What's on Your Mind?

The convergence of brand work and entertainment is set to be making significant leaps and bounds this year as a result in a flurry of activity in 2025. Large brands of consequence have made serious investment in in-house entertainment studios over the past few years—LVMH, AB InBev, Nike, and Dick’s Sporting Goods, among them. Now, sports retail and gaming giant Fanatics is partnering with OBB Media to launch Fanatics Studios. The new division will be led by Michael D. Ratner, founder and CEO of OBB Media, and will operate as another pillar of Fanatics’ overall business, alongside retail, collectibles, and gaming. The goal is to independently create, finance, produce,…

Advancements in artificial intelligence are shaping nearly every facet of society, including education. Over the past few years, especially with the availability of large language models like ChatGPT, there’s been an explosion of AI-powered edtech. Some of these tools are truly helping students, while many are not. For educational leaders seeking to leverage the best of AI while mitigating its harms, it’s a lot to navigate. That’s why the organization I lead, the Advanced Education Research and Development Fund, collaborated with the Alliance for Learning Innovation (ALI) and Education First to write Proof Before Hype: Using R&D for Coherent AI in K-12 Education. …

A few weeks ago, my iPhone woke me up at 3:30am. In a way, it was my fault. I’d technically set the alarm “for three thirty.” In another way, it was Siri’s fault. Apple’s AI assistant never thought to question if I was asking for AM or PM. And it simply assumed the most painful option for me. It’s just one of countless tiny examples of how Siri, 16 years since Apple acquired the technology, has been a disappointing product. Siri was already looking dusty before modern LLMs, and with the launch of ChatGPT, it has been completely left behind. Which is why in June 2024, with fans and investors growing impatient, Apple promised a new era of AI—”Apple Intelligence.” …

If you’ve already given up on your 2026 rebrand because you couldn’t stick to your six gym sessions a week and no-sweet-treats resolutions, adopting a “vegan plus bacon” mindset may be the answer to all your problems. TikTok creator @addietheoptimist broke the idea down in a recent video: “Someone on here went viral because they said if you think you can’t go vegan because you love bacon too much, just become vegan plus bacon,” she explained in the now-viral clip. “I’m here to tell you you can just apply that mentality to so many things in your life.” While the original creator was referencing harm reduction in relation to veganism (that if you only eat baco…

Amanda Lee McCarty, sustainability consultant and host of the Clotheshorse podcast, remembers fixing a tear on her Forever 21 shirt with a stapler—just long enough to get through the workday before tossing it out. In the early 2000s, when fast-fashion brands began flooding the market, clothing became so cheap that shoppers could endlessly refresh their wardrobes. The garments were poorly made and tore easily, but it hardly mattered. They were designed to be disposable, encouraging repeat purchases. “It didn’t seem worth the time and effort to repair the top,” she recalls. “And besides, I didn’t have any mending skills at the time.” McCarty isn’t alone. Sta…

Andy Sauer is no stranger to making waves in the beverage business. As the CEO of Garage Beer, he defied the odds by turning a small craft brewery into a national name, despite competing in an industry dominated by legacy players. Now he’s looking to shake things up in another popular beverage category: the soda aisle. Sauer’s latest venture is a product called Roxberry, which he’s dubbing the “first modern kids’ soda.” The brand launched earlier this month at more than 2,200 Walmart stores, 450 Krogers, Meijer and Harris Teeter locations nationwide, and a handful of independent grocers. This “soda” is unlike the sugary drinks most consumers remember from childhood: I…

Two data breaches, multiple class action lawsuits, and a removal from the Apple App Store later, the popular and controversial dating safety app Tea for Women is back and launching a new website version of its services today. Billed as a “Yelp for men,” Tea was created in 2023 but was relatively unknown until July 2025, when it quickly became a viral sensation and shot to the top of App Store downloads—at one point outranking ChatGPT on the Apple App Store. Similar to “Are We Dating the Same Guy?” Facebook groups, Tea offered women what they thought was a secure forum to obtain information and advice on men they had matched with on dating apps. Women using …

If a City is going to operate a multimodal transportation system, then it helps to understand the motivations of people who continue to choose personal cars for their short trips. Bicycle advocates often talk about this in terms of “bike trips not taken” because of a lack of quality infrastructure. Survey after survey shows that many people opt out of cycling because of gaps in the bike lane network, busy intersections to cross, or other real or perceived pain points. And case study after case study shows that when cities create comfortable and convenient bike infrastructure, more people choose to ride bikes. There’s a similar issue with public transportation tha…

For years, AI at work felt like a quiet helper in the background. It summarized meetings, suggested text, and answered questions when we asked. That era is ending. The latest AI agents are beginning to move through systems more like teammates. They join projects, update plans, and act across teams. For the first time, organizations are effectively bringing on colleagues that can see more of the workplace than any single person ever could. I’ve spent years building tools to give teams clarity and save them time, so I see the upside. But that shift forces a harder question: what does it really mean for an AI to “see everything” in a workplace? The ethical issue …

Almost everywhere you go, from the doctor’s office to the library to the car dealership, there’s one ubiquitous design gem hidden in plain sight: the Bic Cristal. This unsung hero of the writing desk has produced uncountable signatures and annotations—but now it’s getting its moment in the spotlight through a collaboration with the Italian home goods brand Seletti. The Bic Cristal is the world’s best-selling pen, boasting more than 120 billion sales since its release in 1950. For the tail end of the pen’s 75th anniversary, Bic teamed up with Seletti to produce a work of art inspired by the pen: a giant, 12:1 scale lamp. The product’s massive scale translates…

Like many industries, architecture has jumped on the artificial intelligence bandwagon. AI tools are becoming everyday parts of the practice of architecture, from iterating design concepts to optimizing floor plans to accelerating the creation of construction documents. Some architecture firms are even branding themselves as “AI-driven.” AI’s infusion into architecture is well underway, but it’s also an ongoing process. Firms are finding new ways of making these emerging tools work for the way they design buildings, while also grappling with what AI could do to a profession so dependent on actual human intelligence. Fast Company asked architects from some of the top f…

A great, fictional man once declared: “I believe virtually everything I read.” David St. Hubbins, lead singer and guitarist of Spinal Tap, mocked the earnest confidence of rock stars in the same way AI futurists are now mocking critical thinking itself. Right now, most of the tech industry has adopted St. Hubbins’ line without the irony. Google is embedding AI into Chrome. Tech leaders are declaring the end of websites. Hundreds of links will collapse into single answers, traffic will disappear, the open web gets hollowed out. The future belongs to whoever wins inclusion in the AI’s response, not whoever builds the best site. Sigh. We spent the last decade le…

A century ago, work was unsafe and openly adversarial. Strikes were common. Turnover was extreme. Productivity suffered. HR—then called personnel—was created to manage this instability. Its job wasn’t to make work fulfilling. It was to reduce friction between employees and the company, keep people on the job, and protect output. As companies matured, so did HR. The function expanded to include hiring, pay, benefits, training, grievance handling, and legal compliance. On paper, this evolution gave HR a broad view of how people experienced work—and the potential authority to shape it. But that authority was never fully claimed. Instead, HR generally settled into adminis…

Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. I’m Mark Sullivan, a senior writer at Fast Company,covering emerging tech, AI, and tech policy. I’m dedicating this week’s newsletter to a conversation I had with the main author of Anthropic’s new and improved “constitution,” the document it uses to govern the outputs of its models and its Claude chatbot. Sign up to receive this newsletter every week via email here. And if you have comments on this issue and/or ideas for future ones, drop me a line at sullivan@fastcompany.com, and follow me on X @thesullivan. A necessary update Amid growin…

My daughter, Ivy, recently joined a swim club. As a former competitive swimmer, it’s been a delight to witness. Every time I take her to practice, I feel a wave of nostalgia that reminds me of all the many years I spent in the pool and all the many teammates I collected along the way. It excites me to think that she, too, will have her own experiences and life lessons, just as swimming taught me. But something peculiar struck me as I watched her practice: 45 minutes of their one-hour training was spent on the basics. Kick drills. Pull drills. All the essentials about swimming that we don’t think very much about, the foundational techniques that make for a good swimmer. …

I like to say that my job as a charity auctioneer is the ultimate sales role. I stand onstage night after night encouraging people to give money, playing off the audience to push them to bid higher, in the name of charity. If there’s one thing the stage has taught me, it’s that flexibility is everything. The faster you can adapt and offer a solution, the more successful you’ll be whether you’re selling a product or an idea. Here are three of my favorite sales secrets. 1. THE POWER OF SUGGESTION One of the quickest ways to lose someone’s attention is to tell them how you think your product should work for them. If a donor has offered their mountain house as “the ult…

Think of your creativity like a high-performance garden: If you focus only on the visible harvest (outputs) and never allow the soil to lie fallow (liminal space) or the bees to roam freely (play), the ground eventually becomes depleted. Boredom is the signal that the soil needs replenishing, ensuring that your next season of work is a flourish rather than a struggle. In our current “busyness addiction,” we have come to glorify the hustle, over-indexing on output while neglecting the very well-being that fuels it. We treat leisure and rest like guilty pleasures rather than sacred pauses. Yet the truth of the Imagination Era is this: Our best work often happens when we…

Saudi Arabia is officially gutting Neom and turning the Line into a server farm. After a year-long review triggered by financial reality, the Financial Times reports that Crown Prince Mohammed bin Salman’s flagship project is being “significantly downscaled.” The futuristic linear city known as the Line, originally designed to stretch 150 miles across the desert, is scrapping its sci-fi ambitions to become a far smaller project focused on industrial sectors, says the Financial Times. It’s a rumor that the Saudis originally dismissed when The Guardian first reported on it in 2024. The redesign confirms what skeptics have long suspected: The laws of physics and economics ha…

Kim (not her real name) is a scientist and tenured faculty member at a high-profile university. For years, she steadily moved up the hierarchy, yet no one could point to what she accomplished. She kept transferring from role to role, not because she succeeded. In fact, it was the opposite. Kim wasn’t delivering measurable results, and no one liked working with her. She occupied an uncomfortable middle ground: not unsuccessful enough for the university to dismiss her, but no longer effective enough to stay. They transferred her to a newly created role. It came with bigger, but opaque responsibilities. The result looked like a promotion, but functioned as avoidance.…

When people complain about a lack of work-life balance, they’re typically feeling that they are spending too much time working. They may be spending a lot of combined time at the office and commuting, or just putting in a lot of hours both at work and at home. Fixing that problem can’t be done abstractly, though. If you’re going to address the balance of work and life activities, you have to start getting specific about where your time is going and where you really want it to go. Think about how you’re spending your time. At work, you’re spending time in meetings, writing documents, engaging with clients, or doing particular technical tasks like coding. Similarly,…

Remember the Flip video recorder? In 2009, it was a sensation—a dead-simple, pocket-size recorder that let ordinary people capture and share moments without lugging around a camcorder or figuring out complicated settings. Cisco acquired Flip’s maker, Pure Digital Technologies, for $590 million in stock. Two years later, Cisco shut Flip down entirely. The Flip wasn’t a failure. It solved a real problem elegantly. But it was what I call a “gateway product”—an innovation that reveals what customers want but that gets supplanted by something that delivers the same outcome more simply, cheaply, or conveniently. In this case, the rise of smartphones made a dedicated device …

Dearest gentle reader, Netflix humble requests your presence on your couch this today Thursday, January 29, 2026 to binge part one of the fourth season of its hit series Bridgerton. It is up to you whether or not to don your finest gowns, tiaras, and petticoats — or simply leave that to the actors gracing your screens. While Lady Whistledown’s identity is now common knowledge, society still has its eyes and judgement on you. So here are some facts you should know going into this next chapter so you are not the laughing stock of the season. Don’t say we didn’t try to help. What is the basic premise of Bridgerton? Netflix’s Bridgerton is based on a series of romance …

Virginia-based Gerber Products Company is voluntarily recalling limited batches of Gerber Arrowroot Biscuits, a cookie-like snack meant for children 10 months or older. On January 26, the baby food and snack producer issued the voluntary recall due to the potential presence of soft plastic and paper pieces that “should not be consumed,” the company said this week. The material comes from a supplier of arrowroot flour that initiated its own recall, Gerber said. The company said it was no longer working with the supplier, though it did not name the supplier in its recall notice on Monday. No illnesses or injuries have been reported. Gerber says it is issuing t…

Though I long resisted the label, I have been a solopreneur ever since I started working as a freelance writer in 2010. As the owner, manager, and only employee, all decisions about my solo freelancing business are up to me—which continues to feel simultaneously invigorating and terrifying. But not all daunting solopreneurship decisions are the same. While taking creative risks and pitching big names continue to cause some minor fingernail-chewing even after all these years, investing in my business is the leading cause of second-guessing (and third-guessing, fourth-guessing) my own abilities as an entrepreneur. Many other solopreneurs share my lack of confidence …

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Zillow economists use an economic model they call the Zillow Market Heat Index to gauge the competitiveness of housing markets across the country. This model looks at key indicators—including home price changes, inventory levels, and days on market—to generate a score showing whether a market favors sellers or buyers. Higher scores point to hotter, seller-friendly metro housing markets. Lower scores signal cooler markets where buyers hold more negotiating power. According to Zillow: Score of 70 or higher = strong seller’s market Score f…