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Blog, YouTube & Content Monetization

The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.

  1. In a first-of-its kind move, Hawaii lawmakers are ready to hike a tax imposed on travelers staying in hotels, vacation rentals and other short-term accommodations and earmark the new money for programs to cope with a warming planet. State leaders say they’ll use the funds for projects like replenishing sand on eroding beaches, helping homeowners install hurricane clips on their roofs and removing invasive grasses like those that fueled the deadly wildfire that destroyed Lahaina two years ago. A bill scheduled for House and Senate votes on Wednesday would add an additional 0.75% to the daily room rate tax starting Jan. 1. It’s all but certain to pass given Democrats hold…

  2. Influencers get a lot of stick these days. The latest thing they’re being blamed for: shark attacks. Scientists have noted a recent rise in shark attacks, and according to new research published in the journal Frontiers in Conservation Science, of the 74 recorded bites in the seas around French Polynesia, 5% were assessed as acts of self-defense. Professor Eric Clua of PSL University in France, who led the research, holds social media responsible. “I don’t encourage, as many influencers do on social networks, [people] to cling to a shark’s dorsal fin or stroke it, under the pretext of proving that they are harmless,” Clua told The Times. “The sharks here feel …

  3. How did you get to this article? Maybe you opened a link in an email, or you navigated from the Fast Company home page. Perhaps you Googled “agentic AI” and this figured in the results. The point is, you almost certainly clicked, scrolled, tapped, or typed your way here, because that’s the digital grammar that shapes nearly every online experience. But that 30-year-old paradigm is about to change. Agentic AI is ripping up the rulebook, by creating a new layer of intelligent, autonomous mediation between us and the digital world. Personal shopping agents will handle routine purchases, while in the workplace, agents will automate workflows and streamline procurement. …

  4. Perhaps the surest sign that artificial intelligence really is taking over the world will come the day it wins your favorite March Madness bracket pool. The day could be coming soon. In an experiment that a) was bound to happen, b) might actually make us all look smarter and c) should probably also scare the daylights out of everyone, a successful CEO-turned-disruptor is running a $1 million March Madness bracket challenge that pits his AI programmers’ picks against those belonging to one of the world’s best-known sports gamblers. “We’re not a crystal ball,” says Alan Levy, whose platform, 4C Predictions, is running this challenge. “But it’s going to start to …

  5. The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. “Every accumulation becomes the means of new accumulation.” This is what Karl Marx has to say about capital. He does not get enough credit for being one of the more accurate predictors of capitalism because people understandably do not like his solution. But the truth is, most philosophers do not even present a solution and he understood the problem as well as anyone. We saw more bankruptcie…

  6. Billionaire businessman, investor, former shark, and Dallas Mavericks owner Mark Cuban knows a bit about running a company and leading employees. The serial entrepreneur has founded and invested in successful businesses from food brands to tech startups and pretty much everything in between. Cuban often shares his insights about sweat equity and staying involved in running one’s own business. Here are three of the most actionable pearls of leadership wisdom from Mark Cuban—and how you can put these quotes into action in your own leadership. 1. Embrace Sweat Equity “Sweat equity is the most valuable equity there is.” Put simply, “sweat equity” is the val…

  7. Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. While national active housing inventory for sale at the end of March 2025 was still 20% below pre-pandemic March 2019 levels, on a year-over-year basis national active listings are up 29% between March 2024 and March 2025. This indicates that homebuyers have gained some leverage in many parts of the country over the past year. One of the biggest year-over-year increases is happening in California—where active inventory for sale is up 50% year-over-year. Despite the 50% year-over-year jump in active California housing inventory for sale—in…

  8. The end of the year is the perfect time to take stock of where you are, what you’re good at, and what you want to develop in the new year. The job market continues to be intense and competitive, so you’re wise to consider hiring trends and how you can best prepare and set yourself apart. There is one skill that tops the list for getting the job, building your career, and becoming indispensable: resilience. Resilience has many forms. At a general level, resilience is about adaptability, flexibility, and responsiveness to multiple situations. But when you consider it through a few lenses, it brings terrific focus to what you must be wicked good at for the brightes…

  9. Attention! There is now just one day left until the deadline for this year’s tax filing. And the Internal Revenue Service (IRS) has already reminded taxpayers to “act now” to pay whatever they owe on their 2024 taxes, or request an extension, before April 15. Fewer Americans have filed their federal taxes, and more have requested extensions, compared with the same period last year, according to CNN, which reviewed the IRS data. According to those numbers, as of March 21, the IRS had received nearly one million fewer tax returns, or 1.1% less, than it received in the same point in the filing cycle last year. While experts told CNN this was not a reason for concern,…

  10. Big Lots continues to trickle back to life after a bankruptcy last year that was widely expected to lead to its demise. The discount retailer will see another 54 store reopenings at the beginning of next month, according to Variety Wholesalers, the North Carolina-based retail company that has taken control of hundreds of Big Lots leases. These “second wave” store openings will span 12 states across the South and Midwest, a Variety spokesperson shared with Fast Company. The stores are expected to open on Thursday, May 1. What happened to the original Big Lots? After suffering declining sales and foot traffic for years, Big Lots filed for Chapter 11 b…

  11. The elephant enclosure at your local zoo is an interesting place to be. But until 20 years ago, it was somewhere you’d encounter in person—with reverence and intimacy. A video uploaded by YouTube cofounder Jawed Karim 20 years ago today changed that. Karim wanted to test out the capabilities of a new website he and his colleagues had developed—what they called YouTube—and needed content to share with the world. It was designed to be filler: That much is evident in the halting presentation of the 19-second video. But beyond its role as a historical footnote—the video that gave birth to YouTube, the cultural phenomenon that has reshaped our consumption habits and …

  12. At least half of the people I coach identify delegation as an area that they’d like to improve. Delegating can be a real challenge because—let’s face it—it’s tough to let go of control. Many of us believe that if we want something done right, we have to do it ourselves. Plus, it takes effort to explain the task, trust someone else to do it, and then follow up. Sometimes, it feels like it’s just easier to do it ourselves rather than invest the time in teaching someone else. But in the long run, this mindset can lead to burnout and missed opportunities for growing and developing our team members. So, while delegating may feel like a hurdle, it’s a crucial skill fo…

  13. Social media is terrible for teens’ mental health—or is it? At the same time that rising rates of poor mental health among youth have been called a national crisis, and as parents and regulators call on social media companies to do more to keep young people safe online, a recent study by the Pew Research Center found that social media—while flawed—can sometimes be a positive influence on teenagers. In a survey of U.S. teens ages 13 to 17, 74% said social media makes them feel more connected to their friends, and 63% said online platforms give them a place to show off their creativity. There’s more good news: About half—52%—said social media makes them feel mor…

  14. I will never forget the day I realized how rare it is to see businesses support parents—or what a huge impact even the tiniest efforts can make. “We’re just going to run into the store for a few quick things!” I called to my two kids with confidence as I unloaded them from the car, skipping the bulky stroller and putting my 1-year-old in the shopping cart seat. But what should have been a simple trip took a turn when we unexpectedly needed to visit the restroom. As any mom knows, this is where things can start to unravel: You can’t take the cart inside, so what are you supposed to do with your not-yet-walking child while you help the bigger one use the toilet? A…

  15. CrowdStrike reiterated its fiscal 2026 first quarter and annual forecasts on Wednesday and announced a plan to cut about 500 roles, roughly 5% of its workforce, to streamline operations and reduce costs. The cybersecurity company will incur about $36 million to $53 million in charges related to the layoffs, of which about $7 million will be recognized in the first quarter ended April 30, it said in a regulatory filing. Austin, Texas-based CrowdStrike said the rest of the charges will be seen in the second quarter. The charges primarily consist of future cash expenditure related to severance payments, employee benefits, and related costs. The company’s shares w…

  16. After Thanksgiving, brands will bombard you with Black Friday and Cyber Monday promotions. It can be overwhelming to know what to buy. After all, some deals aren’t actually all that good. And besides, you don’t want to make impulse buys that you’ll regret later and that will end up in a landfill in the near future. To help cut through the noise, we’ve picked out the best deals from design-forward brands. They create beautiful products that are thoughtfully designed to last for years. We’ve even picked out some of our favorite classic products that you will enjoy using for a long time. All the prices below are before discounts. MoMA Design Store 20% off sit…

  17. Hollywood loves a sequel. And it turns out, Burger King loves them too. For the third consecutive year, the fast-food operator is debuting a limited-time menu tied to a big box film, this time How to Train Your Dragon, ahead of the live-action film based on Universal Pictures film that will be released in June. Beginning May 27, Burger King will start selling a new red-and-orange marble colored Whopper and Dragon-inspired mozzarella fries, strawberry lemonade, and a chocolate sundae, all taking inspiration from a franchise that has grossed more than $1.6 billion at the global box office and earned four Academy Award nominations. Burger King says the partnersh…

  18. REI has long enjoyed a reputation as a progressive company that promises strong benefits and promotes a culture of inclusion and sustainability. As a consumer cooperative, the outdoor retailer has also eschewed a typical corporate structure. But in recent years, against the backdrop of a union drive, some workers have described a culture at odds with REI’s purported values. Despite successful union efforts at 11 of its 180 total stores, REI workers have not managed to successfully negotiate a contract with the company. The National Labor Relations Board is also currently looking into dozens of unfair labor practice charges brought by workers. Last week, REI members vo…

  19. A federal judge has ruled that The New York Times and other newspapers can proceed with a copyright lawsuit against OpenAI and Microsoft seeking to end the practice of using their stories to train artificial intelligence chatbots. U.S. District Judge Sidney Stein of New York on Wednesday dismissed some of the claims made by media organizations but allowed the bulk of the case to continue, possibly to a jury trial. “We appreciate Judge Stein’s careful consideration of these issues,” New York Times attorney Ian Crosby said in a statement. “As the order indicates, all of our copyright claims will continue against Microsoft and Open AI for their widespread theft of millions…

  20. Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. You can sign up to receive this newsletter every week here. AI pioneer Illia Polosukhin offers a blockchain-flavored open-source enablement platform Illia Polosukhin, who coinvented the Transformer architecture at Google in 2017, is now launching a new company called Near AI. The company will offer services through a blockchain-powered platform that functions as a secure marketplace for open-source AI models and agents. Polosukhin is a strong advocate for transparent, open-source AI models, which he believes are the best way to promote responsib…

  21. Andrew Hoffman is a professor at the University of Michigan’s Ross School of Business. He has been writing and teaching about business and environmental issues for almost 30 years, having published 18 books and over 100 articles. His work has been covered by the New York Times, Scientific American, Time, The Wall Street Journal, The Atlantic, and NPR. What’s the big idea? We need to rethink business education. If we keep producing business graduates who care only about making their wallets fatter and exploiting a broken system, then we’re doomed. It’s urgent that we reshape how we teach business in higher education so that we create a different kind of business lea…

  22. A commercial airliner was on final approach to San Francisco’s international airport in November when the crew spotted a drone outside the cockpit window. By then it was too late “to take evasive action,” the pilots reported, and the quadcopter passed by their windshield, not 300 feet away. A month earlier, a jetliner was flying at an altitude of 4,000 feet near Miami’s international airport when its pilots reported a “close encounter” with a drone. In August, a drone came within 50 feet of clipping the left wing of a passenger jet as it departed Newark International Airport. The incidents were all classified as “near midair collisions” — any one of which could ha…

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