What's on Your Mind?

What does it mean to be “smart” or “dumb”? Few questions are more deceptively complex. Most of us have strong opinions about what those words mean, but scratch the surface and it becomes clear that “smart” and “dumb” are slippery, subjective constructs. What seems smart to one person may strike another as naive, arrogant, or shortsighted. Worse still, our own perception of what’s smart can shift over time. Yesterday’s clever decision can look like today’s regrettable blunder. Take Jay Gatsby, for instance. His grand plan to reinvent himself, amass a fortune, and win back Daisy once seemed like the height of romantic intelligence; but in the end, it revealed itself…

There is a type of business story that has become nearly cliché: A legacy brand is facing stagnating growth. Loyal customers are aging out, and new customers aren’t taking their place. So the brand reinvents itself to pull in a younger segment of the market, often by borrowing ideas from cooler competitors to seem more “on-trend.” But instead of younger and cooler, the rebrand comes off as insincere, stilted, or cringey. Worse, the brand’s older, core customers, who liked the brand as it was, are irritated by the changes. Instead of spurring new growth, the effort drives off some of the existing customers, leaving the brand worse off than when it started. This is …

Shoppers at Uniqlo in New York City can now purchase a matcha and a cold brew alongside their new pair of work trousers. As of March 14, Uniqlo’s Midtown store is the first North American location of the Japanese-owned fashion brand to open a Uniqlo Coffee. The cafe, owned by Uniqlo, serves a standard beverage menu including coffee, espresso beverages, cold brew, and matcha, as well as hot chocolate and orange juice. It’s located inside the store itself, with the same sleek, monochromatic branding as the retail sections. Uniqlo is one of several other everyday luxury retailers—like Muji, Aritzia, and Ralph Lauren—that have likewise opened their own branded coffee …

Ann Hummond knew the office software like the back of her hand. Based in Yorkshire, England, she could untangle any spreadsheet snafu in her sleep. Over the past 23 years, she had worked her way up from a data entry clerk to her finance company’s administrative director, quietly becoming the person everyone relied on when things went sideways. She was, in short, indispensable. And then, one Tuesday morning last year, during a quarterly team meeting attended by directors, colleagues, and a team leader, her boss—who is nearly 10 years her senior—told her publicly, in a roomful of people: “You’re too old to do this job.” “I must have looked like a goldfish…

Changing prices for what the market will bear has long been a staple of pricing for everything from airplane seats to a gallon of gas to hotel rooms. Indeed, an entire field of so-called “dynamic pricing” exists to figure out how to extract the most profit from the most willing customers has now emerged. But we’re at an inflection point now in which such practices are going from the exception, and for relatively few items, to the norm. The regulatory framework is at the moment right in the midst of figuring out what the guardrails will be. The Intermediary Industrial Complex Remember when a gallon of milk cost the same for everyone who walked into the store? That …

It’s a good day to be the pharmaceutical giant Eli Lilly. This morning, the company unveiled its latest innovation in the weight-loss drug wars: the KwikPen. Per a press release , the KwikPen contains a months-worth of Zepbound, Eli Lilly’s GLP-1 designed to combat obesity, and it’s designed to make taking the medicine more convenient. Alongside the announcement of this new innovation, Eli Lilly’s main competitor, Novo Nordisk, dropped the news that its experimental drug, CagriSema, perfomed worse for patient weight loss in a head-to-head trial against Eli Lilly’s proprietary drug, tirzepatide. A November study from the health policy non-profit KFF found that abo…

When I was 35, a ruptured brain aneurysm nearly killed me. My husband and I had just moved to a new city, bought our first house, adopted a dog, and I had recently started my own business. Life was running at 100 miles an hour and I thought this is what hustling was supposed to feel like. Living my best life, right? Until I collapsed, unconscious, on my bathroom floor. I miraculously survived. Recovery wasn’t always easy due to my new cognitive deficits. However, the experience taught me about the power of empathy to heal and how clarity and decisive action — especially when the stakes are high — can be the most compassionate things someone can do to alleviate str…

One of the major changes unleashed by the pandemic—and the accompanying spread of remote work—was the large migration of employees from major urban areas. With many jobs no longer anchored to city-based offices, people were free to move to almost anywhere else they preferred to live—often at lower costs to boot. But now, new survey data indicates that exodus has reversed course, with grim labor markets and tightening return-to-office (RTO) mandates causing employment-focused workers to head back to metropolises again. That finding was one of many big changes noted in the State of Global Hiring study by payroll and human resources service company Deel. It said that whi…

Your back pain gets worse as you sit through a long meeting. Your wrist pain flares when you’re typing furiously to meet a tight deadline. During a busy shift at the grocery store, you feel a migraine coming on. If that sounds familiar, you’ve got plenty of company. About one in four U.S. adults suffer from chronic pain. The share who say they are in chronic pain either on most days or every day in the past three months is growing: It jumped by nearly 4 percentage points to 23% of U.S. adults in 2023, up from 19% in 2019. Chronic pain is not only hard on workers trying to do their jobs, but it also takes a toll on employers and the economy as a whole by costing an…

Back-to-school season is in full swing, and with it comes the excitement of new teachers, new friends, and fresh beginnings. But for millions of children, this time of year also brings relief—because for the first time in months, they once again have consistent access to the food they need to concentrate, participate, and succeed. While summer conjures images of vacations and play for many children, it can be a time of increased hunger and skipped meals for families working hard to make ends meet. When schools close, so do their cafeterias, meal programs, and pantries, resulting in more than 20 million kids losing their most reliable source of daily nutrition. And wit…

When entrepreneurs list their principal reasons for launching a company, small business owners often cite being their own boss, flexibility in setting their working hours, and turning a commercial concept into reality as their main motivations. Now, new data identifies another incentive that may convince future entrepreneurs to take the plunge. According to a recent analysis by the Federal Reserve Bank of Minneapolis, the average self-employed person earns significantly more income during their career than people who work for someone else. However, the report’s findings also note the widely varying levels of income among small business owners, and the length of time u…

For years, we’ve treated confidence in the workplace as something that rises with seniority. The longer you’re in the game, the more secure you should feel, at least in theory. But new data is telling a different story. Confidence is quietly increasing among early and mid-career employees, while many senior leaders are facing a growing sense of doubt. The emotional center of the workforce is shifting, and it says a lot about how work, identity, and leadership are changing. The View from the Ground Glassdoor’s latest numbers show something many leaders might not expect: Confidence is rising among those at the beginning and middle of their careers. Entry-level confi…

In January 2025, Los Angeles suffered an unspeakable wildfire tragedy, destroying at least 17,000 structures, and with tens of thousands of people forced out of their homes. Almost immediately, government officials declared a state of emergency and laid out a path to rebuild “like for like.” However, in the aftermath of such disasters when rebuilding from the ground up, is “like for like” the best way to proceed? These disasters provide an opportunity to future-proof our neighborhoods for the next generation of environmental challenges. In face of seemingly endless, floods, fires, rising temperatures, and energy crises, we must take the time to rethink our way forward. …

Not long ago, one of our coaching clients called us in a panic. His team was floundering, his peers were keeping their distance, and the feedback from HR was . . . not glowing. He was baffled. “I’m hitting the numbers,” he said. “What else do they want from me?” We’ve had this conversation more times than we can count, and this is what we’ve learned: Leaders rarely fall short because they lack intelligence, but because they lack emotional intelligence. The emotional gaps are what bruise egos, stall progress, and erode trust until there’s nothing left to stand on. Research supports this: High emotional intelligence in leaders is linked to stronger team communicatio…

“He just put it in bold!” exclaimed Ryan Gosling’s character in a Saturday Night Live video that attracted a cult following in the world of graphic design last year. The follow-up to a 2017 SNL bit in which Gosling played a man haunted by his realization that the logo for the 2009 blockbuster Avatar was expressed in the gauche Papyrus typeface, the newer video centered on his fresh horror of discovering that the same graphic designer responsible for the first logo had updated the wordmark for the movie’s sequel by simply setting it in bold type. A year later, it seems that life is imitating satire, as, following last week’s announcement of Amazon’s brand refresh, 2025…

Being laid off is bad enough. Falling victim to “strategic realignment” or “the growth playbook”? That’s just adding insult to injury. Last week, Amazon shared a memo sent to staff as the company implemented mass layoffs. The post detailed the overall reduction in its corporate workforce of 14,000 roles (about 4% of its white-collar workforce). While news of the layoffs attracted media attention, the focus across social media wasn’t so much on the contents of the memo as the headline itself: “Staying nimble and continuing to strengthen our organizations.” “Corporate buzzword masterclass,” Morning Brew wrote in a now-viral post on X. “You weren’t fired, you w…

A decade ago, fresh out of business school, I joined a tech company in my first business development role in Singapore. Within the first quarter, I had closed two quarters’ worth of sales targets. But the environment was abusive. The CEO yelled regularly. Personal and sexist remarks were common, on body, appearance, even what women ate or wore. It was triggering. Having lived through a previous abusive situation, I found myself in constant flight-or-freeze mode. Every time I saw an email from my manager, my heart raced. I struggled to breathe in meetings. Despite my outward success, internally I was unraveling. Finally, I quit. That experience changed the course …

Over the past couple of days, TikTok has been flooded with owl impressions—albeit ones in which the birds sound like various celebrities, have regional accents, or find themselves in hyper-specific situations. It’s a trend better seen with your own eyes than explained. “My impression of an owl if the owl was Jennifer Coolidge” is one such viral example. “If The President were an owl,” impersonated another. An “owl but it’s Keira Knightley,” another posted. Or “an owl but it’s Bella Swan,” said yet another. The hashtag #owlimpression currently has 13,000 videos of TikTokers “hoo-hoo-ing” in various likenesses. There are also definitive rankings of the best i…

If there’s any doubt whether people are willing to pay $900 for a premium credit card, just look at the latest quarterly results for American Express: The credit card issuer reported Friday that it beat third-quarter earnings estimates and raised its full-year outlook. It’s been a month since American Express refreshed its Platinum line of credit cards, raising the annual fee by $200 to $895, and that change is already paying dividends. The company has seen “strong” demand for these cards and more than 500,000 people have requested the New York-based issuer’s new pocket mirror card. “The initial customer demand and engagement exceeded our expectations, with new U…

Below, J. Eric Oliver shares five key insights from his new book, How To Know Your Self: The Art & Science of Discovering Who You Really Are. Eric has been teaching at the University of Chicago for 20 years as a professor of political science. He has published six books and numerous scholarly articles on topics ranging from the “obesity epidemic” to the sources of conspiratorial thinking in American politics. He is also the host of the Knowing podcast. What’s the big idea? We suffer because we mistake the fluid process of being for a fixed identity. Flourishing begins when we learn to bring into alignment and balance the forces that shape the self. List…