Blog, YouTube & Content Monetization

For decades now, Google has been the unquestioned champion of search—our digital oracle, the first and last stop for every question, from “What’s the best pizza place near me?” to “How many protons are in a carbon atom?” But here’s the key difference now: while Google has started to incorporate AI with features like AI Overviews and the new AI Mode, a traditional keyword search is great for finding facts, but not so great at understanding context. It’s like asking a librarian for a book on “dogs” and expecting them to know you really want to know how to train a puppy. You might get a whole library, but you still have to find the right book yourself. That’s w…

While most museums have some kind of store—a place to buy a postcard or mug and help their respective institutions squeeze a few more bucks from its visitors—few are actually outstanding places to shop. The notable exception is MoMA. The MoMA Store has become a brand in and of itself to the point where there are shoppers who know the acronym and logo but not necessarily the history behind them. And while retail has helped MoMA gain name recognition, the museum wants it to become a more effective ambassador for the flagship art institution. The recent renovation of MoMA’s SoHo design store, which recently reopened after months of renovations, exemplifies this new appro…

If you’re an old-school writer like me, usually the words alone are all you need. But once in a while, you need something extra. I’m referring to all the special symbols that don’t appear on your keyboard. Maybe you need to mark something as copyrighted with a ©, or you want to rave about the £8 order of fish and chips on your recent trip to London. Perhaps you’re a mathematician who’s working with π. ¿Y qué pasa si necesitas escribir una pregunta en español? Instead of having to dig deep into your virtual keyboard’s corners or memorize ASCII character codes, there’s a free website you can use to copy these symbols and more directly to your clipboard for easy anyw…

Being a middle manager often feels like living in two worlds at once. On one side, executives cascade big goals and sweeping strategies. On the other, teams look to you for clarity, advocacy, and daily guidance. You’re constantly reconciling top-down demands with bottom-up realities, often with too little time and too few resources to satisfy either side. The paradox of the role is stark: Middle managers carry enormous responsibility for execution but don’t always have the authority to make critical decisions. You’re expected to deliver results on budgets you don’t control, within structures you didn’t design, and through policies you didn’t write. This tension is one…

I’ve read a lot of books on building a culture at work. A lot of the advice is well intentioned but to me overly complex. A 20-step framework is a lot harder to live by than a simple operating principle. Culture is something people feel and live more than implement. Venture capitalist Ben Horowitz wrote in his book What You Do Is Who You Are: How to Create Your Business Culture, “It’s not the values you list on the wall. It’s not what you say in company-wide meetings. It’s not your marketing campaign. It’s not even what you believe. Who you are is what you do.” For me, culture is created through actions. It’s the choices leaders make every day that shape how peop…

Our second annual Ignition Schools awards recognizing the colleges and universities shaping future entrepreneurs and innovators arrives at a crucial crossroads for higher education. On one hand, artificial intelligence has caused us to rethink assumptions about how far and how quickly technology can improve our society and our lives. On the other hand, a storm of skepticism brewing in a sea of disinformation has dimmed the view of many toward college educations, which some have also accused of being politically indoctrinating. That has led to unprecedented attacks on university research funding at a time when core research is needed to develop advanced solutions in such f…

One minute, you’re watching a hilarious or even completely bland YouTube short. The next? You realize you’ve just lost an hour of work time or managed to stay up way too late—again. Losing track of time when watching shorts is not an uncommon experience. But now, YouTube wants to help you set limits to stay on task, hit the hay, or just, ya’ know, not lose precious hours of your life to Shorts. On Wednesday, the video streaming giant rolled out a new timer feature on its mobile app. When users log on, they can go into their settings and click on “shorts feed limit” to set a timer that will remind them to stop scrolling. Once users hit their time limit, the app wi…

It might start with a cassette deck that streams Spotify and charges your phone. It doesn’t have to stop there. These days, yesterday is big business. A retro revival is underway in the design world: mushroom-shaped lamps, walnut stereo consoles, daisy dishware, neon Polaroid cameras. It’s like our homes just hustled over from “One Day at a Time” or “That ’70s Show” or moonwalked in from “Thriller”-era 1982. Welcome to the retro reset, where ‘70s, ’80s, and ’90s aesthetics are getting a second life. It’s not just in fashion and film but in home décor and tech. Whether you actually lived through it or long for a past you never experienced, nostalgia is fueling …

The Epstein Files are dominating nightly news broadcasts and newspaper front pages. But in the media ecosystem there’s another format that’s proving a massive draw to news consumers: a podcast run by a non-journalist and entirely generated by AI. The Epstein Files is an investigative documentary podcast that, at the time of writing, has published 97 episodes—new episodes get uploaded twice daily—and notched up more than 700,000 downloads in a matter of days. That puts it in the top 10 rankings of podcast series on Apple Podcasts, and in the top 30 on Spotify. But it’s created by Adam Levy, an entrepreneur with a background in building data products and content creatio…

It’s certainly been a spooky week for the Walt Disney Co. and Google. The two corporations are in the midst of a carriage dispute that has resulted in a blackout of Disney’s networks on Google-owned YouTube TV, leaving viewers unable to access popular channels including ESPN and ABC. Disney began notifying viewers on October 23 about the dispute and warning that its networks could be removed from the pay-TV streaming platform. All of that came to a head in the last 48 hours as the two parties failed to come to an agreement on a new deal, and YouTube TV began removing Disney’s networks about 30 minutes before the previous carriage deal expired at midnight Eastern t…

When most people hear the word luxury, they think of exclusivity: high-end materials, bespoke finishes, and designs tailored for the few. But a quiet revolution is underway. The true measure of luxury today is accessibility: designing environments that are beautiful, functional, safe, and empowering for every body. Nowhere is this more urgent, or more overlooked, than in the bathroom. According to the CDC, the bathroom is the most dangerous room in the house. There are 234,000 annual bathroom-related injuries in the U.S, with 81% caused by falls. For older adults, those falls can trigger a cascade of consequences: loss of independence, costly healthcare expenses, and …

Last week, Disney briefed the press on how it’s bringing the entire Hulu catalog into its Disney+ app, with a dedicated tab for accessing Hulu’s more adult-oriented fare. But despite all the headlines you might’ve seen about the Hulu app shutting down, Disney says it’s not happening anytime soon, if at all. According to Disney, the company has no timeline for getting rid of the dedicated Hulu app, and will continue to sell stand-alone Hulu subscriptions. The company still sees Hulu as an important part of its streaming strategy, serving as a catchall for content that doesn’t fall under tentpole Disney brands such as Star Wars and Marvel. Outside of the United States, …

Uncertainty is the defining condition of our time. The pandemic reminded us how quickly our systems can fracture. Today, with political shifts, economic instability, and technological disruption intersecting, leaders are preparing for more turbulence ahead. From where I sit, however, there are nearly 2 million reasons to be optimistic. America’s 1.9 million nonprofits make up a fiercely resilient force for scaling impact to our toughest challenges. They deliver food and housing, safeguard youth wellbeing, respond to natural disasters, and fight for fairness and opportunity. They are trusted by millions of people across many topic areas—and they are built to move fast…

The crypto market got some good news on Wednesday morning, as Circle reported better-than-expected earnings numbers, sending its stock soaring. Circle, a fintech company that issues and regulates stablecoins among other things, reported fourth-quarter and full fiscal year 2025 earnings early Wednesday, which showed that total revenue grew 77% to $770 million during the fourth quarter, and net income for the quarter increased by $129 million. Adjusted EBITDA also grew 412% during the quarter. For the full year, total revenue grew 64% to $2.7 billion. In response, Circle shares took off, skyrocketing more than 15% during pre-trading. By midday Wednesday, the stock …

Authoritarian acolytes will tell you that, to be strong, a country must “demonstrate force.” White House advisor Stephen Miller recently put that worldview plainly on CNN, arguing that “the real world…is governed by strength…by force…by power”—a claim belied, as it were, by history. America did not become a superpower primarily by proving it could dominate. It became a superpower by proving it could partner. After World War II, the United States stood unrivaled militarily. Yet it did not rely on force alone to secure its position. Instead, it invested in rebuilding a shattered world. The Marshall Plan was not charity—it was a strategy, linking economic recover…

It shouldn’t be much of a surprise that an AI-powered tool called “Oz” is heading out of, or near, the Emerald City. On November 12, Microsoft and Land O’Lakes announced that the two companies have co-developed an AI-powered agricultural science tool called “Oz,” designed to help farmers and agricultural operations. Specifically, farmers are facing some very serious problems: labor shortages and lower yields associated with changing climates. Further, costs for fuel, fertilizer, equipment, and tools, not to mention international trade issues, have put agricultural operations in an even tighter vise. Oz was built to help agronomists and farmers do more with what th…

In today’s corporate landscape, optics often precede outcomes, especially in technology-led transformations. Announcements of new platforms, AI-powered strategies, or “digital-first” pledges frequently come long before the underlying infrastructure to support them. That was Ted’s reality as the chief growth officer at a global bank when his CEO unveiled a high-profile “AI-Powered Growth Strategy” positioned as a bold leap forward. The announcement made headlines and thrilled investors, but behind the scenes, the organization wasn’t prepared. Ted was given a skeletal team of two direct reports, a patchwork of third-party tools, and the mandate to partner with five glo…

At the Consumer Electronics Show in early January, Razer made waves by unveiling a small jar containing a holographic anime bot designed to accompany gamers not just during gameplay, but in daily life. The lava-lamp-turned-girlfriend is undeniably bizarre—but Razer’s vision of constant, sometimes sexualized companionship is hardly an outlier in the AI market. Mustafa Suleyman, Microsoft’s AI CEO, who has long emphasized the distinction between AI with personality and AI with personhood, now suggests that AI companions will “live life alongside you—an ever-present friend helping you navigate life’s biggest challenges.” Others have gone further. Last year, a leaked…

Peloton is pushing off with a new strategy for making workouts personal and more useful. The at-home fitness company today unveiled a turnaround strategy that it says will overhaul and improve its offerings by relying on AI-powered features. The company’s ultimate goal? Leveraging technology to increase personalization and create a more sticky workout experience and prevent churn, create communities between members that will bind them to the program. The new strategy comes after a rocky few years for the company. Peloton went public in 2019 at a price of $27 per share, but is now trading at $9 after incorrectly predicting demand for its products after a…

Even as digital and physical threats reach record levels, advances in security and privacy are giving us stronger defenses than ever before. New tools can now scan the wireless spectrum to flag hidden risks, protect faces and voices from AI misuse, map out who has access to sensitive data in real time, and guard large language models against prompt injection and data leaks. Together, these innovations are reshaping how we safeguard both our information and our personal safety. Bastille Networks For keeping tabs on airborne threats Wireless signals are more crowded than ever, from Bluetooth and Wi-Fi to 5G and beyond—and the data they carry is as valuable as anything se…