What's on Your Mind?

Greetings and thank you once again for reading Fast Company’s Plugged In—and a happy Halloween to you. Recently, I used Apple Photos to revisit the photos I took during the 2015 Thanksgiving holiday. There were some gems in there—memories I’d like to preserve forever. But there were even more images I regretted saving in the first place. You already know the ones I’m talking about. The near-duplicates of other, better photos. The blurry misfires. The shots of people with their eyelids drooping or mouths agape. The ones I accidentally took of the floor when my thumb slipped. Did I mention that the treasured pictures of loved ones remain intermingled with detrit…

I started building Simple in 2019 with a vision that one day, a digital product could help people fix their health as effectively as a human. Five years later, we turned this vision into a company with 160M in ARR, and a team of more than 150 people across multiple countries. If you only look at the highlights, my story can look like a straight line of an entrepreneur’s journey. However, getting there required me to rebuild my own thinking and habits. You see, I have ADHD, and a mind that constantly scans for what can go wrong. For years, I treated that as a bug. It only became my superpower once I learned how to direct it. That isn’t an easy journey, but these lesson…

Imagine everyone around you sounds like they’re shouting underwater. That’s my world without hearing aids—a reality I’ve hidden since I was a kid. Words reach me as a cacophony of blended vowels, forcing me to piece together meaning from your lips, your expressions, your gestures. And a year ago, if you’d told me artificial intelligence would help me finally embrace this part of myself, I would’ve laughed in your face. Let me explain. In the days before social media could connect you to “others like you” with a single swipe, I was the only kid I knew who needed hearing aids. So at a young age, I made a decision to hide this at all costs. And I became an expert at i…

For years, I’ve had a secret ambition tucked away somewhere near the back of my brain. It was to write a simple note-taking app—one that wouldn’t be overwhelmed with features and that would reflect my own mental filing system. In part, this yen stemmed from my dissatisfaction with existing notetakers. But I also saw the project as an adventure in software development that could only make me a smarter technology user. Just one thing stopped me: The formidable technical knowledge required even just to get started. I’m not an utter programming neophyte, but my skills largely atrophied after I graduated from high school and never extended much beyond writing buggy games. …

It doesn’t take long for Christer Collin and Ola Wihlborg to assemble the newest credenza from Ikea. Collin is a 42-year veteran of the company, specializing in product development. Wihlborg is one of the company’s most senior designers, having created dozens of pieces of furniture sold by the retailer since 2004. The two Swedes are lifting parts and turning hex wrenches in a second-floor conference room in Trnava, Slovakia, just outside the capital, Bratislava. This is where Inter Ikea Group (one of two Ikea parent companies) operates one of its more than 30 furniture and furnishings factories through its subsidiary, Ikea Industry, and where a sizable number of the retai…

Until recently, if you threw away an old mattress in Amsterdam, it would likely end up in an incinerator—the same way that most of the 15 million-plus mattresses thrown out in the U.S. each year end up in landfills. Now, however, around half of Dutch mattresses are recycled, and that number is growing. Some of the material is starting to be used in new mattresses, sofas, and other furniture by manufacturers like IKEA. [Photo: IKEA] In one facility near Amsterdam, a company called RetourMatras uses automated equipment to dismantle old beds, beginning with a machine called a peeler that cuts off the mattress cover so the fabric can be recycled. Then the core is s…

We all know influencing can pay well—but just how well? Philadelphia-based influencer Brandon Edelman, known online as @bran_flakezz, recently went viral on TikTok after revealing he made $768,000 last year, primarily from brand partnerships and creator funds. After taxes and expenses, he pocketed net earnings of just over $300,000. Known for his self-described “feral party content,” Edelman discussed his TikTok career on Your Rich BFF, a finance podcast hosted by Vivian Tu. “So $768,000 is the top number, 20 percent of that goes to management, so we’re down to, like, what $550k? From $550k, $200,000 of that goes to taxes,” Edelman said. “Just the way it goes. Now…

Sam Mintesnot had checked off everything she possibly could have from a long list of to-dos in preparation for the Coachella music festival. She crafted the best outfits, got her hair and nails done, booked a one-way ticket to Los Angeles and flew out on Tuesday with a spreadsheet full of ideas for videos she could post related to the festival. The only problem was that just days before the Coachella kicked off on Friday, she didn’t have a ticket — at least, not yet. Mintesnot is a content creator, and she was seeking an invitation from a brand to join them at the annual festival in Indio, California, that is sometimes called an “influencer Olympics.” She posted a…

Working in tech, I learned that technology alone doesn’t spark transformation. The people do. And people approach new technologies in wildly different ways. To be successful, companies need to adapt to that line of thinking, just like companies expect their teammates to adapt to transformative technologies, like AI. 3 TYPES OF AI ADOPTERS When we rolled out a custom-built company GPT to our 14,000 teammates several years ago, we saw three clear groups emerge. First, there was the “jump-in-with-both-feet” crowd. These are the early adopters who treat anything new like a shiny toy. Next were the skeptics who wondered how much of an impact AI would have on their d…

Bombs are falling across the Middle East as the United States and Israel try to bring Iran to heel. But while physical infrastructure is toppling in Iran, the country’s digital armies are still fighting with force. Groups linked to the Iranian regime have hit Jordanian gas firms, as well as businesses in the UAE and Qatar, as part of its Great Epic cyber offensive. Countries including the UK, whose military base in Cyprus has been hit by Iran-linked missiles, have begun warning businesses to prepare for possible Iranian cyberattacks. That raises a bigger question: How did Iran become such a formidable force in cyberwarfare, and to what end? A cyber shock to th…

Iranians have been struggling for nearly two weeks with the longest, most comprehensive internet shutdown in the history of the Islamic Republic — one that has not only restricted their access to information and the outside world, but is also throttling many businesses that rely on online advertising. Authorities shut down internet access on Jan. 8 as nationwide protests led to a brutal crackdown that activists say has killed over 4,000 people, with more feared dead. Since then, there has been minimal access to the outside world, with connectivity in recent days restored only for some domestic websites. Google also began partially functioning as a search engine, with …

The climate activist group Just Stop Oil (JSO) has announced the end of its campaign of direct action. Many will read the group’s legacy through the lens of public hostility: the frustration caused, the angry headlines, the outrage at its tactics. Not only have JSO activists been spat at, physically assaulted and run over by angry car drivers, but 15 members are also currently serving jail sentences following arrests and charges. But the intense backlash directed at JSO is not evidence that its campaign faltered. It is a sign that these activists succeeded in emotionally charging the public debate about climate change. They gave the public something to argue about, re…

Generative artificial intelligence technology is rapidly reshaping education in unprecedented ways. With its potential benefits and risks, K-12 schools are actively trying to adapt teaching and learning. But as schools seek to navigate into the age of generative AI, there’s a challenge: Schools are operating in a policy vacuum. While a number of states offer guidance on AI, only a couple of states require local schools to form specific policies, even as teachers, students, and school leaders continue to use generative AI in countless new ways. As a policymaker noted in a survey, “You have policy and what’s actually happening in the classrooms—those are two very differ…

Swedish retailer H&M is breaking into Milan Design Week with a new collection in collaboration with the award-winning interior designer Kelly Wearstler. Wearstler’s high-profile work, including the interiors of the Proper Hotels, and for celebrity clients like Cameron Diaz and Gwen Stefani, has earned her A-list status in the industry. Now, with a first-of-its-kind collection, H&M is bringing Wearstler’s high-end designs to Main Street. “The constraints were very real. Everything had to work within specific production and shipping parameters. But that actually became a creative driver,” Wearstler tells Fast Company over email. “Working at this scale pushe…

Schools with “bell-to-bell” phone bans are pushing students to bring back old-school methods to chat with friends—much to their teachers’ amusement. “Schoolkids are creating a Google Doc with their friends that they all have real-time access to, and they just type into it during class,” one teacher explained in a recent TikTok video. The clip had since racked up over 4.4 million views. “They basically reinvented the AOL chat room.” Other teachers have shared similar stories. “It’s like we are back in the nineties,” one said. “That’s what we did.” Rather than get mad, many teachers praised the students’ ingenuity. “Kids will always find a way, but honestly, …

The silhouette could not change. This was the main parameter guiding the designers and engineers at KitchenAid as they set out to upgrade one of the brand’s hero product, the stand mixer. Used by amateur and professional bakers for more than 70 years, the classic stand mixer is a staple of the kitchen appliance world, and much of its staying power has to do with the consistency of the product, which has changed remarkably little in all that time. Most notably, the mixer’s bowl-hugging form factor has defined it since the start. So when the company decided to integrate some new features and functions into an updated version of the mixer—the Artisan Plus Stand Mixer…

The dramatic images of wealthy neighborhoods burning during the January 2025 Los Angeles wildfires captured global attention, but the damage was much more widespread. Many working-class families lost their homes, businesses, and jobs. In all, more than 16,000 structures—most of them homes—were destroyed, leaving thousands of people displaced. The shock of this catastrophic loss has been reverberating across Southern California, driving up demand for rental homes and prices in an already unaffordable and competitive housing market. Many residents now face rebuilding costs that are expected to skyrocket. Climate-related disasters like this often have deep roots in p…

Before a wildfire ravaged their street in northwest Altadena, Louise Hamlin and Chris Wilson lived next door to each other in nearly identical houses. “I chose an old home in an old neighborhood because it has soul,” said Hamlin, a 51-year-old single mom with a teenage boy, who bought her 1,500-square-foot home 10 years ago. Today, gone are their charming English-style cottages built in 1925 with the welcoming porches and Palladian windows. Amid the rubble and ash, little is left of their historic neighborhood. In the weeks since the Eaton wildfire took their homes, Hamlin and Wilson have been stumbling through the layers of business, bureaucracy and emotional…

We’ve all got an inner critic in our heads. You know its voice: it’s the one who berates you when you make a mistake, who peers over your shoulder and critiques your work unfavorably, or who tells you you’re useless and worthless when things don’t go to plan. Inner critics can thrive in work environments—especially fast-paced environments where there is little room for error, or where you’re responsible for people on your team. The question is how you interact and deal with your inner critic. Obeying them without question is neither sustainable nor healthy. But silencing or completely ignoring them isn’t recommended either, as this can easily lead to reckless or e…

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. I recently celebrated my 56th birthday, and I’m feeling my age. Not because I’m slowing down (which I am), but because I feel increasingly removed from the passions, peeves, and predilections of Gen Z and Generation Alpha. This matters, as young people shape popular and workplace cultures, …

It can be tempting for business leaders to overly rely on data to drive their decision-making. But so often that approach can sacrifice the human connection that’s needed between leaders and their employees and customers. At Fast Company’s annual Impact Council meeting last week, Elyse Cohen, chief impact officer of the Selena Gomez-founded beauty brand Rare Beauty; and David Ko, CEO of mental health and sleep assistance platform Calm, took to the stage to discuss why leading like a human is so important, particularly at a time of striking technological advancement. Data-driven human connection Although Calm leverages AI, the company predominantly uses those …

Leaders learn to say things with confidence. You may assume that people will be more prone to listen to you when you speak forcefully and with a sense of belief. Despite your best efforts, though, you’re going to say something incorrect every now and again. You might get out ahead of a story only to find out that things were not as they seemed initially. You might just have your facts wrong. Regardless of why you erred, you still have to be willing to admit that you were wrong. Happily, there is an easy way to do this, though you may find it hard to do at first. You have to admit you were wrong. Yup. That’s right. You just have to come out and say it. There is…