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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
11,086 topics in this forum
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First there was nutrient timing, then proteinmaxxing—now, fibermaxxing is the latest viral wellness trend everyone is talking about. On TikTok, social media influencers can be seen extolling the virtues of fiber (hashtag #fibermaxxing). One such influencer is @shanny_do, a self-proclaimed “fiber-obsessed gastroenterologist,” who posted with gusto about what she packs each day for work at the hospital. (For the curious, that’s a bowl that includes: Ethiopian spicy lentils, some plain black beans straight from the can, baba ganoush and carrots; a second small bowl of berries—black, blue and raspberries; a Z bar—a kid’s protein snack bar made of oats—and an apple.) A…
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When you think of an electrical outlet, the first thing that likely comes to mind is a simple, rectangular device mounted on the wall—purely functional, often hidden from sight. Architect and designer India Mahdavi has different ideas, though. Working with the high-end electrical brand 22 System, Mahdavi reimagined the outlet as a cheerful pop of color that’s reminiscent of a smiley face. [Photo: Thierry Depagne/22 System] Omer Arbel, co-founder of 22 System and design brand Bocci, asked Mahdavi to bring an unexpected element of joy to this everyday utility by creating a distinct colorway for the existing outlet face—transforming it from a discreet necessity i…
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This year delivered whiplash: geopolitics, tariffs, and technology all shifting at once. And heading into 2026, the disruption isn’t easing up. Bob Safian distills hard-won lessons from his Rapid Response podcast this year on how to lead when the ground won’t stop moving—featuring standout moments from Airbnb’s Brian Chesky, Runway’s Cristóbal Valenzuela, Meta’s Clara Shih, LinkedIn’s Aneesh Raman, Planned Parenthood’s Alexis McGill Johnson, and the NWSL’s Jessica Berman, with practical takeaways for turning uncertainty into advantage. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From…
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A few months ago, I walked into the office of one of our customers, a publicly traded vertical software company with tens of thousands of small business customers. I expected to meet a traditional support team with rows of agents on the phones, sitting at computers triaging tickets. Instead, it looked more like a control room. There were specialists monitoring dashboards, tuning AI behavior, debugging API failures, and iterating on knowledge workflows. One team member who had started their career handling customer questions over chat and email (resetting passwords, explaining features, troubleshooting one-off issues, and escalating bugs) was now writing Python scripts to…
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The one-bedroom cottage with a woodsy vibe reminded Heather McAlpine of the home she lost to the brutal Los Angeles-area wildfires. But only two hours after seeing the listing, the rental was snapped up. She is one of tens of thousands of people displaced by the fires who is now competing for housing in a region that is among the most expensive and competitive in the country, partly due to lack of supply. McAlpine, had lived in her Altadena house for four years and is now staying with her boyfriend. She isn’t surprised by spiking rents. “I know they’re expensive, and it sucks,” she said. Tenants who were just getting by before the fires now face a daunting housing sea…
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Tomorrow, NPR’s CEO Katherine Maher goes before a DOGE congressional subcommittee to defend the public media outlet’s case for federal funding. Maher gives a preview to her testimony, sharing how funding cuts would impact Americans’ broad access to crucial news and information, particularly in rural and local areas. Maher also reveals NPR’s strategy for reengaging with their audience, how the organization can better frame its identity as an outlet for all Americans, and more. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind the Masters of Scale podcast, Rapid Respo…
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Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. Nearly 20 years ago, Harvard Business School professor Clayton Christensen published The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail, his groundbreaking work about why successful companies often lose their way. But CEOs still struggle with one of the book’s central les…
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What if extreme heat not only leaves you feeling exhausted but actually makes you age faster? Scientists already know that extreme heat increases the risk of heat stroke, cardiovascular disease, kidney dysfunction and even death. I see these effects often in my work as a researcher studying how environmental stressors influence the aging process. But until now, little research has explored how heat affects biological aging: the gradual deterioration of cells and tissues that increases the risk of age-related diseases. New research my team and I published in the journal Science Advances suggests that long-term exposure to extreme heat may speed up biological aging …
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Watching the Super Bowl without cable keeps getting more expensive. NBC will not offer a free stream of Super Bowl LX in 2026, an NBCUniversal spokesperson confirmed. Instead, cord cutters will need a Peacock Premium subscription, which costs $11 per month for the ad-supported tier. Cable subscribers who want to stream the game can log on to NBC’s apps. This isn’t the first time NBC has put the big game behind a paywall. It also required a Peacock subscription in 2022, but back then you could still stream the Super Bowl for free on your phone via the NFL or Yahoo Sports apps. (Also, a month of Peacock cost just $5 at the time.) It wasn’t always this way. In th…
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Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself. Gates Foundation CEO Mark Suzman faces a rare leadership challenge: He is managing an organization that has announced its intention to spend $200 billion during the next 20 years—double what the organization dispensed in its first 25 years—while working to permanently close its doors on December 31, 2045. S…
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In summer 2019, Bob McDonough took a full stack web development coding bootcamp at the University of Pennsylvania. An English-turned-telecommunications major in college, McDonough had been working at a bar while sending out job applications for positions he barely wanted. Most paid below $50,000 a year, an undesirable salary for a 27-year-old in Philadelphia. McDonough says his “degree really wasn’t doing it” for him. “So, I figured I’d add a certificate to stack my résumé,” he says. What McDonough was doing was upskilling—the practice of learning new skills or sharpening old ones to attain maximum desirability in the job market. While taking this web dev course, McDon…
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Everyone knows pain. It’s the most common ailment people experience, from a headache to a stubbed toe to a sore back. Treating pain can be as straightforward as popping a pill. But for people experiencing chronic pain—like the lingering aftereffects of chemotherapy or the slow rehabilitation after a major car accident—medication is rarely enough to fully erase the pain. When the patient experiencing chronic pain is a child, the stakes can feel even higher. To help children experiencing chronic pain, a new kind of clinical space has been created that goes way beyond handing out medication. The Stad Center for Pediatric Pain, Palliative and Integrative Medicine is a holist…
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Macy’s announced in its fourth-quarter and fiscal-year 2024 earnings report on Thursday that it expects another year of declining sales as the department store chain continues reshaping its footprint to focus on better-performing locations. The retailer projected fiscal 2025 sales between $21 billion and $21.4 billion, down from $22.3 billion last year—closely aligning with analyst expectations of $21.34 billion, according to the Wall Street Journal. Macy’s net sales in the latest quarter fell 4.3% to $7.8 billion. Across the company’s brands—Macy’s, Bloomingdale’s, and Bluemercury—comparable sales in the fourth quarter declined 1.1%. However, in owned and license…
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Say what you will about business and media mogul Kim Kardashian, but if there’s one thing she undoubtedly excels at, it’s building a personal brand so recognizable that all of her ventures scream “Kim.” She’s done it once again with her new energy drink brand Update, which looks like it could’ve organically spawned in the walk-in fridge of her sleek Los Angeles home. Update is a four-year-old energy drink brand founded by CEO Daniel Solomons. On February 24, the brand revealed a full packaging and design overhaul and introduced Kardashian as a cofounder in its new era. In an interview with Fast Company, Solomons said that Kardashian had been a steady customer since 2023 …
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The technology industry is in the midst of a skills shortage—one that shows no signs of slowing. The U.S. Bureau of Labor Statistics projects that tech jobs will grow at twice the rate of America’s overall workforce, creating hiring shortfalls as organizations struggle to fill critical positions in IT, cybersecurity, and other vital areas. The emergence of AI has only exacerbated the issue, as organizations in nearly every industry are seeking employees who can help them better understand the technology and get the most out of their solutions. Even as AI becomes a part of everyday life, most organizations are still determining how best to utilize it—and how to limit the …
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I vividly remember the first time that I buckled my 8-year-old son into a 4,000 pound, AI powered robot, pressed a button, and sent us careening through the streets of San Francisco with no one behind the steering wheel. We were riding a Waymo, one of the first self-driving cars to offer public rides in selected U.S. cities, our own city of San Francisco included. After a few minutes of riding, I asked my son what he thought. “I feel . . .” he said, taking a long pause before responding, “. . . uncomfortable. But, it’s really cool!” I suspect he’s not alone in feeling that way. According to data from AAA, 61% of Americans consider themselves “afraid” to ri…
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“Me everyday bc my nervous system doesn’t know the difference between a busy day at work or being attacked by a tiger,” a TikTok post reads. The sentiment is the same across dozens of videos online. As an antidote to this workplace-anxiety, “nervous system regulation” has been trending across TikTok, with 178,500 tagged videos beneath the hashtag #nervoussystemhealing. “Real footage of me regulating my nervous system at work,” one posted, hopping around the bathroom, animatedly shaking her wrists and legs. “Pov: when you remember that slow is the secret to a regulated nervous system and your job isn’t an emergency,” another commented on a separate video ca…
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Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. This week, the Federal Reserve Bank of New York published its quarterly Household Debt and Credit Report. It shows that while still low, distress is creeping back into the housing market. Here’s how the U.S. housing foreclosures in Q1 of 2025 compare to previous years: Q1 2014: 144,500 Q1 2015: 111,820 Q1 2016: 96,680 Q1 2017: 90,460 Q1 2018: 76,360 Q1 2019: 71,040 Q1 2020: 74,720 Q1 2021: 11,400 Q1 2022: 24,220 Q1 2023: 35,640 Q1 2024: 44,180 Q1 2025: 61,660 When COVID-19 lockdowns began, the fed…
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NFL games are slow. They’re 11 minutes of actual action, spread across a 3 hour and 12 minute broadcast. You can blame that pace of the game on penalties, injuries, and, of course, commercials. But now, the NFL is teaming up with Sony to fix one of the game’s biggest time sinks: measurements. Beginning in the 2025 NFL season, all 30 teams will switch from human measurements to computer automation. Each stadium will be equipped with six, 8K Sony Hawk-Eye cameras that track the position of the ball on the field. It’s a significant upgrade to century-old technology. Chains have been used to measure the position of the football since they were first introduced in 1898, when…
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In a small village in Senegal, almost no one has electricity, but that’s about to change. Last year, a 40-foot-shipping container rolled into town, unfolded an array of solar panels on its roof, and crews began running wires to connect the whole village to clean power. After final approvals from the local government, the new microgrid will soon switch on. The project had an unusual funding source: ChargePoint, the EV charging company known for its network of a million chargers in the U.S. and Europe, spent six figures helping get it built, working with a technology partner called Africa GreenTec. The EV charging company used money that it earned selling carbon cre…
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As shoppers have turned to cheaper alternatives to beat inflation, retailers from CVS to Target and Walmart have invested heavily in their private-label brands over the past year, wrapping store-branded products in new design-forward packaging. A new report finds that retailers’ efforts have paid off. Private-label goods accounted for one in every four food and nonfood grocery products purchased in the U.S. last year, according to a report from the Private Label Manufacturers Association (PLMA), which also found that sales of private-label products in the U.S. topped $270 billion in 2024, a record. Once purposefully packaged with no frills to convey their low pric…
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Dearest gentle reader, Netflix humble requests your presence on your couch this today Thursday, January 29, 2026 to binge part one of the fourth season of its hit series Bridgerton. It is up to you whether or not to don your finest gowns, tiaras, and petticoats — or simply leave that to the actors gracing your screens. While Lady Whistledown’s identity is now common knowledge, society still has its eyes and judgement on you. So here are some facts you should know going into this next chapter so you are not the laughing stock of the season. Don’t say we didn’t try to help. What is the basic premise of Bridgerton? Netflix’s Bridgerton is based on a series of romance novels…
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Lego’s new building kit will turn your wall into an ode to ’80s graffiti art. The latest in Lego’s art-inspired sets is a customizable brick-built version of Keith Haring’s dancing figures, an instantly recognizable motif of five breakdancing stick figures articulated in Haring’s iconic pop art style. The kit comes with 1,773 pieces, can be mounted on stands or affixed to a wall, and stands at just over a foot tall. It retails for $119.99 and is set to hit Lego’s website and land in stores on May 15. In recent months, Lego has been working to build out a more extensive catalog of eye candy kits aimed at adults, ranging from a Lego-based version of Leonadro da Vinci’s Mo…
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With more than a decade of experience working as a design and tech analyst, Andrew Hogan is all in on the efficiency and ease that tech brings to our lives. But lately at home with his daughters (ages 4 and 18 months), Hogan is grappling with something unwieldy and undefined: how parents, kids, and technology interact, from smartphones to screen time to AI. “We are so eager to remove friction—avoid it and smooth over the rough spots, especially as parents,” Hogan says. In fall 2024, Hogan began writing a newsletter called Parent.Tech, designed to help him, and other parents, better understand how to navigate the increasingly complex world of tech and consumer products.…
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