What's on Your Mind?

In recent months, we’ve seen a wave of companies (including Amazon, JPMorgan, and Dell) and the federal government announce plans for a full-time return-to-office for workers. Other companies have slowly increased the numbers of the days they require in-office weekly. The subsequent pushback from many employees has been intense, with workers signing petitions, opting into “coffee badging” routines (where they swipe their badges, grab a coffee, and head home), or quitting all together. As multiple elements of psychological safety are broken by actions such as these, there is often some collateral damage. After accepting countless changes needed to survive and thr…

It’s only 9 a.m. and Michelle, a middle manager in a government organization, just received her eighth panicked email from a team member asking about the impending layoffs that were announced yesterday afternoon. People are clearly worried, and Michelle is beginning to feel overwhelmed. She’s in an unfortunate, yet common, position. She wants to keep people calm and focused, but information comes in drips from leaders above her. The culture she worked so hard to build is becoming flooded with uncertainty. People are scared. What can Michelle do to minimize feelings of threat and help the team keep running smoothly? Layoffs aren’t the only context in which uncerta…

Put down Wordle. New brain-exercise-for-the-day just dropped. “Can you read 900 words per minute?” a viral post that has been doing the rounds on X, challenges. “Try it.” If you made it to 600 words per minute, that’s more than twice the speed of the average reader. If you made it to 900, congratulations—according to some back-of-the-napkin math, that makes you 278% faster than the national average (which is 238 words per minute). By that same logic, it could take you around 40 seconds to read this 600ish word article. But should it? As one X user pointed out, “this is like brainrot for reading.” Or as Jane Ollis, medical biochemist and founder at AI-pow…

It might not seem like the maker of lawn and garden products and a skincare and cosmetics company have much in common. But both ScottsMiracle-Gro and Clinique have recognized that people are likely to seek out advice online these days, which is why they’re meeting consumers where they are with educational resources. “We’re using a lot of agentic AI to help people in any given market,” said John Sass, senior vice president and chief creative officer at ScottsMiracle-Gro, speaking at the Fast Company Grill at SXSW. “We have 158 years of experience; we can help you learn how to grow, whether you’re in Miami or Austin or Columbus, Ohio.” Recognizing this opportunity f…

Each year on the holiday that bears his name, Martin Luther King Jr. is remembered for his immense contributions to the struggle for racial equality. What is less often remembered but equally important is that King saw the fight for racial equality as deeply intertwined with economic justice. To address inequality—and out of growing concern for how automation might displace workers—King became an early advocate for universal basic income. Under universal basic income, the government provides direct cash payments to all citizens to help them afford life’s expenses. In recent years, more than a dozen U.S. cities have run universal basic income programs, often smalle…

Going global has been good business for Max. Since the video streamer’s debut in 39 Latin American and Caribbean countries a year ago, it has expanded to more than 70 markets globally, including Europe and Asia. These new audiences have helped grow its user base. In its most recently reported quarter, Max added 7.2 million global subscribers, bringing its total subscriber count to 110 million. As its audience grows, Max is also focusing on premium content and cracking down on password-sharing. JB Perrette, president and CEO of Warner Bros. Discovery global streaming and games, appeared on Fast Company‘s Most Innovative Companies podcast to talk Max’s international exp…

What do you envision when you think of meekness? You probably see a mousy doormat, someone sheepishly acquiescing to the will of the stronger. When Jesus says, “Blessed are the meek, for they shall inherit the earth,” you might think that those wimps will hand it over without a whimper or word of objection to stronger, more ambitious people. The philosopher Friedrich Nietzsche called meekness “craven baseness.” Indeed, one of the Oxford English Dictionary’s definitions is “inclined to submit tamely to oppression or injury, easily imposed upon or cowed, timid.” Meekness, then, is a weakness. Why would you ever want to be meek? The same goes for docility, often …

Meghan carries many titles these days. Besides being the Duchess of Sussex, she’s a podcaster, a philanthropist, a children’s book author, the star of a Netflix show, and the founder of a direct-to-consumer startup. But when I sit down to speak with her, she says she’s recently taken on a new role: that of Tooth Fairy. Archie, her 6-year-old son, recently lost his first tooth. Meghan rushed home to ensure she could be the one to leave a little money and a small dinosaur under his pillow. At 2 a.m., Archie woke Meghan up excitedly to tell her what had happened. “I had a lot of business meetings the next morning, but I still chose to cuddle with him the rest of the nigh…

Meta founder and CEO Mark Zuckerberg took the stand Wednesday to defend his company’s practices in a landmark trial that could determine whether social media companies can be held liable for alleged harms to children. But if the defendants lose, the implications could extend far beyond social media. The case centers on Meta and Google, with plaintiffs alleging that services like Instagram and YouTube are intentionally designed to keep users, especially kids, engaged—a dynamic they say can lead to harmful mental health effects, including addiction. The trial is widely viewed as a test case for roughly 1,500 similar lawsuits waiting in the wings. Meta and Google deny th…

Since the tragic news broke that director Rob Reiner and his wife, Michele Singer Reiner, have died, tributes have been pouring in. And amid the stories of kindness, compassion, and political action, one story stands out: How the couple’s chance first meeting altered the ending of the 1989 classic When Harry Met Sally—possibly the most beloved romantic comedy of all time. Had the couple not met during filming, the movie’s memorable New Year’s Eve ending might’ve not been a part of the film at all. During production of the iconic rom-com in New York City, photographer Michele Singer Reiner (then Michele Singer) stopped by the set. According to a 1989 New York…

In today’s hyper-competitive B2B landscape, marketing leaders face a paradox: The pace of change is relentless, yet the need for clarity and purpose has never been greater. With artificial intelligence (AI) reshaping every facet of business, the imperative is not just to keep up but to lead the charge. To navigate this complexity, we must lead with vision and innovate with intent—focusing our efforts, aligning teams, and making decisions that drive the business forward. Below is a no-nonsense framework for CMOs to fulfill our mandate of not just keeping up with the market but shaping what comes next. VISION IS THE STRATEGIC COMPASS Vision is more than a lo…

Human beings are complicated creatures, but we are also relentless forecasters. We spend much of our lives trying to infer the future from the past. Investors scrutinize market data to anticipate tomorrow’s returns. Meteorologists analyze yesterday’s weather to predict next week’s storms. And most of us, at some point, wonder where our own lives are headed. There is a reason for this impulse. A future that is completely predetermined would make life dull. But a future that is entirely random would make life impossible. After all, randomness means that past events provide no information whatsoever about what will happen next. If that were truly the case, planning would…

‘Fast Company’ senior editor Jeff Beer breaks down the price of what a Super Bowl campaign actually costs. Is it still worth it? View the full article

Working with your romantic partner isn’t just a niche phenomenon; it’s a growing trend. A recent study from the National Library of Medicine reveals nearly one in four U.S. small businesses are run by romantic couples. Yet, for all the talk of “power couples” in the startup world, precious little unfiltered insight exists on what it actually takes to share a bed, a budget, and a booming enterprise. For many, the lines between personal and professional don’t just blur; they cease to exist. My husband, Joe, and I are the founders behind Serenity Kids, now the fastest-growing shelf-stable baby food brand in the U.S. Our origin story is uniquely intertwined with our perso…

In early 2022, the meal delivery company I founded, Tovala, went out to raise $100mm from venture capitalists. Our business could not have been hotter. We’d crossed $110mm of revenue, growing over 100% YoY. We had retention that was 3–4 times better than other meal delivery services. We had low awareness, lots of room for product innovation, and a seemingly clear path to an IPO. Then the war broke out in Ukraine, and capital markets started to get spooked. All of the sudden, fast-growing, unprofitable consumer businesses were out of vogue. We managed to raise $32mm, not a small sum, but it felt like a failure. It ended up being the best thing that ever happened to…

Marcia Dunn, AP reporter: Almost all roads to space begin here in Cape Canaveral. Haya Panjwani, AP correspondent: That’s Marcia Dunn, The Associated Press’ space writer. She’s following Butch Wilmore and Suni Williams’s return home from the International Space Station. PANJWANI: I’m Haya Panjwani. On this episode of “The Story Behind the AP Story,” we’re unpacking how the two astronauts got stuck up there in the first place and what they’ve done in the last few months at the station. DUNN: So Butch and Suni became the first people, the first astronauts, to strap into a Boeing Starliner capsule and be launched into space. This was last June, June 5, 2024. They…

“Houston, we have a problem.” The misquoted phrase is so ingrained in popular culture that it has become the standard comeback to any unexpected mishap. It’s also the last phrase NASA’s Artemis II mission control wants to hear in the coming days because, unlike those of us on Earthly terrain, an astronaut midway to the moon won’t be muttering it after they accidentally burn their toast. A four-person crew took off from Kennedy Space Center in Florida on April 1 for NASA’s first lunar flyby since Apollo 17 in 1972. The organization has done everything it can to ensure the safety of the astronauts, knowing that any harm to the courageous humans could set its lunar …

On January 20, Netflix is bringing back the popular talent competition Star Search, with a twist: For the first time in its history, Netflix will let its audience decide the outcome of a show with live voting. However, unlike how shows have done this in the past, audiences won’t have to send text messages or call a special number to make their votes count. Instead, viewers will vote with their TV’s remote control, or right within the Netflix app if they watch the show on their phones. Netflix hopes that this level of simplicity will help to make live programs like Star Search a lot more exciting, and offer its audience a chance to experience shared watercooler moments…

Over the past few weeks, I’ve traveled across the U.S. and Europe, attending back-to-back leadership conferences. These weren’t your average networking events; they were filled with C-suite executives asking difficult questions in a particularly charged moment: What’s next for DEI? How do we adapt and innovate when it comes to AI? How do we steer employees in a politically divided country? On stage, speakers repeated polished points, but to me, the most important part of what these gatherings offered wasn’t the panel talks—it was the smaller, informal meetings taking place, the standing around high-tops, and the walks to the various meals. In these candid conversation…

On May 11, media entrepreneur Byron Allen announced a deal to buy a majority stake in BuzzFeed—the millennial-favorite news site that closed its Pulitzer Prize-winning news division in 2023. Allen is swooping in as savior of the 20-year-old publication, which otherwise would have had to file for bankruptcy as a result of its shrinking revenue. Allen will replace founder Jonah Peretti as CEO of BuzzFeed; Peretti will become president of BuzzFeed AI. “Our vision is to build on the iconic foundation of BuzzFeed and HuffPost by expanding into free-streaming video, audio, and user-generated content,” Allen said in a statement announcing the deal. “As of this moment, wi…

I had a student visit my office hours recently looking for career advice to help him marry his scholastic endeavors with his extracurricular activities as a student athlete. He began to expound upon his experiences in and out of the classroom here at the University of Michigan, the high expectations of the business school, and the pace of the classes. But what captured my attention most was the way he described the complexities of being a gymnast. Of course, it was more nuanced than just jumping and flipping; there’s the full-body physical conditioning of the sport and the mental fortitude it commands. All the things. However, as the student gave me a peek into his world …