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  1. Amazon is rolling out a new feature in hopes of retaining, or perhaps attracting, new Prime members. The tech giant announced Wednesday that Alexa+, its AI-powered assistant, is now available for free to all Prime members. Last March, Amazon began offering an “early access” preview for the new voice assistant that saw an “inspiring” response, with tens of millions of customers requesting access, according to a statement. The company has revamped its legacy Alexa product to handle more complex interactions—offering examples of how users can engage in “deep conversations” with Alexa+ that may be ongoing over the course of potentially several days, as the technology …

  2. For a show that lasts roughly 13 minutes, the Super Bowl halftime performance has fueled decades of conversation. Sometimes the spark comes from a single moment — as it did when Janet Jackson and Justin Timberlake’s infamous “wardrobe malfunction” triggered a broadcast reckoning. Other times, it arrives through imagery and intent, from Jennifer Lopez’s 2020 caged children staging that critiqued U.S. immigration policies to children at the U.S.-Mexico border to Kendrick Lamar’s carefully layered Black storytelling, delivered as Donald The President watched from his seat inside the Caesars Superdome in New Orleans. The halftime show magnifies everything — fashion ch…

  3. Low Earth orbit is already getting crowded. Around 14,500 active satellites are circling Earth, and roughly two-thirds of them are run by SpaceX. Now, in filings connected to Elon Musk’s plan to fold SpaceX and his AI firm xAI together ahead of an IPO, the company has asked the Federal Communications Commission (FCC) for permission to launch up to one million more. The figure is so large it would dwarf the number of satellites currently in orbit. In fact, it is more than every object ever sent into space by every nation combined. So why is Musk planning it, and what would it mean for the rest of us? In a public update posted on the SpaceX website as part of the me…

  4. The Washington Post informed its team on Wednesday morning that it was starting a round of mass layoffs, according to multiple media reports and a memo seen by Fast Company. Multiple sections are being shut down completely, while others are being shrunk significantly. The paper’s executive editor, Matt Murray, announced the cuts to the newsroom employees, saying that all sections would be impacted by the layoffs. He said the Post would be making a “strategic reset,” and is also cutting staff on the business side. The New York Times reported that approximately 30% of the Post’s employees are being laid off, including more than 300 of the around 800 journalists. …

  5. Jeffrey Epstein’s network of money and influence often intersected with scientific and academic communities. The disgraced financier spent years cultivating relationships with researchers at elite universities, frequently dangling the promise of funding. Some of the work he supported has had, and may still have, direct and indirect impacts on Silicon Valley’s most powerful technologies. Epstein was first convicted in 2008 on charges of soliciting a minor for prostitution, yet he continued to maintain a web of relationships across the worlds of technology and academia until he was indicted on federal sex-trafficking charges in 2019. The Department of Justice’s latest …

  6. Olive Garden parent company Darden Restaurants has announced that it will shut down its Bahama Breeze restaurant chain for good. But in an unusual move, some current Bahama Breeze locations will live on as a different brand, while the remaining stores will close. Here’s what you need to know. What’s happened? On Tuesday, Darden Restaurants revealed the fate of one of its restaurant chains. The restaurant group, which is based in Orlando, Florida, owns LongHorn Steakhouse, Olive Garden, and Ruth’s Chris Steak House, and others. In a news release, it announced the closure and conversion of all of its Bahama Breeze restaurants. That Darden is jettisoning Baham…

  7. When New York-based Autumn Myers, 31, was interviewing for her current digital marketing job, she pushed back the interview date so it didn’t fall during Mercury retrograde. “Those jobs have always ended up in more grief for me,” she tells Fast Company. Myers also looks up her colleagues’ zodiac signs to guide her interactions with them. For example: People born under fire signs often thrive in leadership roles, but they can struggle with impulsiveness. Earth signs tend to be more dependable, but they can be risk-averse. “It’s very Scorpio of me to be that calculated,” she admits. “But it’s needed sometimes.” Myers isn’t alone. According to a 2024 Harris Pol…

  8. Roughly one out of three Americans has a side hustle—and that number is expected to increase in 2026, something that’s driving a shift in the modern working world. Many of those with a side business are just looking for a little extra income, but roughly one in five are hoping to make their side hustle into a full-time business. Those who are entrepreneurially minded will want to chose a side business that has the potential to scale. Here are some fields that are showing a lot of promise for 2026. Consulting and online courses No matter what field you’ve worked in, your wisdom could be lucrative via a consulting business. Firm up your résumé, highlighting achie…

  9. Heat pumps can reduce carbon emissions associated with heating buildings, and many states have set aggressive targets to increase their use in the coming decades. But while heat pumps are often cheaper choices for new buildings, getting homeowners to install them in existing homes isn’t so easy. Current energy prices, including the rising cost of electricity, mean that homeowners may experience higher heating bills by replacing their current heating systems with heat pumps—at least in some regions of the country. Heat pumps, which use electricity to move heat from the outside in, are used in only 14% of U.S. households. They are common primarily in warm southern s…

  10. “As someone who has tried almost every workout class on the planet, there is nothing like SoulCycle,” said TikTok creator Matt Trav in a video posted in early January. “The average human being cannot understand what blowing out the candle during the soulful song can do to the human psyche.” Nearly 40,000 people who liked the video seem to agree. “Absolutely nothing can beat NYC SoulCycle circa 2016,” one commenter wrote. “Literally like going to church,” another added. Across social media platforms, that renaissance is already underway. Devotees have been sharing nostalgia-laced photos from years past, unearthing old merchandise, and swapping stories in co…

  11. AI isn’t eliminating human work. It’s redistributing human judgment, away from routine tasks and into the narrow zones where ambiguity is high, mistakes are costly, and trust actually matters. This shift helps explain a growing disconnect in the AI conversation. On one hand, models are improving at breathtaking speed. On the other, many ambitious AI deployments stall, scale more slowly than expected, or quietly revert to hybrid workflows. The issue isn’t capability. It’s trust. The trust gap most AI strategies overlook AI adoption doesn’t hinge on whether a system can do a task. It hinges on whether humans are willing to rely on its output without checking …

  12. AI can do incredible things. So far, though, most of those things have been virtual. If you want a killer article for your bichon frise blog or an expertly crafted letter disputing a parking ticket you probably deserve, chatbots like ChatGPT and Gemini can deliver that. All those things are locked into the nebulous world of information, though. They’re helpful, but the products of today’s large language models (LLMs) and neural networks aren’t actually doing much of anything. AI’s silicon-bound status, however, is beginning to change. The tech is increasingly invading the real world. 2026 is the year that AI gets physical. And that shift has huge impl…

  13. On a recent stroll by my local Allbirds store in Harvard Square, I had to do a double take. In the window, the brand was advertising its new Varsity collection: a ’70s-inspired sneaker line with a rubber sole and a feminine color palette that weaves together pink, olive green, mustard, and brick red. It’s an unmistakably fashionable shoe that wouldn’t look out of place at New Balance and Saucony, or even Valentino and Celine. Allbirds, which launched in 2014, isn’t known for chasing trends. It has always led with sustainability, starting with the “wool runner” that quickly became a cult sneaker in tech circles. Over the years, it hasn’t strayed far from this original …

  14. Los Angeles Lakers guard Bronny James quietly debuted a new logo for his signature shoe during last week’s game against the Cleveland Cavaliers: a lowercase b (for Bronny) that features a 9 (for his jersey number) inside the letterform. The logo appeared on a bright pink pair of James’s father’s shoe, the LeBron Witness IX, but there was another logo on the shoe that was notable: a backwards Nike Swoosh. Since debuting in 1971, the Nike Swoosh has become one of the most iconic brand logos of all time. Still, Nike designers have occasionally had some fun with it by breaking brand guidelines and flipping the logo around. Though there’s no formal rule for who gets…

  15. I was a latchkey kid. Most afternoons, I came home to an empty house, let myself in with my own key, and figured it out—homework and snacks. There was inherent trust from my parents that I’d figure it out, and everything would be alright. You learned fast. If you got stuck, you improvised. If you were scared, you got practical. If you needed help, you decided whether it was “worth” bothering anyone. And if you were the oldest—if you were parentified—you were given responsibilities without guidance, expected to “just know.” Thirty years later, I’m watching middle managers experience the exact same thing. We hand them keys instead of house rules, responsibil…

  16. Your beauty and skincare products are full of fats and oils. They’re what makes that cream so moisturizing or that emollient so good at repairing your skin barrier. Often, those lipids come from palm oil or even animal fats, both of which are environmentally damaging to produce. But soon, the lipids in your personal care products could come from upcycled carbon, skipping the agriculture industry entirely. Savor, a tech company that makes fats and oils directly out of carbon, has already proven this technology through the launch of its butter, which began commercial production in 2025. Now, Savor is announcing a personal care and beauty division, bringing its …

  17. Much to the chagrin of investors, the value of Bitcoin continues to slide. As of Wednesday morning, the world’s most popular cryptocurrency was trading around $75,000 per coin. That’s down more than 10% over the past five days, down 18% over the past month, and down a whopping 34% over the past six months. It’s a far cry from October of last year, when Bitcoin’s price topped out at nearly $125,000. Values are now roughly where they were in early April 2025, and before that, in November 2024. From bump to slump Notably, Bitcoin’s value is now lower than it was when The President took office last January, effectively giving up all of the “The President Bump”…

  18. We live in a world of increasing change. The international order is shifting and political certainties are evaporating day by day. Technological shifts are changing how we experience the world and interact with others. And in the workplace, AI is poised to unleash what might be the most revolutionary set of changes humanity has experienced since the first hunter-gatherers settled down to grow crops and build cities. But while change is everywhere, we still find it hard to manage. The statistics around organizational change have always been brutal. For at least the last quarter century, corporate transformation efforts have failed at a remarkable rate: only three out o…

  19. Norwegian skier Nikolai Schirmer on Wednesday handed the International Olympic Committee a petition signed by more than 21,000 people and professional athletes who want to stop fossil fuel companies from sponsoring winter sports. Schirmer delivered the “Ski Fossil Free” petition to the IOC’s head of sustainability, Julie Duffus, at a hotel in the Italian city of Milan two days before the Milan Cortina Winter Olympics kick off. The petition asks the IOC and the International Ski and Snowboard Federation, FIS, to publish a report evaluating the appropriateness of fossil fuel marketing before next season. Schirmer, a filmmaker and two-time European Skier of the Year, spoke…

  20. TV host, producer, author, and United Nations Development Program Goodwill Ambassador Padma Lakshmi has some candid advice for business leaders when it comes to speaking out, showing courage, and staying true to themselves, particularly amid the The President administration’s violent immigration crackdown. A passionate voice at the intersection of food, culture, and identity, Lakshmi shares how she’s shaking up food media with her new series America’s Culinary Cup, and offers a refreshingly human take on modern work life. This is an abridged transcript of an interview from Rapid Response, hosted by the former Fast Company editor-in-chief Robert Safian. From the team b…





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