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When the art collective Meow Wolf opened the doors of its very first immersive exhibition, House of Eternal Return, on March 18, 2016, it had roughly 100 employees, less than $1,000 in its corporate bank account, and a dream. Ten years later, the company employs more than 1,000 people, operates five permanent exhibitions (with two more on the way), and has welcomed more than 13 million visitors. Meow Wolf’s early history reads like a tale of cosmic fortune: In 2008, a group of New Mexico-based artists got sick of the local art establishment; founded their own collective to host parties, rock shows, and art installations; and eventually parlayed that experience into a…
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The silhouette could not change. This was the main parameter guiding the designers and engineers at KitchenAid as they set out to upgrade one of the brand’s hero product, the stand mixer. Used by amateur and professional bakers for more than 70 years, the classic stand mixer is a staple of the kitchen appliance world, and much of its staying power has to do with the consistency of the product, which has changed remarkably little in all that time. Most notably, the mixer’s bowl-hugging form factor has defined it since the start. So when the company decided to integrate some new features and functions into an updated version of the mixer—the Artisan Plus Stand Mixer…
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Back in 1972, only 54 years ago, it was way harder for women and girls to play sports. Resources were scarce, there weren’t the same legal protections as today, it was socially discouraged—and coaches even often found themselves transporting entire teams themselves in their own cars, mopping courts and floors after a match, and funding the purchasing of uniforms and sweats. Before Title IX—the landmark legislation that ended sex-based discrimination in sports passed in 1972—girls and young women who wanted to go to college for athletics sometimes found they simply couldn’t. Maybe the admission requirements (which were different than they were for men) were too st…
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During the week of March 23, a truck carrying Nestlé’s new Formula One-themed KitKat bars was making its way from picturesque central Italy to its intended destination of Poland. Somewhere along the way, the truck was intercepted and approximately 12 tons of the bars—or more than 413,793 KitKats—were stolen. The whereabouts of both the bars and the truck are still unknown. Despite all odds, this is shaping up to be a huge win for Nestlé. The Swiss food giant confirmed the chocolate heist to The Athletic on March 28, explaining that the bars in the truck were part of KitKat’s first season as F1’s official chocolate partner. No one was hurt in the process,…
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Mark Twain once quipped, “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” The problem is that we rarely question our own beliefs. Once a false assumption takes hold, it becomes a default lens we use to interpret the world—and dislodging it becomes incredibly difficult. One very basic assumption that lies at the heart of many change efforts is that information is power—the notion that if you arm people with the right knowledge, they will act on it. That’s why so many change programs are rooted in education and training, because they assume that the right information will change people’s behavior. There’s ev…
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“We choose to go to the Moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills.” – President John Fitzgerald Kennedy Most leaders will tell you they play the long game, and it is one of those things that sounds right and costs nothing to say. What is harder, rarer, and worth talking about is what underpins their conviction. Artemis II is a 50-year case study in exactly that. On April 1, four astronauts will board the Orion spacecraft and fly around the Moon in the first crewed lunar mission since 1972. The mission did not survive…
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A new investigation from Sen. Ed Markey has zeroed in on the human staffers who operate behind-the-scenes at self-driving car companies like Waymo, Tesla, and Zoox. While many of these companies emphasize that they seek to automate most aspects of driving, they still depend on humans to assist these cars when their software encounters confusing situations—or fails. The investigation began at the beginning of February and was led by Markey, who has taken a particular interest in the self-driving car industry. The study involved sending letters to seven companies working on autonomous vehicles—Aurora, May Mobility, Motional, Nuro, Tesla, Waymo, and Zoox—and asking them…
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There’s a pattern hiding in the biographies of the most brilliant minds: repeatable habits anyone can practice. It has nothing to do with being a genius. You don’t need talent or intelligence, though that helps. Benjamin Franklin taught himself to write by dismantling essays he admired, rewriting them from memory. And comparing his version to the original. Charles Darwin spent years obsessively collecting barnacles (spineless animals that look like small circular white rocks) before publishing anything about evolution. Richard Feynman rebuilt physics from first principles in notebooks he kept purely for himself. None of these men was following a specific rule. Nobody…
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To help small aerial robots navigate in the dark and other low-visibility environments, my colleagues and I developed an ultrasound-based perception system inspired by bat echolocation. Current robots rely heavily on cameras or light detection and ranging, known as lidar, or both. But these sensors fail in visually challenging conditions, such as smoke, fog, dust, snow, or complete darkness. I’m a scientific engineer who develops bio-inspired microrobots. To solve this challenge, my research team looked at nature’s experts at navigating in poor visibility: bats. They thrive in dark, damp, and dusty caves and can detect obstacles as thin as a human hair using echol…
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For many tweens of the 2000s, Club Penguin was the place to be. Players created penguin avatars, dressed them up, and roamed a virtual world of igloos, ski lodges, and mini-games. There were puffles, Tamagotchi-like pets to care for, and bustling servers where you could chat with friends, surf through a mine, or lob a virtual snowball at a stranger. At its peak, the game drew hundreds of millions of users and offered an early taste of social media for a generation of kids. Disaster struck in 2017, when Disney, which owned the platform, shut it down, citing declining popularity and falling revenue. The company pointed users to a new game, Club Penguin Island, but that,…
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NASA is going back to the moon, and you can watch the launch live. On April 1, the agency will stream the launch of its historic Artemis II mission. Four astronauts—commander Reid Wiseman, pilot Victor Glover, and mission specialists Christina Koch and Jeremy Hansen—will be aboard the spacecraft for NASA’s first crewed moon mission since Apollo 17 in 1972. NASA’s livestream will start at 12:50 p.m. ET on its YouTube channel and NASA+. The launch window opens at 6:24 p.m. ET and lasts for two hours. (There are launch opportunities every day from April 1 to April 6. At the time of this writing, conditions look good for launch on April 1.) “Certainly all indicati…
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Nike is attempting to turn things around, but it could be a long road to success. The athletic company closed out March with the release of its latest earnings. The fiscal 2026 third-quarter report brought mixed progress, leading to a more than 10% drop in shares of Nike Inc (NYSE: NKE) after hours on Tuesday and into premarket on Wednesday. Nike stock was already down more than 16% year to date, compared to a more modest decline of 4.8% for the broader S&P 500 index. The earnings report comes a year and a half into CEO Elliott Hill’s tenure and less than three months after Nike announced it would lay off 775 workers across its U.S. distribution centers.…
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Bitcoin has been the king of cryptocurrencies since its inception. And despite its high volatility, the token generally benefits from faith among investors that its underlying encryption is sound—which in turn protects digital coins from being stolen from wallets. But a recent report from Google suggests that Bitcoin’s relative security could soon be compromised by quantum computers, prompting investors to shift their attention to “quantum-resistant” tokens. Here’s what you need to know. What’s happened? Yesterday, Google published a blog post warning that Bitcoin and similar cryptocurrencies may be vulnerable to quantum computers sooner than previously ex…
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“And a cascade of lace here, here, and here.” I thwacked my pen against the notepad to emphasize each word while my cousin nodded vigorously. At 8 and 10, we carefully reviewed our wedding dress designs as if our big days were just moments away. While our parents prepped dinner, we rehearsed our grand bridal entry in painstaking detail. I’m probably not the only person who had this fantasy when I was little, but what I didn’t realize was just how that role-play would translate into the career that I have right now. It all started with my own elopement in 2021, and the subsequent blow-out bash a year later. My husband and I juggled countless chaotic spreadsheets, email…
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What if you didn’t actually decide to buy that last thing in your cart? A report from Visa released on Thursday suggests that, in some cases, you might not have. According to a survey from the financial services company, artificial intelligence is no longer just helping people shop. In many cases, AI is starting to shape what people buy, and in some cases, even act on their behalf. The research is based on surveys of both U.S. consumers and business decision-makers. It shows that AI systems are moving from assistants to participants in commerce. That influence is already showing up in everyday behavior. Nearly 40% of Americans say they have made a purchas…
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We love a good old social media roast, and Y Combinator CEO Garry Tan found himself on the business end of a doozie Wednesday. Tan, who in a past life worked as an engineering manager at Palantir and has more recently been a vocal proponent for AI acceleration, bragged that he and his AI coding agents have been deploying 37,000 lines of code per day across five separate projects. “Absolutely insane week for agentic engineering,” Tan wrote in an X post on Monday, adding in a follow-up post that he was on a 72-day shipping streak. Absolutely insane week for agentic engineering 37K LOC per day across 5 projects Still speeding up pic.twitter.com/VR3utsduYx — Garry…
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Fashion, it turns out, is a leading indicator. Long before mainstream business commentary catches up to a structural shift in the economy, the runway has usually already staged it. The announcement that John Galliano—arguably the greatest couturier alive—has signed a two-year creative partnership with Zara is one of those moments. It looks like fashion news. It is actually a signal about the future of value creation itself. The most surprising move in fashion in years To understand the shock value, a little context. Galliano’s career has been defined by the haute maison—Givenchy, his own label, Dior, and then a celebrated decade at Maison Margiela, where he orchest…
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American healthcare faces a persistent paradox: We have extraordinary medical technology, yet patients often spend years navigating a system that treats symptoms before identifying the underlying cause of disease. This dynamic is especially pronounced for children with neurological conditions such as epilepsy, developmental delay, and intellectual disability. Many families endure years of hospitalizations, emergency room visits, specialist referrals, and inconclusive tests before receiving a definitive diagnosis. Clinicians often refer to this prolonged journey as the “diagnostic odyssey.” It is emotionally draining for families and deeply frustrating for physicians t…
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Early this year, rapper and recording executive Gucci Mane was reportedly held at gunpoint and robbed at a music studio in Dallas, Texas. Now, a motive for the crime (and the alleged culprits) have been revealed: A rapper signed to Gucci Mane’s label wanted out of his contract. Rapper Pooh Shiesty, whose real name is Lontrell Williams Jr., has been signed to Gucci Mane’s record label 1017 Records since 2020. According to a criminal affidavit written by FBI agent Brittany Garcia, Williams was unhappy with his record deal and invited Gucci Mane, legal name Radric Davis, to a meeting to discuss the terms of his contract. The not-so-perfect crime According to the a…
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Scientists may have overestimated the potential health risk of microplastics, according to a new study from the University of Michigan, which identified a major culprit that could have unintentionally skewed results over multiple studies. Researchers found that the nitrile and latex gloves that scientists wear while measuring microplastics may be leading to false positives of the tiny pollutants. That’s because the gloves are coated with non-plastic particles called stearates—soap-like particles which can rub off or shed onto lab equipment, “creating thousands of false positives per square millimeter (or about one-thousandth of a square inch.” However, the study a…
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An author and freelance journalist has admitted to using AI to help him write a book review for The New York Times. Alex Preston’s review of Jean-Baptiste Andrea’s novel Watching Over Her, published by The New York Times in January 2026, draws phrases and full paragraphs from Christobel Kent’s review in The Guardian. The “error” was brought to light by a reader, who alerted The New York Times to the similarities. Preston told The Guardian he is “hugely embarassed” and “made a huge mistake.” The Times promptly dropped Preston, calling his “reliance on A.I. and his use of unattributed work by another writer” a “clear violation of the Times’s standards.” An edito…
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In the first twenty-four hours of the war with Iran, the United States struck a thousand targets. By the end of the week, the total exceeded three thousand — twice as many as in the “shock and awe” phase of the 2003 invasion of Iraq, according to Pete Hegseth. This unprecedented number of strikes was made possible by artificial intelligence. U.S. Central Command (CENTCOM) insists that humans remain in the loop on every targeting decision, and that the AI is there to help them to make “smarter decisions faster.” But exactly what role humans can play when the systems are operating at this pace is unclear. Israel’s use of AI-enabled targeting in its war on Hamas may offe…
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What’s behind a new wave of apps in the Apple App store? It’s probably two words: vibe coding. Apple’s App Store was flooded with 235,800 new apps in the first quarter of this year—an increase of 84% over the same time last year, according to new data published by The Information—after steady declines of 48% from 2016 to 2024. That builds on a trend from last year, in which developers created a whopping 600,000 new apps, leaving people wondering what is behind the big push. It turns out—perhaps not surprisingly, with artificial intelligence tools making it easier to create an app more quickly—that there’s more apps flooding into Apple’s App store. What’s t…
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From Peppa Pig to Sesame Street, kids will be able to step into their favorite character’s universe in a new Netflix gaming app for children launching Monday. Aimed at children aged 8 years and under, ‘Netflix Playground’ is the streaming giant’s latest app offering age-appropriate games and activities included in all Netflix memberships. “We’re building a world where kids can not only watch their favorite stories, they can step inside them and interact with their favorite characters,” said John Derderian, Netflix Vice President of Animation Series and Kids & Family TV, in a press release announcing the app. Netflix Playground is set to be available in the…
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For years, companies have assumed that their digital relationship with customers would happen in a place they controlled: their website, their app, their checkout flow, their interface, their carefully optimized funnel. That assumption shaped an enormous amount of corporate behavior. Brands invested fortunes in design systems, SEO, conversion optimization, customer journeys, and digital experiences because the screen was where persuasion happened and where transactions were completed. That assumption is starting to break. The next wave of AI is not just about answering questions better. It is about acting. OpenAI’s Operator is designed to go to the web and perfo…
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