Blog, YouTube & Content Monetization

On the first Saturday of May, millions of Americans tune in to the Kentucky Derby to watch horses and their jockeys compete on the Churchill Downs racetrack in America’s longest-running sporting event. The Derby has been held annually on the same racetrack since 1875; it’s an event largely built on tradition. Horse racing viewers tend to skew older, but this year, Churchill Downs is looking to modernize the event for new viewers by embracing old traditions while also introducing brand partnerships that appeal to Generation Z. Casey Ramage, Churchill Downs’ vice president of marketing, brand, and partnerships, says the Kentucky Derby is a “cultural moment” for eve…

Those who work a 9-to-5 know nabbing one of the few available weekend slots with your hairdresser or nail technician requires a huge amount of forethought. Or how time-consuming it can be to get your oil changed, buy your groceries, or wait in line at the post office. The two-day weekend is simply too short to squeeze in all the errands and life admin that builds up throughout the week. So rather than wasting precious leisure time—or worse, PTO—some workers are going ahead and scheduling their appointments on company time. “A little reminder to everyone who works in corporate that no one at work actually needs to know what your appointments are for,” one viral T…

Artists and cultural workers are falling through the cracks of our economy at a time when their work has never been more needed in society. Their ability to exist and thrive is threatened by the cost of living and housing affordability crisis, our increasingly precarious economy, and cuts to grant funding under the new administration. Many exist in a structural grey area between independent gig workers and small business owners. Their work is often episodic, making them easily left out of safety net programs like unemployment and healthcare—this is especially true for artists from historically marginalized communities. To address these challenges, we need new syst…

Stalking, but with a side of Dr Pepper? A number of streamers in Japan have recently had run-ins with a mysterious stream sniper known only as the Dr Pepper Guy. As Dexerto first reported, after tracking down streamers in random locations, the unknown figure silently cracks open a cold Dr Pepper, hands it over, and disappears without a word. Stream sniping—where viewers deliberately join or disrupt a live stream—has become increasingly common as IRL livestreaming grows in popularity on Twitch. While it sometimes raises safety concerns, resulting in unwelcome stalking and harassment, other times it’s a bizarre example of the internet at its weird and wonderful best…

A few years ago, a sales executive I worked with found himself in a difficult position. His company was under review for a potential buyout, and his director asked him to present a version of the company’s story that, while technically true, left out critical details. The omission would make the company look healthier than it was, protecting its valuation and the leadership team’s positions post-acquisition. He knew this wasn’t an outright lie, but it didn’t feel honest either. Was this just strategic messaging or something more ethically concerning? And how could he navigate this without jeopardizing his reputation or future at the company? A third path He cho…

Fans of the discount retail chain Big Lots will be happy to know that the company is just days away from making the second phase of its comeback. On Thursday, May 1, Big Lots will reopen an additional 54 stores, followed by another 78 stores two weeks later on May 15. Here’s what you need to know about the company’s continued retail revival, including which locations will be opening again soon. Big Lots back from the brink Back in September 2024, Big Lots filed for bankruptcy. Like many big box discount retailers, Big Lots had struggled from falling foot traffic and declining sales for years. In December 2024, the company announced it would go out of business a…

Amazon leaned into the advertising funnel in a big way during its 2025 Upfront event at the Beacon Theater in New York City on Monday night. Perhaps the most notable product enhancement the company unveiled was the use of AI to generate contextual advertising on its Prime Video platform—meaning that ads can and will be created on the fly, using AI, depending on the specific scene of a TV show or movie that is on the screen at any given time. For instance, if a viewer is watching a scene involving a loving phone call between a mother and daughter, pausing the show could result in an ad for mobile phone service, with AI-generated text dynamically created, right the…

In a perfect world, workplaces would be environments of mutual respect, open communication, and fair treatment. Unfortunately, that’s not always the reality. Whether you’re dealing with a micromanaging boss, a dismissive colleague, or a workplace culture that undervalues your contributions, knowing how to assert yourself is essential to avoiding burnout and developing as a professional. Standing up for yourself doesn’t mean becoming combative or aggressive. Instead, it’s about cultivating confidence, setting boundaries, and advocating for your worth. Here’s how to grow a backbone at work while maintaining professionalism and integrity. Recognize your value This…

Small changes in routines can create significant improvements in how much gets accomplished in a day. Here, experts share 15 practical habits that can boost productivity and lead to better results in your work and personal life. Plan Your Week Every Friday Afternoon One small habit that’s made the biggest long-term difference in my productivity is making a plan every Friday for the coming week. Most people start their Mondays feeling behind before they’ve even begun. Their inbox dictates their day, and they spend valuable energy reacting instead of leading. I used to do the same thing—until I started ending each week with a simple Friday planning ritual. Be…

You’ve probably heard AI is coming for many of our jobs. But how would you feel about getting a medical diagnosis from an AI doctor? Would you trust a verdict delivered by an AI judge? A new study of 10,000 people in 20 countries, including the United States, India, Saudi Arabia, Japan, and China, found when it comes to artificial intelligence replacing human jobs, people are most concerned about AI replacing doctors and judges, and least concerned about AI replacing journalists. The findings, published in American Psychologist by the Max Planck Institute for Human Development, focused on the study participants’ attitudes to AI taking over six occupations: doctors…

Pope Francis will be laid to rest Saturday after lying in state for three days in St. Peter’s Basilica, where the faithful are expected to flock to pay their respects to history’s first Latin American pontiff. The cardinals met Tuesday in the Vatican’s synod hall to chart the next steps before a conclave begins to choose Francis’ successor, as condolences poured in from around the world. According to current norms, the conclave must begin between May 5 and 10. The cardinals set the funeral for Saturday at 10 a.m. in St. Peter’s Square, to be celebrated by the dean of the College of Cardinals, Cardinal Giovanni Battista Re. U.S. President Donald The President said he and…

The Internal Revenue Service (IRS) has issued a warning that more than a million taxpayers are still eligible to receive a share of more than $1 billion in refunds—but they need to act quickly. Here’s what you need to know. Over $1 billion in refunds still to be claimed The refunds are due to people who have yet to file their 2021 tax return. The IRS says the total potential value of the refunds still to be claimed is estimated to be $1,025,336,800. As many as 1,142,000 taxpayers are eligible for part of that payout and the median refund amount is estimated to be $781 per taxpayer, the agency says. That means half of the people who are due refunds will receive…

Hollywood loves a sequel. And it turns out, Burger King loves them too. For the third consecutive year, the fast-food operator is debuting a limited-time menu tied to a big box film, this time How to Train Your Dragon, ahead of the live-action film based on Universal Pictures film that will be released in June. Beginning May 27, Burger King will start selling a new red-and-orange marble colored Whopper and Dragon-inspired mozzarella fries, strawberry lemonade, and a chocolate sundae, all taking inspiration from a franchise that has grossed more than $1.6 billion at the global box office and earned four Academy Award nominations. Burger King says the partnersh…

“We don’t just follow orders or system prompts,” says Baratunde Thurston, host of Life with Machines—a YouTube podcast exploring the human side of AI. “We can change our own programming,” he continued. “We can choose a higher goal.” As a host, writer, and speaker, Thurston examines society’s most pressing challenges—from race to democracy, climate to technology—through the lens of interdependence. In addition to Life with Machines, he is the host and executive producer of America Outdoors, creator and host of the podcast How to Citizen, and a writer and founding partner at Puck. In each pursuit, he invites us to cocreate “a better story of us”—to choose a higher goa…

In Melinda French Gates’s new book, The Next Day, she illuminates the importance of knowing “the story that you are writing for yourself.” After turning 60, leaving The Gates Foundation, and beginning a new chapter in her philanthropy, I was curious about the story that she is authoring. What are French Gates’s new dreams? “My new dreams are to lift women up generationally,” she says. “So, the world is different when my granddaughters enter the workforce. There are barriers that we need to break down, things about women’s health that we should be exploring, and opportunities that are more limited for women. I would love for many of those things to be easier for my gr…

Wake up, the running influencers are fighting again. In the hot seat this week is popular running influencer Kate Mackz, facing heavy backlash over the latest guest on her running interview series: White House Press Secretary Karoline Leavitt. Mackz, who has nearly 800,000 followers on TikTok, has previously featured notable figures such as political commentator Dana Perino and biohacker-in-chief Bryan Johnson. On Wednesday, she released her newest interview with Leavitt, who declined to run any miles but did give Mackz a tour of the White House. “I can’t believe you get to wake up and be here every single day,” Mackz said as she and Leavitt took a st…

It’s not every day that microbial genetics leads to a chic influencer party in Los Angeles. Yet there stood Patrick Torbey, the lone scientist in a plant-filled wine bar, addressing a roomful of stylish guests nibbling artisan crackers topped with melted Brie. Torbey was there to introduce the first product from Neoplants, the Paris-based startup he cofounded six years ago with Lionel Mora, a former Google product marketing manager. Their debut offering, called Power Drops, promises a biological air filter—hence the appeal for wellness influencers. For the science-minded, they’re genetically modified soil bacteria that work with plants to absorb and metabolize toxic c…

DoorDash, the ubiquitous U.S. food delivery app, has agreed to acquire British rival Deliveroo for 2.9 billion pounds ($3.9 billion) in cash, expanding its business in Europe, Asia, and the Middle East. San Francisco-based DoorDash will pay 180 pence ($2.40) for each Deliveroo share, 29% more than the closing price on April 24, the day before the offer was announced, the companies said in a joint statement before the London Stock Exchange opened for trading on Tuesday. The deal is DoorDash’s second major international acquisition in three years as the company expands from its traditional base in the U.S., Canada and Australia. After the purchase of Deliveroo, and …

Spring is officially here. It’s beautiful outside, and let me guess: You are spending all of your time indoors. Don’t worry, you’re in good company. On average people spend 90% of their time indoors. Not to mention that the other 10% is probably mostly spent in cars or other built environments. Workers in cubicles spend eight hours every day in a small gray box, separated from human interaction, marinating in stagnant air and fluorescent lighting. It’s cramped, uncomfortable, and unhealthy. One 2018 study found that workers in cubicles were 31.83% less active and reported being 9.10% more stressed at the office compared with workers in open bench seating. Not to menti…

MrBeast has again defended his philanthropy‑as‑content, clapping back at critics who say he is “only in it for the views.” On April 13, in a post on X, Jimmy Donaldson—better known as MrBeast—rebutted accusations of virtue‑signalling for profit, pointing out that his two worst‑performing videos this year are the charitable ones. He shared a screenshot of his “Top Recent Videos” and noted that, of the ten most recent uploads, “I Helped 2,000 People Walk Again” and “Watch This Video To Feed 1 Person In Need” had the lowest view counts in their first 22 ½ hours online (24.3 million and 21.3 million views, respectively). By contrast, the top performers—“Beat Ronaldo, …

A century ago, Guccio Gucci opened a boutique in Florence, Italy, that sold high-end leather luggage to well-heeled travelers. He infused his brand with all kinds of unique design elements that would become iconic, including the double-G insignia and bamboo handles. Guccio’s oldest son, Aldo, would go on to transform the label into one of the best-known luxury brands in the world, alongside Chanel, Louis Vuitton, and Prada. Aldo’s granddaughter, Alexandra Gucci Zarini, heard a lot about the origins of her family’s business around the dining table when she was growing up. She wanted to follow in her great-grandfather’s footsteps by becoming a fashion designer. But by t…