What's on Your Mind?

For the first time in 27 years, we saw a Nike commercial in the Super Bowl. Has it really been that long? Hard to believe that one of—if not the—world’s greatest marketing brands hasn’t been on the big game stage for almost three decades. “Hare Jordan” is arguably a Top 10 all-time Super Bowl ad. Blame complacency, the fragmentation of media and culture, or whatever you like, but getting the swoosh back to the Super Bowl just feels right. Not only that, but the brand is using this opportunity to re-establish its hardcore athlete bonafides, in case anyone forgot. Created with Wieden+Kennedy, and narrated by Grammy winner Doechii, here we get a cranked up, black an…

Management at the Bay Area transportation startup Glydways wants you to be clear about what the company is not: It may plan to move people in futuristic autonomous pods, but it’s not hyperloop-grade vaporware. And its funding by big-name Silicon Valley investors does not make it a ride for the 1%. “Public transit for everyone, everywhere,” says founder Mark Seeger. But Glydways is starting smaller than that. Its first green-lit project (after a temporary test track now under construction next to an abandoned mall in Richmond, Calif.) and others under consideration by local governments will have Glydways’s four-seat electric vehicles plying short on-demand routes between …

When a hurricane or tornado starts to form, your local weather forecasters can quickly pull up maps tracking its movement and showing where it’s headed. But have you ever wondered where they get all that information? The forecasts can seem effortless, but behind the scenes, a vast network of satellites, airplanes, radar, computer models and weather analysts are providing access to the latest data—and warnings when necessary. This data comes from analysts at the National Oceanic and Atmospheric Administration, known as NOAA, and its National Weather Service. Atmospheric scientists Christine Wiedinmyer and Kari Bowen, who is a former National Weather Service forecas…

Apple rolled out its newest iPhone app called Invites, which lets iCloud+ subscribers create and share invitations to anyone, regardless of whether they have an Apple account or Apple device. Hosts have control over the events. They can choose what details they want included in the invite preview, like a home address and what image to use as a background. The event page also integrates the Maps and Weather apps so that attendees know how to get there and what the forecast will be. Within an event, attendees can manage RSVPs, contribute to Shared Albums dedicated to specific events, and collaborate on Apple Music playlists. Invites is available on the App Store s…

Dairy cattle in Nevada have been infected with a new type of bird flu that’s different from the version that has spread in U.S. herds since last year, Agriculture Department officials said Wednesday. The detection indicates that distinct forms of the virus known as Type A H5N1 have spilled over from wild birds into cattle at least twice. Experts said it raises new questions about wider spread and the difficulty of controlling infections in animals and the people who work closely with them. “I always thought one bird-to-cow transmission was a very rare event. Seems that may not be the case,” said Richard Webby, an influenza expert at St. Jude Children’s Research Hospital…

When Leonard Foglia was invited to direct an opera based on Herman Melville’s masterpiece about a white whale, his first reaction was: “Moby-Dick. That’s great!” “Then I ran to a used bookstore and got the book,” he recalled, “and I thought: Oh my God, what am I in for here? It’s so daunting. I didn’t panic, but I thought, How do we do this?” How he and his collaborators did it will be on display at the Metropolitan Opera beginning March 3. The opera is composed by Jake Heggie to a libretto crafted by Gene Scheer. To begin with, Scheer had to whittle a novel of more than 600 pages down to a 64-page libretto. He kept as much of Melville’s language as possible, …

I’ve always been vocal about the need to fight inequality in our own backyards. As a resident of New York’s Capital Region, I built my marketing business here. And in 2020, I founded Business for Good Foundation, a nonprofit philanthropy organization focused on closing the growing wealth gap and providing a hand up to underserved entrepreneurs. The inequality is blatantly real. The 23.3% poverty rate is more than twice as high in Albany versus the 11.1% national average. In fact, New York is one of the most economically unequal states in the country. While local and state government have made promises to help clean up the city, reduce crime rates, and create more affo…

It’s been a rough week for the tech industry. First, Salesforce announced it would lay off more than 1,000 employees, and now another enterprise software maker has announced even deeper job cuts. Yesterday, Workday, Inc. (Nasdaq: WDAY), maker of cloud-based human resources software, announced that it would lay off 1,750 employees—or roughly 8.5% of its global workforce. These layoffs add to a rough start for the tech industry in 2025, which has seen major tech giants, including Meta, Microsoft, and Amazon, trim their workforces. Here’s what you need to know about Workday’s layoffs. Roughly 8% of Workday’s employees are impacted Workday yesterday announced …

Rain-parched Southern California finally received some much-needed precipitation recently, offering some relief from the Los Angeles wildfires which displaced more than 150,000 people from their homes—and either razed or damaged some 15,000 structures. Of course, not everyone jumped to help. But amid the widespread devastation came what seems like, in our socially and politically fraught times, an unlikely ray of hope: A convergence of communities, of neighbors helping each other in whatever way possible and even heading out to assist complete strangers. The goodwill and altruism born from this calamity has been a boon to exhausted and overwhelmed firefighters and p…

One more reminder about our upcoming online event: On Thursday, March 27, at 1 p.m. ET, my colleague Max Ufberg and I will host “The AI Tools We Love Right Now—and What’s Next,” exclusively for Fast Company Premium subscribers. We’ll discuss the AI-assisted productivity tools that are actually helping us get our jobs done, and where we’d like to see the whole category go. Fast Company Premium subscribers can RSVP here. And if you aren’t yet a subscriber, here’s where you can become one. Hope to see you there! It’s the World’s Most Innovative Companies week at Fast Company. Our annual ranking of organizations across 58 industries is live on our site, and bursting w…

In today’s fast-paced, tech-driven world, commanding attention during meetings or presentations is an increasingly complex challenge. Attendees are often preoccupied with emails, notifications, or social media, turning valuable discussions into background noise. To overcome the issue, presenters must intentionally foster engagement that goes beyond just delivering information. The importance of engagement Engagement is the bridge between delivering information and fostering collaboration. When people feel actively involved in a conversation or presentation, they are more likely to pay attention, retain information, and contribute meaningfully. Think about meetings …

The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more. The emergence of generative AI and digital transformation has redefined customer-company relationships, empowering consumers like never before. As argued in a previous article I wrote, today’s customer is no longer a mere segment or target consumer, but a brand seeking vendors to help create their unique identity. Companies must now redefine their value propositions to meet thes…

Here in Atlanta, the Jimmy Carter Presidential Library and Museum has been part of my daily life for years. Parks and trails surrounding the center connect my neighborhood to the Martin Luther King Jr. National Historical Park downtown and everything in between. At the end of December 2024, thousands of people walked to the library to pay their respects to the former president as he lay in repose. The cold, snow and darkness of the evening were a stark contrast to the warmth of the volunteers who welcomed us in. Our visit spiraled through galleries exhibiting records of Carter’s life, achievements and lifelong work promoting democracy around the world. U.S. presid…

In 2021, Netflix’s executive vice president of game development Mike Verdu made a big announcement: “Let the Games Begin.” Four years later, Verdu is out—and Netflix’s grand experiment in gaming still feels like a work in progress. Netflix bet big on gaming. They brought in Verdu from Facebook and EA, and then went on a buying spree, acquiring a handful of mobile gaming studios like Boss Fight and Night School. But, by the end of 2022, only about 1% of the Netflix subscribers were actually playing its games. At the time, co-CEO Ted Sarandos said that gaming had “a bunch of positives” even if growth was slow: “These are small numbers, we’re good with that.” (Netflix de…

A new artificial intelligence company from one of the cofounders of OpenAI is quickly becoming one of the most highly valued AI firms in an increasingly crowded marketplace. Ilya Sutskever’s Safe Superintelligence (SSI) is in the process of raising in excess of $1 billion with a valuation topping $30 billion. Bloomberg reports San Francisco-based Greenoaks Capital Partners is leading the deal and plans to invest $500 million itself. Greenoaks did not reply to a request for comment about the investment. $30 billion might be well short of the $340 billion valuation OpenAI boasts, but it’s still well above many others in the space, including Perplexity, which has a $9 bi…

For years, I’ve had a secret ambition tucked away somewhere near the back of my brain. It was to write a simple note-taking app—one that wouldn’t be overwhelmed with features and that would reflect my own mental filing system. In part, this yen stemmed from my dissatisfaction with existing notetakers. But I also saw the project as an adventure in software development that could only make me a smarter technology user. Just one thing stopped me: The formidable technical knowledge required even just to get started. I’m not an utter programming neophyte, but my skills largely atrophied after I graduated from high school and never extended much beyond writing buggy games. …

To promote its newest shoes, the Swiss athletic apparel brand On filmed a fictional movie trailer with Zendaya. Zone Dreamers stars the actress as an elf-eared astronaut who wears athleisure, trains in space with her flight crew, and—On hopes—sells some merchandise. It’s all an elaborate ad campaign for On’s new low-profile sneaker, Cloudzone, its one-piece Studio Knit Bodysuit, and other offerings from the company’s Spring/Summer 2025 Movement Lifestyle collection, which Zendaya wears throughout. (Consumers hoping to get their hands on the futuristic space suit Zendaya sports in one scene will be disappointed to learn that it’s not part of the collection. Celebrity s…

Ticketing platform Eventbrite has a new look—and an overhauled mobile app. The company just unveiled its first brand refresh and app redesign since 2019, signaling its increasing focus on surfacing event recommendations for its users. Coming less than a week after Eventbrite shared its Q4 and full-year 2024 earnings—posting a loss of $8.4 million for the quarter and loss of $15.6 million for the year—the new app is designed, in part, to help shore up the company’s 10% year-over-year decline in ticket sales by emphasizing event discovery. To do that, CEO and cofounder Julia Hartz tells Fast Company that Eventbrite’s strategy is cribbing somewhat from the music streaming w…

In today’s evolving workforce, a growing number of individuals are embracing a new identity: the sidepreneur. These are people who, in addition to their traditional jobs, are launching entrepreneurial ventures on the side. They’re not just taking on additional work—they’re creating new opportunities to pursue passions, build wealth, and gain control over their financial futures. From moonlighting chefs to weekend photographers, tech consultants by day, and digital creators by night, sidepreneurs are the embodiment of resilience, adaptability, and entrepreneurial spirit. The rise of sidepreneurs isn’t just a reaction to economic pressures; it’s a reflection of how mode…

This week in branding news, Volvo released its first-ever entirely AI-generated ad, fashion brand Pretty Little Thing attempted to overhaul its brand image, and Crystal Light made a late bid on the canned cocktail craze. Here’s everything you need to know. Volvo veers into the uncanny valley The news: Volvo just released a new AI-generated ad, and it doesn’t include a single car. That was probably a mistake. Big picture: The ad, which aired in Saudi Arabia, is Volvo’s first spot made entirely with AI. Created by the agency Lion, the minute-long video used Midjourney for visuals, Runway editing software for touch-ups, and ChatGPT for narration. It’s essentially …

Shares in Google’s parent company, Alphabet (Nasdaq: GOOG), are down nearly 7% in premarket trading at the time of this writing. The fall comes a day after Google announced its fourth-quarter 2024 earnings results. Here’s what you need to know about those results and the likely reasons why GOOG stock is falling this morning. Google Q4 2024 results were a mixed bag Google saw both its revenue and earnings per share (EPS) increase in Q4 versus the quarter a year earlier. For the Q4 2024 quarter, Google posted nearly $96.5 billion in revenue—12% growth from Q4 2023. However, in that previous Q4 2023 quarter, Google’s revenue growth had been 13%, suggesting that growth…

The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more. As the number of internet of things (IoT) devices is projected to reach 40 billion by 2030, IoT integration into our daily lives is undeniable. From smart homes to industrial systems, IoT devices offer unprecedented convenience and efficiency. Netgear’s 2024 IoT Security Landscape report found that IoT devices, including TV sets, smart plugs, routers, and more face frequent atta…

It’s the dynamic pulse that surges through our electrical lines, the unseen force that illuminates the dark, and the silent but commanding engine propelling the future of artificial intelligence. Though intangible, its influence is omnipresent in our daily lives. This invisible force is power. As the world shifts from fossil fuels to embrace renewable energy, power is emerging as an ultimate finite resource. The ever-growing demands on our electrical grid, driven by the explosion of data centers, electric vehicles, and the proliferation of AI are creating a race against time where needs outpace supply. Consequently, our insistence on tech innovation may be hindering e…

Kendrick Lamar aims to infuse his Los Angeles hip-hop flavor into New Orleans while staying true to his storytelling roots during Sunday’s Super Bowl halftime performance. “Being in the now and being just locked-in to how I feel and the energy I have now, that’s the L.A. energy for me,” he said Thursday at a press conference hosted by Apple Music. “That’s something I wanted to carry over to New Orleans and for the world to see. This is me. This is Kendrick Lamar, 37 years old, and I still feel like I’m elevating, I’m still on a journey.” The rap megastar will take the Super Bowl stage fresh off a Grammy triumph, where he claimed two of the night’s biggest awards —…