What's on Your Mind?

It’s an experience almost everyone is familiar with: that moment after you’ve been mindlessly snacking on a bag of Cheetos, when you realize that your fingers are now coated in a gritty, fluorescent orange dust. The finger dust phenomenon is so ubiquitous that Doritos and Cheetos have each run their own ads centering on the topic. Now, PepsiCo is debuting a version of both iconic snacks that come sans artificial orange. PepsiCo recently announced a product line called “Simply NKD,” a new sub-category of Doritos and Cheetos that come with no artificial flavors or dyes, rendering them “completely colorless.” The collection will include orange-dust-free versions of Dori…

For the past several months, the food scientists at PepsiCo have been working overtime to dream up new products that meet young consumers’ health and wellness demands. First, there was a new Starbucks coffee protein drink. Then, there were dustless Cheetos. And now, the company’s latest innovation is Doritos Protein. Doritos Protein launched in select retailers this month and come in two different flavors: classic Nacho Cheese and Sweet & Tangy BBQ. One 28 gram serving of these chips contains 10 grams of protein and 150 calories, compared to the meager two grams of protein in a 28 gram, 150 calorie serving of standard Doritos Nacho Cheese. And, unlike regular Dor…

Americans have developed a near-insatiable craving for protein. That’s led large food manufacturers like PepsiCo to come up with new formulas that prominently feature the popular macronutrient. On Thursday, PepsiCo became the latest to make a more aggressive protein pitch to consumers. The soda and snacking giant unveiled a Starbucks coffee protein drink, a reformulated line of Muscle Milk protein shakes, and new Propel flavored waters that combines whey protein, fiber, and electrolytes to better align the beverage giant’s portfolio with the trend. Citing data from the food industry-funded International Food Information Council (IFIC), PepsiCo says 71% of America…

Top performers don’t leave things to chance. In business, they rely on advisors to help them make better decisions and get results faster. The same idea works for fitness, too. Many executives already have the discipline to show up at the gym. What often separates consistent progress from plateaus is strategy, not effort. Personal training provides structure, accountability, and expert insight that help turn hard work into measurable outcomes. If you’re used to improving performance at work, this approach should sound familiar. It’s about using expertise to get better results, more efficiently. THE POWER OF A PERSONAL PLAN There’s no shortage of workout pla…

One of Michael’s friends told him recently, “I’m not burned out; I’m just feeling empty.” She shows up, meets deadlines, and manages to smile in meetings. But her work feels weightless and disconnected from purpose. She’s not alone. Gallup’s 2025 State of the Global Workplace report found that only 21% of employees worldwide are engaged, and just one in three say they’re thriving. That’s not a blip—it’s a warning signal for leaders and cultures. When emptiness shows up at work, our reflex is to pathologize: “Is this burnout? Do I need a diagnosis?” Sometimes, yes—clinical conditions require clinical care. However, many of today’s struggles are fundamentally philosophi…

Just like any new form of entertainment initially popular among kids and teenagers, video games got their share of suspicion, disdain, and even fearmongering. Today, they are a fully legitimate part of pop culture, but the narrative of video games being a waste of time is still alive. It’s highly unlikely to see a productivity guru advising you to play a video game. That said, as both a venture investor and a gamer, I insist that video games aren’t counterproductive. On the contrary, they help to develop skills that VCs, entrepreneurs, managers, and leaders need, while allowing you to take your mind off of stressors and recharge. My twin brother, Roman, and I ha…

From his first moments on the balcony of St. Peter’s Basilica, Pope Leo XIV gave three important clues about what kind of leader of the 1.4-billion-member Catholic Church he will be. Leo, formerly U.S. Cardinal Robert Prevost, was elected by the world’s cardinals on Thursday as the new pope on the second day of the conclave to choose a successor to Pope Francis, who died last month. He is the first pope from the United States, but holds dual citizenship in Peru, where he was a missionary for decades before becoming a cardinal. Leo’s first clue was his choice of name. Popes often use this choice to send their first major signal about the priorities of their new…

Here in Atlanta, the Jimmy Carter Presidential Library and Museum has been part of my daily life for years. Parks and trails surrounding the center connect my neighborhood to the Martin Luther King Jr. National Historical Park downtown and everything in between. At the end of December 2024, thousands of people walked to the library to pay their respects to the former president as he lay in repose. The cold, snow and darkness of the evening were a stark contrast to the warmth of the volunteers who welcomed us in. Our visit spiraled through galleries exhibiting records of Carter’s life, achievements and lifelong work promoting democracy around the world. U.S. presid…

Windstorms can seem like they come out of nowhere, hitting with a sudden blast. They might be hundreds of miles long, stretching over several states, or just in your neighborhood. But they all have one thing in common: a change in air pressure. Just like air rushing out of your car tire when the valve is open, air in the atmosphere is forced from areas of high pressure to areas of low pressure. The stronger the difference in pressure, the stronger the winds that will ultimately result. On this forecast for March 18, 2025, from the National Oceanic and Atmospheric Administration, L represents low-pressure systems. The shaded area over New Mexico and west Te…

You are probably hearing other business owners refer to the term “the second bite” with a big smile on their faces. The second bite refers to the opportunity that arises after a business owner sells less than 100 percent of their ownership stake. By leaving chips on the table, business owners have the chance to partner with a private equity firm to accelerate growth and business value. This can lead to a second bite which comes during the next sale of the business. At some point, many great businesses reach an inflection point: a time when the owner wants a partner who can help preserve and enrich the future of the business (and do it in the right way). When a busine…

Last fall, Chives took over Reddit. It started when a cook who belonged to the massive social site’s r/kitchenconfidential community pledged to practice his chive-cutting skills every day and post photos so that others could rate his technique. Thousands among the group’s 1.8 million weekly visitors weighed in, and soon he became known as “Chivelord.” All went well until day 31, when a commenter claimed that the latest image he’d posted was the same as the one from day 23, only flipped. A scandal—known, inevitably, as Chivegate—boiled over. Chivelord confessed to the subterfuge, explaining that car troubles had prevented him from cutting chives that day. He …

When you think of tools for studying substance use and addiction, a social media site like Reddit, TikTok, or YouTube probably isn’t the first thing that comes to mind. Yet the stories shared on social media platforms are offering unprecedented insights into the world of substance use. In the past, researchers studying peoples’ experiences with addiction relied mostly on clinical observations and self-reported surveys. But only about 5% of people diagnosed with a substance use disorder seek formal treatment. They are only a small sliver of the population who have a substance use disorder—and until recently, there has been no straightforward way to capture the experien…

In a company’s early days, culture is forged through proximity—shared desks, late nights, and the push-and-pull of turning ideas into reality. Decisions happen on the fly, and everyone knows each other by name. But as you scale—especially as a remote-first organization—that sense of connection can quietly fade. Suddenly, you realize you can’t attend every onboarding, celebrate every milestone, or even recognize every face on a Zoom call. That moment should give you pause. In fact, if it doesn’t, you’re missing a red flag. At Appfire, we’ve gone from a small crew to nearly 800 people across multiple continents. Our remote-first approach lets people “work where they…

Step outside your front door on any given day, and say goodbye to money without even trying. Just commuting into the office now sets workers back a whopping $55 a day, data suggests. Thanks to the workforce-wide return-to-office push, many workers are back in the office at least a couple of times a week. With it come the coffee runs, desk salads, and after-work drinks that can quickly add up. Videoconferencing company Owl Labs has done the math and broken down the real cost of physically going into work. When in the office, in-person and hybrid workers spend an average of $55 a day, according to the 2025 State of Hybrid Work report: $15 on commuting, $18 on lunc…

I have a very conflicted relationship with my jute rug. I love the organic, textured aesthetic that makes my dining room feel earthy and relaxed. But over time, I’ve come to resent how scratchy it feels underfoot, how the fibers shed and splinter, and how if my toddler spills yogurt on it, there’s no way to get it out of the nooks and crannies, so it becomes part of the rug forever. Ruggable, the company that launched nearly a decade ago on the premise that rugs should be washable, has been on a mission to reimagine the jute rug. And after nearly two years of development, it is launching a machine-washable rug called Performance Weave that mimics jute so convincingly, yo…

Usually, all-nighters are for college students and people worried about losing their jobs if they don’t deliver. And if there’s one thing that Ryan Coogler—writer, director, and producer of Sinners—has demonstrated over his career, it’s that he delivers. Yet on this February afternoon—a day before his blood-soaked Southern Gothic blockbuster would become the most Oscar-nominated project in cinema history—he’s sitting across from me in a knit monochrome tracksuit and thick-rimmed glasses, looking rather sleepy. “My bad, bro,” he tells me after briefly losing his train of thought in the middle of a sentence. “I just pulled an all-nighter trying to get a draft in.” …

This summer, Ryan Reynolds and Hugh Jackman became co-owners of Australia’s three-time champion SailGP team. Days earlier, Anne Hathaway joined a female-led consortium purchasing Italy’s team for around $45 million. Kylian Mbappé has bought into France’s squad, while Sebastian Vettel, Deontay Wilder, and DeAndre Hopkins have each acquired stakes in teams. So, what’s drawing A-list celebrities away from traditional sports properties and toward a sailing league that’s only been around for six years? The answer lies in how SailGP has cracked a code that eluded the sport for centuries. What Russell Coutts, the league’s CEO and cofounder, described as once being “white…

When Santa Claus is done delivering presents on Christmas Eve, he must get back home to the North Pole, even if it’s snowing so hard that the reindeer can’t see the way. He could use a compass, but then he has a challenge: He has to be able to find the right North Pole. There are actually two North Poles—the geographic North Pole you see on maps and the magnetic North Pole that the compass relies on. They aren’t the same. The two North Poles The geographic North Pole, also called true north, is the point at one end of the Earth’s axis of rotation. Try taking a tennis ball in your right hand, putting your thumb on the bottom and your middle finger on the…

As wind-driven wildfires spread through the Los Angeles area in January 2025, fire-spotting technology and computer models were helping firefighters understand the rapidly changing environment they were facing. That technology has evolved over the years, yet some techniques are very similar to those used over 100 years ago. I have spent several decades studying combustion, including wildfire behavior and the technology used to track fires and predict where wildfires might turn. Here’s a quick tour of the key technologies used today. Spotting fires faster First, the fire must be discovered. Often wildfires are reported by people seeing smoke. That hasn’t…

For the first time in more than 40 years, a new hormone-free intrauterine device (IUD) is coming to market in the U.S.—and it’s designed with patients’ comfort in mind, both during the insertion process and once it’s in place. The new IUD, called Miudella, comes from the pharmaceutical company Sebela Women’s Health Inc. It was approved by the Federal Drug Administration (FDA) in late February, and is the second hormone-free IUD to be approved since 1984, when the copper-based option Paragard first became available. With the addition of Miudella, there will now be six IUD options available in the U.S. Not only does this advancement provide patients seeking a horm…

As fires burned tens of thousands of acres across Los Angeles County, officials were warning residents that the air was a “toxic soup” of pollution—fueled by the fact that not only vegetation but cars, buildings, homes, and all the plastics and electronics inside them were going up in flames. But to some residents’ surprise, the Air Quality Index (AQI) on their phones didn’t relay that same message. That’s because AQI doesn’t capture the full scope of air pollution—which, during the fires, was made up of toxins including lead, chlorine, and bromine. To give residents a fuller picture of what exactly was in the air around L.A., scientists with an air monitoring projec…