What's on Your Mind?

If you’ve been thinking about skipping that Target run this weekend, you’re not alone. A grassroots group called The People’s Union USA is asking shoppers to sit out spending money at major retailers, restaurants, and banks from midnight on Good Friday through Easter Sunday. “No shopping, no spending, no fueling the corporate machine that has been bleeding us dry,” organizer John Schwarz said in a video posted to Instagram. The goal? Hit big brands where it hurts—their bottom line. The boycott follows weeks of frustration over corporate DEI rollbacks and rising political tension, especially with companies such as Target, which has been the focus of a separate 40-d…

When Rare Beauty, Bogg, and Goodles arrived in stores, they had to vie for shelf space with well-established brands making beauty products or beach bags or boxes of macaroni and cheese. But these brands quickly amassed cult-like followings by being very intentional with their missions to foster a sense of loyalty with customers. Although her legions of fans might have lined up to try the beauty products in Selena Gomez’s line, Rare Beauty, the company was founded with a bigger mission baked in: To support youth mental health by donating 1% sales to the Rare Impact Fund. While the company has found that customers will come for the products, they stay for the mission, E…

With the high career costs associated with motherhood, and in a challenging economy, more young women are choosing to put work ahead of love and family. According to a recent survey of 1,000 American working mothers by online resume builder Zety, 76% have been explicitly advised to delay having children until they’re more established in their careers, and 57% postponed motherhood for that reason. “I hate that advice, because we should be living in a world where no matter what you’re doing outside of work, you should be able to achieve your career goals,” says Zety career expert Jasmine Escalera. “Yes, it is sound advice, but it’s advice people feel they need to g…

Harry Styles, the British pop singer known for his eclectic style and boy band roots, is finally back on stage after a two-and-a-half-year hiatus. But eager fans who scored tickets for his return are finding that, despite the elevated price tag, the tour is not “As It Was.” Night one of the 67-date “Together, Together” tour kicked off in Amsterdam before a crowd of 50,000 fans, bringing his new album Kiss All the Time, Disco Occasionally to life. While critics called the evening a “triumphant comeback,” some fans in attendance were less than impressed, raising concerns over a short setlist, underwhelming production, and an obstructive stage design. “Harry, ple…

Work has a way of waking up parts of us we thought we’d outgrown. You can move forward professionally, take on more visible roles, and be widely regarded as capable—and still find yourself unsettled by moments that seem, on the surface, fairly ordinary. A comment lingers longer than expected. A meeting leaves you tense for days. A role you worked hard to earn suddenly feels exposing rather than energizing. When that happens, it’s tempting to assume something is wrong now: that you’re underprepared, out of your depth, or simply not built for this level of responsibility. But often, what’s being stirred up has less to do with the present moment than with experiences…

Jefferson Early Learning Center bears little resemblance to elementary schools many adults recall attending in their earliest years. The classrooms have child-size boats and construction vehicles children can play on, and ceilings painted to resemble outer space. There are no desks—all space is devoted to learning through play. Windows are low to the ground so children can easily look outside. The gym floor is made of “pre-K friendly” layered vinyl, rather than hardwood, to cushion inevitable trips and falls. Hallways are lined with a corrugated plastic for wiggly fingers to touch as children transition to other locations. Children love coming to the building, said te…

You may be loyal to United, but the airline really wants you to show your loyalty by carrying around a United MileagePlus credit card or debit card. Chicago-based United Airlines announced a major overhaul to its frequent flyer program on Thursday, with better benefits arriving soon for its cardholders. While the airline cheerily billed the changes as giving travelers “new reasons” to have one of its credit or debit cards, the changes mean that non-cardholders will soon accrue fewer rewards than they currently do. The biggest change is that starting on April 2, United MileagePlus cardholders can earn up to four times more miles on travel booked with the airline th…

Spotify’s most senior engineers don’t type code anymore. In fact, they have not written a single line of code since December, co-CEO Gustav Söderström revealed during a recent earnings call. It’s not that they’ve stopped working. Instead, through a combination of Claude Code and Spotify’s specialized internal system Honk, engineers can now develop new features simply through Slack. “As a concrete example, an engineer at Spotify on their morning commute from Slack on their cell phone can tell Claude to fix a bug or add a new feature to the iOS app,” Söderström told analysts on the company’s Feb.10 earnings call. “And once Claude finishes that work, the engineer…

Starbucks in South Korea has barred customers from using the names of South Korea’s six presidential candidates in their orders ahead of next month’s presidential election. A Starbucks Korea spokesperson told NBC News the policy was introduced “in order to prevent inappropriate and abusive use of the names.” The decision comes as South Koreans have increasingly used their Starbucks’ orders to make a political statement—ordering via app under presidential candidates’ names, and using phrases in support of or to oppose them, forcing baristas to call them out for pickup, per NBC. Some examples of those orders include: “arrest Yoon Suk Yeol” and “[opposition leader] …

Amid higher costs, longer wait times, and waning sales, Starbucks is ready for a brand refresh. The company’s new CEO, Brian Niccol joins Rapid Response to reveal how Starbucks plans to go back to its roots — prioritizing human connection and a local coffeehouse feel in the hopes of restoring the brand’s position in U.S. culture. Also, Niccol gives an inside look at the company’s subtle name change, which aligns with this new strategy. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with t…

Everything is bigger in Texas, they say—including an economic boom there in recent years. Austin, in particular, consistently ranks among the fastest-growing metro areas in the country, and is vying to become one of the top startup hubs. Meanwhile, the state has successfully lured hundreds of companies to relocate to Texas in recent years. In 2024, Texas surpassed New York as the top employer of workers in the financial services industry, and it will up the ante with the opening of the Texas Stock Exchange later this year. This is the latest sign that the state, the eighth-largest economy in the world, is becoming a global financial and business powerhouse. “E…

Below, Gene Ludwig shares five key insights from his new book, The Mismeasurement of America: How Outdated Government Statistics Mask the Economic Struggle of Everyday Americans. Gene is the former Comptroller of the Currency and founder of the Ludwig Institute for Shared Economic Prosperity (LISEP), a nonprofit dedicated to uncovering the truths that official statistics too often obscure. His writing has appeared in The New York Times, The Wall Street Journal, The Atlantic, Politico, The Financial Times, and TIME. What’s the big idea? Americans keep hearing that the economy is strong. Unemployment is low. Wages are rising. Growth is steady. But for millions of…

At one point in my life, I managed a team of seven. My days consisted of 1:1 calls, performance reviews, and running interference between the team, other departments, and customers. I thought that’s what I wanted: the perceived power and responsibility of being a manager. But in reality, it was very stressful. Today, I have been a solopreneur for three years. The assumption is that solo businesses are a starting point. You launch alone, build momentum, hire employees, and scale. That’s the entrepreneur’s playbook, right? But over 80% of small businesses in the U.S. have no employees, according to the U.S. Small Business Administration. For many of us, tha…

When leaders lose credibility, the explanation usually sounds simple: · “I should have phrased that better.” · “I didn’t say the right thing.” It is easy to point to a sentence or word choice and assume that is where things went pear-shaped. But what most leaders label as a content problem is actually a presence problem. This is the core misunderstanding I see repeatedly in my executive coaching work. Leaders often assume credibility rises and falls based on wording alone. In reality, credibility is shaped by executive presence, which reflects the signals leaders send about confidence, clarity, and authority before their ideas are fully heard. W…

Here’s a story you’re probably familiar with: You buy the reusable coffee cup. It’s beautiful, ethical, made from recycled ocean plastic, and you feel good about your purchase. But then it leaks in your bag, ruins a notebook, and by week two it’s sitting in a cabinet while you’re back to disposable cups and a vague sense of guilt. Or maybe it’s the “eco mode” on your washing machine that takes three hours instead of one. The sustainable packaging that requires scissors, sweat, and a YouTube tutorial. The electric vehicle charging app with six steps when a gas pump has one. We’ve all been there. But here’s what’s interesting: The problem isn’t that you don’t care a…

For the past decade, the global startup playbook has been clear: grow at all costs and dominate through visibility. Sweden has played a different game, one of profitability and sustainability—and is outperforming as a result. The country now ranks among the top 10 globally for unicorn companies, and first in Europe per capita, with 46+ billion-euro startups and counting. Earlier this year, vibe coding unicorn Lovable became the fastest growing software-startup in history, reaching $100 million in subscription revenue in just eight months For a nation of just over 10 million people, that’s an astonishing concentration of innovation. Stockholm alone now hosts one of the…

You probably know filmmaker and actor Taika Waititi from directing work like the Marvel movie Thor: Ragnarok or the Oscar-award-winning film Jojo Rabbit. What you might not know is that he’s also the creative mind behind multiple Old Spice ads, a bout of early 2010s PSAs for his home country of New Zealand, and some of the most iconic Super Bowl commercials of all time. From the early days of his career, between directing short films and appearing in acting gigs, Waititi has kept up a consistent cadence of ad work, ranging from spots for local names like the New Zealand Transport Agency to bigger brands like Samsung. Even as his Hollywood work has expanded, ad work r…

I was mid-text argument with my colleague John when I caught myself, again, hovering over the “send” button, rewriting the same defensive message for the third time. It was about politics. But frankly, the content didn’t matter. What mattered was how my nervous system was lighting up like a pinball machine. I wasn’t responding. I was reacting. So I stopped. I paused the conversation, switched from text to voice note, and eventually asked if we could meet in person so that I could show up in a way that honors him. That single decision, to press pause, completely changed the tone and outcome of the conversation. By meeting in person, John and I demonstrated that we …

It’s easy to get swept up in headlines predicting the end of the design industry as we know it. It’s true: AI tools can now generate in seconds what once took days for teams of designers. So it’s no longer a question of whether these tools will be used—but how, why, and by whom. If design as we know it is being automated, what remains? And what becomes more valuable? In the 1930s, cultural critic Walter Benjamin argued that mechanical reproduction—photography, film, the printing press—was transforming not just how art was made, but how it was perceived. His concern wasn’t just about losing originality or craft; it was about losing aura—the sense of presence that comes…

Tax Day is right around the corner—an annual reminder that without the option to file jointly, singles pay more per dollar earned than married people. Tax advantages are just one of more than 1,000 legal and economic benefits married couples enjoy, a disparity worsened by marketplace and employer practices. Despite its disadvantages, single living is on the rise. While the average age of first marriage was just 21 in 1960, today it has risen to 29. Half the adults in the U.S. are unmarried, and half of them aren’t seeking a relationship. As many as a third of Zoomers may never tie the knot. But this shift is more than cultural—it’s redefining the rules of personal…

Where you work affects your risk of dying by suicide. For example, loggers, musicians and workers in the oil and gas industries have much higher rates of suicide than the rest of the population. But on the flip side, some professions have very low rates of suicide. One of them is education. National and state data shows that educators in the U.S., including teachers, professors and librarians, are among the least likely to die by suicide. We’re a team of researchers at the Center for Violence Prevention and Community Safety at Arizona State University. We manage Arizona’s Violent Death Reporting System, part of a surveillance system sponsored by the Centers for Di…

IT development has been around for more than 60 years and it has undergone radical transformations from the emergence of the first programming languages and OS development to the internet boom and the current AI era. Although programming tools and approaches are constantly changing, one thing remains constant: Only those developers who can adapt and master new knowledge and skills survive. I’m the chief software officer of a 70-strong team that designs a predictive maintenance system (PdM): A solution based on the Industrial Internet of Things (IIoT) and AI. Without continuous growth, our developers cannot remain competitive. The same is true in nearly every industry;…

Adam Becker is a science journalist and astrophysicist. He has written for The New York Times, BBC, NPR, Scientific American, New Scientist, Quanta, Undark, Aeon, and others. He also recorded a video series with the BBC, and has appeared on numerous radio shows and podcasts, including Ologies, The Story Collider, and KQED Forum. What’s the big idea? Tech billionaires like to hype up delusional doomsday fantasies in which they are the saviors and overlords of civilization. Many people may just laugh or disregard these outlandish claims, but a closer look reveals the scary truth of how seriously, specifically, and consequentially these thought leaders are committed t…

These days, tech bros keep talking about “taste”— the ability to exercise human judgment and determine unique responses while guiding a machine. It’s a rare skillset, as some AI-made media automates content in the form of generic slop. And now tech professionals are the very people worried that technology will rob society of any real taste. The New Yorker’s Kyle Chayka, who broke down tech bros’ obsession with taste last month, coined the term “taste-washing” as the act of giving “anti-humanist technologies a veneer of liberal humanism.” In other words: giving AI properties human-like qualities and letting them run with it. When machines do all the creating, what are …