What's on Your Mind?

When Ben Stiller goes out to dinner, he drinks between one and three Shirley Temples. But a fully-grown adult ordering a classic child’s beverage can elicit funny looks. So, to help cut the stigma, and the sugar, the actor, director, and producer launched his own soda company last month—called Stiller’s Soda—with a grown-up version of a Shirley Temple as one of its three flavors. He simply wanted a version “that he could feel good about drinking himself,” says Stiller’s Soda cofounder Alexander Doman, a serial food and beverage entrepreneur. Stiller’s isn’t the only soda company suddenly flirting with the Shirley Temple. In the past year, soda powerhouses and…

Welcome to Pressing Questions, Fast Company’s work-life advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, will answer the biggest and most pressing workplace questions. Q: How should I respond to rude comments at work? A: If I were to make a pie chart of most people’s complaints about work, the actual work would be one of the smallest slices. Bad bosses and annoying coworkers would take up the biggest slices, for sure. There are a few factors to consider if someone in your office is making rude comments. Is it a one-off or part of a pattern? If someone who is usually pleasant to work with says something rude out of …

Every morning, people fasten their watch, slip on a bracelet, and head out the door without thinking much about what they might encounter along the way. The air they breathe, the dust on their hands, and the surfaces they touch all feel ordinary. Yet many chemical exposures happen quietly, without smell, taste, or warning. What if something as simple as a silicone band around your wrist could help track those invisible exposures? Environmental monitoring has traditionally relied on snapshots of exposure from a water sample collected on a single day, a blood sample drawn at one point in time, or soil tested from a specific location. But exposure unfolds gradually a…

AI is now the first stop for many customer journeys, from brainstorms and searches, to recommendations and planning. Recent research from The Knot Worldwide found that 36% of couples are now actively using AI in their wedding planning—nearly doubling year-over-year—as couples turn to AI platforms for wedding inspiration, writing, and organization. A couple might use AI to start their wedding planning journey, but as they move closer to choosing a venue or vendor, they naturally look for signals that help them feel confident—authentic reviews, a consistent online presence, and expert content—so that they gain additional context and trust before taking their next step. …

Spot the robin’s egg blue of a Tiffany box, and you know there’s luxury inside. Or the sturdy brown of the UPS truck, and you expect reliable service. Yellow Minions make you smile, and Valentino’s vivid Pink PP Collection makes you want to step out and step up. Color is more than decoration. Color is a powerful tool that drives business and creates cultural relevance. The right hues build trust, drive sales, and make brands unforgettable, while the wrong ones can cost you customers and credibility. The launch of Coke Life in a green rather than familiar red can probably contributed to the product’s uphill battle with consumers. Even tinkering with a color combina…

My wife and I visited Singapore last week for the first time in a couple of years, and I was reminded how impressed I am with the country. It illustrates a great strategy point, the subject of this Playing to Win/Practitioner Insights (PTW/PI) piece, which borrows from Billy Preston, whose Billboard No. 1 hit song in October 1974, Nothing From Nothing, contained the immortal line: “Nothing from nothing leaves nothing.” This piece is a play on the line entitled Something From Nothing Leaves Something: How Strategy Choice Can Make Something out of Very Little. And as always, you can find all the previous PTW/PI here. Impressive Singapore The minute you land at Changi…

You quit the 9-to-5 to have more control over your time. You wanted flexibility, autonomy, and the freedom to structure your days around your life instead of someone else’s schedule. Yet here you are, apologizing to a client for not responding to a message immediately. Feeling guilty on a Tuesday afternoon when you’ve only worked for four hours that day. Checking Slack at 9:00 PM because that’s been your routine for most of your working career. Many solopreneurs don’t realize they’ve inadvertently recreated corporate life until they’re already living it. You traded a demanding boss for a dozen demanding clients. You swapped mandatory meetings for back-to-back Zoom…

If you’re self-employed and spend any time on social media, you’ve seen the debate. One person swears you need a professional website from day one. Another says a logo is the first thing to invest in. Someone else is selling a $500 course that promises to “elevate your brand’s presence.” Everyone has an opinion about where your money should go first (and they’re usually selling whatever they’re recommending). I’ve been running my own business for three years. I’ve run the branding gamut from DIY templates in Canva to hiring a professional brand designer. Here’s what I’ve learned: the right branding investment depends entirely on where your business is toda…

Through the end of the 2010s, people were a company’s infrastructure. Large workforces provided the scaffold upon which a business could build capacity for complexity: hire more people, take on more work. Artificial intelligence has upended this relationship, decoupling a company’s potential productivity from its headcount and redefining which businesses will fare best. As a result, America’s mid-sized companies are disappearing: the number of businesses with between 250 and 499 employees has fallen by 22.5% since 2020. Meanwhile, the independent professional economy is quickly growing to take their place: 30.4 million U.S. solopreneurs (businesses with a single e…

Just 48 short years ago, movie director George Lucas used the phrase “A long time ago in a galaxy far, far away” as the opening to the first Star Wars movie, later labeled Episode IV: A New Hope. But at least four important aspects of the Star Wars saga are much closer—both in time and space—than Lucas was letting on. One, the ability to add blue food coloring to milk, was possible even at the time the first film came out. But in 2024, Star Wars-themed blue milk became periodically available in grocery stores. And we, an environmental health engineer and a civil engineer, know there are at least three more elements of these ancient, distant Lucas stories that migh…

Trevor McOmber and his 14-year-old son, Tye, share a love for the Chicago Blackhawks. When Trevor was his son’s age, he watched the Blackhawks on TV, caught highlights on ESPN and read about the team in the newspaper. It’s a much different experience for Tye. “I go to YouTube with Snapchat, or Google something if I just have an idea that I want to know,” Tye McOmber said while sitting next to his father at a recent Blackhawks game. Tye McOmber is on the border of Generation Z, born roughly between 1997 to 2012, and Generation Alpha, approximately 2012 to 2024 — a sprawling group of people with unique media habits and diverse attitudes on where sports fit into their liv…

I was one of the millions of people who lost someone to the COVID-19 pandemic. Despite the nonstop news about the “new normal,” my grief felt invisible. I took shallow solace in my phone and turned to social media to numb me from the reality that I now lived in: a world without my dad. One day, while mindlessly scrolling, I came across the r/Squishmallow subreddit, where a girl had posted her collection of more than 100 round plush toys. They were called Squishmallows—round stuffed animals invented in 2017 that have become one of the most popular toy lines in the world, with more than 100 million sold each year. I was hypnotized. I expected that my dive into the S…

St. Patrick’s Day usually conjures images of partying, Catholicism, Irish nationalism and, perhaps most famously, the color green: green clothes, green shamrocks, green beer and green rivers. So my students are often surprised when I tell them that St. Patrick’s Day was once a solemn feast day when you’d be far more likely to see the color blue. In fact, there’s even a color known as St. Patrick’s blue. ‘True blue’ Historians don’t know much about St. Patrick. But they believe he was born in the fifth century as Maewyn Succat. He wasn’t Irish; rather he was born in Wales, the son of a Roman-British official. He was, however, captured by Irish pirates and en…

Since taking over the coffee chain in 2024, Starbucks CEO Brian Niccol has been on a mission to go “back to Starbucks” and rekindle the feeling of warmth inside the coffee giant. That’s led to new store designs, new employee training, new uniforms, new menu items, and new staffing—which have helped the company break out of a two-year sales rut. But as part of this deep strategic exploration, Niccol made two specific asks for Starbucks’s cross-discipline design team that are being revealed today: an iconic new cup and a new plush chair. As the literal touchpoints between the consumer and the company, “they are the biggest signals we have of warmth, comfort, an…

In a new holiday ad for Starbucks, set to the tune of I’m Gonna Be (500 Miles) by The Proclaimers, two adorable animated figures traipse across Starbucks’s red holiday cups to reunite. It’s a sweet video that highlights Starbucks’s transition into the winter holidays, one of the biggest sales moments of the year for the company. But while the iconic red cups are starring in Starbucks’s early holiday promotion, they’ve also become the center of an ongoing dispute with Starbucks Workers United—and a potential strike. On November 6, Starbucks released its holiday menu in stores, including seasonal beverages, treats, and cups. The rollout heralds the arrival of …

Student loan debt has an influence over borrowers’ career choices long after graduation, affecting their job satisfaction, career advancement, and investment strategies. According to a recent study conducted by MissionSquare Research Institute, the debt that’s carried by one in four Americans under 40 affects job-acceptance decisions for 56% of public-sector employees and 62% of those working in the private sector. “When they choose to accept . . . jobs, [the] majority of them have considered how that position or that job can help them with their student loan debt,” says the report’s author and MissionSquare’s head of research, Zhikun Liu. “It not only impacts pe…

It’s hard enough to publish a book, but getting people to buy it is an entirely different battle. As new platforms reshape how readers gather and interact online, authors are finding that sometimes platforms built to showcase writing can also double as powerful engines for discovery. The most high-profile example so far might be Girls creator Lena Dunham, who bolstered the traditional press tour for her new memoir Famesick with interviews and features on the newsletter platform Substack. In an interview with Arielle Swedback for her On Substack newsletter (which is published, of course, on Substack), Dunham made the case in blunt terms: “Someone I trust told me t…

Greg Walton, PhD, is the co-director of the Dweck-Walton Lab and a professor of psychology at Stanford University. Dr. Walton’s research is supported by many foundations, including Character Lab, the Bill and Melinda Gates Foundation, and the William and Flora Hewlett Foundation. He has been covered in major media outlets including The New York Times, Harvard Business Review, The Wall Street Journal, NPR, The Chronicle of Higher Education, The Washington Post, San Francisco Chronicle, and Los Angeles Times. What’s the big idea? Stanford psychologist Greg Walton reveals how small psychological shifts—known as wise interventions—can create profound change in our live…

Fast Company is the official media partner of Summit Detroit. For the past 17 years, Summit, an organization hosting conferences and immersive experiences around the world, has brought together entrepreneurs and creatives in lush settings that double as vacation destinations—think Tulum, Mexico; Palm Desert, Calif.; Powder Mountain, Utah; and even out on the open sea. This year marks the end of Summit’s larger-scale events as the company pivots toward more intimate gatherings. So it’s little surprise that more than a few eyebrows were raised when Summit announced Detroit as its last big hurrah this June 5-8. [Illustration: Summit] “We came together and decided…

Fast Company is the official media partner of Summit Detroit. From the mouths of most companies, the word “community” amounts to nothing more than another cliched buzzword drained of any substance. But in some instances, the idea of community is so intrinsic to what the company is and stands for that the meaning behind the word evolves into something more. It’s why Jody Levy, CEO of Summit, had a hard time defining the word as it applies to her organization that hosts conferences and immersive experiences around the world. “Community is not the right word. Network is not the right word. Tribe is not the right word. None of these words actually describe what bein…

Expect more security — and nerves — at this year’s Super Bowl victory celebration regardless of who wins Sunday’s matchup in New Orleans between the Kansas City Chiefs and Philadelphia Eagles. A shooting that killed one person and wounded about two dozen others marred last year’s Chiefs victory rally, and a Philadelphia Eagles fan died last month after falling from a light pole while celebrating the team’s NFC championship victory. Kansas City plans to boost its police presence if the Chiefs win a third-straight title, and Philadelphia might grease its poles to thwart climbers if the Eagles win. New Orleans, which was the scene of a New Year’s Day truck-ramming at…