Blog, YouTube & Content Monetization

When Anirudh Rao was 4 years old and living in Nashville, his friend’s house was destroyed by a tornado. A year later—yes, as a kindergartner—Rao started sketching a potential solution for better tornado warnings. Now 12 years old and living in Colorado, Rao is pursuing a more advanced version of his concept: a network of drones that could theoretically sense infrasound, a wave phenomenon emitted before and during tornadoes with frequencies below the threshold of human hearing. “On the outskirts of the city, there’ll be a base station and a network of autonomous drones that fly in all directions,” says Rao. He envisions sensors detecting infrasound along with temp…

Big Lots continues to trickle back to life after a bankruptcy last year that was widely expected to lead to its demise. The discount retailer will see another 54 store reopenings at the beginning of next month, according to Variety Wholesalers, the North Carolina-based retail company that has taken control of hundreds of Big Lots leases. These “second wave” store openings will span 12 states across the South and Midwest, a Variety spokesperson shared with Fast Company. The stores are expected to open on Thursday, May 1. What happened to the original Big Lots? After suffering declining sales and foot traffic for years, Big Lots filed for Chapter 11 b…

Stress is built into every leader’s work life. But sometimes it’s even more intense. Just as airlines say to put on your own oxygen mask before helping others, executives need to take care of their physical and mental health to effectively lead the team and the company. There’s no one way to do it right, and solutions are as individual as the leaders themselves. That said, there are some buckets that well-being solutions fall into, such as exercise, sleep, and healthful eating. But how those are carried out can vary. We asked our Fast Company Impact Council members what they do to maintain physical and mental health, especially during a crunch time. What they shared c…

Want to use Discord from next month? You’ll have to hand over a photo of your ID or a scan of your face to verify you’re of age. It’s part of a new process introduced by the chat app aimed at ensuring no one underage is using the platform. All new and existing users, the company says, will be given a “teen-appropriate experience” by default, including content filtering and limited access to spaces that host adult content. To regain the experience they previously had, users will need to prove their age through one of several options, including video selfies or sharing a photo of an identity document. (Discord did not immediately respond to Fast Company’s request for co…

“The apocalypse will start having vermouths and tapas,” a friend told me yesterday. Just a day before, the electricity shut down for all of Spain and Portugal, trapping thousands in subways, trains, and elevators for hours, forcing people to walk miles back to their homes, putting hospitals on backup power, and turning off traffic lights, phones, and credit card readers. It shut down everything. Officials are still calculating the economic costs, but it will be in the billions. As this was happening, I still saw the people drinking in bar terraces too, as I was walking up the street to pick up my son early from school. They were joking and making fun. Others were…

The recent announcement by McKinsey & Company that it plans to cut roughly 10% of its workforce has sent ripples through the consulting world, reigniting debate about the future of the industry. This is not about one firm, one round of layoffs, or one business cycle. It signals an irreversible shift in how value is created in consulting. Having spent a significant part of my career at McKinsey, I saw it grow and flourish in an era when information was scarce. Even basic market intelligence required large teams working for months to gather and synthesize data. The digital age brought a data explosion and democratized access, and McKinsey adapted again by expanding …

Rather than clocking in at a Saturday job or selling old clothes for quick cash, Gen Z has another side hustle up their sleeve: selling their personal data. To take advantage of the nearly seven hours a day Gen Z spend on their phones, a new app called Verb.AI, launched by youth polling company Generation Lab, is now offering to pay young people for their scrolling time. By installing a tracker which monitors what they browse, buy, and stream, Verb creates a digital twin of each user that lives in a central database. From there, companies and businesses can query the data in a ChatGPT-like interface, and get a more accurate picture of consumer preferences than the…

After months of rigorous searching, you’ve found your ideal executive candidate. They tick every box on paper and seem perfect in interviews. But then reality hits: Your “Cinderella candidate” isn’t prepared for the real-world challenges of the role. Now what? A popular study highlights just how common—and costly—this scenario is. A 2015 research report from Corporate Executive Board found that 50% to 70% of leadership hires fail within 18 months. And that can cost the company one-half to twice the hire’s annual salary, according to a 2019 Gallup report. Given the high levels of remuneration, the financial impact can be even more severe at the executive level. As …

In a perfect world, workplaces would be environments of mutual respect, open communication, and fair treatment. Unfortunately, that’s not always the reality. Whether you’re dealing with a micromanaging boss, a dismissive colleague, or a workplace culture that undervalues your contributions, knowing how to assert yourself is essential to avoiding burnout and developing as a professional. Standing up for yourself doesn’t mean becoming combative or aggressive. Instead, it’s about cultivating confidence, setting boundaries, and advocating for your worth. Here’s how to grow a backbone at work while maintaining professionalism and integrity. Recognize your value This…

There’s an ear-piercing war brewing at the mall. Claire’s, the biggest player in the market, has hit hard times, leaving room for upstarts to impinge on its territory. For 60 years, Claire’s has billed itself as a place for kids and teens to get their first piercings. The company says it has pierced more than 100 million ears since 1978. But after declaring bankruptcy in August (its second bankruptcy in seven years), Claire’s was acquired by the holding company Ames Watson for $140 million. These new owners have plans to turn the business around, including drastically shrinking its retail footprint which had ballooned to more than 1,000 stores. It recently annou…

It’s so easy to cheat now. Using generative AI, anyone can get a free meal or product. They can even get free money by scamming the government itself. And, like radiologists have just discovered, they can even cheat doctors and insurance companies by using AI-generated X-rays. According to a new study published by the Radiological Society of North America, most experts can’t distinguish fake fractures from the real thing now. Undetectable insurance fraud is one click away. It’s just the last of a growing list of low-hanging fruit, zero-cost scams made possible with the power of AI. And it’s only going to get worse. Fake x-rays The Radiological Society of North …

Within their first moments of stepping inside Universal’s newly opened Epic Universe theme park in Orlando, Florida, visitors will realize there is something different about the space. Rather than the typical onslaught of gift shops and pavement that can usually be found right inside the gates of most theme parks around the world, Epic Universe’s grounds are unusually bucolic, with a dense canopy of trees, winding pathways, and lush landscaping. This meandering entrance space is named Celestial Park, and it’s a notable counterpoint to the theme park standard of densely packed commercialism. “[It’s] where we’ve put the ‘park’ back in theme park,” says Steve Tatham, Epi…

When it comes to sharing Instagram Reels with friends, the process of three taps to get a Reel from A to B can feel surprisingly tedious. Now, Instagram has addressed that issue with its latest feature: Instagram Blend. Announced on Thursday, Blend lets users create invite-only, personalized Reels feeds with friends. By tapping a new two-emoji-hugging icon (the Blend icon) within a chat, you can start or accept a Blend. Once active, Instagram will begin recommending Reels for both users in a shared feed, powered by an algorithm. The feature works in one-on-one DMs as well as group chats. These recommendations, refreshed daily, are said to be unique to each Blend and b…

Live and on-demand video constituted an estimated 66% of global internet traffic by volume in 2022, and the top 10 days for internet traffic in 2024 coincided with live streaming events such as the Jake Paul vs. Mike Tyson boxing match and coverage of the NFL. Streaming enables seamless, on-demand access to video content, from online gaming to short videos like TikToks, and longer content such as movies, podcasts and NFL games. The defining aspect of streaming is its on-demand nature. Consider the global reach of a Joe Rogan podcast episode or the live coverage of the SpaceX Crew Dragon spacecraft launch—both examples demonstrate how streaming connects millions of vie…

Harmful bleaching of the world’s coral has grown to include 84% of the ocean’s reefs in the most intense event of its kind in recorded history, the International Coral Reef Initiative announced Wednesday. It’s the fourth global bleaching event since 1998, and has now surpassed bleaching from 2014-17 that hit some two-thirds of reefs, said the ICRI, a mix of more than 100 governments, non-governmental organizations and others. And it’s not clear when the current crisis, which began in 2023 and is blamed on warming oceans, will end. “We may never see the heat stress that causes bleaching dropping below the threshold that triggers a global event,” said Mark Eakin, executiv…

When you describe it in words, the Indianapolis 500 might seem like a boring watch: Cars go round and round an oval track 200 times, totaling 500 miles over the course of a few hours. But if you were a driver, you’d be having a hell of a different experience. Think screaming speeds of 230 miles per hour, pulling 4 Gs on corners, with one’s reflexes and split-second decisions drawing a thin line between victory and tragedy . . . over the course of a few hours. It’s a level of intensity that TV networks have been trying to bring viewers into for years with in-car cameras and things like driver radio communiques. It has been working. Last year, NBC—which covered the spec…

Gen Alpha, the youngest generation of active consumers in the market, are teetering on the onset of teen angst. For many of them, an unavoidable trigger of it will be those pesky hormonal-triggered breakouts. It’s a moment for the skincare industry to once again swoop in and offer tweens and teens a smorgasbord of problem-skin creams, gels, patches and facemasks treatments. That part hasn’t changed for generations of consumers. What’s evolved are the strategies brands are using today to reach the youngest of them. Previous generations of teens, for instance, would see ads for acne brands in glossy magazines, newspaper inserts, on TV during Nickelodeon commercial b…

“Embrace the suck.” One of the first things you learn as a Marine is to “embrace the suck.” Not because it sounds tough—but because it’s how strength is forged. In today’s world, where ease is glorified, we need to remember this truth: real strength comes from struggle. Before I became a leadership coach and positive psychology expert, I was a United States Marine Corps officer. I learned quickly that discomfort isn’t a barrier to success—it’s the path to it. And that truth still guides everything I do. You don’t build strength by avoiding discomfort. You build it by seeking it. We live in a world where ease is glorified—but that pursuit is costing us our …

In 2021, I quit a 15-year career as a tech executive in the finance industry and pursued content marketing and journalism. When I tell this story, I’m often met with, “You did what?” People can’t wrap their heads around such an unexpected career shift. While I quit my tech job, it wasn’t an overnight decision. In fact, it was something I’d been considering for a long time. A career pivot is much different than simply finding a new job in the same industry. If you’ve contemplated the same, you’ve probably asked yourself, “Can I do this? Will it be worth the change? What if it doesn’t work out?” As someone who’s pivoted not once, but twice, in the past …

Where you work affects your risk of dying by suicide. For example, loggers, musicians and workers in the oil and gas industries have much higher rates of suicide than the rest of the population. But on the flip side, some professions have very low rates of suicide. One of them is education. National and state data shows that educators in the U.S., including teachers, professors and librarians, are among the least likely to die by suicide. We’re a team of researchers at the Center for Violence Prevention and Community Safety at Arizona State University. We manage Arizona’s Violent Death Reporting System, part of a surveillance system sponsored by the Centers for Di…

Emily Falk is a Professor of Communication, Psychology, and Marketing at the University of Pennsylvania, where she directs the Communication Neuroscience Lab and the Climate Communication Division of the Annenberg Public Policy Center. Her work has been covered in the New York Times, Washington Post, BBC, Forbes, and Scientific American, among other outlets. What’s the big idea? Every moment is filled with how we’ve decided to spend our time, and that time defines us. We make value judgements (often automatically) of our options and follow similar patterns, day in and day out. When we decide we want to change in some way, it can be extremely difficult to snap out o…