What's on Your Mind?

To survive in today’s market, enterprises must deliver experiences that feel instant and intelligent. Customers expect brands to anticipate their needs and guide them through interactions that are seamless and personal. It’s the promise of having the right conversation at exactly the right moment. But here’s the reality check: While “real time” dominates boardroom conversations, most data ecosystems are anything but. MOVING BEYOND “NEXT BEST ACTION” For years, the “next best action” model has been the playbook for customer engagement. It takes available data, analyzes it, and delivers a single, data-driven response, like recommending a product or sending an off…

As the longest federal government shutdown in U.S. history drags on, federal workers are left in financial limbo—and the airline industry is feeling the strain as flight delays and cancellations mount at the nation’s busiest airports. In the midst of this upheaval, American Airlines has announced “small” reductions in management and support roles at its Texas headquarters, raising the stakes at a particularly challenging moment. According to the Associated Press, the move is described as a way to align staffing with current operational needs and boost organizational efficiency. A company statement emphasized that investments will continue in other areas supporti…

A reader asks: Two years ago, I began managing Craig, who had been doing the same tasks day in and day out for a decade. He hadn’t adapted to new technology, best practices, or industry trends. My first order of business was to coach him and challenge him to grow and learn. For more than a year, we built up a great trajectory. People saw how much his work improved and commented on it frequently, and said he seemed revitalized in many ways. His progress gave me a lot of hope that he could become good at the modern demands of his role. Then about six months ago, Craig suddenly reverted to his old patterns. It was as if the prior year of progress got completely wiped…

Hershey’s has finally jumped on the Dubai chocolate trend, and it typifies the intentional approach the company is taking to viral candy. The Hershey’s Company announced it’s releasing a limited-edition Hershey’s Dubai-Inspired Chocolate Bar that adds green pistachio filling and kadayif pastry to a classic break-apart Hershey’s chocolate. They’re treating the release like a sneaker drop: only 10,000 bars are being released. “We don’t chase every trend, but this one was big enough, and there was an opportunity to do it in a Hershey way,” Dan Mohnshine, Hershey’s vice president of demand creation strategy and brand development, tells Fast Company. To make th…

How do I control my emotions? I get asked that question a lot. As an emotional intelligence coach, I’ve received thousands of emails from readers over the years who get caught up in a cycle of emotional thinking, which leads them to say or do things they later regret. Often, this results in harm to their closest relationships, professional and personal. Here’s the thing: Emotions aren’t bad. They’re what make us human, and that’s a good thing. The key isn’t taking emotions out of the equation. Rather, you want to balance emotions and rational thinking, so you can look back and be proud of what you’ve said or done. To help with this, I recommend using simpl…

Organizations often describe change as a technical exercise: Adjust a workflow, update a reporting line, reorganize a process or two. On paper, it all looks relatively contained. But the lived experience of change rarely aligns with the tidy logic of a project plan. Recently, I worked with a team in the midst of what leadership kept referring to as a “small restructuring.” And technically, it was. The core work wasn’t shifting, no one’s job was threatened, and the strategy made sense. Yet the emotional climate thickened almost immediately. One manager became more reserved than usual, answering questions with careful brevity. Another grew unusually fixated on mino…

Around 70,000 Discord users may have had images of their government IDs stolen, according to an update from the company. Last week, the popular chat platform notified users that the third-party vendor the platform uses for customer service was hacked, affecting Discord users who had interacted with the app’s customer support or trust and safety teams. Discord initially announced last week that an unauthorized group gained access to a “small number” of government ID images. That includes images of sensitive documents like driver’s licenses, passports and potentially even selfies of people holding those documents – a common way to verify identity for online accounts. …

Zohran Mamdani was elected mayor of New York on Tuesday, capping a stunning ascent for the 34-year-old, far-left state lawmaker, who promised to transform city government to restore power to the working class and fight back against a hostile The President administration. In a victory for the Democratic party’s progressive wing, Mamdani defeated former Gov. Andrew Cuomo and Republican Curtis Sliwa. Mamdani must now navigate the unending demands of America’s biggest city and deliver on ambitious — skeptics say unrealistic — campaign promises. With his commanding win, the democratic socialist will etch his place in history as the city’s first Muslim mayor, the first of Sou…

Roughly one out of three Americans has a side hustle—and that number is expected to increase in 2026, something that’s driving a shift in the modern working world. Many of those with a side business are just looking for a little extra income, but roughly one in five are hoping to make their side hustle into a full-time business. Those who are entrepreneurially minded will want to chose a side business that has the potential to scale. Here are some fields that are showing a lot of promise for 2026. Consulting and online courses No matter what field you’ve worked in, your wisdom could be lucrative via a consulting business. Firm up your résumé, highlighting achie…

Shares of Meta Platforms (Nasdaq: META) were down about 9% in premarket trading on Thursday. It follows what can only be described as a mixed bag of a quarter-three earnings report on Wednesday, October 30. On the one hand, Meta announced $51.2 billion in revenue, a 26% increase year-over-year (YOY) from $40.6 billion and a quarterly record for the company. The boost also beat Wall Street’s estimate of $49.6 billion, according to consensus estimates cited by Bloomberg. However, Meta also reported a non-cash income tax charge of $15.93 billion. This one-time charge led to a significant decrease—83%—in Meta’s net income YOY. It also meant the company’s earnings per …

Over the past couple of days, TikTok has been flooded with owl impressions—albeit ones in which the birds sound like various celebrities, have regional accents, or find themselves in hyper-specific situations. It’s a trend better seen with your own eyes than explained. “My impression of an owl if the owl was Jennifer Coolidge” is one such viral example. “If The President were an owl,” impersonated another. An “owl but it’s Keira Knightley,” another posted. Or “an owl but it’s Bella Swan,” said yet another. The hashtag #owlimpression currently has 13,000 videos of TikTokers “hoo-hoo-ing” in various likenesses. There are also definitive rankings of the best i…

A major Amazon Web Services outage disrupted scores of online platforms on Monday — leaving people around the world unable to access some banks, chatting apps, online food ordering and more. History shows these kinds of system outages can be short-lived, and are often minor inconveniences — such as placing a lunch order in person or waiting a few hours for a gaming platform to come back online — than long-term problems, but recovery can be a bumpy road. And for people trying to move money, communicate with loved ones or work using impacted services, disruptions are especially stressful. Consumers may not realize how many platforms they use rely on the same back-end tech…

A UPS wide-body cargo plane crashed on Tuesday and erupted into a fireball moments after takeoff from the international airport in Louisville, Kentucky, killing seven, including all three aboard, and injuring 11 on the ground, officials said. Flames from the crash, shortly before sundown, ignited a string of fires in an industrial corridor adjacent to the airport, forcing authorities to halt flight operations through the night, the officials said. The Louisville airport, which is home to UPS Worldport — a global hub for the shipping company’s air cargo operations and its largest package-handling facility worldwide — was expected to reopen on Wednesday morning. …

Tell me: Do things like this ever happen to you? You have clarity of purpose. You know what you need. You walk into another room to get it. Then, distraction hits, and you forget entirely what prompted you. Or else, you search the house for your car keys or your glasses, or your wallet. A good 10 minutes later, you realize they’ve been with you the whole time. You sit down to write an article about an intriguing study having to do with memory—if only you could remember what it was. Yes, these are highly personal anecdotes. But like all the best stories, I hope they’re simply the unique expression of universal truths. Perhaps second only to the fear of d…