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“Climate tech” isn’t a thing. It has shifted in recent years from a category to define clean energy companies to an umbrella phrase that loses meaning the more we use it. Granted, the term is everywhere: inserted into VC pitch decks, plastered on billboards along highways from San Francisco to Austin to Boston, wedged into government policy papers, and featured prominently on conference agendas. Media properties from CNBC to GreenBiz rely on it as a traffic-driving category. And there’s a reason why. A changing climate is the most complex and vast challenge and opportunity confronting our society today. That also means we can’t afford ambiguity. We need accountabi…

For its 50th anniversary, Zara has partnered with 50 designers and creators for a collection you might not expect from a fast-fashion mall brand. The Spanish fashion retailer unveiled its 50th anniversary collection at Paris Fashion Week with collaborators that include photographer Annie Leibovitz, supermodel Cindy Crawford, stage designer Es Devlin, and musician Robbie Williams. Available worldwide beginning Oct. 6, the collection does include plenty to wear (Leibovitz contributed a photo for a t-shirt), but what stands out most are the non-apparel items. This is about a whole lot more than clothes. Devlin, whose build stages for artists like Adele, Beyoncé, …

Some good news on the weight-loss front: Customers can now go to Costco to get Ozempic and Wegovy, brand-name injectable prescription drugs manufactured by drug maker Novo Nordisk, which contain the same active ingredient: semaglutide. The Danish pharmaceutical firm announced Friday that both are available at the big-box retailer’s pharmacies nationwide, for $499 for a month’s supply—the same price as sold in CVS, Walmart, and the company’s direct-to-consumer website. You’ll still need a prescription to buy the drugs. Fast Company has reached out to both Costco and Novo Nordisk for comment. Also—Costco is offering a 2% discount for both Costco executive member…

You don’t need a perfect jump shot or the exhaustive knowledge (or opinions) of Stephen A. Smith to land a career in sports. You can get far on passion and a desire to spread that love of the game throughout an increasingly fan-driven world. Sports marketing—which encompasses everything from managing multimillion-dollar sponsorship deals and crafting social media campaigns for local teams to coordinating fan activation at the Super Bowl—is one of the most robust components of the sports industry, which is worth at least $500 billion globally. To understand the state of play in this arena, Fast Company analyzed nearly 2,800 job listings on Google for Jobs between April…

When samurai warriors went into battle in 16th century Japan, their swords included a piece of hidden art. Within the tsuba, the hand guard at the bottom of the blade, metal smiths carefully crafted beautiful and complex designs, including flowers, animals, and landscapes. The Museum of Fine Arts in Boston has one of the largest collections of Japanese art in the United States in its permanent collection, including hundreds of tsubas. It has just collaborated with the fine jewelry designer Monica Rich Kosann to create a collection of necklaces inspired by three tsuba designs—a crane, a turtle, and a butterfly—to introduce these ancient works of art back into the m…

Generative AI is evolving along two distinct tracks: on one side, savvy users are building their own retrieval-augmented generation (RAG) pipelines, personal agents, or even small language models (SLMs) tailored to their contexts and data. On the other, the majority are content with “LLMs out of the box”: Open a page, type a query, copy the output, paste it elsewhere. That divide — between builders and consumers — is shaping not only how AI is used but also whether it delivers value at all. The difference is not just individual skill. It’s also organizational. Companies are discovering that there are two categories of AI use: the administrative (summarize a report, dr…

Consumer products is perhaps one of the broadest, most competitive arenas for marketers, always facing the constant question: “Why should anyone care or pay attention?” These Brands That Matter honorees are answering that question. Brawny To launch its new three-ply paper towels, the brand decided to breathe new life into its lumberjack mascot, to help the Brawny Man stand out on store shelves and in culture. The brand puts its new heartthrob mascot into a partnership with Bachelor Nation‘s Rachael Kirkconnell to tap into a real-life messy moment—her high-profile breakup—and flip it into a story of strength and humor. In a video posted to TikTok and Instagram, Rach…