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Val Blair had climbed mountains to get to the pinnacle of her career. An accomplished marketing executive, she navigated high-pressure environments with a combination of dedication and discipline that set her apart from her peers. But in 2017, she was at the top of a different mountain. A real one. She was suddenly struck with vertigo. Instead of seeking help from those around her, she sat down and decided to wait it out. She’d figure out a way to get down on her own. “I sat there for an hour, thinking, ‘This is just going to be my life, and I’m not going down that mountain,’” she recalls. Finally, two women approached her and offered to help. At first, she declined…

Hello again, and welcome back to Fast Company’s Plugged In. Apple may have perfected splashy product-launch keynote events, but it’s never been wed to them. In terms of sheer quantity of new stuff, this week was about as eventful as it gets. And yet the company chose to dispense its announcements via press release over three days. Monday brought the iPhone 17e and a new iPad Air. Tuesday offered new MacBook Airs and MacBook Pros, plus a couple of displays. In each instance, the advances were incremental: faster chips, beefier specs, and other updates that are welcome, but not exactly memorable. But on Wednesday, Apple concluded its slow-roll product-fest with something…

Have you found that you now struggle to get through a book? If so, I have good and bad news for you. The bad news is that losing your ability to read books may be common at the moment, but neuroscience says it is a very bad sign for how our brains are doing. The better news is that science also offers a simple plan to recover your ability to read deeply again. Can’t read books anymore? You’re not alone “Several people have told me lately that they’ve stopped being able to read, echoing my own experience,” author Katherine May confessed in her newsletter recently. Statistics suggest May and her reading-challenged correspondents are far from alone. These days,…

AI promises massive productivity gains—that is if employees are willing to use it and can figure out how to integrate it into their workflows. In the rush to reap the benefits of AI, KPMG one of the “big four” accounting firms, headquartered in London, just launched a new incentive program for its US advisory division. Per a new Business Insider report, the program, called “AI Spark Innovation”, is offering cash prizes for consultants who excel in AI innovation. The payouts will be hefty. US Vice Chair Rob Fisher told BI that the “outsize” cash awards will be “materially larger than an end-of-year compensation award.” Fisher continued, “It’s really intended to b…

There’s a $298 midi dress on Reformation’s website with delicate lace detailing throughout and a button front that allows you to show some leg—it’s the kind of dress the brand is known for, versatile and a little seductive. On Quince, there’s what appears to be the same dress: It has the same silhouette, the same fabric, the same drape. The Quince version costs $69.90. That $228 difference is Quince’s entire business model. At a time of inflation, when consumers are looking to curb their spending, Quince’s approach has been wildly successful. Eight years after launch, Quince generates upwards of $1 billion in annual revenue, has a 1,000-strong staff, adds hundreds of …

For decades, the relationship between a fan and a content franchise was defined by scarcity: You watched a movie or binged a season, then had to wait months or years for the next installment. Fans were spectators, limited to going to the concert, game, or movie, buying merch, and tweeting about their favorite moments. Scarcity trained audiences to wait. Abundance taught them not to. The greatest challenge facing intellectual property (IP) owners today is staying connected and culturally relevant in a world where content is everywhere, all the time, and limitless. While these players historically have been limited by the time and budget required to create premium c…

On a hot April night, Bodyarmor, the sports drink company that Coca-Cola acquired in 2021 in a $5.6 billion deal, was throwing a huge party in downtown Manhattan to celebrate its relaunch. Plenty of MBA types in brown lace-ups and untucked shirts clutched vodka sodas in Hall des Lumières, the cavernous bank-turned-event-space across from City Hall. They were eyeing the young women in short skirts and high heels who—along with star-studded guest lists and goodie bags so heavy they threaten to break—are the lifeblood of these corporate soirees. By the dance floor, where an energetic DJ pumped his fist in the air playing remixes of Whitney Houston’s “I Wanna Dance with Someb…

A new short film premiered at SXSW over the weekend, written and directed by Jeff Nichols (Mud, The Bikeriders) starring Oscar nominee Michael Shannon, Oscar-winning singer/songwriter Ryan Bingham, Hassie Harrison, and narrated by Oscar winner Sissy Spacek. Love Letter to Texas is a 12-minute story of personal reinvention, and a beautiful visual tribute to some of the Lone Star state’s most photogenic and iconic backdrops in film history. It’s also Tecovas ad, bankrolled and produced by the Western apparel and cowboy boot brand. Founded in 2015, Tecovas is a new brand in a category steeped in heritage. It began as the “Warby Parker of Boots” but has since opened…

A middle manager sits in a 1:1 with their boss. They nod along to strategic priorities they already know are unrealistic. The deadlines don’t match the staffing plan. The “new initiative” competes with the last “top priority.” The team is already stretched thin. But the manager doesn’t say it—not plainly—because honesty can be misread as incompetence, negativity, or a lack of readiness for the next level. Two hours later, that same manager is in a team meeting projecting confidence about those same priorities. They translate contradictions into something coherent, reassure direct reports who are already anxious, and say, “We’ll figure it out,” while privately wonderin…

Project management software giant Asana is rolling out what it calls “AI teammates”—bots that can participate in handling and discussing work via Asana’s platform in similar ways to actual humans. Unlike some AI assistant and copilot products that take direction only from one human user, Asana’s AI teammates are designed to work with multiple humans, similar to how an actual new hire might receive assignments, feedback, and comments from a range of coworkers. The aim is to offer a set of AI tools that integrate not only with software companies already use, but with the Asana-based workflows they rely on to divvy up and discuss work. So while the bots won’t nece…

Once upon a time, there were two guarantees when getting a new job: a 401(k) and a work wife/hubby or bestie. No one assigns you. There’s no official moment. One day, they are just there. The person who can help you translate your boss’s cryptic email, exchange eyerolls after annoying comments at the staff meeting, or share your emergency stash of M&M’s at 3 p.m. But then 2026 happened and many of us work with colleagues we’ve only seen from the shoulders up on Zoom. So, I must ask, are work besties even a thing anymore? Or are they an outdated artifact of the pre-video conference culture? Why You Need a Work BFF Science backs up the value of office b…

Fallingwater, the iconic Pennsylvania home architect Frank Lloyd Wright designed to sit over a running stream, just rebranded. But it doesn’t have a logo, and that’s intentional. “A logo’s purpose is to provide a cognitive shortcut to brand essence—but Fallingwater’s iconic elements, the cantilevered house and its landscape, are too rich to compress graphically, yet too essential to abstract,” says Amy Blackman, founder of L.A. design firm Fruition Co., that worked on the rebrand which went live last week, said in a statement. Unsplash The new brand also comes with updated fonts and an expanded color palette that was inspired by nature and the natural materials…

Over the past year, tech companies invested hundreds of billions in the new data centers needed to power rapidly increasing demand for the technology. The investment is motivated in part by confidence that major AI labs such as those at OpenAI, Anthropic, and Google will continue to wring more intelligence out of their models. Indeed, fears have receded that the AI labs’ go-to strategy of supersizing models, training data, and computing power was no longer yielding large leaps in intelligence. Instead, the cadence of bigger and better models has accelerated, in part because AI coding tools are playing an increasing role in building new models. That’s certainly true a…

Sundar Pichai is guiding Google through the AI revolution with a leadership style that balances bold innovation with thoughtful responsibility. View the full article

Artificial intelligence is moving into everything. It’s in the phone in your pocket, the watch on your wrist, the TV on your wall, and the appliances in your kitchen. As companies race to build AI wearables and ambient assistants, there’s a risk we skip a crucial step: grounding this future in the devices people already trust and use constantly. For most of us, that foundation is the smartphone. Smartphones sit at the center of daily life, helping with communication, payments, creativity, navigation, entertainment, and more. About 91% of Americans own one, according to Pew Research. They are personal, always with us, and deeply embedded in our routines. If AI is t…

When a global financial services firm sought Sam’s guidance, the problem seemed familiar. The firm had deployed AI tools across its business. Adoption was uneven, and the gap between teams was growing. In some corners of the organization, people were already using AI to draft client materials, summarize research, and speed up analysis. In others, they avoided it entirely: unsure what was permitted, worried about quality, or skeptical that leadership really meant it. Managers were fielding questions they weren’t equipped to answer. If my team uses AI, what changes in our standards? What happens to accountability? The leadership team quickly realized the problem was…

For decades, the millions of American women who dye their hair had two options: They could spend three hours and upwards of $300 in a salon or grab a $10 box off the drugstore shelf, squint at the ingredient list, and hope for the best. There was no middle ground. Amy Errett thought that was absurd. “There was no prestige product that a woman could buy for at-home use,” the founder and CEO of hair color startup Madison Reed tells me. “Just because you color at home does not mean you can’t afford good color. That was, in my opinion, a very elitist viewpoint.” Errett established Madison Reed in 2013, right as the direct-to-consumer wave was cresting. But while brand…