What's on Your Mind?

Nothing is certain, least of all employment. It might be more traditional and financially responsible (initially) to be hired on as a full-time employee. But don’t be fooled into believing that it’s more secure. Most U.S. employment is “at-will,” and given the waves of return-to-office mandates and layoffs over the last year-and-a-half, the longstanding perception that employees are safer if they’re directly employed isn’t really justified. It may be easier, but it certainly isn’t more stable. And so it’s no secret that there are talented individuals seeking to break away from that merry-go-round. (I was one of them, a decade-plus ago.) That’s why we’ve seen a huge up…

Ted Bundy had courtroom groupies. Jeffrey Dahmer and Richard Ramirez were sent love letters in prison. Now, in the age of social media, thousands like, share, and thirst in the comments over stylized fan edits of serial killers. There’s a term for this psychological phenomenon: hybristophilia. A new study has found a connection between young women’s engagement with this type of TikTok content and their sexual attraction to criminals. Those who liked or repeatedly watched clips glorifying notorious serial killers such as Ted Bundy and Jeffrey Dahmer or fictional villains like Joe Goldberg from Netflix’s “You,” scored higher for hybristophilia, than those who scro…

Researchers are only just beginning to piece together the complex ways that technology affects young minds, but a new study raises some serious concerns. A paper published this week in the Journal of the American Medical Association, better known as JAMA, explored the relationship between social media use and cognitive performance in kids starting at age 9. The new research drew on data collected from the Adolescent Brain Cognitive Development (ABCD) Study, a massive, long-term study on adolescent health and brain development being conducted in the U.S. The ABCD study is currently following almost 12,000 children from age 9 to 10 as they age, with a particular foc…

Fast Company’s Brands That Matter is designed to honor the brands that plant their flags firmly at the intersection of business and culture in unique ways. But there are also bigger companies that manage to succeed in that task with multiple brands. The five 2025 Brands That Matter family of brands honorees didn’t just excel with a single brand—they’ve created cultural moments and sales momentum for multiple brands across their businesses. While being bespoke for each brand, the efforts are nonetheless able to drive solid results on engagement and overall business performance. Coca-Cola When you make the world’s top-selling soda, it might be easy to let the ma…

“Mad Max mode” may sound like something out of a video game, but it is a real-life setting for cars currently plying America’s streets. And it poses genuine danger. In an homage to the main character from George Miller’s dystopian 1979 film and its sequels, originally portrayed by current The President supporter Mel Gibson, Tesla created Mad Max mode as an option for vehicles equipped with its “Full-Self Driving” (FSD) system. The Mad Max icon is a mustachioed smiley face wearing a cowboy hat, bearing less of a resemblance to the film’s titular vigilante than to Tesla CEO Elon Musk’s brother, Kimbal. (Warner Bros., which released the films, has not filed suit.) De…

Aging gracefully is a tall order for any company, but the 2025 Brands That Matter heritage brands honorees have stuck around in style for decades—and in one case, even centuries. Along the way, they’ve adapted to the times and grown even stronger in the process, whether that means embracing design overhauls, creating innovative new technologies, or staying on the pulse of Gen Z trends. Here are the brands proving that age doesn’t necessarily make a brand old-fashioned in 2025. Bath & Body Works Bath & Body Works began as a mall staple in 1990, and 35 years later, it could easily have fallen by the wayside like so many of its peers. But instead, it is Ge…

Dead cartoon owls, brain-rot cookie content, fake rebrands, and library thirst traps. Welcome to the era of DGAF branding. In this episode of FC Explains, Grace Snelling breaks down why major brands and public institutions are ditching polished ads for chaotic content and seeing massive results. From Nutter Butter’s unsettling TikToks and California Pizza Kitchen’s fake midlife crisis to Duolingo “killing” its iconic owl and libraries going viral with memes, this episode explores how being weird online has become a serious marketing strategy. We look at the numbers behind these stunts, the cultural forces driving them, and why leaning into chaos can sometimes …

I’ll never forget the first time I saw the power of a group gasp. Years ago, at a Baltimore Ravens game, a film I’d helped create played across the stadium’s newly installed LED screens. In the climactic moment (a close-up shot as the kicker’s foot struck the ball) the entire crowd seemed to freeze, breath held, before erupting in a wave of energy that swept the stands. That’s because the shot was perfectly timed with the real kick-off that started the game. Picture 70,000 people rising to their feet in unison, their collective gasp creating a moment of pure electricity. That wasn’t chance. It was the result of designing an experience where story, environment, and aud…

A new kind of warehouse has just popped up, nestled in seven acres of forest in northern Indiana. It’s the latest delivery station for Amazon, one of hundreds of logistics centers around the world that handle the package sorting and van loading for last-mile delivery. But while this delivery center will be doing all that standard work, it’s also acting as a living laboratory to test out what the future of Amazon’s delivery stations—and maybe the future of warehouses writ large—will look like. The delivery center, known as DII5 and located in the town of Elkhart, has been designed to test and evaluate more than 40 sustainability initiatives that Amazon hopes to apply t…

Big firms are fighting for talent and offering major perks to match. Here’s how you can position yourself to be in the middle of a bidding war. View the full article

In a seismic shift for one of television’s marquee events, the Academy Awards will depart ABC and begin streaming on YouTube beginning in 2029, the Academy of Motion Picture Arts and Sciences announced Wednesday. ABC will continue to broadcast the annual ceremony through 2028. That year will mark the 100th Oscars. But starting in 2029, YouTube will retain global rights to streaming the Oscars through 2033. YouTube will effectively be the home to all things Oscars, including red-carpet coverage, the Governors Awards, and the Oscar nominations announcement. “We are thrilled to enter into a multifaceted global partnership with YouTube to be the future home of the…

Sending LinkedIn DMs—the digital version of cold-calling—can come across as pushy and is becoming a much-less-effective strategy for job seekers. Luckily, there is so much more that LinkedIn is capable of when it comes to facilitating job hunting. Here experts share their advice for engaging with companies, catching recruiters’ attention, and opening doors to new career opportunities, all without sending unsolicited messages. Optimize Your Profile for Recruiter Visibility We see many talented professionals who believe they need to constantly send direct messages to get noticed on LinkedIn, but we find the most effective approach is often more subtle. A fantastic st…

Amazon’s Fire TV lineup has gone from a perfectly simple concept—a stick that streams video—to a corporate naming convention nightmare. There’s the HD, the 4K Select, the 4K Plus, the 4K Max, and the Cube. Clear as mud. Let’s try to make sense of this lineup, shall we? The Budget Basement: Fire TV Stick HD The Fire TV Stick HD is your entry point. It handles 1080p, and that’s pretty much the whole story. It works fine for an older TV—the kind you put in the guest room or the garage. At $25, it’s cheap, it’s simple, and it’s a little slow, both performance-wise and thanks to its aging Wi-Fi 5 chipset. If you have a 4K television, walk past this one a…

The space and telecom industries can look increasingly intertwined as satellite roaming—today for messages, tomorrow for data—becomes a standard feature. But while wireless services have the luxury of iterating as often as they want once they start signing up customers, space startups have to take things one launch at a time. Eascra Biotech For making the International Space Station a pharmaceutical research lab Eascra has one of the most interesting worksites of any of this year’s honorees: the International Space Station, where astronauts conduct research on developing nanoparticles to treat cancer and other maladies. Growing these materials in microgravity yields more…

Have you ever been to the Gamerhood? Part game show, part reality series, it recently wrapped its fourth season in August. Over five weekly episodes on Twitch and YouTube, the show pitted gaming creators like Kai Cenat, Ludwig, Mark Phillips, and Berleezy, against each other in a combination of gaming and IRL challenges. The third season from last summer attracted more than 23 million views. In September, the show went mainstream when season four landed on Prime Video. Even before that, just on YouTube and Twitch, season four was getting about 20 million views for each episode. Not too shabby for a show created by a brand. That’s right, Gamerhood is fully owned by St…

OpenAI never wanted to build a chatbot. As an early beta tester for OpenAI’s GPT-3 model, I can vouch for the fact that the company was caught totally off guard by ChatGPT’s runaway success. An email that OpenAI sent me on November 28, 2022—just two days before ChatGPT came to market and kicked off a trillion-dollar, multiyear, economy-distending AI scramble—didn’t even mention the new interface. Rather, it bragged about the company’s then-revolutionary “DaVinci” model and how it could “deliver clearer, more engaging, and more compelling content” and allow developers to “take on tasks that would have previously been too difficult to achieve.” From th…

Shopping assistant chatbots were a novelty a year ago. Now, they’re everywhere. After rolling out AI-powered assistants, online retailers and tech companies have been adding more artificial intelligence features to make online shopping easier and more convenient. The latest crop of AI-powered shopping services and tools made their debut in recent weeks, just in time to kick off the holiday shopping season that begins with Black Friday. Here’s a rundown of existing and newly released AI services that can help with your search for the perfect gift in the run-up to Christmas: Retail chatbots Amazon led the way by rolling out its Rufus chatbot in 2024. Other ecommerc…

More than six years after a Boeing 737 Max jetliner crashed in Ethiopia, the first civil trial stemming from the disaster that killed all 157 people on board the plane appears poised to move forward. Boeing has settled most of the dozens of wrongful death lawsuits that families of the victims filed against the aircraft maker after the March 2019 crash, but two of the remaining cases are scheduled to open before a federal court jury as soon as Tuesday. The trial in Chicago, where Boeing used to have its headquarters, isn’t expected to examine the company’s liability. Boeing already accepted responsibility for what happened to Ethiopian Airlines Flight 302 and for a…