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In the three months since Target overhauled its policies on diversity, equity, and inclusion, the retailer has faced an onslaught of public criticism and a boycott that has carried on for weeks. There has been a clear impact on its business: Foot traffic has reportedly dropped for the last 10 weeks, and Target disclosed that sales had dipped in February. The company’s stock price is the lowest it has been in four years. Now CEO Brian Cornell is meeting with Al Sharpton (at Target’s request) to discuss the company’s DEI stance and commitment to the Black community, according to a CNBC report. As the head of civil rights organization National Action Network, Sharpton h…

Target CEO Michael Fiddelke is reshuffling his leadership team and making other changes shortly after stepping into the top job at the retailer that has struggled operationally. Rick Gomez, the 13-year Target veteran who oversees the chain’s vast inventory of merchandise, will leave the company. And Jill Sando, the chief merchandising officer overseeing a handful of categories like apparel and home and who has been with the company since 1997, will retire. Lisa Roath, who oversaw food, essentials, and cosmetics, will take Fiddelke’s previous job as chief operating officer, the company said Tuesday. Cara Sylvester, who had been chief guest experience officer, will …

You may see more smiles next time you walk into a Target. That’s because the big box retailer is hoping to provide an “elevated” customer experience with it’s new “10-4” policy, requiring staffers out on the floor to smile, wave, and welcome customers within 10 feet—and greet those just 4 feet away, USA Today reported. Fast Company has reached out to Target for comment. The policy comes less than three weeks before Black Friday, the day after Thanksgiving, which officially kicks off the busiest and most profitable time of the year. Many stores, including Target, have already begun to roll out their Black Friday sales this year. Target’s early 2025 Black Frida…

Target Corp. is pushing back on media reports this week that it has changed its policies around self-checkout technology in response to shoplifting or customer dissatisfaction. A number of news outlets reported over the weekend and yesterday that the retail giant has limited self-checkout registers to 10 items or fewer, but Target made that announcement more than a year ago. “Target is not removing self-checkout,” a spokesperson told Fast Company when reached for comment. “We offer it in the vast majority of our stores and have no plans to change this.” The company declined to share additional details about how theft—or “shrink” in industry parlance—has shaped…

It’s fair to say that Minneapolis-based Target is going through a rough patch as a result of declining sales and customers. After facing boycotts, tariffs, and a massive surge of federal U.S. Immigration and Customs Enforcement (ICE) operations in its hometown, Target, long overdue for a big change, made one this weekend—appointing a new CEO. Michael Fiddelke, who began his career at Target more than two decades ago, officially took over as chief executive officer on Sunday. He was previously Target’s chief operating officer and its former chief financial officer. (Last summer, the retailer announced he’d be succeeding longtime CEO Brian Cornell.) “While we have r…

Yesterday, Target Corporation announced news that no one wants to hear—especially just before the holidays. The Minneapolis-based retail giant informed employees that it is gearing up to eliminate 1,800 corporate roles at the company. Here’s when the layoffs will happen and what it means for the company and its employees. Target to cull its corporate workforce by 8% On Thursday, Target’s chief operating officer, Michael Fiddelke, who is set to become the company’s new CEO in February, reportedly sent a memo to employees at the 440,000-strong company. According to numerous media reports, Fiddelke’s memo didn’t beat around the bush: the company has decided …

Target Corporation has reportedly announced that it will cut about 500 roles at the company, partially in an effort to reallocate financial resources to boost the in-store customer experience. The job cuts would be the second major wave of cuts that Target has made in the last five months, and come less than two weeks after the company’s new CEO stepped into the role. Here’s what you need to know. What’s happened? On Monday, media outlets including CNBC and MarketWatch reported on a memo sent to Target employees by the company’s chief stores officer, Adrienne Costanzo, and its chief supply chain and logistics officer, Gretchen McCarthy. In the memo, the e…

Sales at Target fell more than expected in the first quarter and the retailer warned they will slip for all of 2025 year as its customers, worried over the impact of tariffs and the economy, pull back on spending. Target also said that customer boycotts have also done some damage. The company scaled back many diversity, equity and inclusion initiatives in January after they came under attack by conservative activists and the White House. Target’s retreat created another backlash, with more customers angered by the retailer’s reduction of LGBTQ+-themed merchandise for Pride Month in June of 2023. Shares fell more than 4% before the opening bell Wednesday. Sales fell 2.8…

The Target boycott is ongoing but it might be having less of an impact. On Wednesday, the company reported first-quarter earnings that included successes like a 6.7% increase in net sales year-over-year (YOY). The $25.4 billion in net sales included a 24.5% jump in non-merchandise sales, like Target Circle 360 membership revenues and the Target+ marketplace. In that vein, Target saw its digital comparable sales rise by 8.9% thanks to a 27% jump in same-day delivery with Target Circle 360. The retailer also reported earnings per share of $1.71, surpassing Wall Street’s predicted EPS of $1.46, according to consensus estimates cited by CNBC. “There is mu…

Target Corporation on Tuesday reported its all-important fourth-quarter results, which run from the key holiday shopping season in November through January. Unfortunately for the company, its results were, at best, a mixed bag. Yet despite the underwhelming earnings report, shares in the company are currently rising. Here’s what you need to know. Target’s Q4 2025 at a glance Before the opening bell this morning, Target reported its fourth-quarter earnings, which ended on January 31. Out of all the earnings periods Target reports over the year, Q4 is the most important because it covers the holiday shopping season when consumers are traditionally most will…

Target will stop selling cereals containing synthetic colors by the end of May. The Minneapolis-based discounter said Friday it had been phasing out synthetic colors in cereals for several years. Right now, 85% of its cereal sales already come from products made without synthetic dyes. Target said it has worked with national brands and its private brands to reformulate products as needed. Some cereals — including Trix and Lucky Charms, which are made by General Mills — will have updated formulations, Target said. Target said it will no longer carry brands that don’t reformulate, but it didn’t name the brands. General Mills announced last year that it planned t…

Today, retail giant Target Corporation (NYSE: TGT) reported its third-quarter fiscal 2025 earnings. Unfortunately, for the company and its investors, the results were a continuation of what Target has been seeing for years now: declining sales. Here’s what you need to know about Target’s Q3 and the impact the earnings are having on the company’s stock price today. Target’s Q3 2025 at a glance Here’s what the big box retailer reported for its Q3 2025: Net sales: $25.3 billion (down 1.4% from the same period in 2024) Adjusted earnings per share (EPS): $1.78 (down from $1.85 in the same period in 2024) Operating income: $948 million (down 18.9%) Net…

The branding and packaging for Target’s beloved Up&Up brand is now more colorful than ever. Over the course of three years, design agency Collins reimagined the wide-ranging private-label brand, which has more than 2,000 products spanning aluminum foil and copy paper to pet grooming products and a wrist blood pressure monitor. The Up&Up brand does nearly $3 billion in annual sales for Target. The retailer wanted to relaunch it with reformulated products, reduced plastic usage, and hundreds of new items, which began rolling out in stores last year and will continue through early 2025. [Image: Target]New private-label packaging elevates bargain shoppingThis comes at…

When Pokémon launched in 1996, the brand offered just a pair of video games, a single region within its world for players to explore, and 151 creatures for them to capture and train. 30 years later, Pokémon mania is stronger than ever. The most recent mainline games in the series, Pokémon Scarlet and Violet, sold 10 million copies in their first three days, while the accompanying Pokémon Trading Card Game printed 10.2 million new cards between 2024 and 2025. The franchise now features 1,025 Pokémon across its more than a hundred video game titles under the Pokémon umbrella, including the mobile gaming phenomenon Pokémon Go, which ranks among the highest-grossing mobil…

It’s the three-row SUV of big-box retail. Target’s bold red shopping cart has always anchored customers inside a Target store, promising a middle-class fancy experience. For the next few years, Target will be replacing its fleet of half a million shopping carts with an even beefier model that promises to hold more stuff while making it easier to maneuver around the store. It’s the first all-plastic design Target will launch nationwide, while paradoxically being more sustainable than Target carts of yore. And yes, it’ll even hold your big dumb cup. “The cart for us is the first touchpoint that the guest meets right when they walk in the store,” says Sarah Deut…

Americans are feeling financially stretched: 92% cut back on spending last year, including curbing essentials like healthcare and groceries. Is this really the time for Target to be focused on trendy throw pillows, luxury beauty products, and premium sodas? At Target’s investor day on Tuesday, CEO Michael Fiddelke tried to convince Wall Street that the retailer is about to undergo a massive turnaround, after years of declining comparable sales, most recently in this last quarter. His reinvention plan is anchored in stylish design, differentiation from other retailers, and delighting the customer in-store. But none of these strategies seemed built for the economic mome…

As summer nears and states like Texas are already facing extreme heat, tariffs are about to make cooling your home a lot more expensive—and experts don’t expect prices to come down any time soon. The U.S. heating and cooling industry is highly dependent on overseas manufacturers, both for fully assembled units like air conditioners, heat pumps, and HVACs, and for the component parts used to build them. According to the Observatory of Economic Complexity, the U.S. imported more than $15 billion in AC units last year, mainly from Mexico and China. But according to Aydin Mehr, general manager of the HVAC contractor UniColorado, overseas manufacturers essentially hal…