Blog, YouTube & Content Monetization

Thanksgiving is behind us, which means the holiday shopping season has officially begun. And that means that both companies and third-party retailers will spend every day between now and Christmas morning trying to get you to spend your consumer dollars with them. As in years past, one of the most sought-after gifts will be the smartphone. According to an analysis last month by global marketing research firm NielsenIQ, 37% of shoppers buying tech this season have smartphones on their list. And when it comes to smartphone brands, Apple tops tech buyer preferences, with 54% of those surveyed looking to buy an iPhone. But as anyone who knows Apple well knows, the com…

What shape could buildings take in 2026? Fast Company asked architects from some of the top firms working around the world what they thought about the look of architecture in 2026. Of course, a building designed in 2026 almost certainly will not be completed in 2026, and construction timelines are notoriously fluid. But according to experts, there are some overarching trends in architectural design that could put a clear 2026 stamp on buildings designed this year, whenever they officially open. Here’s the question we put to a panel of designers and leaders in architecture: When they finally get built, what will buildings designed in 2026 look like, and what w…

How do you explain the laws of physics to a toddler? A new children’s book, titled Simple Machines Made Simple, wants to demystify mechanical engineering for kids as young as a year old. It recently beat its Kickstarter goal by 700%—raising more than seven times its target. It will be available to ship early next year. But Simple Machines Made Simple isn’t your typical picture book. Instead of drawings, the book features working models that kids can interact with, like spinning a wheel, sliding a knob up an inclined plane, and pushing a wedge into a block that splits into two. The kids may not graduate with a physics degree, but they might come away with a curiosi…

Most people recognize that when you’re answering email while walking your dog and listening in on a meeting, you’re bound to lose effectiveness. Whether it’s that awkward silence when your boss asks for your input and you didn’t hear it—or you stepping in something not so pleasant because you didn’t realize your dog had done his business right in front of you. The limitations of multitasking present themselves in an obvious fashion. But as a time management coach, I’ve seen that it’s not just trying to do too many small things at once that can trip you up. I also see people dramatically reduce their effectiveness when they try to do too many large things at once—a…

Amid the mass layoffs in tech and retail in the past month, YouTube’s CEO Neal Mohan sent out a recent internal memo that he’s also looking to lay off employees—who volunteer. Mohan details how YouTube is undergoing a major AI-focused reorganization and introduces a “Voluntary Exit Program” with a severance package to eligible YouTube employees. This voluntary exit deal has been couched as an opportunity for employees, but it’s really just a buyout. Companies have long used this strategy as a way to reduce headcount, usually to avert traditional layoffs. For employees approaching retirement, voluntary severance may be a great opportunity, a wonderful deus ex machina l…

It’s that time of year. Fall is around the corner, but it still feels like summer on some days. In an age of global warming, this transitional season is likely to stretch out longer than it did before. Designers are aware they need to create jackets and coats appropriate for this in-between season. The market is now full of good options beyond the outdoorsy puffer or fleece that will keep you at the right temperature. Many are designed to be good for both work and life, allowing you to look put-together for the office, but also relaxed enough for weekends. We’ve scoured the market for five coats that offer an additional layer, along with some style and polish, th…

In recent years, leading artificial intelligence labs and startups have released AI software designed for tasks of ever-growing complexity, including solving PhD-level math problems, reasoning through complex questions step-by-step, and using tools like web browsers to carry out intricate tasks. The role of AI engineers in making that happen is well-documented—and often well-compensated. But less publicized is the role of a growing army of freelance experts, from physicists and mathematicians to photographers and art critics, enlisted by companies specialized in AI training, itself a multibillion-dollar industry. Those companies say human wisdom is essential to creat…

This Sunday’s full moon, or “big cheese,” as it’s sometimes called, comes with a side of queso and chips. Fast-casual restaurant chain Qdoba is offering stargazers a free 4-ounce serving of its signature 3-Cheese Queso or Queso Diablo and chips all day on February 1, according to a press release. The deal is available for Qdoba Rewards members with the purchase of a full-size entrée in-restaurant, online at Qdoba.com, and through the Qdoba mobile app. No telescope is required. “The moon may not really be made of cheese, but we think a free side of our creamy, cheesy queso and tortilla chips—seasoned with salt and lime—is the next best thing,” Qdoba’s chief marketi…

Eat this, not that. This one food will cure everything. That food is poison. Cut this food out. Try this diet. Don’t eat at these times. Eat this food and you’ll lose weight. With society’s obsession with food, health, and weight, statements like these are all over social media, gyms, and even healthcare offices. But do you need to follow rules like these to be healthy? Most often the answer is no, because health and nutrition is much more complex and nuanced than a simple list of what to eat and what to avoid. Despite this, rules about health and nutrition are so common because of diet culture—a morality imposed by society that sees falling outside the arbitrary idea…

In September, the U.S. Labor Department reported that weekly applications for unemployment aid jumped by 27,000 to 263,000, the highest in four years and a warning sign for the future of low-income populations. And at a time when government policy couldn’t be less interested in addressing systemic economic disparities, solving these issues will depend on the ability of business leaders to listen, learn, and come together to tackle the socioeconomic issues impacting a majority of Americans every day. I’ve seen these challenges up close for years in my New York Capital Region home—and the challenges are just as present in cities around the U.S. So on a national level, …

How would a school shooting affect your employees? It’s something that most employers never want to think about, but it’s a horrifyingly real threat to any community—and the companies and organizations that do business there. Following the death of my youngest son, Dylan, in the 2012 Sandy Hook School shooting, I can tell you first-hand about the lasting trauma that occurs when your child is injured or killed in this type of tragedy—and how that ripples through the entire community. In October, we held America’s Safe Schools Week, a national initiative to raise awareness about school violence and promote safety. It’s also a time for companies to recognize they have a …

If your team can’t function without you in the room, you don’t have a team, you have a dependency. Too many business owners confuse supporting their team with carrying them. Instead of learning how to coach team members, they do the work for them. They jump into every problem, solve every issue, and answer every question themselves. It feels like good leadership, but it’s actually just bottlenecking in disguise. The goal of leadership isn’t to be the smartest person in the room. Instead, it’s to build a room full of people who can think, solve, and act without you. That shift, from problem-solver to coach, is one of the most important moves a business owner can make.…

High-speed rail systems are found all over the globe. Japan’s bullet train began operating in 1964. China will have 31,000 miles (50,000 kilometers) of high-speed track by the end of 2025. The fastest train in Europe goes almost 200 mph (320 kph). Yet high-speed rail remains absent from most of the U.S. Stephen Mattingly, a civil engineering professor at the University of Texas at Arlington, explains why high-speed rail projects in much of the country so often go off track. Dr. Stephen Mattingly discusses the problems that come with implementing high-speed rail in the U.S. The Conversation has collaborated with SciLine to bring you highlights from the d…

Circa 1450, the creative community was jolted. The printing press had just been invented in Europe. Scribes, typically monks who had spent lifetimes perfecting the spiritual art of hand-copying manuscripts, saw their specialized skills suddenly rendered obsolete. Yet in short order, the disruptive innovation democratized knowledge, enabled the Renaissance, and created entirely new creative roles for editors, typesetters, printmakers, and illustrators. More than five centuries later, Photoshop sparked similar concerns about devaluing traditional skills and compromising image integrity. Artists worried it would cheapen the craft. Instead, it became foundational to moder…

A viral X post from late last year pitted images depicting two hustle-culture lifestyles side by side: tech bro hoodie and Notes app icon on one side, a business suit and a copy of Cal Newport’s Deep Work on the other side. “Left guy will most likely beat the right guy,” it concluded. “Guy on the left makes more money but guy on the right is happier,” one user commented. Whether it’s “grind mode,” “routine maxxing” or some other high-octane “sleep when you’re dead” approach to work, the right specific approach within that umbrella is unclear. It’s the question plaguing young founders and Silicon Valley types. Maybe some aim to lock in, grind away from 9 to 9 …

Below, Judd Kessler shares five key insights from his new book, Lucky by Design: The Hidden Economics You Need to Get More of What You Want. Judd is an award-winning professor of economics at the Wharton School of the University of Pennsylvania. His research and writing have been featured in leading media, such as The New York Times, The Wall Street Journal, Scientific American, and Harvard Business Review, among others. For his work on organ allocation, Kessler was named one of the “30 under 30” in Law and Policy by Forbes. He has been researching market design for the past 15 years. What’s the big idea? Life is full of hidden markets quietly deciding who gets…

On a recent flight, I watched a woman try to sneak an oversize briefcase and suitcase onto the plane. When challenged, she waved her boarding pass at the gate agent and declared, “Do you see what that says?” pointing to her top-tier status. “That means I get to do what I want.” Her sense of entitlement was staggering, but familiar. Leaders of organizational transformation, such as major digital/data analytical capability overhauls, or launching a new set off offerings across the globe, often cling to equally delusional rationalizations. And just like that traveler, their self-justifications backfire. The odds of transformation success are already dismal: 70% to 80…

A CEO’s canoodling with his company’s human resources chief—caught on the “kiss cam” at a Coldplay concert—made global headlines this summer. Beyond the memes and tabloid fodder, personal lives were shattered and a company was left in turmoil after its leader’s sudden exit. The case, involving the AI firm Astronomer, may be the most visible of recent CEO personal scandals—think sex affairs, drug abuse, or embarrassing behavior—but it’s not an isolated incident. Just weeks following the Coldplay “kiss cam” incident, the CEO of Nestlé was shown the door for similar behavior involving a relationship with a subordinate. Personal scandals have been the top cause of CEO ter…

When a company with tens of thousands of software engineers found that uptake of a new AI-powered tool was lagging well below 50%, they wanted to know why. It turned out that the problem wasn’t the technology itself. What was holding the company back was a mindset that saw AI use as akin to cheating. Those who used the tool were perceived as less skilled than their colleagues, even when their work output was identical. Not surprisingly, most of the engineers chose not to risk their reputations and carried on working in the traditional way. These kinds of self-defeating attitudes aren’t limited to one company—they are endemic across the business world. Organizations ar…