency is smart. Our most ingrained habits may not actually be the best strategies for our success. Rethinking procrastination may be one of the most unexpected ways to reset our work habits, and one of the most effective. Rethinking why we procrastinate If you procrastinate, you…

On Monday, Starbucks rolled out a new dress code as part of its larger corporate overhaul. But union workers say the change is both restrictive and unproductive—and now, baristas are walking out. The dress code comes as new CEO Brian Niccol is on a mission to bring the brand “back to basics,” including by scaling back its menu, returning hand-written notes on cups, and introducing ceramic mugs in stores. Employees are now required to wear a more simplified palette of solid black tops along with khaki, black, or blue denim bottoms under the company’s signature-green apron. However, in an email to supporters, Starbucks Workers United—the union representing Starbuck…

A new study paints a promising picture for the ways that digital technology use affects the aging brain. Published in Nature Human Behavior last month, neuroscientists at Baylor University and the University of Texas at Austin conducted a meta-analysis drawing on 57 different studies and data from more than 400,000 participants over the age of 50. A digital brain boost The new study found that across the board, the use of everyday digital technology like computers, smartphones, and the internet is associated with lower measures of cognitive decline in middle-aged and older adults. The strength of that positive association was comparable to established protect…

Bottles and bags, food wrappers and straws. Piping, packaging, toys and trays. Plastic is everywhere — and yet some people may be surprised at how much they actually wear. A typical closet is loaded with plastic, woven into polyester activewear, acrylic sweaters, nylon swimsuits and stretchy socks — and it’s shedding into the environment nonstop. When garments are worn, washed and put through the dryer, they shed plastic fiber fragments. A single load of laundry can release millions that are so tiny wastewater treatment plants can’t capture them all. They wind up in local waterways that connect to the ocean. Marine animals eat them, and that can pass plastic to larger a…

With music streaming, users have gotten used to being at the mercy of algorithms. But French music streamer Deezer is making it easier for its subscribers to make the algorithm work for them. The company unveiled an update to its mobile experience that doubles down on its emphasis on personalization and sharing to set it apart from larger competitors like Spotify and Apple Music. “The new features we’re introducing today give users more control over their algorithm, greater flexibility to personalize their experience, and easy ways to share content with their friends, even beyond Deezer,” CEO Alexis Lanternier said in a press release. Rolling out over the nex…

The generative AI revolution has seen more leaps forward than missteps—but one clear stumble was the sycophantic smothering of OpenAI’s 4o large language model (LLM), which the ChatGPT maker eventually had to withdraw after users began worrying it was too unfailingly flattering. The model became so eager to please, it lost authenticity. In their blog post explaining what went wrong, OpenAI described “ChatGPT’s default personality” and its “behavior”—terms typically reserved for humans, suggesting a degree of anthropomorphization. OpenAI isn’t alone in this: humans often describe AI as “understanding” or “knowing” things, largely because media coverage has consistently…

On 212 E 141st Place in Dolton, Illinois—just a few blocks from Andy’s hot dogs and Chuck’s Gun Shop & Pistol—resides a typical 5 bed, 3 bath, 1,200 sqft brick home that is about to become a landmark. Because it’s the childhood home of Robert Prevost, the cardinal who has just been elected to become the next Pope. Listed on Redfin for $199,000 at the time of publishing, the home matches an address and tax records first reported by South Cook News. It also aligns with Prevost’s personal history. Born and raised in the south suburbs of Chicago, he spent most of his life in the region. The home, constructed in 1949, is typical of this neighborhood, which is f…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. Every week, I talk to software agency founders who are burned out on routine. They’ve mastered the frameworks. They’ve scaled their teams. But what they’re really searching for—often quietly, sometimes urgently—is purpose. And then something happens. I show them a project where their skills can help thousands of people access healthcare, education, or safety. Their posture changes. The ques…

Cambodia and China have signed a $1.2 billion deal to finance an ambitious canal project that aims to boost trade efficiency by linking a branch of the Mekong River near Phnom Penh to a port on the Gulf of Thailand, the Cambodian government agency heading the project announced Friday. The deal to fund the Funan Techo Canal was signed Thursday during the state visit to Cambodia of Chinese President Xi Jinping, the agency said in a news release. Xi returned home Friday after a three-nation Southeast Asian tour that also included Vietnam and Malaysia. Construction of the 151.6-kilometer (94-mile) canal began last year but was halted shortly after the Aug. 5 groundbre…

Kim Atchison was hunkered down in her grandmother’s storm shelter with her 5-year-old grandson Saturday night in their tiny Alabama hometown of Plantersville when her husband and son raced in. “Get down; get all the way down to the bottom of the cellar,” they told her, saying they could see a twister coming. Atchison said she remembers first the “dead silence” and then hearing the wind that felt like a funnel and things outside hitting against each other. “All was quiet after that because it was that fast,” she said. “Like a snap of a finger and it was gone.” Atchison and her family were among the fortunate ones to avoid being killed in the three-day outbreak of sever…

Since 1974, William Stout Architectural Books in San Francisco’s Jackson Square has been one of the city’s most iconic destinations for its seemingly endless stock of art, design, and architecture books. As the store was approaching its 50th year in business with a fresh owner, the Eames Institute for Infinite Curiosity, it discovered a problem: It had run out of stickers to label its books. Then it discovered another problem—it didn’t have a formalized logo to print more. But as luck would have it, a fairly competent design firm resided just across the street that offered to help: LoveFrom. “It’s a store we loved. And if we didn’t get to design [their brand], it would ha…

Every day, people are constantly learning and forming new memories. When you pick up a new hobby, try a recipe a friend recommended, or read the latest world news, your brain stores many of these memories for years or decades. But how does your brain achieve this incredible feat? In our newly published research in the journal Science, we have identified some of the “rules” the brain uses to learn. Learning in the brain The human brain is made up of billions of nerve cells. These neurons conduct electrical pulses that carry information, much like how computers use binary code to carry data. These electrical pulses are communicated with other neurons thro…

A Jesuit priest says he prefers going to prison than paying a 500-euro ($541) fine for participating in a climate activists’ street blockade in the southern German city of Nuremberg. The Rev. Jörg Alt started serving his nearly month-long prison sentence on Tuesday in Nuremberg. “Today, I am starting my 25-day alternative custodial sentence in Nuremberg prison,” he said before entering the prison. “I don’t like doing this, especially as my health is no longer the best at the age of 63. But I see no alternative, because it’s the last form of protest I have left in this specific case to draw attention to important issues” such as climate change. In November, Alt…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. Retail is at a turning point. AI is no longer a futuristic idea or marketing buzzword—it’s a business necessity. Consumers expect intelligent, seamless, and personalized experiences at every touchpoint. The brands that deliver on those expectations will win. Those that don’t will fall behind. Still, when I talk with retail leaders, I hear the same concerns again and again: How do…

The most frequent mistake companies make when applying? They fail to focus on a single, representative example of internally grown innovation. Here’s some advice on how to produce a more compelling application for Fast Company’s Best Workplaces for Innovators 2025. Get Real Jargon won’t win you any awards. Applications that read as if they were written to appeal primarily to an internal audience are not likely to earn high marks from our judges. Use clear language to describe your innovation programs. We’re looking for companies that do more than just talk the talk. Be Current Focus on a recent or ongoing example. We’re looking for current hotbeds of innovat…

Charles Suppon has big plans for the Tunkhannock Area School District. At any given time, the northeastern Pennsylvania district’s chief operating officer can rattle off statistics about fields in which its schools excel: arts, AP classes and softball, as well as on-the-job training programs for future farmers, welders and more. Goats and chickens roam the high school’s courtyards, where students also tend to koi fish; in the hallways just beyond, high schoolers tinker with tractors, build furniture to sell and offer free tax services for the broader community. But Suppon speaks with vigor when he talks about the five-megawatt system he hopes to install across fi…

In an era where nearly everything we do carries a digital footprint, experts warn that our freedoms are increasingly under attack. But the average internet user can take steps to fight back against threats that range from mass surveillance to the decline of net neutrality to changes to the very architecture of the internet. The American Civil Liberties Union (ACLU) is calling on people to become involved in the nonprofit’s wide-ranging work at the intersection of technology and civil liberties. Last month, for example, it filed Freedom of Information Act (FOIA) requests seeking transparency about DOGE’s access to Americans’ personal information and has a petition for…

When a company with tens of thousands of software engineers found that uptake of a new AI-powered tool was lagging well below 50%, they wanted to know why. It turned out that the problem wasn’t the technology itself. What was holding the company back was a mindset that saw AI use as akin to cheating. Those who used the tool were perceived as less skilled than their colleagues, even when their work output was identical. Not surprisingly, most of the engineers chose not to risk their reputations and carried on working in the traditional way. These kinds of self-defeating attitudes aren’t limited to one company—they are endemic across the business world. Organizations ar…

Pay transparency is having a moment. Across Europe and beyond, new regulations are pushing organizations to disclose salary bands, justify pay differences, and confront longstanding inequities. It is a necessary shift and it’s long overdue. But there is a risk that, in focusing exclusively on base salary, companies miss a more elusive and equally consequential driver of inequality: the bonus gap. Bonuses, incentives, and variable pay are often treated as secondary components of compensation. They are not. In many roles, they represent a substantial share of total earnings. More importantly, they are where discretion thrives and bias follows. I learned this early. …

Igloo is recalling more than 1 million of its coolers sold across the U.S., Mexico and Canada due to a handle hazard that has resulted in a handful of fingertip injuries, including some amputations. The now-recalled “Igloo 90 Qt. Flip & Tow Rolling Coolers” have a tow handle can pinch users’ fingertips against the product — posing potential amputation and other crushing risks, according to a Thursday recall notice from the U.S. Consumer Product Safety Commission. Igloo has received 12 injury reports in the U.S., the CPSC notes, which include fingertip amputations, bone fractures, and lacerations. There are no known injuries in Canada or Mexico. Consumers i…

When deciding if something is worth the effort, whether you’ve already exerted yourself or face the prospect of work, changes your calculus. That’s what we found in our new research, published in the Journal of Experimental Psychology: General. When you consider a future effort, more work makes the outcome less appealing. But once you’ve completed the work, more effort makes the outcome seem more valuable. We also discovered that hiding behind this general principle of timing there are individual differences in how future and past effort shapes people’s value for the fruits of their labor. What’s it worth to you? In our experiment, we gave participants a choice…

Oceans cover about 70% of the Earth’s surface, yet the ocean floor remains largely untouched by humans. But perhaps not for long. A Canadian-based firm called the Metals Co. (TMC) recently announced plans to ask the The President administration to allow it to mine the deep seabed for valuable critical metals in the Pacific Ocean. President Donald The President is reportedly considering an executive order that would speed up permitting for deep-sea mining, which has prompted outrage from other countries. While some small and exploratory deep-sea mining operations already exist, the practice has yet to happen on a large commercial scale, partly due to fears that it cou…