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  1. For many stars, writing a children’s book is a fun side project they do to capitalize on their fame. Kate McKinnon—a Saturday Night Live alum who has starred in recent movies like Barbie and The Roses—is certainly famous. But the truth is that she had dreamed of writing a novel for middle schoolers since her mid-twenties, years before she even auditioned for SNL. As a child, McKinnon had loved books about slightly oddball characters, like those found in Roald Dahl books. Her favorite heroine was Pippi Longstocking, whom she played in a kindergarten performance. She loved the character so much that she would show up at school for years in a full-on Pippi costume, compl…

  2. Matcha drinks continue to challenge coffee’s dominance as the caffeinated beverage of choice. In the U.S., retail sales of matcha are up 86% from three years ago, according to market research firm NIQ. The drink’s increasing popularity, particularly among Gen Z consumers, has resulted in shortages and supply-chain issues. But when a recent Instagram reel that went viral suggested consuming Matcha might be contributing to hair loss, panic ensued. “Can I unsee this post?” one wrote. “WHY DOES THE INTERNET HAVE TO RUIN EVERYTHING,” another protested. Soon, others were sharing similar alleged experiences. “When you realise that the matcha you’ve been drinking every …

  3. The meteoric rise in artificial intelligence and its usage in nearly every facet of our daily life is leaving a profound mark on the job market. In the first quarter of 2025 alone, more than 76,000 jobs were lost to automation, as AI-powered analytics platforms replaced junior data analysts. Nearly 40% of employers expect to cut staff in areas where AI can handle tasks, according to the World Economic Forum’s Future of Jobs Report 2025. Now, with the rise of generative AI’s successor, agentic AI, many in the tech industry fear that AI will soon claim coding and tech jobs. After all, if AI-powered coding assistants can write, debug, and refactor code in seconds, what …

  4. Gold has been having a very good year. That sentiment couldn’t have been clearer on Tuesday, October 7, as the precious metal hit a new milestone: $4,000 an ounce. As of early Wednesday, gold was up over 53% year to date. That’s significantly higher than the growth seen by major stock indexes over the same period The Dow Jones Industrial Average is up 9.93% this year, the S&P 500 is up 14.42%, and the Nasdaq Composite is up 18.19% as of the market close on Tuesday. As a so-called safe-haven asset, gold has benefited from a few things this year, including a weakened dollar and an unpredictable economy. The latter has been especially true since the…

  5. Investors are celebrating a major shake up in how FICO scores will be shared with mortgage lenders, as shares of parent company Fair Isaac have rallied more than 20% on Thursday. That stock rally follows FICO’s announcement on Wednesday of a new pricing model that will allow mortgage lenders to calculate and distribute credit scores directly to borrowers, thereby eliminating the need to rely on the three nationwide credit bureaus for this information. In addition to its legacy pricing model, lenders can now opt for a direct license option that will save them up to 50% on per-score FICO fees. The FICO score is one of a few different credit scoring models that help …

  6. Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday. When we named Tarang Amin Modern CEO of the Year in December 2024, the E.l.f. Beauty chairman and chief executive had racked up a string of notable successes. Under Amin’s leadership, the publicly traded cosmetics company had posted 23 consecutive quarters of net sales and market share growth. E.l.…

  7. This year, Columbus Day, also known as Indigenous Peoples’ Day, lands on Monday, October 13. While it’s a federal holiday and many schools have it off, there are plenty of businesses still open—as well as U.S. stock markets. Here’s what to know about the holiday, and what’s open and closed today. Why is the holiday called Columbus Day and Indigenous Peoples’ Day? Columbus Day, named after Italian explorer Christopher Columbus, occurs on the second Monday in October of every year, and celebrates Columbus’s arrival in the Americas on October 12, 1492, in the Bahamas. However, due to criticism over the treatment of Native Americans who were here when Colum…

  8. There’s a common story in the marketing and advertising industry, with many variations. Whenever a member of that industry is at a party or on a plane, inevitably someone will ask what they do for a living. And as soon as they say advertising, that person immediately begins to tell them how good they’d be at working in advertising, how they should make this or that ad campaign better, or why that ad they saw during an NFL game is terrible. This probably doesn’t happen to engineers and doctors. The discipline of advertising, and the process behind it has always been up for debate and question. Well, starting on September 30th, NBC’s new show On Brand with Jimmy Fallon …

  9. Ever had a song you couldn’t get out of your head? That happened to me the other day. Pink Pony Club. It’s everywhere right now; I can’t escape it. And even though I really don’t like that song, it’s catchy. And as you’ve probably experienced, once you get a song like that stuck in your head, it can feel impossible to get out. What you might not know is there’s a scientific reason for this: It’s called ironic process theory. Or, you may have heard it by its more common name: The white bear problem. But there’s a tried and tested brain hack that helps you to get a song out of your head. What’s more, you can use it to replace negative or harmful thoughts with po…

  10. Quantum computing promises to disrupt entire industries because it leverages the rules of quantum physics to perform calculations in fundamentally new ways. Unlike traditional computers that process information in a linear, step-by-step fashion, quantum computers use quantum bits, or qubits, which can represent multiple states simultaneously. This leads to breakthroughs in areas such as drug discovery, financial modeling, and cybersecurity by overcoming computational barriers that have limited progress for decades. Quantum computing is transitioning from theoretical research to a transformative force for industries worldwide, much like AI and cloud computing before it. …

  11. When we first started Little Spoon, our mission was clear: Make fresh, healthy food accessible at every age and stage of early childhood. But we quickly realized checking the proverbial boxes alone (nutritious: check, convenient: check) wasn’t enough. After all, parents are inundated with options—the decision fatigue surrounding parenting choices is overwhelming. What makes a brand stand apart isn’t utility; it’s the ability to understand and affirm who your customer is (and hopes to be). Parents want to feel emotionally supported, seen, and confident in their decisions, particularly within the vast excess of parenting advice in 2025: chock full of dated narrative…

  12. SpaceX’s Starlink orbital internet satellites are falling out of low earth orbit at an increasingly alarming rate, with one to two satellites now reentering Earth’s atmosphere every single day. According to Harvard-Smithsonian Center astrophysicist Jonathan McDowell, that number will only go up as more satellites end their useful lifetime and the low earth orbit (LEO) constellation numbers skyrocket. This is as much a design problem as anything. While the numbers vary, right now there are around 10,200 active satellites in low earth orbit. Of those, about 8,475 are Starlinks. In other words, about 80% of all those satellites belong to Elon Musk’s company. By 2030,…

  13. Beep, beep, beep, beep, beep, beep, beep. Short screech. Long screech. Static. More beeps. On September 30, one of the most memorable—if not infuriating—waiting experiences since the dawn of the internet went the way of the dodo. AOL finally discontinued its dial-up service. If you grew up in the ’90s, you knew that sound by heart. Some of you also knew to bring a newspaper while waiting for a single web page to load. AOL’s iconic 30-second symphony of screeches and static wasn’t just the sound of connection. It was the sound of anticipation, of mandatory patience in an increasingly impatient world. Today, that pause is all but extinct. Pages load more or less…





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