What's on Your Mind?

For decades, brands functioned primarily as symbols. A logo, a name, a set of visual and verbal signals designed to convey trust, recognition, and meaning. Brand architecture emerged to organize those symbols. Companies needed systems to structure product portfolios and manage sub-brands. These systems ensured that names, identities, and messages worked together coherently across markets and channels. Frameworks were built for a world in which brands communicated. AI is changing that world fundamentally. When a brand is embodied in an AI agent or a conversational interface, it no longer simply represents a company. It interacts with people directly. It answers que…

Human beings are obsessed with change. As large scale scientific studies show, most of us would like to change at least some aspects of our personality, defined as consistent patterns of behaviors or habits that make us who we are and different from others. For example, I’d love to be less impulsive, excitable, or cynical, which is why I have been working on not being myself for many years. Likewise, most individuals want to grow, to develop new adaptations that make them a better version of themselves, and organizations are equally interested in transforming, which typically depends on their people’s ability to grow and evolve. At its core, change is not about becomi…

Bob Dylan, a native of the Upper Midwest, famously crooned that “the times they are a-changin’.” Nowhere is that more prescient now than in and around the Midwest’s largest city, Chicago, which is attempting to shed its skin as a Rust Belt metropolis and be born anew in the twenty-first century as the capital of the “Silicon Prairie,” a hub for the burgeoning quantum computing industry. It’s a literal transformation, too. The decommissioned U.S. Steel South Works, a decaying U.S. Steel foundry that once employed tens of thousands of people and shut down in 1992, is being resurrected as the new Illinois Quantum and Microelectronics Park (IQMP), a 128-acre campus that …

There’s a surprising amount of science in a bag of potato chips. Researchers have spent decades developing potatoes for chip makers that can grow in all kinds of climates, avoid diseases and pests, sit in storage for months and still deliver a satisfying crunch. They’ve also kept an eye on consumer trends; a shift to snack-size portions has increased the demand for smaller chipping potatoes, for example. “The potato industry is dynamic,” said David Douches, a Michigan State University professor who leads the school’s Potato Breeding and Genetics Program. “The needs change, the costs, the pressures that they have, and the markets change. So we have to adapt to that with …

A new battery from Chinese company CATL, the world’s largest electric vehicle battery manufacturer, can be fully recharged in under seven minutes. Charging that battery from 10% to 80%—often considered an ideal maximum charge to protect the battery’s health—takes less than four minutes. It’s a striking technological advancement that closes the gap between EVs and gas vehicles—and beats out a recent battery advancement by Chinese EV giant BYD. China has come to dominate the electric vehicle and battery industries, and companies there are continuing to make impressive leaps forward. Shenzhen-listed shares of CATL (Contemporary Amperex Technology Co., Limited…

This week, Starbucks unveiled plans to open an office in Nashville, in a bid to establish a home base in the Southeast. The coffee giant is investing $100 million in this expansion and plans to staff the new office with thousands of workers within the next five years. But according to a new Bloomberg report, Starbucks has had little success coaxing employees to relocate from the company’s headquarters in Seattle. Starbucks eventually plans to have about 2,000 employees based in Nashville. In a letter to employees that was also posted publicly, chief partner officer Sara Kelly disclosed that the Nashville office would be staffed with some new hires—but that certain te…

Lululemon today named Heidi O’Neill, a 26-year Nike veteran, as its next CEO, ending a monthslong search to replace Calvin McDonald, who stepped down from the top job after six years at the company. O’Neill, most recently Nike’s president of consumer, product, and brand, will start September 8 and be based in Lululemon’s Vancouver headquarters. The choice signals where Lululemon’s board thinks the company needs to go next—and it’s worth asking whether they’ve gotten the diagnosis right. For most of the last decade, Lululemon was one of the fastest-growing apparel brands on the planet. Under McDonald, who took over as CEO in 2018, the company more than tripled its …

Compliments come in many forms, and handling them well is an important part of building strong relationships and projecting a positive image. Sometimes a simple “Thank you” will do. But in other cases, praise may have a negative undertone, which you will want to respond to. Still others may be laudatory comments that you can build upon. Here’s how to respond to a broad range of compliments. 1. “I LIKE YOUR STYLE” The best and easiest answer to this compliment is “Thank you.” Whenever someone compliments you on your style (“I love your look” or “I love your purse/tie”), responding with “Thank you” shows grace and appreciation. Don’t undercut those complimen…

As artificial intelligence puts Americans out of work, there are programs available to help them land on their feet—but experts warn they’ll need to ramp up quickly to meet the demand. One new pilot program sends a $1,000 monthly stipend to workers displaced by AI while providing career support to help them return to the workforce. Called the AI Dividend, it’s an initiative that’s privately funded through donations to the Fund for Guaranteed Income (a nonprofit that distributes cash through various programs, including its AI Commons Project) in partnership with What We Will, which provides recipients with community support and career resources. The Fund for Guaranteed…

For a company with one of the most important jobs in information security, assessing the risks and opportunities of AI might feel less like an analytical exercise and more like a roll of a 20-sided die. That’s because a password manager, which already has to defend a customer’s most valuable credentials against both outside attackers and the customer’s own carelessness, now has to contend with AI on multiple fronts. AI can help a password-management firm develop code and find vulnerabilities faster, but it may also enable clients to ship sloppy, vibe-coded apps that expose passwords. And while AI agents promise to zip through complex tasks with a single-minded foc…

There’s a question I ask every guest on my podcast, Inspired with Alexa von Tobel. It comes near the end of every conversation, after we’ve gone deep on business models, hard pivots, and the relentless grind of building something from nothing. The question is simple: What’s a mantra that runs through your head? I started asking it on a hunch. After years as a founder, dropping out of Harvard Business School to launch LearnVest during the height of the financial crisis, scaling it to acquisition, and then building Inspired Capital, I had come to believe that mindset wasn’t a soft variable. It was a hard one. The words we repeat to ourselves shape the decisions we make,…

The first sign that something had changed was the Topo Chico. It arrived on our porch one afternoon—a case of it—along with Graza olive oil and La Roche-Posay face wash. When our 4-year-old announced she would eat nothing but Uncrustables for the foreseeable future, a box arrived within the hour. The prices were lower than on Amazon, and we got them faster, with no delivery fee. It turns out that my husband had gotten hooked on Walmart—all without ever setting foot in a store. Earlier this year, he discovered that our American Express card included a Walmart+ membership. He activated it on a whim. Since then, he’s been placing orders on the app almost daily, from go-t…

As AI becomes more advanced in quality, leaders are increasingly invoking AI to justify unpopular decisions like layoffs. However, much of that story collapses under scrutiny, and workers know it. This gap between rhetoric and reality is eroding trust. This amplifies inequities and quietly sets organizations up for long-term cultural and performance damage. Author, speaker, and strategist Lily Zheng sees a clear pattern: executives are using AI to explain decisions that are in fact driven by past mistakes, investor pressure, or leadership preference. Companies that went on aggressive hiring sprees during the pandemic are now quietly “correcting” courses. They’re frami…

The point of mopping floors is to clean them, but it’s actually pretty messy, as you’re sloshing increasingly grimy water from your bucket to the floor. Are you actually cleaning, or just redistributing the filth? Joseph Joseph, a U.K. houseware design studio and manufacturer, has a new solution: a two-chamber mop bucket called the UltraClean that separates the fresh soapy water from the dirty water, and squeezes out the mophead as you go. This just might be the biggest advancement in mop bucket technology—yes, it’s a thing—since the mop wringer. The secret to the UltraClean system is its slot, which is designed to do two things at once: clean and rinse. Here’s ho…

American Airlines is leaning further into the idea that airport lounges should feel less like generic waiting rooms and more like extensions of the cities they serve. Its latest project in Nashville makes that strategy pretty clear. At Nashville International Airport (BNA), the airline is planning a new Admirals Club that will significantly expand its footprint and redefine what a lounge can be. A much bigger lounge The new space in Concourse A will span about 17,400 square feet, nearly triple the size of AA’s current lounge at the airport. When it opens, it’s expected to be the largest airline lounge at BNA, giving travelers far more room to spread out, …

JetBlue replies to customers on social media every day, from assuaging their customer service woes to thanking them for choosing their flights. But one seemingly innocuous JetBlue response may have set a class action lawsuit in motion, after customers became convinced that the airline implicated itself in using surveillance pricing. A social media frenzy JetBlue first drew suspicions of surveillance pricing with an April 18 reply on X to a user complaining about the airline’s prices. “A $230 increase on a ticket after one day is crazy,” they wrote. “I’m just trying to make it to a funeral.” JetBlue replied, recommending that the user “try clearing your cache an…

Meta announced to employees on Thursday that the company is laying off around 10% of the company on May 20—about 8,000 employees out of its workforce of more than 78,000 will be impacted, Bloomberg first reported. The company will also close 6,000 open roles it planned to fill, according to a memo that was sent to staffers today from Meta’s chief people officer, Janella Gale. In the memo, obtained by Business Insider, Gale attributed the cuts to Meta’s “continued effort to run the company more efficiently and to allow us to offset the other investments we’re making.” The memo did not specify what those “other investments” are, but it’s public knowledge that …

From software engineers to non-technical staff, Google has urged its employees to fully embrace AI. And it seems like the push to use the tech has resulted in a major productivity leap. In a Wednesday blog post, Google CEO Sundar Pichai said that three-quarters of the company’s new code is AI-generated. “We’ve been using AI to generate code internally at Google for a while,” Pichai said. “Today, 75% of all new code at Google is now AI-generated and approved by engineers, up from 50% last fall.” “We’re now shifting to truly agentic workflows,” the tech giant CEO continued in the blog post. “Our engineers are orchestrating fully autonomous digital task forces, f…

Over the past year, a quiet shift has been unfolding across the internet. A growing wave of AI-generated news and content sites has flooded search results. Many of them are technically accurate, cleanly written, and structurally sound, yet they feel strangely interchangeable. A recent analysis by NewsGuard identified more than 1,000 AI-driven content farms producing articles at scale, often without original reporting, perspective, or voice. The information is there. But something essential is missing. It is not accuracy or clarity; it is a point of view. That absence points to a deeper question: If everyone is using the same models, trained on the same data, to generate i…

The modern email inbox can be disorganized and unwieldy. Important emails get lost under spam and receipts, and the search function doesn’t always work like you hoped it would. Many of us gave up on inbox zero long ago. If that sounds like you, this new smart email client might be exactly what you’re looking for. Extra is an email inbox app designed by Build Forever, a software company founded by a trio of former Pinterest employees. The app intriguingly reimagines the entire user experience of the inbox from one of stacked, accumulating, text-only subject lines to an image-rich interface that surfaces the most important emails for you using AI. Build Forever …

Amid a merger with SpaceX, a $60 billion option to acquire the AI company Cursor, and an upcoming public offering, Elon Musk’s xAI firm is still losing employees. Every xAI cofounder, other than Elon Musk, has now exited the company. Dozens of people who served on xAI’s engineering and program staff have also departed, a Fast Company review shows. This overlaps with a significant share of the people meant to direct the startup under a new organizational structure that was only announced in February. While it’s natural for employees to come and go from any company, the string of xAI departures—and these are only the publicly searchable ones—is notable because they…

As Madonna promotes her new album, she’s going where only one pop diva has gone before: Grindr. Ahead of the July launch of Confessions II, Grindr will feature an evolving takeover with exclusive content and limited-edition drops. The partnership debuted Thursday with Madonna’s profile nestled in Grindr’s grid of nearby users. Tapping the profile opens an ad with a voice memo from the singer, and a link to preorder a limited picture disc vinyl of Confessions II as a nonstop mix that blends each track into the next. “Hi Grindr, it’s mother,” the voice memo says. “I wanted to go where the hottest action was, so I got on the grid.” The partnership—which the compa…

The job search is exhausting: an application, several rounds of interviews, skills assessments, and, increasingly, even a work trial. Work trials are when an interviewee is asked to complete job-related tasks over a short period of time—often a few days or up to a week—so an employer can evaluate how they perform in a real working environment before making a hiring decision. As recruiters and hiring managers sift through a flood of applications that can sound increasingly similar—especially in the age of AI—these trials have emerged as a way to evaluate candidates in real time. This shift raises important questions: Are work trials a better predictor of succe…

If you’ve had a Capital One savings account in recent years, the bank may soon send some money your way after a U.S. judge approved a $425 million settlement this week. Better yet? You don’t have to do anything to claim your stake in the class action lawsuit that was initially filed against the McLean, Virginia-based bank in 2024. To be eligible for settlement funds, you must have had a Capital One 360 Savings account at any time from mid-September 2019 through mid-June 2025. WHO IS ELIGIBLE FOR A PAYMENT The case stems from allegations that Capital One “acted deceptively regarding the marketing and payment of interest on its 360 Savings account product,” acc…

The main reason Shark Tank star Barbara Corcoran fires people? Having a bad attitude. On a recent podcast episode of The Burnouts, Corcoran shared that after hiring her first salesperson from another firm and training her “like crazy for a year-and-a-half,” there was one thing training couldn’t fix: her attitude. That experience taught her a straightforward, non-negotiable hiring principle. While skills can be taught, a good attitude cannot. “I learned a very valuable lesson: [if you] have somebody who has a bad attitude, they’re going to suck up other people into their attitude,” Corcoran said in the podcast episode. One person’s negative outlook c…