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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
10,834 topics in this forum
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As recently as 2021, Figma was a one-product company. That product was Figma Design, the dominant tool for creating app and web interfaces. The company’s subsequent addition of offerings such as FigJam (whiteboarding) and Figma Slides (presentations) was hardly a frenzied land grab. But the announcements Figma made this week at its Config conference in San Francisco cover so much ground that my impulse was to interpret them as a massive, sprawling new attempt to take on . . . well, almost everybody. Figma Make turns prompts into AI-generated code? Shades of GitHub Copilot, Cursor, and numerous other AI programming tools. Figma Sites provides features for construct…
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Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. Nearly 20 years ago, Harvard Business School professor Clayton Christensen published The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail, his groundbreaking work about why successful companies often lose their way. But CEOs still struggle with one of the book’s central …
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The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. What’s in a claim? Sometimes a product can’t be defined by its claim, and that has become a huge problem for the consumer packaged goods industry. Take Dr. Bronner’s and Scrumbles, for example, which both recently announced they’re dropping their B Corp certification for what they perceive to be weakening standards that allow greenwashing. The changing claims landscape What B Lab Global…
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If there’s one thing worse than having to assemble a PowerPoint presentation, it’s being forced to sit through an achingly dull one conducted by someone else. So what if there were a better option—a way anyone, regardless of skill, could create a sleek and actually engaging slideshow that looks like a professional designer had a hand in it? If you ask Grant Lee, we’ve already reached the point where that’s possible. And it doesn’t end with presentations. Lee is the founder of an AI-centric startup called Gamma. You may not have heard of it yet, but 50 million people have—and are already using the service. That’s led the scrappy, 30-person company to reach a mi…
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Ed Zitron peels off his green button-up shirt to reveal the gray tee beneath. Now properly uniformed, two cans of Diet Coke queued up before him, he’s ready to record this week’s episode of his podcast, Better Offline, at audio behemoth iHeartMedia’s midtown Manhattan studio. The topic on this July afternoon, as usual, is artificial intelligence. One of Zitron’s guests, screenwriter, director, and producer Brian Koppelman, talks about paying $200 a month for ChatGPT Pro. When Koppelman earnestly asks, “Do you not think AI is mind-bogglingly great at times?” Zitron’s answer—“No!”—comes so quickly it seems to spring directly from his cerebral cortex. It would have b…
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The Ford Mustang Mach-E cruises down a London road choked with traffic, using its onboard AI system to avoid jaywalkers and cyclists, and navigate roadwork as it drives to its destination. The autonomous vehicle from British startup Wayve Technologies is on a test run ahead of the U.K. government’s robotaxi trials set to launch in the spring. Tech companies including U.S. company Waymo and China’s Baidu also plan to take part in the pilot program, making London the latest arena in the global robotaxi competition. While self-driving cabs aren’t new, London’s ancient road layout and busy streetscapes could pose special challenges for the technology. There’s also skeptici…
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Commuting in New York City can be a relentless sensory overload—the hustling, the pushing, the yelling, the ads whirling from every side. Getting to work can feel like a frantic race of people trying to escape the train station all at once. While the city hurtles past in a blur, Brandon Stanton has stopped to write it a love letter—on the walls of Grand Central itself. For the first time, the terminal and its subway station have been completely cleared of flashing advertisements and replaced with art. Brandon Stanton More than 150 digital screens now display thousands of portraits and stories from Stanton’s Humans of New York—the largest and most diverse colle…
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Everyday Health Group, a division of Ziff Davis, announced on Wednesday that it has acquired theSkimm, the newsletter and media brand dedicated to giving women the information they need to make confident decisions. TheSkimm was cofounded by Carly Zakin and Danielle Weisberg in 2012. They met in college, and then reconnected years later while working as news producers for NBC. The company began as a daily newsletter that was an essential daily news digest for millennial women (and men). Today, it offers multiple newsletters, podcasts, and a mobile app. It also houses Skimm Studios, which creates video and audio content, as well as SKM Lab, which allows brands to …
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Leo Robitschek says he loves gin-based martinis and negronis. Unfortunately, they don’t always love him back. “After two, that decision to have a third is usually a tricky one,” says Robitschek, who has worked in the liquor industry for more than two decades, including serving as a bar director for Manhattan hot spots Eleven Madison Park and the NoMad Hotel. To lessen the pain after a boozy night out, Robitschek joined forces with another bartender, Nick Strangeway, and the founder of the sparkling beverage brand Dry Soda, Sharelle Klaus, to launch Second Sip Gin. The London dry gin is 20% alcohol by volume (ABV), roughly half the level of most gins, and was formu…
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Kim Atchison was hunkered down in her grandmother’s storm shelter with her 5-year-old grandson Saturday night in their tiny Alabama hometown of Plantersville when her husband and son raced in. “Get down; get all the way down to the bottom of the cellar,” they told her, saying they could see a twister coming. Atchison said she remembers first the “dead silence” and then hearing the wind that felt like a funnel and things outside hitting against each other. “All was quiet after that because it was that fast,” she said. “Like a snap of a finger and it was gone.” Atchison and her family were among the fortunate ones to avoid being killed in the three-day outbreak of sever…
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Elon Musk’s foray into government has proven disastrous for his business life. Since taking up work for President Donald The Presidents’ so-called Department of Government Efficiency (DOGE), Musk’s electric car company Tesla has seen sales slide and has become a target for protests. Now some believe that damage could be terminal and that Musk poses a risk to companies outside of his own. The Reputation Risk Index looks at reputational threats facing companies and organizations. It recently found that being associated with Musk posed the second biggest threat to companies, between the harmful or deceptive use of artificial intelligence and backtracking on DEI. The…
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After filing for Chapter 11 bankruptcy protection for a second time this week, Rite Aid is already planning to wind down operations at underperforming locations in at least nine states, court documents show. The long-suffering drug store chain, which is scrambling to sell parts of its business less than one year after emerging from bankruptcy the first time, has identified 47 locations that it will initially close as is negotiates with potential buyers and moves through the Chapter 11 process yet again. Rite Aid has 1,277 pharmacies, three distribution centers, and more than 24,000 employees across 15 states, and it’s hoping to sell many of its locations to pres…
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DNA testing firm 23andMe has filed for Chapter 11 bankruptcy protection. The once high-flying San Francisco company—which provides DNA analysis to offer insights into ancestry, health traits, and genetic risks—is aiming to sell itself after facing significant challenges, including rejected acquisition offers and declining market value in the wake of a 2023 data breach that impacted millions of users. In addition, CEO Anne Wojcicki has stepped down, and CFO Joe Selsavage will serve as interim CEO during the restructuring process, 23andMe said on Sunday. The company plans to continue operating as it seeks a buyer. The bankruptcy filing punctuates a stunning dow…
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In an era where nearly everything we do carries a digital footprint, experts warn that our freedoms are increasingly under attack. But the average internet user can take steps to fight back against threats that range from mass surveillance to the decline of net neutrality to changes to the very architecture of the internet. The American Civil Liberties Union (ACLU) is calling on people to become involved in the nonprofit’s wide-ranging work at the intersection of technology and civil liberties. Last month, for example, it filed Freedom of Information Act (FOIA) requests seeking transparency about DOGE’s access to Americans’ personal information and has a petition for…
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X owner Elon Musk was privately messaging with Reddit CEO Steve Huffman while also putting public pressure on the social media company’s content moderation efforts, The Verge reported Thursday. Two months ago, several Reddit subreddits started to block links to X in protest of Musk appearing to give the Nazi salute. Musk called the efforts “insane,” while a Reddit spokesperson at the time clarified that Reddit itself wasn’t imposing a ban on the links. A few days later, Musk claimed that Reddit users who were calling for violence against members of his Department of Government Efficiency were breaking the law. Musk has been a vocal critic of content moderation on…
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If you’ve ever been passed over for a promotion, you may have questioned the quality of your work. The other candidate probably had better experience, right? But what if the answer is that you simply weren’t top of mind. Instead of focusing exclusively on building a résumé, how much time do you focus on how you’re perceived? “A lot of people think that heads-down good work will speak for itself,” says Lorraine K. Lee, author of Unforgettable Presence: Get Seen, Gain Influence, and Catapult Your Career. “Then there are people who are thoughtful about how they’re seen, but they’re not being seen by the right people in the right places.” Both can be career killers. …
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Ian Yang saw a business opportunity sitting on the table of a restaurant. In the darkness of the room, a small portable light meant to make it easier to read a menu jumped out to him as just the kind of product his lighting company, Gantri, should be making. The challenge was that these common restaurant lights are all wireless. “They’re very dim, they’re very small, they’re not really fully fledged, like residential full-power products,” Yang says. But, he thought, they could be. That instinct led to three new wireless lighting product lines being released this week by Gantri, alongside a new digital manufacturing platform that will make it easier for other d…
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When film cameras were invented, people didn’t become filmmakers overnight. We pointed cameras at theater stages, digitizing what already existed. It took us a while to reimagine what film cameras could unlock. The real opportunity wasn’t recording theater plays. It was stepping outside and inventing cinema. That’s where many nonprofits are with AI today. Most still layer it on top of existing processes, not because they don’t care about innovation, but because they lack both the frameworks to identify the right use cases and the capacity to act on them. True innovation starts when organizations have the space, skills, and confidence to reimagine how impact itse…
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Ikea just debuted its first-ever rewards program for customers in the U.S., and it could mean a major discount on your next plate of Swedish meatballs—or even a price cut on a new vintage-inspired piece of furniture. The rewards program launches today, and it allows shoppers to accrue points for a range of actions and then redeem them for various discounts. The rewards are a free add-on to Ikea Family, the store’s existing loyalty program (which is also free to join and currently boasts around 24 million members). Any current members of Ikea Family will automatically be enrolled in the rewards program, and new members who sign up will start earning points automaticall…
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In an era dominated by artificial intelligence and smartphones, one of the most overlooked engines of economic growth sits quietly at the heart of every neighborhood: the public library. Gone are the days when libraries were sanctuaries reserved for only reading and research. Today, they are being reimagined as dynamic hubs for workforce development, creative sector support, and cultural exchange. Across the country, these reservoirs of knowledge are evolving into digital and physical beacons of community resilience. Local access, global reach: A case study in artist empowerment In Huntsville, where I serve as the city’s first music officer, we’ve partnered …
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Every day, people are constantly learning and forming new memories. When you pick up a new hobby, try a recipe a friend recommended, or read the latest world news, your brain stores many of these memories for years or decades. But how does your brain achieve this incredible feat? In our newly published research in the journal Science, we have identified some of the “rules” the brain uses to learn. Learning in the brain The human brain is made up of billions of nerve cells. These neurons conduct electrical pulses that carry information, much like how computers use binary code to carry data. These electrical pulses are communicated with other neurons thro…
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