Blog, YouTube & Content Monetization

“I want to talk about something that I feel like maybe is a little controversial,” content creator Jaclyn Hill said in a video posted earlier this week. The OG beauty influencer got her start on YouTube well over a decade ago. She’s since grown across different social media channels, including Instagram and TikTok, where she has 8.5 million and 1.2 million followers, respectively. In the video, which has since racked up over 3.5-million views, she opens up about how she’s been struggling to get views on TikTok and feels like she’s “running through mud” to connect with her followers. “When you have a million followers, but you’re getting 30,000 views, this is jus…

They look like ordinary basketball courts. But two new courts built next to public housing in New York City double as flood prevention. In a sudden flash flood—when the city’s aging sewer system can easily become overwhelmed and streets can fill with water—the sunken basketball courts act like retention basins. The design can hold as much as 330,000 gallons, with the court’s lowest areas filling like a pool and additional water stored in bioretention cells beneath the surface. The project “becomes like a sponge, which basically holds the water as much as it can,” says Runit Chhaya, principal at Grain Collective, a landscape architecture firm that worked on the…

Mickey Mouse, welcome to the AI era. Fans will soon be able to create short-form generative AI videos featuring more than 200 Disney, Marvel, Pixar, and Star Wars characters thanks to a three-year agreement that The Walt Disney Co. inked Thursday with OpenAI. In addition to a $1 billion equity investment in the tech company, Disney will become the first major content licensing partner on OpenAI’s Sora app. The new collaboration offers an opportunity for Disney to “extend the reach of our storytelling” through AI, Bob Iger, Disney’s CEO, said in a statement. “Bringing together Disney’s iconic stories and characters with OpenAI’s groundbreaking technology puts imagi…

Imagine the scene: Your plane just landed late. You’ve barely got enough time to catch your connection, but first you’ve got to convince the other passengers to let you off before them. Good luck. Recently, though, a Delta Air Lines flight attendant flipped the script, according to Kathrin Peters. Peters, co-founder of consulting firm Withiii Leadership, says a recent flight taught her one of the best real-life lessons she’s ever seen in “generating instant connectivity.” After confirming the plane’s late arrival, the flight attendant asked passengers to raise their hand if they were ending their journey in Salt Lake City, the flight’s destination. After most …

Lululemon might just be entering a new—and improved—era. On Thursday, December 11, the athleisure apparel company shared a mostly positive third-quarter earnings report and announced the departure of its CEO, Calvin McDonald. McDonald will leave Lululemon Athletica on January 31, after seven years in the post. He previously served as CEO of Sephora Americas. The last year has been one of underperformance for Lululemon. In October, the company’s controversial founder and largest independent shareholder, Chip Wilson, took out an ad in the Wall Street Journal criticizing Lululemon’s direction. While he didn’t go as far as to name McDonald, Wilson wrote, “…

An increasing number of companies are finding the much-promised financial gains of implementing artificial intelligence in the workplace have been slow to materialize. But that isn’t stopping many CEOs from spending even more on AI in the coming year. A new study from advisory firm Teneo finds that 68% of CEOs will increase their AI spending next year. A growing number, however, are aware that they need to start showing returns on that investment—and an important part of their job is convincing shareholders to remain patient. “As efforts shift from hype to execution, businesses are under pressure to show ROI from rising AI spend,” the company wrote. “Large-cap CEO…

Ice cream lovers rejoice: Ben & Jerry’s has something new and exciting to introduce to the world. The Vermont-based ice cream company announced that it will add ice cream bars to its lineup. The new ice cream bars will be available in these five flavors: Caramel Blondie Chocolate Fudge Brownie Cookie Dough PB Pretzel Strawberry Cheesecake A December 10 company news release noted that each ice cream bar “features decadent ice cream, plenty of chunks and swirls, dipped in a chocolatey coating with cookie pieces.” The new product line will be available at retail stores as soon as January 2026. Each box will feature four ice cream bars. T…

Ryan Coogler’s bluesy vampire thriller “Sinners,” the big screen musical “Wicked: For Good” and the Netflix phenomenon “KPop Demon Hunters” are all a step closer to an Oscar nomination. The Academy of Motion Picture Arts and Sciences released shortlists for 12 categories Tuesday, including for best song, score, international and documentary film, cinematography and this year’s new prize, casting. “Sinners” and “Wicked: For Good” received the most shortlist mentions with eight each, including makeup and hair, sound, visual effects, score, casting and cinematography. Both have two original songs advancing as well. For “Wicked” it’s Stephen Schwartz’s “The Girl in the Bubbl…

The small American bookstore is back. Over the last five years, the number of independent bookstores in the U.S. jumped by 70%. In 2025 alone, 422 new bookstores opened, according to the American Booksellers Association. The industry’s success was far from inevitable. For a long time, indie bookstores were struggling. In 1995, when Amazon opened as the “Earth’s largest bookstore” and started undercutting the prices at brick-and-mortar stores, readers quickly started shopping online. Small stores, which were already facing competition from chains like Borders, started to close. By 2009, the number of independent bookstores across the country had dropped to an all-time …

America’s small businesses are the backbone of our economy. They create two-thirds of new jobs, power innovation, and anchor communities across the country. But that backbone is under real strain. Rising healthcare costs dominate the headlines, but what’s missing from the conversation is how deeply they impact the small businesses that keep our economy running. At Gusto, we see this strain firsthand. Our latest Small Business Jobs Report showed hiring slowed in November as owners continue to navigate higher costs and uncertainty. Rising healthcare premiums aren’t the only challenge, but they’re making it that much harder to grow and hire with confidence. Since 202…

A reader asks: I run a small business that supplies a product to major companies. To keep the details anonymous, let’s say that we supply garments to a few mid-tier clothing retailers that you can buy in the mall. The problem is that one of my employees two levels down (he reports to someone who reports to me), Dave, behaves as though we’re making clothing for Gucci or Prada. This causes enormous production headaches. It means everything moves much more slowly through his department, because he is extremely conscientious about quality. That is admirable, but it results in things like being short with our subcontractors because they have not produced the products t…

The discovery of the body of Claudio Manuel Neves Valente, a Portuguese national who studied physics at Brown University, earlier this week in a New Hampshire storage facility brought closure to two alarming cases. Authorities say they believe Valente, a 48-year-old who recently arrived in Boston, was behind the December 13 mass shooting at Brown University, and the December 16 murder of MIT professor Nuno Loureiro. The identification of Valente brings calm to communities worried about a mass killer on the loose. But it also puts the lie to theories floated by right-wing influencers, including Sequoia Capital partner Shaun Maguire. In recent days, Maguire, acting …

Everybody loves the idea of feedback, defined broadly as information provided to someone about their performance, behavior, or actions. This makes a great deal of sense. Indeed, many studies have consistently shown that feedback from others plays an important role in helping us understand who we are, including how we differ from others. It is vital for improving managers’ and leaders’ performance and for helping people evolve and develop, both professionally and personally. Conversely, being feedback-deprived, or having a tendency to ignore it, increases the gap between how good you think you are, and how good you actually are—at times, to painfully delusional lev…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. The average price net of incentives of new-builds sold by Lennar—America’s second largest homebuilder—came in at $386,000 in Q3 2025. That’s down -10.2% from $430,000 in Q4 2024 and down -21.4% from $491,000 in Q3 2022. While last quarter Lennar acknowledged that it will no longer be as aggressive in prioritizing volume over margin going forward, the giant homebuilder said that doing so (i.e., volume > margin strategy) over the past few years helped it gain market share while some other builders were more conservative. “During the past three …

Fluorescent lights that softly hum. Magazines nobody reads. A television mounted in the corner playing cable news as a receptionist mispronounces my last name. I am at my first of several doctors appointments intentionally scheduled during the winter holiday season. Not because I’m sick. Because it’s the only week of the year when nothing work-related is fighting for my time. The office is closed. The investors aren’t emailing. The product update notifications have stopped. For seven days I can put my body first. So I schedule the bloodwork. The dermatologist. The physical I’ve been postponing since March. The dentist I keep rescheduling because there’s always…

This holiday season, an unexpected treat has stepped into the limelight and onto the buffet table at many a festive gathering: the Jell-O shot. But the shot in question, which is currently going viral on TikTok and popping up on high-end menus across New York City, is nothing like the ones you probably remember from the sticky basement of a college frat party. Instead, these treats are sleek, refined, classy, and coveted—in short, the opposite of electric green slime in a plastic cup. Brooklyn-based Solid Wiggles, cofounded by pastry chef Jena Derman and mixologist Jack Schramm, is among the pioneers of this Jell-O shot revival. Founded in 2020, the company des…

If you’re embarrassed every time you have to hand over that Gmail address you came up with in 2006, you’re in luck. Google is finally allowing users to change their Gmail username without creating an entirely new account. The update will allow you to edit your email address to any that isn’t taken. Until now, Google only offered the option to create an alternate email and forward your mail to a new @gmail.com address. But, if you wanted any of your documents, pictures, or other media, then it required you to transfer all the data over—a process that is far from smooth. Now, Google is offering the ability to keep all of that information, whether you’ve changed y…

Stocks moved slightly lower in midday Friday trading as investors returned from the Christmas holiday. Trading is expected to be light. The S&P 500 index was down 0.1% as of 12:15 p.m. ET, the Dow Jones Industrial Average was down 0.2%, and the Nasdaq composite was down less than 0.1%. Institutional investors are largely closed out of their positions for the year. The S&P 500 has climbed nearly 18% this year, helped by the deregulatory policies of the The President administration as well as investor optimism about the future of artificial intelligence. Gold and silver prices continued to climb, with silver rising more than 7% to $76.88 an ounce. Gold w…

Zohran Mamdani has promised to transform New York City government when he becomes mayor. Can he do it? Mamdani, a 34-year-old democratic socialist, already faces intense scrutiny, even before taking office in one of the country’s most scrutinized political jobs. Republicans have cast him as a liberal boogeyman. Some of his fellow Democrats have deemed him too far left. Progressives are closely watching for any signs of him shifting toward the center. On Jan. 1, he will assume control of America’s biggest city under that harsh spotlight, with the country watching to see if he can pull off the big promises that vaulted him to office and handle the everyday duties of the j…

It’s the sort of thing you might not notice until it really matters, but the U.S. Postal Service recently changed how it defines the “postmark” on a piece of mail—warning that the postmark date is not a reliable indicator of when you actually mailed something. If you’re the sort of person who waits until the last minute to send time-sensitive mail, that means you’ll need to stand in line at your local post office and request a manual postmark when dropping off your mail. While the way mail is postmarked hasn’t undergone some major shift recently, the postal service set out earlier this year to clarify earlier what a postmark means and how the process works. B…

Zohran Mamdani became mayor of New York City on Thursday, taking over one of the most unrelenting jobs in American politics with a promise to transform government on behalf of the city’s striving, struggling working class. Mamdani, a Democrat, was sworn in at a decommissioned subway station below City Hall just after midnight, placing his hand on a Quran as he took his oath as the city’s first Muslim mayor. After working part of the night in his new office, Mamdani returned to City Hall in a taxi cab around midday Thursday for a grander public inauguration where U.S. Sen. Bernie Sanders, one of the mayor’s political heroes, administered the oath for a second time. “Beg…

Hollywood kicked off 2026 with “Avatar: Fire and Ash” atop the box office for the third straight week and with hopes for a blockbuster-filled year after a disappointing 2025. In three weeks of release, “Fire and Ash” has cleared $1 billion worldwide. The third chapter in James Cameron’s Pandora epic collected $40 million over its third weekend in North American theaters, according to studio estimates Sunday. “Fire and Ash” is doing its biggest business overseas; it’s grossed $777.1 million internationally thus far. The Walt Disney Co. on Sunday The Presidented the $1 billion milestone as “cementing another monumental achievement for James Cameron’s groundbreaking franch…