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  1. It made sense 50 years ago to market to entire generations as if they were one persona. It was a way for companies to understand consumers when there was little else to go on. But does this approach still work today? In the 1960s, marketers needed to reach the large cohort of post-war consumers entering adulthood (and peak spending years). Et voilà, the idea of the Baby Boomer generation was born. The conventional wisdom was that the entire cohort had lived through similar experiences that shaped their values and spending patterns similarly. It was largely true at the time, but a lot has changed since then. Technological progress was impressive, but it didn’t …

  2. The once-empty space over 14 lanes of interstate highway traffic coursing through the Oak Cliff neighborhood of Dallas is now an exceptional new development open to the public: Halperin Park. The $300 million freeway capping project includes a playground, splash pad, band shell, large lawn, and linear walkway that resurrects an erased section of a historic street. Joining the widely celebrated freeway-capping Klyde Warren Park, which opened its first phase over a stretch of a recessed downtown freeway in 2012, Halperin Park is a community-centric model for addressing the divisions wrought by highway building. Reconnecting a neighborhood Designed by architec…

  3. We live in an age of entertainment abundance, yet for some, screens can be a source of friction. According to a recent study by Nielsen, the average viewer spends 12 minutes searching before deciding on content each time they turn on their TV. That’s just the visible symptom. As entertainment fragments across dozens of apps, devices, and profiles, the living room itself has become a place of negotiation and missed connection. Discovery becomes exhausting, and shared moments are rare. When you think about it, the TV remains one of the last shared screens in our lives. And so, its role as one of the most important interfaces for AI in the home is growing exponential…

  4. In an article a couple of weeks ago, I argued that the failure of enterprise AI was not really about enthusiasm, adoption, or even model capability. It was architectural: large language models were never built to run a company. Companies run on memory, context, feedback, and constraints, while LLMs remain, at their core, systems for predicting text. In a second one, I argued that the answer was not “better prompts,” but a deeper shift: from tools to systems, from answers to outcomes, from copilots to systems of action, and from prompts to constraints. Enterprise AI cannot be session-based. It has to remember. That argument now needs a third step, because somethi…

  5. Judging by a slew of recent corporate announcements, your next “co-worker” might be an artificial intelligence agent—doing the work of an assistant, job scheduler, morning debriefer, learning coach and more. JPMorgan Chase, the largest U.S. bank, describes a clear vision for a new world of omnipresent AI agents: “Every employee will have their own personalized AI assistant; every process is powered by AI agents, and every client experience has an AI concierge.” In brick-and-mortar retail, Walmart is already implementing its vision around agents, which involves support of customers, in-store employees and other business areas, with supervisor agents assigning tasks…

  6. Pressure is an inevitable part of modern workplaces, but when poorly managed, it can quickly turn into harmful stress. The solution isn’t to eliminate pressure from work entirely, but to respond to it in the right way. Even small, intentional shifts can have a significant impact on how we cope, protect our wellbeing, and sustain high performance. Here, six experts share their simple, actionable tips for individuals and leaders that can make a big difference in handling everyday stress more effectively. Reinforce psychological safety Ultimately, whether we feel able to manage stress at work comes down to the environment around us and our relationships with our m…

  7. Maury Povich’s daytime TV show Maury—a parade of salacious domestic disputes and paternity tests—ran for a whopping 31 seasons until his 2022 retirement. Which is why it was unexpected that 87-year-old Povich found himself at the SoHo headquarters of AI-enhanced cloud services company Air on May 5, mingling with a crowd 20- and 30-somethings, his slacks, button down, and knit half-zip sweater standing out easily amid the maxi skirts and stick-and-poke tattoos. He was there as part of Air’s “Cinco de Maury” event, a launch party and screening of the company’s new campaign, On Air with Maury Povich. The 12-minute video brought the host out of retirement (temporarily) t…

  8. You are bound to have one of those crazy days (or weeks or months) where your calendar is jammed with meetings, there are looming deadlines, and an emergency has cropped up that absolutely needs to be dealt with right away. Having a few things that hit at the same time can actually be good for you, but eventually, it is going to cause you problems. In particular, the researchers Yerkes and Dodson published a paper in 1908 (you read that right—over 110 years ago) talking about the optimal level of psychological energy called arousal. They suggested that when people have low levels of energy, they don’t get much done. That shouldn’t be surprising. As your arousal goes u…

  9. Below, Joseph Moore shares five key insights from his new book, How to Get Rich in American History: 300 Years of Financial Advice That Worked (& Didn’t). Moore is a historian who spent more than a decade researching and testing out what Americans were told to do with their money for the past 300 years. His previous work appeared in such outlets as The New York Times and Oxford University Press. What’s the big idea? History doesn’t give us fixed rules for getting ahead financially. The “right” way keeps changing, so your best bet is to stay flexible, try a mix of strategies, and not get too excited every time someone claims they’ve cracked the code to wealt…

  10. Nvidia has put its name behind a fledgling effort to put mini-data centers beside people’s homes in boxes that look like HVAC units. It’s a “power” play, considering that the main bottleneck to building out more data center capacity is not money or chips, but rather retrofitting the electrical grid to supply the power. The idea, put forward by a California smart utility box company called Span, is to put the GPUs where the power has already been allocated—at the home. Span says the average household uses only about 42% of the electricity allotted to it, and rarely reaches peak usage. Span’s smart utility boxes detect that, and steer the extra available power over to t…

  11. You’re at the playground, making small talk with another mom while your kids dig in the sandbox. The conversation follows a predictable script: sleep schedules, daycare waitlists, whether your toddler will eat anything green. It’s pleasant enough, but you’ll forget about it by the time you pile your kids into the car for nap time. But what you really wanted to ask is: What’s something about birth and postpartum that surprised you? What do you wish your partner understood? How did becoming a mother change your marriage? Those are the conversations that actually matter, because they deepen relationships and allow mothers to pass their wisdom to one another. But they…

  12. When University of Pennsylvania student Crystal Yang was in high school, she and her friends were avid players of the trendy online game Wordle. One of Yang’s friends, however, is blind and was unable to join in. That inspired Yang, while still a high school student, to work with researchers at Texas A&M University looking at conversational audio interface possibilities for the game. Soon, she founded a nonprofit called Audemy that has developed more than 50 audio-powered games accessible to blind and visually impaired players. The organization is now also at work on an accessible gaming console that will incorporate audio and tactile features and can function wi…

  13. For years, leaders advanced by outperforming others, knowing more, producing more, delivering more. Performance earned authority. That equation has changed. Artificial intelligence now generates ideas, analyses, and strategies in seconds. What once set strong performers apart, speed, output, and insight, is no longer a differentiator. As AI expands what leaders can produce, something else is becoming clear. The leaders who stand out are not the ones with the most information. They are the ones who project confidence, clarity, and credibility when it matters most. Leaders are no longer evaluated primarily on what they know. They are evaluated on how they lead w…

  14. “Challenges with memory and thinking have emerged as a leading health issue reported by U.S. adults,” associate professor of neurology Adam de Havenon of the Yale School of Medicine has reported. A 2025 Yale Study, authored by de Havenon, found an alarming increase in self-reported cognitive disability, particularly among adults ages 18 to 34. The younger cohort rate nearly doubled over a decade—from 5.1% in 2013 to 9.7% in 2023—driving most of the overall increase. By comparison, the rate among adults overall increased more modestly from 5.3% to 7.4% over the same period. The study tracked 4.5 million adults over 10 years. Is there a youth dementia epidemic…

  15. It was the shock that the design world didn’t see coming, but should have. In mid-April, Anthropic, the maker of Claude, launched a stand-alone design tool called Claude Design. No matter that Google had already tried the same thing with its platform Stitch, and there were also plenty of perfectly good vibe coding tools on the market. The possibility that Anthropic—the same AI company known for upending product development by rapidly commoditizing code—was coming for design next introduced a sudden urgency into the conversation around design tools and automation. Friends suddenly looked a lot more like competitors. Designer-influencers reacted in hyperbolic doomer…

  16. As countries continue to deal with a hantavirus outbreak linked to passengers aboard the M/V Hondius cruise ship, government and public health agencies have begun repatriating both those confirmed to have the virus and those potentially exposed to it. This includes the United States, where 17 American citizens who were on board the ship are being repatriated by the U.S. State Department. Here’s what you need to know. What’s happened? On Monday night, the U.S. Department of Health & Human Services (HHS) confirmed that the repatriation of Americans aboard the M/V Hondius cruise ship had begun. In a post on X, the HHS said that its Administration for…

  17. Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. A year ago, amid a wave of DOGE cuts to federal agencies, Modern CEO highlighted the things government gets right, notably its ability to solve problems that businesses can’t or won’t because doing so isn’t necessarily profitable. Finding solutions to many of those challenges—including…

  18. AI use is becoming pervasive across the legal system, with both experienced staff and absolute novices turning to ChatGPT and other tools to try to make the most persuasive case possible when they arrive in court, even if some of those claims turn out to be literally too good to be true. Last month, top law firm Sullivan & Cromwell was forced to apologize for filing fictitious case names and fabricated quotes in a legal document submitted in a case, as well as citing incorrect statutes in the U.S. Bankruptcy Code. “We deeply regret this occurred,” the firm wrote in an apologetic letter to the judge in a case about an alleged scam operation run out of Cambodia, whi…

  19. Designers love to experiment, but there’s one particular object where they tend to get especially creative and even weird: lighting. Picture a ceramic lamp sculpted into a car, a fixture and shade cast in metal swirls, and something that looks like a cork UFO. These out-of-the-box designs are part of a new exhibition during New York’s Design Week showing the unusual territory where designers are taking lighting. Mazhariyya LampSolid Lacebeacons (scale-less-ness) Now in its sixth edition, the Head Hi Lamp Show brings together 36 eccentric lamps from designers located around the world. It is organized by Alexandra Hodkowski and Alvaro Alcocer, the founders of He…

  20. The top note in a new perfume called Miami Split comes from an unexpected place: a banana processing plant in Ecuador. The fragrance is extracted from banana-scented water, a byproduct of washing fruit, that was previously thrown away. It’s one of the unusual ingredients sourced by Abel Fragrance, a company that avoids using any fossil fuels in its products. Instead, it is looking to biotech to make natural fragrances. Right now, petrochemicals are the status quo in the industry. “Almost all fragrance molecules are synthesized from fossil fuels,” says Frances Shoemack, the brand’s founder. A typical fragrance is made from between a dozen and a few hundred fragrance molecu…

  21. A few weeks ago, I stood on a stage at California State University, San Bernardino (CSUSB), looking out at the Class of 2026. The air was thick with a very modern kind of tension. While previous generations might have experienced the standard “graduation jitters,” what I saw was something far more intense: a profound sense of confusion and chaos. I was there to help them decode it. For the past four years, these students have been caught in a crossfire of conflicting narratives. On one side is the traditional establishment promising that a degree is a golden ticket to a linear, predictable path. On the other is a loud, disruptive chorus telling them that in the age of…

  22. AI is transforming the world of work—and many people are unhappy about that fact. KPMG’s 2025 American Worker Survey found that 52% of workers worry that AI will take their jobs, with that figure rising to 60% for Gen Z. A recent report by the AI firm Writer found that almost a third of employees report sabotaging their company’s efforts towards AI transformation. There are few, if any, parallels for this level of resistance to the adoption of a technology in the modern workplace. Yet most businesses that fail to adapt to the emergence of AI will soon find themselves out of business altogether. In early 2023, Eric Vaughan, CEO of the enterprise software company Ignit…

  23. My 2020 M1 MacBook Air still runs well, but conserving hard drive space as years of files, media, and software accumulate is a continual challenge. So I was miffed when I read security researcher Alexander Hanff’s May 4 report that Google Chrome has been automatically downloading an over-4GB AI model called Gemini Nano onto everyone’s computer, without asking for consent or providing notification. Chrome is not my main browser (I’m a Firefox diehard), and Gemini is not my main AI (that would be Claude). I’m paying a hefty hard-drive tax for something I don’t use. Simply deleting the file, called weights.bin, is useless. Chrome just downloads it again. And most of the …

  24. Rumination is one of the most overlooked risks to effective leadership. It’s also one of the most common and most contagious. When leaders engage in rumination, it quietly erodes their well-being, judgment, and the psychological climate of their teams. In psychology, rumination refers to repetitive, unwanted, past-centered, and intrusive negative thinking. Unlike self-reflection, which is purposeful and forward-looking, rumination can become a vicious cycle that loops leaders into “What if?” or “Why did I…?” with very little learning in return. I’ve noticed an increasing number of leaders who are particularly prone to rumination. This might come down to the fact t…





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