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After years of working in PR and branding for luxury beauty, Jaimee Lupton decided to break away and disrupt the space by making beauty products that are accessible. With her business partner and real-life partner Nick Mowbray, she launched Monday haircare in 2020. Lupton saw a gap in the market for a brand that was targeted toward a younger demographic. There were few haircare brands that addressed the needs of younger customers, and even fewer who knew how to speak to those customers through their branding, messaging, and packaging. Lupton knew the power of a personalized message, and she created Monday with that in mind. The haircare company has received its …

When Apple first introduced MagSafe for the iPhone in 2020, I did not fully appreciate it. iPhones had supported wireless charging for a few years at that point—and Android phones started doing so in 2012—and while MagSafe offered faster and less finicky charging, it didn’t really change how you use your phone. Over time, though, Apple’s magnetic charging and docking system has blossomed into an important piece of the Apple accessory ecosystem. All of which makes the lack of MagSafe on the new iPhone 16e a letdown. It’s not the only compromise Apple made in pursuit of a $600 price tag: It also has just one rear camera lens, only two color options, and a front came…

When international architecture firm Snøhetta found its New York City lease was coming up last year, a search kicked off for a new workspace. The firm, which had been located in Manhattan for 21 years, scoured neighborhoods near and far, such as the Brooklyn Navy Yards. But in the end, the choice was one many such firms had been making recently, according to partner and managing director Elaine Molinar. They wanted a building with character that was conducive to creative work, and found it within a 25,000 square feet space at 55 Washington Street in Brooklyn’s Dumbo neighborhood, where about 70 workers will move in later this year. “The space is on the ninth flo…

So you flew too close to the sun—downloading app after app, recording hi-res video, binging podcasts—and now you’re faced with the dreaded “Storage Almost Full” pop-up on your iPhone. It’s OK: we can handle this together. Here are three extremely expeditious tricks you can use to clear out the clutter and get back to a carefree life of digital hoarding. Detach from big message attachments Every hilarious GIF. Every video of someone’s kid skiing. Every duck-faced selfie. They’re all taking up space, and you’ll almost never need to revisit them. Free up a metric pant-load of storage in mere moments by heading to Settings > General > iPhone Storage > …

Digital transformation is the most important investment that organizations can make to drive enterprise value. That’s according to 68% of 1,600 business leaders surveyed by Deloitte. And while I largely agree with their thinking, I would take things one very important step further. In my six years as CEO of Argyle, a technology company whose existence hinges on other organizations’ willingness to digitally transform their income verification process, I have learned this: A transformation that prioritizes the needs, skills, and experiences of the humans operating the technology being adopted is the key to long-term success. Consider the users Some call it takin…

Amid higher costs, longer wait times, and waning sales, Starbucks is ready for a brand refresh. The company’s new CEO, Brian Niccol joins Rapid Response to reveal how Starbucks plans to go back to its roots — prioritizing human connection and a local coffeehouse feel in the hopes of restoring the brand’s position in U.S. culture. Also, Niccol gives an inside look at the company’s subtle name change, which aligns with this new strategy. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with t…

It might sound a little silly that there’s an entire subgenre of influencers who offer investment advice around Pokémon trading cards. Probably because it is a little silly. The idea of some YouTube Jim Cramer breathlessly warning viewers that “Surging Sparks is setting a fire under collectors and investors” is the stuff Saturday Night Live sketches are made of. Yet, there’s nothing silly about the amount of money changing hands in the Pokémon card space these days. Especially right now. If it weren’t clear from all the viral videos of brawls at various Costcos, the soaring popularity of Pokémon cards has lately reached stratospheric new heights. (Costco ultimatel…

In early 2024, Ryan Broderick, a surgeon at UC San Diego Health, was commiserating with some colleagues about the profusion of screens in today’s operating rooms. Though the displays provided essential guidance for minimally invasive operations in progress, they also added complexity. “We were looking around the operating room,” he remembers. “We have a lot of monitors, a lot of clutter. We were like, ‘There’s got to be a better way to do this.’” It wasn’t just about tidiness. ”For [a] monitor to be in the ideal position for surgery, it really should just be directly in front of your head without having to turn your neck or adjust your body,” explains Dr. Broderick. “Bu…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. While virtual doctor visits were available prior to 2020, the COVID-19 pandemic kicked them into overdrive: From 2018-2022, the percentage of American hospitals offering telehealth jumped over 14% to 86.9%. In 2021, McKinsey reported that the use of virtual care had stabilized at 38 times higher than before the pandemic. That same year, 85% of doctors offered it and 37% of adults surveyed had us…

As global temperatures rise and there’s a seemingly endless series of climate disasters, it’s natural to look to technology as a solution. From carbon capture (where emissions aren’t released into the atmosphere but buried in the ground) to geo-engineering (where particles are sprayed into the atmosphere to reflect sunlight and lower temperatures), green innovations are frequently touted as the way to resolve our continued reliance on fossil fuels. But in our eagerness for silver bullets, we may be susceptible to optimism bias, focusing too much on potential benefits while ignoring many of the negative effects or drawbacks. A 2022 essay in Nature argues that many of t…

“I knew when I was a child, like 5 years old, I knew I wanted to make beautiful things,” says Helena Bian, founder and CEO of lighting company Harlowe, though it took some time to find her path. After school, Bian became a mechanical and electrical engineer, cutting her teeth at hardware companies like Dewalt, where she learned that the industry was dominated by men who didn’t necessarily share her vision of creating beautiful things, and who would rather just focus on function. She daydreamed about making both until she founded Harlowe, a company that arguably makes some of the most beautiful gadgets you can find today. Bian had an idea for high-design photogra…

Over 15 years of working with leaders, I’ve noticed a clear pattern: Burnout often stems from what I call the Superman leadership style. Many cultures hold tightly to this image of a leader as strong, confident, and capable of fixing anything. This ideal isn’t just a societal expectation—it’s one that leaders impose on themselves. But striving to be a “Superman” leader is a recipe for burnout, because it’s both unrealistic and unattainable. Burnout, as highlighted by the World Health Organization, is an occupational phenomenon. It’s marked by exhaustion, reduced professional effectiveness, and a sense of detachment from one’s work. And leaders that fit the Superma…

Scores of wildfires broke out across North Carolina, South Carolina and Georgia in early March 2025 as strong winds, abnormally dry conditions and low humidity combined to kindle and spread the flames. The fires followed a year of weather whiplash in the Carolinas, from a flash drought over the summer to extreme hurricane flooding in September, and then back to drought again. Storms on March 5, 2025, helped douse many of the fires still burning, but the Southeast fire season is only beginning. Wake Forest University wildfire experts Lauren Lowman and Nick Corak put the fires and the region’s dry winter into context. Why did the Carolinas see so many wildfires? …

Catfishing. Once a trend confined to the realm of online dating. Now, like other relationship phenomena including ghosting, career cushioning, and quiet quitting, it’s infiltrated the workplace. This is bad for employers and employees alike. Corporate catfishing is when employers make false or misleading claims about their working culture in job ads or interviews in a bid to attract top talent, and it’s a big issue. Research shows that 70% of hiring managers have lied to candidates during hiring processes. A separate study also found that 72% of workers have experienced “shift shock,” where the reality of a new job doesn’t live up to what you were sold. The reas…

The theme park wars will shift into an even higher gear right before Memorial Day. On May 22, Universal Orlando is scheduled to open Epic Universe, it’s $6 billion expansion that’s meant to lure more visitors away from the Magic Kingdom and other assets of Walt Disney World and make the company’s theme-park hub a seven-day visit for tourists. Announced in 2019, Epic Universe will be the first new Central Florida theme park in more than 25 years. Divided into five lands, it’s a park that hopes to have something that appeals to all types of family members. And it’s a serious enough threat that Disney has announced a major upgrade to its Orlando parks, part of a 10-year,…

There are plenty of questionable examples of companies shoehorning useless artificial intelligence features into their products (Meta’s AI-powered profiles say hello!), but finally, Crocs has found one that actually makes sense. The casual footwear brand has partnered with ABLO, an AI fashion design platform, to let people use AI to design their own Jibbitz charms. Crocs are already all about customization, a strategy that’s helped the brand grow its revenue 4% over last year. Jibbitz charms, which can be plugged into the holes on the shoes’ upper and heel strap, add an extra layer of personalization, and AI takes that to the next level. “We have Jibbitz for ever…

Sharing personal hardships like divorce, health issues, and family emergencies can make workplace conversations emotionally difficult and professionally complex. But given that our working lives are not getting shorter anytime soon, it’s not a question of if individuals will need to have these conversations, but when. And navigating these conversations professionally while managing emotions and privacy requires careful thought and preparation. Here are some strategies to help you handle sensitive discussions with confidence while maintaining personal boundaries. 1. Determine the purpose of sharing your news Getting clear on your reasons for sharing will help yo…

Nike is making a major play for female consumers and the athleisure market with its Skims partnership for a new women’s brand called NikeSkims. Set to debut this spring, the line will include apparel, footwear, and accessories. The two companies are marketing it as a blend of what each brand is best known for—Nike for its innovation, sports science, and athlete insights, and Skims for its style and body-inclusive design. “Over the past five years, Skims has redefined the intimates and casual apparel landscape, championing inclusivity and confidence,” Skims CEO and cofounder Jens Grede said in a statement. “Now, by partnering with Nike, the undisputed leader in ath…

When brands like Patagonia or Eileen Fisher sell pre-owned products, they highlight how the pieces are in very good condition. That is not Rimowa’s strategy. Tomorrow, the German luxury brand is dropping a collection of vintage suitcases on its U.S. website that are covered in dents and scratches, old stickers, and luggage tags. And the wild thing is there is enormous demand for these beat-up suitcases, which cost between $600 and $1,000, generally around half the price of a brand-new Rimowa case. When the brand did similar limited-edition vintage drops in Germany, South Korea, and Japan, they sold out within minutes or hours. Over the last five years, as the fas…

Congratulations! You’ve just closed a funding round or hit a major milestone in your company’s journey. Now, it’s time to share this exciting moment with the world. As a founder or company leader, you know how important it is to communicate major news to investors, partners, customers, and other stakeholders. But the steps you take when developing your communications strategy can make or break its true impact. Here is your communications playbook for developing a well-planned strategy that ensures your next milestone attracts the attention of media, employees, partners, and those who matter most. 1. Establish your North Star. As a first order of business, y…