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Blog, YouTube & Content Monetization

The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.

  1. Hello again, and thank you for spending time with Fast Company’s Plugged In. Last October, I visited the Silicon Valley headquarters of 1X Technologies—the startup behind a humanoid home robot called Neo—and spoke with its VP of product and design, Dar Sleeper. Among the points he made was that long-standing public expectations have set a high bar for household robots. Naturally, he name-checked the world’s most iconic one. “The ultimate, North Star, in a lot of people’s minds, is Rosie the Robot,” he told me. “A Jetsons world where you ask and receive, and it makes your life better, you spend more time with your family, you’re more present.” Sleeper’s reference return…

  2. The deadline to file your taxes is less than a month away, and if you’re doing them for the first time, you might be feeling added pressure. “It’s an incredibly daunting and stressful experience for many of them,” said Miklos Ringbauer, a certified public accountant based California. Planning ahead, doing your research and talking with experts can help first-time filers feel better about their taxes, Ringbauer said. The deadline to file your 2024 taxes is April 15. If you run out of time, you can file for an extension until Oct. 15. The extension is only to file your taxes, not to pay them. If you think you will owe taxes, you should pay an estimated amount before the…

  3. The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. Regardless of whether your company has a strict in-office policy or supports a flexible schedule, the reality is that office attendance is at its highest levels in five years, according to Bisnow. Nobody would argue the need for a healthy office, especially one with more people in it. And if you ask what makes a healthy office, most would say it is one that supports physical health and safet…

  4. Prioritizing growth to sell is a perfectly reasonable business strategy. Being acquired by a larger group at some point (like Poppi’s recent sale to PepsiCo) makes sense for many—to generate cash flow for expansion, take a shortcut to economies of scale or market penetration, or just cash in for early retirement. But not for me. Early on in my business journey at Bulletproof, we considered a buyout from a renowned global comms agency. But when they starting asking for growth projections and questioning whether we could achieve them, we walked away. We went on to smash those projections within three years—that’s when I truly started to realize we would be better off in…

  5. Shares of Deliveroo, the food delivery service based in London, are hitting three-year highs on Monday after it received a $3.6 billion proposed takeover offer from DoorDash. Deliveroo announced the bid after markets closed in Europe on Friday. On Monday, the company also said that it was suspending a $133.5 million share buyback it had announced last month. Deliveroo said Friday that its board has informed DoorDash that if a firm offer is made at the financial terms provided, it will recommend the bid to its shareholders. Deliveroo added that its board has decided to engage in talks with DoorDash about the possible offer and has given the company access to du…

  6. You have probably noticed that you have times during your day when you’re locked in and feel like you’re working at your peak and other times when your mind isn’t keeping up with everything that needs to be done. Some of that may reflect your circadian cycles. If you’re a morning person, you may arrive at work in the morning raring to go, but if you’re a night person, it may take you a while to get warmed up. A big influence on your cognitive effectiveness is fatigue that can build up over the course of the day. A lot of work on ego depletion suggests that the more difficult mental work you do in a day, the harder it can be to continue to do that work later. In some s…

  7. It’s safe to say that worker happiness and well-being is shaky at best. In 2024, just about half of all American employees reported feeling very satisfied with their jobs, and only about a third were happy with their pay or opportunities for promotion. Younger employees seem particularly frustrated by their working conditions: The latest edition of Gallup’s State of the Global Workplace report found that just 34% of workers said they were thriving, with a marked drop from 35% to 31% among those under the age of 35. While this sentiment persists across the American workforce, a new report from the Pew Research Center indicates that blue-collar workers are perhaps the most…

  8. When brands hire illustrators, animators, or other artists, they typically know what they’re paying for: a defined set of creative assets, delivered on deadline, with clear usage rights. But in the age of generative AI, that’s no longer the whole picture. Commissioned artwork is increasingly being used not just in finished campaigns, but as training data to power AI models—models that, in turn, generate new, derivative outputs. Often, this use isn’t spelled out in contracts. It’s not malicious. It’s just . . . new. That’s left brands, agencies, and artists in a tricky spot—trying to apply old licensing logic to a new generation of tools. The result is a growin…

  9. Billy Evans, the partner of Theranos founder Elizabeth Holmes, is currently in the process of raising money for his own startup. It’s a blood-testing company. According to reports from NPR and The New York Times, both of which spoke with anonymous sources close to the venture, 33-year-old Evans has already raised several million dollars for a new “stealth” startup focusing on diagnostics and health testing. Prior to this news, Evans first came into the public eye back in 2018 when he began dating Holmes, who is currently serving out an 11-year federal prison sentence for committing fraud through her infamous blood-testing company Theranos. Over the weekend, …

  10. Matt Ries has lived in Florida only three years, but everyone told him last summer was unusually hot. That was followed by three hurricanes in close succession. Then temperatures dropped below freezing for days this winter, and snow blanketed part of the state. To Ries, 29, an Ohio native now in Tampa, the extreme weather—including the bitter cold—bore all the hallmarks of climate change. “To me it’s just kind of obvious,” said Ries, a project manager for an environmental company and self-described conservative-leaning independent. “Things are changing pretty drastically; just extreme weather all across the country and the world. . . . I do think humans are speeding up …

  11. There’s a lot of momentum around women’s sports right now, as ad spending doubled in 2024 and the largest dedicated female sports fund recently announced it has expanded from $150 million to $250 million. While these leaps and bounds are notable, more progress is needed to ensure this isn’t a fleeting moment—but rather the beginning of transformative change. Of course, more money always helps, too. “Women’s sports is skyrocketing and it’s because we are more visible, more than ever, right now,” Stef Strack, founder and CEO of Voice in Sport, said during a panel discussion at the Fast Company Grill at SXSW. “Investors are looking at women’s sports as a growth oppor…

  12. Elon Musk’s foray into government has proven disastrous for his business life. Since taking up work for President Donald The Presidents’ so-called Department of Government Efficiency (DOGE), Musk’s electric car company Tesla has seen sales slide and has become a target for protests. Now some believe that damage could be terminal and that Musk poses a risk to companies outside of his own. The Reputation Risk Index looks at reputational threats facing companies and organizations. It recently found that being associated with Musk posed the second biggest threat to companies, between the harmful or deceptive use of artificial intelligence and backtracking on DEI. The…

  13. The climate tech sector is at a crossroads. We have the tools we need to fight climate change, but the real challenge is scaling and deploying them. This is where “climate-curious” outsiders play a crucial role. At Epic Cleantec, a company I cofounded to tackle water scarcity through innovative reuse technology, none of us came from an environmental background. That outside perspective turned out to be a huge advantage. When I began this journey, I didn’t know much about water. I wasn’t a trained environmental or civil engineer, which meant I never even learned about how things were traditionally done. This lack of traditional expertise freed us from being tied down b…

  14. The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. At the Exceptional Women Alliance (EWA), we enable high level women to mentor each other for personal and professional happiness through sisterhood. As the nonprofit organization’s founder, chair, and CEO, I am honored to interview and share insights from some of the thought leaders who are part of EWA. This month I introduce to you Emily Moorhead, president of the Henry Ford Jackson Hospital. …

  15. Lego has a nostalgia problem. I do, too. Like Hollywood and its eternal cycle of remakes, the Danish company has found a bottomless treasure pot full of GenX and Gen Z people willing to burn their credit cards to turn their golden memories into bricks. By my count, 2025 alone brought a record-setting 16 sets related to old Lego properties and external IPs, shattering 2023’s previous peak of 9 sets. Whether that’s considered a problem or not depends on who you ask. You can argue that we (the people who keep buying these sets) are all the ones who have the problem. The Danish are just milking it. Building Lego soothes kids and adults alike but, when you are putting togeth…

  16. Tesla has reached a potentially lethal moment in its history, and it isn’t solely due to CEO Elon Musk’s political radicalization. Years of design and technology stagnation have led to a languishing model line and outdated technology. Back in 2023, I wrote that the beleaguered carmaker should aspire to survive and become yet another car manufacturer. Now that objective feels more pressing—and distant—than ever. The company just announced a new quarter of abysmal vehicle sales. Tesla’s first quarter of 2025 was a disaster—a 71% decline in net income compared to the same quarter last year—except for a better-than-expected gross margin thanks to its energy business. Its EV …

  17. Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. National home prices rose 0.7% year over year between April 2024 and April 2025, according to the Zillow Home Value Index—a decelerated rate from the 4.4% year-over-year rate between April 2023 and April 2024. And more metro-area housing markets are seeing declines. For example, 31 of the nation’s 300 largest housing markets (10% of markets) had a falling year-over-year reading in the January 2024 to January 2025 window. In the February 2024 to February 2025 window, 42 of them (14% of markets) had a falling year-over-year reading. In the March 2024 t…

  18. The skies over New York City may soon get even more crowded as electric air taxi company Archer Aviation is planning to launch a network that connects the city’s major and regional airports with vertiports in Manhattan. The company, which is teaming up with United Airlines for the effort, announced the plans on Thursday. It hopes to connect Manhattan with six airports in the area—LaGuardia, JFK, Newark, and regional airports, Republic, Teterboro, and Westchester—with flights as short as five minutes. Archer’s “Midnight” aircraft could save passengers hours when trying to get between those airports or the three vertiports in Manhattan, according to the company. An…

  19. Google Maps is one of the most valuable digital marketing tools available to your business, particularly if you’re using the Google Local Pack. The Google Local Pack displays top-ranked business listings in a user’s local area. So, when searching for “hairstylists near me” or “Italian food in my area,” a user sees their local best-ranked and reviewed listings for salons or Italian restaurants at the very top of the search results page, along with a map. These listings occupy a valuable space on the search results page, as the first items many users see and appear higher than traditional results. In fact, many users will click on one of those listings without scrol…

  20. Gen Alpha, the youngest generation of active consumers in the market, are teetering on the onset of teen angst. For many of them, an unavoidable trigger of it will be those pesky hormonal-triggered breakouts. It’s a moment for the skincare industry to once again swoop in and offer tweens and teens a smorgasbord of problem-skin creams, gels, patches and facemasks treatments. That part hasn’t changed for generations of consumers. What’s evolved are the strategies brands are using today to reach the youngest of them. Previous generations of teens, for instance, would see ads for acne brands in glossy magazines, newspaper inserts, on TV during Nickelodeon commercial breaks …

  21. It’s 8:45am on a rainy weekday morning in Paris, and I’m standing in what used to be a traffic lane in a busy neighborhood near the city’s largest train stations. Less than a block away, cars are streaming by in the rush hour commute. But here, workers have torn up the pavement and replaced it with a newly-planted park with trees, a protected bike lane, and a wide gravel path for pedestrians. Where cars once drove, someone is walking his dog. It’s one of hundreds of streets in Paris that have been redesigned over the past decade as the city radically transformed to reduce pollution and make neighborhoods more livable. In front of elementary schools, around 300 streets ha…

  22. Nearly 30 million Americans annually are impacted by water scarcity and don’t have reliable access to clean water. The water crisis stems from a wide range of issues, ranging from extreme weather events like hurricanes and flooding to depleted aquifers and overuse of wells. Our aging water infrastructure alone leaks 6 billion gallons per day, while pipe failures lead to nearly 10,000 “boil water” notices every year. Water is an essential and increasingly limited resource. It shapes where we live (or don’t). Vast lands across America remain undeveloped due to a lack of natural water resources, exacerbating the housing crisis. Water increasingly restrains and defines h…

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