What's on Your Mind?

The color of your house matters beyond aesthetics. An extensive body of research shows that painting buildings white (which reflects heat) can make them cooler, and painting them black (which absorbs heat) can make them warmer. This is the reason why most houses in Greece are white, and many houses across Scandinavia are black. But what about the rest of the world, where temperatures often shift with the seasons? Industrial designer Joe Doucet has developed what he calls a “climate-adaptive” paint that can change colors based on the temperature outside. The patent-pending formula, which is known as thermochromic paint, follows the same principle as 90s mood rings. Except …

When an AI-assisted résumé lands on a hiring manager’s desk, most people have the knee-jerk reaction to chuck it straight onto the reject pile. While more and more companies are using AI in their day-to-day operations, when it comes to résumés and cover letters, the use of artificial intelligence remains taboo. The importance of AI-savvy talent This instinctive aversion to AI is costing firms invaluable AI-savvy talent. And with the demand and competition for AI skills so fierce, many employers are letting prospective talent slip through their fingers, straight into the laps of their competitors. It’s time to overhaul recruitment processes out of the dark ages…

Jeff Bezos once said, “I like to wander.” That may seem counterintuitive in a business world obsessed with speed, but in a relentless pursuit of momentum, many leaders forget that speed without reflection leads to burnout, inefficiency, and poor decision-making. A report by Asana revealed that nearly 70% of executives say burnout has affected their decision-making ability. The paradox is clear: The faster we try to move without reflection, the more we risk burnout, inefficiency, and short-sighted decision-making. Leaders often mistake pausing for procrastination. However, the reality is that strategic pausing is a high-performance leadership move that separates r…

In today’s whiplash business environment of change and uncertainty, there are a few simple, timeless strategies that consistently rank among the best for accelerating growth. No reinventing the wheel required. One such strategy is test-to-scale—close cousin of the venerable test-and-learn approach that’s long been a startup staple. Both can play a key role, depending on the stage of your company, industry, size, growth curve, and—importantly—internal culture. Basically, test-and-learn uses small scale, iterative experiments to see what works best. Testing different messaging in a marketing campaign, for example, or perhaps different product features. The idea …

Sophia Rosenfeld is the Walter H. Annenberg Professor of History and Chair of the History Department at the University of Pennsylvania. Her previous books include the award-winning title Common Sense: A Political History. Her writing has appeared in scholarly journals, such as the American Historical Review and the Journal of Modern History, as well as in media publications including the New York Times, the Washington Post, and The Nation. What’s the big idea? There is such a thing as too many options. Nowhere is freedom-as-choice and choice-as-freedom more evident than in the United States. As important as the right to choose has been in various emancipation movem…

Kate Aronowitz tells me she first set out in graphic design because it felt like a discipline that helped her bring order to things. Many years later, she has a love-hate relationship with being labeled “a creative” because the creative process, as she sees it, is not just about art and design—it’s as much about solving problems as it is building things from scratch. She also believes everyone can be creative under the right circumstances. As portfolio operations lead at Google Ventures, Aronowitz has collaborated with some of the world’s most inspiring and hardworking founders. And now she has the opportunity to shape and inspire the next generation of students at S…

Harvard Business Publishing Corporate Learning recently surveyed leaders and L&D professionals about what they’re looking for in a leadership development program. At the top of the list? Scalability. One of my passions—and one of the reasons my company developed our own learning platform—is expanding access to leadership development, so it’s exciting to see companies recognizing how important scalability is. At the same time; however, I know that making scalability work at your organization can be a tall order. For a long time, scalability and quality have seemed at odds in leadership development. An organization could spend its budget on highly effective, b…

At a recent groundbreaking for one of our data center campuses, three members of the community told our team, “Great, we’re going to get a Trader Joe’s now.” It may sound funny, but this is one small part of the data center effect. Having Starbucks and Whole Foods establishments in the neighborhood famously have been associated with higher property values. Data centers also boost the communities where they’re located, by creating jobs and supporting revitalization efforts, for example. Of course, the industry faces criticism too, often based on outdated perceptions that don’t reflect advances in design and sustainability. But public opinion is shifting—partly tha…

On the morning of January 14, 2025, just hours before my stress test during an annual physical, I received devastating news from a colleague at a global financial institution. A 45-year-old Black man, a highly respected managing director at our firm, had unexpectedly died from a heart ailment. While texts of grief poured in from mourning colleagues throughout the day, I was struck by a sobering realization. I had become disturbingly accustomed to hearing such tragic news about successful Black men in professional circles. Just a few months earlier, another industry peer—the first Black chief information officer of a major U.S. bank—suffered a debilitating stroke that …

The upside of friends, roommates, or family members sharing a multiline phone plan is everyone has a lower monthly bill. The downside, however, is one person is ultimately responsible for both paying that bill—and gathering what is owed to him or her from their friends each month. AT&T is offering a new way to divvy things up, though. The carrier, on Thursday, will introduce AT&T SplitPay, which will individually bill people on select shared wireless plans. The service will be available immediately. “College kids are Venmo-ing each other to share accounts,” says Erin Scarborough, AT&T’s President of Broadband & Connectivity Initiatives. “They’re h…

Vietnam is revising its energy plans to focus more on large solar farms and less on reliance on coal and natural gas. The fast-growing economy now aims to get 16% of its energy from the sun — more than triple its earlier target of just 5%. A draft of the new policy outline, likely to be finalized in coming weeks, scraps plans to build offshore wind turbines, instead building more onshore wind capacity, rooftop solar and energy storage. Offshore wind and new gas projects have proven expensive and difficult. Large solar farms are cheaper and easier to build. But Vietnam also is emphasizing expansion of large solar farms to meet soaring demand for power generation. It for…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. A company’s corporate brand name should be its hardest working marketing asset. Nothing will be used more often or for longer than the company’s name. And in a world where competitors can copy almost everything else, they can’t duplicate your name. However, sometimes the original name, chosen long ago, no longer fits and it’s time to rebrand. Rebranding a company is not just a superficial exerci…

In mountain ranges around the world, glaciers are melting as global temperatures rise. Europe’s Alps and Pyrenees lost 40% of their glacier volume from 2000 to 2023. These and other icy regions have provided freshwater for people living downstream for centuries—almost 2 billion people rely on glaciers today. But as glaciers melt faster, they also pose potentially lethal risks. Water from the melting ice often drains into depressions once occupied by the glacier, creating large lakes. Many of these expanding lakes are held in place by precarious ice dams or rock moraines deposited by the glacier over centuries. Too much water behind these dams or a landslide into t…

Denny’s Corporation (NASDAQ: DENN) told investors it is closing another 30 restaurants, for a total of 180 closures combined in 2024 and 2025, while reporting fourth-quarter earnings on Wednesday. (It had previously said it would close a total of 150 locations.) The move is part of the restaurant chain’s plan to jumpstart its waning growth. Denny’s, like many fast-food and casual-dining chains, has been struggling in recent years due to inflation, changing customer habits, and skyrocketing food prices. It’s just one of many major chains to announce store closures recently, a list that includes TGI Fridays, Shake Shack, and Wendy’s as well. But Denny’s told Fast Compa…

The chief executive of streaming giant Netflix on Thursday announced a $1 billion investment to produce some 20 films and TV series in Mexico annually over the next four years. Speaking at President Claudia Sheinbaum‘s morning press conference in Mexico City, Netflix CEO Ted Sarandos said he looked forward to entering more partnerships with producers in the Latin American nation. Sheinbaum said the investments in the film industry should produce many jobs beyond immediate production needs, such as hospitality for actors and crew members, fashion designers and also spur tourism. “It’s an industry that gives a lot of mileage to the economy,” Sheinbaum said. “It’…

Every year, Employee Appreciation Day comes and goes, prompting organizations to rush into gratitude mode—offering lunches, shoutouts, and small gifts. But if March 7 is the only time leaders express appreciation to their teams, they’re missing the mark. It’s like only telling your partner “I love you” on your anniversary. If appreciation is absent the rest of the year, the sentiment feels hollow. In fact, a once-a-year show of recognition can do more harm than good, as employees may perceive these actions as insincere. Whether in relationships or the workplace, real appreciation is built through consistent, meaningful recognition. Recognition is even more critica…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. In most companies, generative AI is full of contradictions. On one hand, 67% of business leaders predict that GenAI will transform their organization in 2025, according to a KPMG survey. On the other, just 36% of executives say their company has a well-defined vision for AI. The core issue: Nearly 2.5 years after ChatGPT’s introduction, most companies are still stuck in what I call “prot…

For generations of Americans, the soundtrack to spring weekends has been a rise in birdsong and the loud, constant “virrrrrr” of neighbors cutting their growing grass. But the gas lawn mowers, leaf blowers, and weed eaters that have been used for more than a century to keep lawns manicured aren’t only noisy—in the past few years, researchers have discovered that they also pose an outsize risk to the environment and to human health. In response, cities across the U.S. are experimenting with incentive programs to encourage residents to opt for more environmentally friendly electric lawn equipment. The shape these programs take isn’t one size fits all: From bans to rebat…

Few illustrations have electrified the climate movement more successfully—and globally—than Ed Hawkins’s climate stripes. Since the British climate scientist first published his graphic in 2018, the stripes have been displayed on Times Square billboards, printed on beer cans, splashed across fashion collections, and even woven on a scarf that was worn by the late Pope Francis. The graphic was enshrined as a design object in the Museum of Modern Art’s permanent collection in New York. The problem is, “warming stripes” have only ever shown part of the picture—namely, global average temperatures on the surface of the Earth. But climate change doesn’t stop at the surf…

Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. You can sign up to receive this newsletter every week here. Will native-AI operating systems run our computers in the near future? Samantha, the AI that Theodore falls in love with in the 2013 movie Her is actually an OS. That’s how he meets her: He buys a new OS called OS1 (“it’s not just an operating system, it’s a consciousness”) and “she” is its persona. Samantha becomes his intuitive and personalized companion to all his digital stuff, from email to video games. ChatGPT set off the generative AI boom in part because consumers (not just aca…

Bowling Green, Kentucky, is known for being the city from which Corvettes roll off the production lines, and for Fruit of the Loom underwear, which is headquartered there. But the city of 76,000 could soon be known for something else: its AI-powered mass civic engagement project that is using public surveys to chart the future of the city. In the next 25 years, the county within which Bowling Green sits is set to double in size, thanks largely to the growth of nearby Nashville. Figuring out what to do about that vexes the public officials in Bowling Green and the greater Warren County. The “What Could BG Be?” project is an open consultation open to all residents…

Birkenstock, the renowned German footwear brand, posted stronger-than-expected sales for its fiscal first quarter, fueled by strong holiday demand and the growing popularity of its closed-toe clogs. However, the company’s U.S.-listed shares (NYSE: BIRK) were down about 3% in premarket trading Thursday as of the time of this writing. Strong demand meets investor skepticism The company reported quarterly revenue of €361.7 million, exceeding analyst expectations of €356.2 million. However, it maintained its annual margin forecast, as Reuters reported. The drop in share price is likely related to a cautious outlook on profit margins for fiscal 2025, with inves…

Workers at an Amazon warehouse in North Carolina rejected a proposal to unionize, becoming the latest group of the company’s employees to side against union representation. About three-quarters of employees at an Amazon fulfillment center in Garner, a town located near Raleigh, voted against joining a grassroots labor organization called Carolina Amazonians United for Solidarity and Empowerment, the National Labor Relations Board announced Saturday. The federal labor agency said 2,447 workers cast ballots against union representation while 829 voted in favor of joining the independent union, which is made up of former and current Amazon workers. The NLRB had said …

Pretend you and 99 peers had to duke it out against a gorilla. Would your squad emerge victorious? That debate has been dividing the internet over the past few days. The conversation originally surfaced on Reddit back in 2020, when a user posed the question in the r/whowouldwin subreddit. It recently reignited after the question was put to X users last week. The viral post—now with over 288 million views—suggests that 100 men could defeat a single gorilla if everyone was “dedicated” to the task. Since then, arguments have raged across social media. MrBeast even joined the discussion: “Need 100 men to test this, any volunteers?” he wrote, alongside a fake thumbnail…