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The hype train on corporate purpose keeps steaming down the tracks. I have written about it before and tried to be positive. But I feel the need to be more constructively critical. If everyone has been convinced that they need to have a corporate purpose, let’s at least have it be a useful one. I try to contribute to that goal in this Playing to Win/Practitioner Insights (PTW/PI) piece. And as always, you can find all the previous PTW/PI here. The hype train The articles and books on corporate purpose just keep coming. For example, in the past month alone, Harvard Business Review published four pieces on purpose (one, two, three, four). And the books keep coming, w…

For decades, MBA programs, leadership trainings, and consultancies have told us that effective leaders share a set of “essential competencies.” You know the lists: empathy, strategic vision, humility, charisma, psychological safety, communication skills. These ideas get repeated in boardrooms and promised in executive education programs. But if these competencies were truly essential, then the leaders we most admire should have them. The truth is, they often don’t. This never made sense to me. In addition to my writing and research, I’ve spent the past 15 years running a secret dining experience called the Influencers Dinner. We’ve hosted close to 4,000 Olympians, Nob…

Justin McLeod, founder and CEO of dating app Hinge, is consciously uncoupling from his app. Hinge’s president and chief marketing officer Jackie Jantos—recently named one of Fast Company’s CMOs of the year—will succeed him in the role of CEO, effective immediately. McLeod will stay on as an adviser through March to support the transition. McLeod, who founded Hinge in 2011, is leaving to launch Overtone, an AI-driven venture focused on facilitating connections between people; it will be backed by Match Group. In a blog post, he calls his departure “a wildly bittersweet moment.” “This past year, I got higher conviction on two different things. One is that Jackie i…

Cracker Barrel posted lower-than-expected sales in its fiscal first quarter and trimmed its revenue forecast for the year as it continued to feel the fallout from a botched plan to revamp its logo and restaurants. The Lebanon, Tennessee-based restaurant chain said Tuesday its revenue fell 5.7% to $797.2 million in the three months ending Oct. 31. That was lower than the $800 million Wall Street anticipated, according to analysts polled by FactSet. Cracker Barrel said its same-store restaurant sales dropped 4.7% while sales in its retail shops dropped 8.5%. Those declines were also slightly higher than analysts forecast. Cracker Barrel said it now expects total revenue …

Black Friday isn’t what it once was. Less than 15 years ago, it was fairly common for people to wake up at ridiculously early hours to drive to a store, where they would stand in line, waiting for the doors to open in order to grab the best deals. Those people still exist, but not in the numbers they used to, thanks to the convenience of online shopping (and the early start to holiday deals). But as artificial intelligence becomes more entrenched in people’s habits, it could have an increasingly large role in Black Friday (and Cyber Monday). And 2025 could be something of a test case for the technology. The average consumer is expected to spend $1,595 on holiday g…

Shopping assistant chatbots were a novelty a year ago. Now, they’re everywhere. After rolling out AI-powered assistants, online retailers and tech companies have been adding more artificial intelligence features to make online shopping easier and more convenient. The latest crop of AI-powered shopping services and tools made their debut in recent weeks, just in time to kick off the holiday shopping season that begins with Black Friday. Here’s a rundown of existing and newly released AI services that can help with your search for the perfect gift in the run-up to Christmas: Retail chatbots Amazon led the way by rolling out its Rufus chatbot in 2024. Other ecommerc…

More than six years after a Boeing 737 Max jetliner crashed in Ethiopia, the first civil trial stemming from the disaster that killed all 157 people on board the plane appears poised to move forward. Boeing has settled most of the dozens of wrongful death lawsuits that families of the victims filed against the aircraft maker after the March 2019 crash, but two of the remaining cases are scheduled to open before a federal court jury as soon as Tuesday. The trial in Chicago, where Boeing used to have its headquarters, isn’t expected to examine the company’s liability. Boeing already accepted responsibility for what happened to Ethiopian Airlines Flight 302 and for a…

A quiet shift is reshaping the trajectory of wealth in America, but it isn’t happening in the boardrooms of Wall Street or the halls of Silicon Valley. It’s unfolding in neighborhoods, driveways, and home offices across the country, powered by teachers, software engineers, nurses, military families, and small-business owners who never expected to become real estate investors at all. As the cofounder and CEO of a rental technology company that supports independent property owners (and as an investor myself), I see this transformation every day. What starts as an unexpected ownership moment often turns into a thoughtful plan for long-term financial stability. Many i…

Early in my career, I learned a valuable lesson that has stayed front and center. I was working for a company struggling to meet its marks. We were doing fine, but not knocking it out of the park. I walked into a quarterly business review, confident in our marketing metrics. We were hitting or surpassing every KPI, and I presented our achievements with pride. My CEO made a statement that stopped me in my tracks: “Marketing success means nothing unless the company as a whole is winning.” That moment was a turning point. In our focus on metrics, it’s easy to overlook what really matters. It’s a lesson I was grateful to learn early and one I believe every leader should e…

Commuting in New York City can be a relentless sensory overload—the hustling, the pushing, the yelling, the ads whirling from every side. Getting to work can feel like a frantic race of people trying to escape the train station all at once. While the city hurtles past in a blur, Brandon Stanton has stopped to write it a love letter—on the walls of Grand Central itself. For the first time, the terminal and its subway station have been completely cleared of flashing advertisements and replaced with art. Brandon Stanton More than 150 digital screens now display thousands of portraits and stories from Stanton’s Humans of New York—the largest and most diverse colle…

La Niña, a climate pattern that can affect weather worldwide, has officially arrived. La Niña is fueled by colder-than-normal Pacific ocean temperatures, which then affect the pattern of the Pacific jet steam. It’s the cooler counter to El Niño, which involves warmer-than-normal ocean waters. Both are part of a weather system called the El Niño-Southern Oscillation (ENSO). La Niña conditions emerged in September, the National Weather Service’s Climate Prediction Center said on Thursday. They’re expected to continue through the end of the year, and potentially until February 2026. This La Niña is expected to remain weak, weather experts said, but it could still…

Leaders learn to say things with confidence. You may assume that people will be more prone to listen to you when you speak forcefully and with a sense of belief. Despite your best efforts, though, you’re going to say something incorrect every now and again. You might get out ahead of a story only to find out that things were not as they seemed initially. You might just have your facts wrong. Regardless of why you erred, you still have to be willing to admit that you were wrong. Happily, there is an easy way to do this, though you may find it hard to do at first. You have to admit you were wrong. Yup. That’s right. You just have to come out and say it. There is…

JPMorgan Chase will directly invest up to $10 billion in U.S. companies with crucial ties to national security. The investment plan revealed Monday will focus on four areas: supply chain and advanced manufacturing in critical minerals, pharmaceutical precursors, and robotics; defense and aerospace; energy independence, with investments in battery storage and grid resilience; and strategic technologies, including artificial intelligence, cybersecurity, and quantum computing. The investment is part of the bank’s Security and Resiliency Initiative, a $1.5 trillion, 10-year plan to facilitate, finance, and invest in industries critical to national security. “It ha…

Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. I’m Mark Sullivan, a senior writer at Fast Company, covering emerging tech, AI, and tech policy. This week, I’m focusing on a new court filing that sheds more light on the reasons for Sam Altman’s ouster from OpenAI two years ago. I also look at Amazon’s kerfuffle with Perplexity over AI shopping agents, and at another court ruling that using copyrighted data for AI training is fair use. Sign up to receive this newsletter every week via email here. And if you have comments on this issue and/or ideas for future ones, drop me a line at sullivan@fastco…

Fatherhood used to be invisible in the conversation about entrepreneurship. The story was always the same: A founder celebrated for sacrifice, for grinding through the night, taming fortune one day at a time. The world championed the grind. But that archetype is now deeply outdated. The successful founder is no longer the one sleeping under their desk. That’s not simply dedication; it’s a symptom of poorly designed systems. If your company requires your constant, heroic presence, you haven’t built a business—you’ve built a cage. Today, elite performance is not measured by the hours you log, but by the resilience of the organization you leave behind. The best entre…

There’s a statistic that’s been making the rounds for the better part of a decade that says the average person is exposed to about 10,000 ads every day. This has always sounded a tad suspect, as it amounts to an ad every six seconds of our waking day (it has since been debunked). But maybe the reason it’s persisted this long is because it really feels true. Our feeds are saturated with ads. The airwaves, TV broadcasts, sports sidelines, team jerseys, and our streamers are full of them. Now artificial intelligence is threatening to make that 10,000 ads a day statistic a reality. Agency Genre.ai has made AI-generated ads for IM8, Popeye’s, and Qatar Airlines, …

Over the last two years, the value of content has collapsed. Thanks to the LLM revolution, the internet is drowning in an avalanche of indistinguishable output: an endless parade of fast-food writing, recycled reports, and SEO-bait fluff optimized for algorithms instead of people. That’s why the only competitive moat left is the human story. For business leaders, this creates an urgent mandate: Storytelling is no longer a marketing tactic. It’s a strategic business imperative—the only reliable engine for changing minds and shifting behaviors. If your brand’s narrative isn’t uniquely human and demonstrably ownable, it will vanish in the churn. Here’s how to find th…

Japanese auto manufacturer Mazda has released a simplified new logo, and it has bigger implications than your typical brand refresh. It’s indicative of a broader branding—or should we say blanding—trend that’s taking over the car industry. Mazda Motor Corp. rolled out a new, flatter version of its logo at the Japan Mobility Show 2025 in October that did away with the dimensional, beveled silver chrome effect the logomark used to have in favor of a solid black line. The new M mark is more angular, too, evoking a pair of wings that was first introduced in 1997. The company says it designed the flat new logo for improved visibility, especially in digital environments. T…

In the 1960s, IBM embarked on what Fortune called the $5 billion gamble. It was a bet-the-company investment on a scale nobody had seen before. The payoff was the legendary System/360 mainframes, which revolutionized computing and set the stage for two decades of IBM dominance. That $5 billion would be roughly the equivalent of $50 billion today, but even that princely sum is dwarfed by the $364 billion that tech giants are expected to invest in artificial intelligence this year. And the spending won’t stop there. McKinsey projects that building AI data centers alone could demand $5.2 trillion by 2030. Today, the AI investment boom is probably the single biggest f…

Denny’s said Monday that it’s being acquired by a group of investors in a deal that will take the breakfast chain private. Denny’s board unanimously approved the deal, which values Denny’s at $620 million including debt. Denny’s will be purchased by private equity investment company TriArtisan Capital Advisors, investment firm Treville Capital and Yadav Enterprises, which is one of Denny’s largest franchisees. Under the agreement, Denny’s shareholders will receive $6.25 per share in cash for each share of Denny’s common stock they own, or a total of $322 million. That represents a 52% premium to Denny’s closing stock price Monday. Denny’s shares jumped 47% in after-hour…

During a recent New York Fashion Week, a wood-paneled boutique popped up in SoHo next to Louis Vuitton and Bottega Veneta. On the racks were tailored, wide-leg jeans and simple black Henley dresses that signaled understated elegance. But unlike those of neighboring boutiques, the clothes weren’t from a storied European maison de couture. They were some of the newest collections from Scoop and Free Assembly, two brands led by Brandon Maxwell, creative director at the House of Walmart. The pop-up—which featured items priced between $8 and $75—was part of the Bentonville, Arkansas–based retailer’s strategy to get its products in front of urban shoppers who might not be f…

More buildings are being converted into apartments in the U.S. than ever before, and it’s not just old offices that are finding new use. After the COVID-19 pandemic disrupted relocation patterns and work arrangements nationwide, suddenly vacant city office space seemed like prime real estate for housing. But it’s actually hotels more than any other building type that are driving the spike in conversions now: Hotels made up 37% of all apartment conversions in 2024, followed by offices at 24%, industrial at 19%, schools at 8%, and other at 12%. New sourcing to meet newfound growth This shift in sourcing comes at a time when a record number of converted apartments…