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Blog, YouTube & Content Monetization

The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.

  1. “Welcome to the future!” David Arena, head of global corporate real estate for JPMorganChase, is standing on a sweeping staircase in a soaring travertine-clad lobby addressing a crowd. He’s there to welcome visitors to the ribbon cutting of 270 Park Ave., the banking behemoth’s new global headquarters in Manhattan. Behind him, an American flag hitched to a fluted bronze mast flies vigorously (it’s propelled by an artificial breeze that required a remarkable amount of fine-tuning). Standing next to him are the people who helped design and build the $3 billion, 2.5 million-square-foot supertall: JPMC CEO Jamie Dimon, British architect Norman Foster, developer Rob …

  2. Nestlé USA is voluntarily recalling a limited quantity of Lean Cuisine and Stouffer’s frozen meals after reports of potential contamination with “foreign matter,” namely wood-like material. The Arlington, Virginia, company emphasizes that no other varieties of Lean Cuisine or Stouffer’s meals are involved in the recall and that there is no evidence of other products being contaminated. A notice was also posted on the website of the Food and Drug Administration (FDA). Here’s what you need to know: What products are affected? This recall is isolated to a limited quantity of batches of the following items, which were produced between August 2024 and March 2025…

  3. Pope Francis’ funeral mass will be held on Saturday morning in St. Peter’s Square, a large plaza in front of St. Peter’s Basilica in Vatican City. Francis’ funeral will take place six days after he died of a stroke and heart failure at age 88. It comes after three days of public viewing at St. Peter’s Basilica, where tens of thousands of people flocked to pay their respects to the first Latin American pope. After the mass, the pope’s coffin will be taken to Rome and entombed at St. Mary Major Basilica, near his favorite Madonna icon, making him the first pope to be buried outside of the Vatican in over a century, according to NPR. (Leo XIII was the last pope burie…

  4. The van makes its way slowly but surely through the city streets, braking gently when a car swerves into its lane. But its steering wheel is turning on its own, and there’s no one in the driver’s seat. The driverless technology from Nissan Motor Corp., which uses 14 cameras, nine radars, and six LiDar sensors installed in and around the vehicle, highlights Japan’s eagerness to catch up with players like Google’s Waymo that have taken the lead in the U.S. Japan, home to the world’s top automakers, has not kept pace with the global shift to autonomous driving, so far led by China and the U.S. But momentum is building. Waymo is going to land in Japan this year. Details ha…

  5. Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. Nearly 20 years ago, Harvard Business School professor Clayton Christensen published The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail, his groundbreaking work about why successful companies often lose their way. But CEOs still struggle with one of the book’s central …

  6. The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. What’s in a claim? Sometimes a product can’t be defined by its claim, and that has become a huge problem for the consumer packaged goods industry. Take Dr. Bronner’s and Scrumbles, for example, which both recently announced they’re dropping their B Corp certification for what they perceive to be weakening standards that allow greenwashing. The changing claims landscape What B Lab Global…

  7. Kim Atchison was hunkered down in her grandmother’s storm shelter with her 5-year-old grandson Saturday night in their tiny Alabama hometown of Plantersville when her husband and son raced in. “Get down; get all the way down to the bottom of the cellar,” they told her, saying they could see a twister coming. Atchison said she remembers first the “dead silence” and then hearing the wind that felt like a funnel and things outside hitting against each other. “All was quiet after that because it was that fast,” she said. “Like a snap of a finger and it was gone.” Atchison and her family were among the fortunate ones to avoid being killed in the three-day outbreak of sever…

  8. In Melinda French Gates’s new book, The Next Day, she illuminates the importance of knowing “the story that you are writing for yourself.” After turning 60, leaving The Gates Foundation, and beginning a new chapter in her philanthropy, I was curious about the story that she is authoring. What are French Gates’s new dreams? “My new dreams are to lift women up generationally,” she says. “So, the world is different when my granddaughters enter the workforce. There are barriers that we need to break down, things about women’s health that we should be exploring, and opportunities that are more limited for women. I would love for many of those things to be easier for my gr…

  9. Back in the summer of 2024, Boar’s Head recalled seven million pounds of deli meat that had been linked to a deadly listeria outbreak that spanned numerous U.S. states. That outbreak led to the deaths of multiple people and caused the company to shutter one of its processing facilities, which was located in Virginia. The recall led to a brand crisis for Boar’s Head, and by November 2024, when the outbreak was declared over, a total of 10 people had died, and 61 became sick. The event led to class action lawsuits against the company, one of which has now been settled. Here’s what to know about the settlement and whether you can claim any compensation. Class action…

  10. Every friend group has one person who’s always running late. If you can’t think of one, chances are you’re that friend. Now, a newly launched app called Lately is here to help you stay on time for everything from meetings to dinner plans. Created by developer Erik MacInnis, Lately sends users timely nudges—30, 10, and five minutes before it’s time to leave. As the self-acknowledged “late one” in his friend group, MacInnis tells Fast Company that the idea for Lately struck during a fishing trip gone wrong. He had assumed it would take 20 minutes to get there, got sidetracked by replying to emails, left five minutes late, and the drive ended up taking 30. “When I ar…

  11. Ed Zitron peels off his green button-up shirt to reveal the gray tee beneath. Now properly uniformed, two cans of Diet Coke queued up before him, he’s ready to record this week’s episode of his podcast, Better Offline, at audio behemoth iHeartMedia’s midtown Manhattan studio. The topic on this July afternoon, as usual, is artificial intelligence. One of Zitron’s guests, screenwriter, director, and producer Brian Koppelman, talks about paying $200 a month for ChatGPT Pro. When Koppelman earnestly asks, “Do you not think AI is mind-bogglingly great at times?” Zitron’s answer—“No!”—comes so quickly it seems to spring directly from his cerebral cortex. It would have b…

  12. Everyday Health Group, a division of Ziff Davis, announced on Wednesday that it has acquired theSkimm, the newsletter and media brand dedicated to giving women the information they need to make confident decisions. TheSkimm was cofounded by Carly Zakin and Danielle Weisberg in 2012. They met in college, and then reconnected years later while working as news producers for NBC. The company began as a daily newsletter that was an essential daily news digest for millennial women (and men). Today, it offers multiple newsletters, podcasts, and a mobile app. It also houses Skimm Studios, which creates video and audio content, as well as SKM Lab, which allows brands to …

  13. For totally logical reasons, this year’s Winter Olympics in Italy is bucking the trend of a single host city and splitting its sporting events between two main locations, Milan and Cortina. Milan, the second most populous city in Italy, is the urban setting for indoor events like ice hockey and ice skating. Cortina, a ski resort town 250 miles away, provides most of the snow—and hill-based venues for quintessential Winter Olympic sports like alpine skiing and the bobsled. But the two separate locations posed a problem for one of the key parts of the Olympics: the opening ceremony. How could there be one grand show when the sporting action was split in half and separat…

  14. If you’re sick of paying for subscription services, Tesla has some bad news for you. The EV maker announced Wednesday that going forward, its Full Self-Driving (Supervised) software will only be available as a monthly subscription – not a one-time payment. Tesla CEO Elon Musk broke the news on X, the social media platform he owns, noting that the shift will happen on February 14. “FSD will only be available as a monthly subscription thereafter,” Musk wrote, offering no details about how that change would affect the software’s pricing. While the price of access to Full Self-Driving (FSD) mode has fluctuated over time, the current one-time purchase price for the sof…

  15. As the old folklore goes, if you are feeling extra tired and cranky this week, the upcoming full moon might be to blame. And while you definitely won’t turn into a werewolf, there is some data to suggest the old folklore is true, even if the scientific research on the topic is limited: A 2013 sleep study found that during a full moon, participants spent 30% less time in deep sleep and lost out on 20 minutes of slumber on average. However, skywatchers are in for a treat this weekend, even if they may be missing a little sleep, as a full moon will rise on Saturday night. Here’s what to know about the full moon, and how best to see it. What is the name of the full mo…

  16. The Centers for Disease Control and Prevention (CDC), Food and Drug Administration (FDA), and health officials in several states are investigating a multistate Salmonella infection outbreak linked to whole cucumbers grown in Florida and shipped around the country. As a result of the ongoing investigation, health officials have recalled whole cucumbers grown by Bedner Growers Inc. and distributed by Fresh Start Produce Inc. between April 29, 2025, and May 19, 2025. As of Monday, 26 people have been infected with the outbreak strain of Salmonella. Cases have been reported in 15 states. Nine people have been hospitalized; no deaths have been reported. Several pe…

  17. In an era where nearly everything we do carries a digital footprint, experts warn that our freedoms are increasingly under attack. But the average internet user can take steps to fight back against threats that range from mass surveillance to the decline of net neutrality to changes to the very architecture of the internet. The American Civil Liberties Union (ACLU) is calling on people to become involved in the nonprofit’s wide-ranging work at the intersection of technology and civil liberties. Last month, for example, it filed Freedom of Information Act (FOIA) requests seeking transparency about DOGE’s access to Americans’ personal information and has a petition for…

  18. Every day, people are constantly learning and forming new memories. When you pick up a new hobby, try a recipe a friend recommended, or read the latest world news, your brain stores many of these memories for years or decades. But how does your brain achieve this incredible feat? In our newly published research in the journal Science, we have identified some of the “rules” the brain uses to learn. Learning in the brain The human brain is made up of billions of nerve cells. These neurons conduct electrical pulses that carry information, much like how computers use binary code to carry data. These electrical pulses are communicated with other neurons thro…

  19. If you’ve ever been passed over for a promotion, you may have questioned the quality of your work. The other candidate probably had better experience, right? But what if the answer is that you simply weren’t top of mind. Instead of focusing exclusively on building a résumé, how much time do you focus on how you’re perceived? “A lot of people think that heads-down good work will speak for itself,” says Lorraine K. Lee, author of Unforgettable Presence: Get Seen, Gain Influence, and Catapult Your Career. “Then there are people who are thoughtful about how they’re seen, but they’re not being seen by the right people in the right places.” Both can be career killers. …

  20. As the midterm election primaries inch closer, some candidates are focusing their campaigns on how they’ll regulate artificial intelligence. On the right, populist Republicans are warning that the AI industry stands to undermine the Make America Great Again movement. On the left, there’s worry about the sector’s growing political and social power. Across the spectrum, there’s near-universal concern about what the technology might be doing to children. The donor class is now getting involved: A super PAC called Leading the Future backed by OpenAI executive Greg Brockman and Andreessen Horowitz plans to spend as much as $100 million in the midterms to support its prefe…

  21. If there’s one thing worse than having to assemble a PowerPoint presentation, it’s being forced to sit through an achingly dull one conducted by someone else. So what if there were a better option—a way anyone, regardless of skill, could create a sleek and actually engaging slideshow that looks like a professional designer had a hand in it? If you ask Grant Lee, we’ve already reached the point where that’s possible. And it doesn’t end with presentations. Lee is the founder of an AI-centric startup called Gamma. You may not have heard of it yet, but 50 million people have—and are already using the service. That’s led the scrappy, 30-person company to reach a mi…

  22. Leo Robitschek says he loves gin-based martinis and negronis. Unfortunately, they don’t always love him back. “After two, that decision to have a third is usually a tricky one,” says Robitschek, who has worked in the liquor industry for more than two decades, including serving as a bar director for Manhattan hot spots Eleven Madison Park and the NoMad Hotel. To lessen the pain after a boozy night out, Robitschek joined forces with another bartender, Nick Strangeway, and the founder of the sparkling beverage brand Dry Soda, Sharelle Klaus, to launch Second Sip Gin. The London dry gin is 20% alcohol by volume (ABV), roughly half the level of most gins, and was formu…

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