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The companies behind AI models are keen to share granular data about their performance on benchmarks that demonstrate how well they operate. What they are less eager to disclose is information about their environmental impact. In the absence of clear data, a number of estimates have circulated. However, a new study published in Cornell University’s preprint server arXiv offers a more accurate estimation of how AI usage affects the planet. The research team—comprised of scientists from the University of Rhode Island, Providence College, and the University of Tunis in Tunisia—developed what they describe as the first infrastructure-aware benchmark for AI inference, …

Hello again, welcome to Fast Company’s Plugged In, and a quick note: A couple of weeks ago, I mentioned a game I was vibe-coding using Claude Code, and said I would share it once I finished it. Here it is, along with more thoughts on the uncanny experience of collaborating with AI on a programming project. Late Show host Stephen Colbert and his network, CBS, are still at odds over why his planned interview with James Talarico, a Democratic candidate for a Texas U.S. Senate seat, didn’t air last Monday. In Colbert’s account, CBS lawyers forbid the broadcast after Federal Communications Commission chair Brendan Carr said talk show interviews might trigger the FCC’s …

The release of Google’s latest AI models this week at Google I/O was yet another example of the direction of travel for the generative AI revolution. Facing a user base that is increasingly burning more tokens under basic subscriptions or API access, AI companies are starting to hike prices and throttle usage. In response to those cost pressures, consumers are beginning to cut their cloth accordingly. And while frontier AI providers are releasing ever more powerful models into the world, smaller companies are advancing, too. Often based in China, these are frequently accused of copying the innovations of U.S. models through techniques like distillation, or reverse eng…

The District of Columbia, Maryland, and Virgina (DMV) region is emerging as a national test case for the future of office space. As cities across the country grapple with persistent office vacancies, D.C. is taking a bold approach: Instead of focusing solely on residential conversions, it is pioneering a broader strategy to convert offices to…anything. While the concept of office conversions isn’t new, most efforts have been centered on residential use. D.C.’s strategy breaks that mold. In January 2025, the city launched the Central Washington Activation Projects Temporary Tax Abatement, better known as the Office to Anything program. This policy targets build…

More than 11.5 million fans signed up for presale tickets to Harry Styles’s upcoming Madison Square Garden residency for the Together, Together tour. But when tickets went on sale January 26, amid the excitement, many fans were left frustrated by lengthy virtual queue waits. For those who made it through, the relief proved fleeting when they encountered ticket prices exceeding $1,000. Many turned to social media to direct their ire at both Ticketmaster and Styles himself. “$1000 for lower bowl at msg is genuinely the most insulting thing ive ever seen. that’s one months rent,” one person posted on X. “Its getting to the point where I feel like im being f…

If you haven’t been living under a rock, you’ve probably seen the marketing for The Devil Wears Prada 2, whether it’s a glamorous outfit from Anne Hathaway or Meryl Streep all over social media or a Diet Coke can plastered with the signature double-spiked red heel. The global press tour, which spanned cities such as Mexico City, Tokyo, Seoul, and Shanghai, culminated at the movie’s star-studded world premiere at New York City’s Lincoln Center earlier this month with Hathaway, Streep, Emily Blunt, and Stanley Tucci present. As studios promote trailers for upcoming releases, it’s no surprise that they’re also using premieres as massive marketing vehicles as well. …

When the lights finally dimmed at the 2025 Victoria’s Secret Fashion Show last night, the first thing guests saw was a gold light emanating from backstage. Model Jasmine Tookes, nine months pregnant, opened the show in a gold macramé dress with drop pearls and a pearl and crystal wing in the shape of a clamshell. Art buffs might notice that the shell is a callback to Sandro Boticelli’s renaissance painting “Birth of Venus,” symbolizing sensuality, divine beauty, rebirth, and new beginnings. The cultural reference is a more elevated and considered nod to womanhood than the show’s previous themes, which have included “Santa’s Helpers” or “delicious sweets.” The loo…

The Farmers’ Almanac isn’t going out of business after all, but it is leaving Maine for the bright lights of New York City and a new owner. Beloved by farmers and gardeners, the almanac was first printed in 1818 and — like the arguably more famous Old Farmer’s Almanac — relies on a secret formula of sunspots, planetary positions, and lunar cycles to generate long-range weather forecasts. It’s been acquired by Unofficial Networks, a digital publisher focused on skiing and outdoor recreation. That means the almanac will keep operating despite announcing in November that its 208-year run was coming to an end. A new Farmers’ Almanac website will be “a living, brea…

Last Saturday, more than six million people held their breath as Alex Honnold took his first step up Taipei 101. The Free Solo climber, who went on to ascend Taiwan’s tallest building without the safety of a rope and harness, drew crowds all around the building, as well as on Netflix, where the ascent was live-streamed as part of a show called Skyscraper Live. Some of these people had likely already watched Honnold scale the 3,000-foot rock wall of Yosemite’s El Capitan. But for many, the climber’s ascent up a man-made structure was likely an introduction to an altogether different kind of climbing: not on the face of a cliff, but the side of a building. This type…

Few objects embody the endurance of the human spirit better than a medal. This Sunday, when the projected 55,000 breathless souls cross the finishing line of the annual TCS New York City marathon, they will be receive a one-of-a-kind medal to remember this achievement. The NYC marathon medal looks different every year. While many previous versions have attempted to etch the experience onto metal, the 2025 medal takes an even more tangible approach. At first glance, the surface of the new medal appears to be brushed with an array of diagonal stripes. But flip it on its side, and you will notice that the stripes are ribbed, and they reflect the actual elevation of the f…

The biggest story in tech is AI’s increasing capacity to take on tasks once reserved for human beings. But the agents driving that change aren’t machines. They’re humans—inventive, ambitious, enterprising ones. Our third annual roundup of some of the field’s most intriguing players includes scientists and ethicists, CEOs and investors, big-tech veterans and first-time founders. These 20 innovators are tackling challenges from training tomorrow’s AI models to speeding drug discovery to reimagining everyday productivity tools. Household names they’re not. Yet, they’re already changing our world, with much more to come. Oriana Fenwick Michelle Pokrass Technical…

Fast Company will be back in Austin, Texas this March 13–16 for its 13th annual Fast Company Grill at South by Southwest. Hosted at Cedar Door Patio Bar & Grill in downtown Austin, attendees can expect four days packed with engaging programming, networking opportunities, activations and raffles, delicious food and drinks, live musical performances, and exclusive parties. We have a compelling lineup of speakers joining us, including: Ben Cohen, Cofounder, Ben & Jerry’s John Stamos, Actor, Producer, Author, and Chief Innovation Officer, Zeam RJ Scaringe, Founder and CEO, Rivian Lana Condor, Actor, “Pretty Lethal” Maddie Ziegler, Actor…

With more than a decade of experience working as a design and tech analyst, Andrew Hogan is all in on the efficiency and ease that tech brings to our lives. But lately at home with his daughters (ages 4 and 18 months), Hogan is grappling with something unwieldy and undefined: how parents, kids, and technology interact, from smartphones to screen time to AI. “We are so eager to remove friction—avoid it and smooth over the rough spots, especially as parents,” Hogan says. In fall 2024, Hogan began writing a newsletter called Parent.Tech, designed to help him, and other parents, better understand how to navigate the increasingly complex world of tech and consumer pro…

If you’re familiar with Gallup data about employee engagement, they have been playing one of their Top 40 hits for decades now. It’s a classic we’ve all heard. The tune? “People don’t quit companies; they quit managers.” We’ve known this for years, but here we are, still stuck in the same leadership crisis. Too many managers don’t understand the difference between managing work and leading people. Here’s the plain truth: You manage the work; you lead humans. And when leaders miss that, the culture and performance pay the price. The brutal truths So, if you’re willing to take a hard look in the mirror, here are seven brutal truths about leadership every leader n…

Book bans are on the rise—and they’re increasingly focused on censoring facts. In a new report on banned books in U.S. public schools, the free expression advocacy group PEN America found that the number of nonfiction books pulled from shelves doubled last year. The group describes a “surge” of book bannings targeting nonfiction science, history, and biographic titles, including books about the digestive system and ancient Egypt. PEN America conducted an analysis of 3,743 books removed from American school libraries and classrooms in the 2024-2025 academic year. Of the banned titles, 29% (1,100) were nonfiction, up from 14% the previous school year. Fiction t…

The Federal Reserve is expected to cut its short-term rate Wednesday for the second time this year despite an increasingly cloudy view of the economy it is trying to influence. The government shutdown has cut off the flow of data that the Fed relies on to track employment, inflation, and the broader economy. September’s jobs report, scheduled for release three weeks ago, is still postponed. This month’s hiring figures, to be released Nov. 7, will likely be delayed and may be less comprehensive when they are finally released. And the White House said last week that October’s inflation report may never be issued at all. The data drought raises risks for the Fed because it…