What's on Your Mind?

Everyone has their individual bad memories of the pandemic, but one collective nightmare of the early days of that miserable period is the struggle to find toilet paper at the local store. Now, tariffs are bringing concerns about a toilet paper shortage back to the forefront. Suzano SA is the world’s largest exporter of pulp, the raw material for products like toilet paper. And the company tells Bloomberg it has seen shipments decline from Brazil to the U.S. due to tariffs and worries the shipping disruptions could get worse. It is, to be clear, much too early to know what the impact of pulp shipping disruptions will be. The company said shipments were down 20% in…

Now that the “100 men vs. one gorilla” debate has been settled, a new question is circulating on social media: Who would win, 100 Americans or 100 Brits? British creator @2mwad_ first posed the question on TikTok: “I got a new one, 100 British people versus 100 Americans. One big room, no weapons, who’s winning?” The video has since gained over a million views, succeeding in uniting both nations against a common, historical rival. The patriotism sparked in the comments section is truly something to behold. “Our president is a felon who you think is winning,” one American wrote. “Do they have the Britain man? We have the Florida man,” another added. A third…

If AI lives up to its hype and we can “outsource” the thinking, planning, and strategy parts of our jobs, do we risk losing the skills that make us human? Research from the Center for Strategic Corporate Foresight and Sustainability found that there is “a significant negative correlation between frequent AI tool usage and critical thinking abilities, mediated by increased cognitive offloading.” In other words, use AI too much, and your mental faculties take a nosedive. But there’s another way to think about the issue. Could AI actually improve our cognition by freeing up our mental bandwidth for higher-value work? Make time for strategic thinking I’ve wor…

In April 2024, Yahoo acquired Artifact, a tool that uses AI to recommend news to readers. Yahoo folded Artifact’s—which was cofounded by Instagram cofounders Mike Krieger and Kevin Systrom—into its revamped news app to help surface and curate content for readers. Yahoo CEO Jim Lanzone came on the Most Innovative Companies podcast to talk about the acquisition, the company’s approach to news curation, and what the future could hold for the private equity-owned company. This interview has been edited and condensed. Yahoo acquired news discovery platform Artifact last year. Now, the technology is used in Yahoo’s revamped news app. Why did you acquire the…

An Orthodox Jewish passenger says a United Airlines pilot forcibly removed him from an airplane bathroom while he was experiencing constipation, exposing his genitalia to other flyers during a flight from Tulum, Mexico, to Houston. Yisroel Liebb, of New Jersey, described his trip through allegedly unfriendly skies in a federal lawsuit this week against the airline and the U.S. Department of Homeland Security, whose officers he said boarded the plane upon landing and took him away in handcuffs. Liebb and a fellow Orthodox Jewish traveler said the pilot made disparaging remarks about their faith. They said they were forced to miss a connecting flight to New York City whil…

In 2021, Prada created “Candy,” an influencer designed to sell perfume. With an appearance rendered using then-state-of-the-art tools, Candy’s not-quite-real vibe felt straight out of the Silicon (Uncanny) Valley. It was peppy, but cartoonlike, and it was hard to see how Candy could sell perfume it could never smell. Since then, technologies have greatly improved. A brand can now render any persona with a product, create movies with that model persona animated in a realistic way, and show them demonstrating products. By creating their own influencers, brands can keep their advertising budgets down and generate profits. It’s possible that the virtual influencers will …

It’s never been a more complicated time to be a marketer, but connecting with consumers in a meaningful way is as important as ever. For brands like Liquid Death, GoDaddy, and Taco Bell, that sometimes means embracing another product or experience entirely—think: an adult diaper for concerts, celebrity-created goggle glasses, or a live experience for taco fans. Of course, not every risk pays off. But when a weird idea works, it can really work, as marketers from the three brands shared during a panel discussion at the Fast Company Grill at SXSW. “The power of an idea that can transcend channels and reach and connect with consumers is really important,” said T…

As the global migrant crisis continues to dominate our airwaves, Welcome.US has triggered a dramatic impact on U.S. immigration, resettling 800,000 refugees across all 50 states. The organization’s cofounder and CEO, Nazanin Ash, shares how her team developed an effective and efficient model, unlocking a nonpartisan community of 2 million volunteers, supported by corporate partnerships with the likes of Meta, Google, and Uber. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s to…

Accessibility used to mean compliance. An installed grab bar, an added ramp, a resized font. But meeting physical standards is only half the challenge. The other half, the part that truly changes lives, is how design makes people feel. That’s where emotional accessibility comes in. It’s what Michael Graves taught us to do 40 years ago. We believe it is the next frontier of design: creating experiences that don’t just accommodate users but also affirm, reassure, and delight them. When we talk about accessibility, we’re really talking about belonging. And belonging is emotional. A product can meet every ergonomic and ADA guideline yet still make someone feel exclu…

“Who am I to tell them how to make decisions?” This anxiety-induced thought played like a broken record in my head as my first leadership training event approached in my new role as a training director. Talking in front of 40 leaders, most of whom were older than my ripe old age of 30 at the time felt like the perfect opportunity for them to see right through my lack of expertise and expose me as the fraud I was. Years ago, while working at a regional bank, I was promoted from trainer to leading a training team in another department. My prior roles as a sales trainer and human resources consultant allowed me to build a company-wide reputation as an expert on compl…

European Union watchdogs fined Apple and Meta hundreds of millions of euros Wednesday as they stepped up enforcement of the 27-nation bloc’s digital competition rules. The European Commission imposed a 500 million euro ($571 million) fine on Apple for preventing app makers from pointing users to cheaper options outside its App Store. The commission, which is the EU’s executive arm, also fined Meta Platforms 200 million euros because it forced Facebook and Instagram users to choose between seeing ads or paying to avoid them. The punishments were smaller than the blockbuster multibillion-euro fines that the commission has previously slapped on Big Tech companies in antit…

Right-leaning comedy podcasts are a gateway to conspiracy theories and misogynistic content, a new study has found. While these podcasts may seem harmless at first—often discussing sports like the NFL and MMA and featuring guests such as Ben Affleck and David Goggins—a new report reveals that engaging with their content online can open a Pandora’s box of aliens and Andrew Tate, the former professional kickboxer who built his platform by promoting misogynistic ideas. In a study published this week, the nonprofit Media Matters for America examined five comedy shows that platformed Donald The President during the 2024 presidential election while claiming to be nonpol…

Commuters in the New York City and New Jersey area are in for what is likely to be a weekend of increased congestion and more limited transit options after the engineers who run the New Jersey Transit rail system voted to go on strike. That strike is now in effect and could continue throughout the weekend—and potentially even longer. Here’s what you need to know about the NJ Transit strike. What’s happened? On Thursday, the Brotherhood of Locomotive Engineers and Trainmen (BLET) announced that its members who run the trains in the New Jersey Transit Corporation, better known as NJ Transit, were officially on strike. The strike came after the BLET and NJ Transit…

Get ready for several years of even more record-breaking heat that pushes Earth to more deadly, fiery and uncomfortable extremes, two of the world’s top weather agencies forecast. There’s an 80% chance the world will break another annual temperature record in the next five years, and it’s even more probable that the world will again exceed the international temperature threshold set 10 years ago, according to a five-year forecast released Wednesday by the World Meteorological Organization and the U.K. Meteorological Office. “Higher global mean temperatures may sound abstract, but it translates in real life to a higher chance of extreme weather: stronger hurricanes, stro…