What's on Your Mind?

For the first time since 1984, the airline Korean Air is updating its charmingly retro look to new branding that’s better suited for the modern era. The rebrand, designed by the global creative consultancy Lippincott, includes a new wordmark, refreshed logo, and pared-down color scheme. It’s set to debut across Korean Air’s operations and on the livery of its aircraft in the coming weeks. The rebrand comes just a few months after Korean Air officially completed merger negotiations with Asiana Airlines, South Korea’s second-largest airline. The two companies will become one mega-airline. [Image: Korean Air]As Korean Air begins to integrate Asiana Airlines’ operations with …

Job interviews are the fortune cookies of hiring—vague and often misleading. But companies keep using them, despite research suggesting that typical job interviews are mostly unreliable predictors of future job performance, because they give hiring managers the illusion of insight, and a convenient way to validate gut instinct with zero data. It’s not that all interviews are useless; some formats, like structured behavioral interviews with scoring rubrics, including AI-based scoring algorithms that match responses to actual outcomes and future performance, can be moderately predictive. But the typical unstructured interview? Oftentimes, it conveys the illusion of pred…

For ages, real estate has been defined by the tangible: buildings, land, square feet. Nowadays, however, the world’s most valuable businesses make their money from what is intangible—brands, networks, knowledge, and experiences. As of 2020, 90% of the value at the S&P 500 comes from intangible assets, up from 32% 40 years ago. The equivalent figure for major European companies lags behind, at just over 74% in 2020, a factor that likely contributes to Europe’s lower growth rate and per capita GDP. Much of the difference is made by a few unmatched American technology platforms. Real estate, too, must evolve beyond its physical footprint. At Atrium Ljungberg,…

Hundreds of thousands of people—including me—are heading to Austin, Texas, for the SXSW Conference and Festivals to learn, share, and meet others who are eager to propel business and culture forward. In perusing the lineup for this year’s conference, I was pleasantly surprised. In addition to Understood.org’s session, the agenda has half a dozen panels or meetups focused on some flavor of neurodiversity—from the science behind neuroinclusive office design to learning to “love your tricky brain.” As a neurodivergent leader at Understood.org, I often find myself the lone neurodiversity advocate in professional settings—creatively connecting dots to make the business…

The world is in chaos, and many of us wish this wasn’t reality but a video game. Coperni, the French fashion label, captured this sentiment in its recent Paris Fashion Week show. The brand’s designers—Sébastien Meyer and Arnaud Vaillant—wanted to re-create old-school gamer culture, with the theme of “LAN Party,” which was an event in the ’90s where people would gather together to compete in video games. Coperni brought together 200 people to play games like Fortnite and Rocket League for 24 hours. The show captured the aesthetic of the ’90s, along with that era’s fascination with futuristic digital realities, like those depicted in films like Hackers and The Matrix. W…

The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more. In most of the world, women are the majority of tourism’s workforce. Hotels, for example, employ a large number of local people, offering economic access and opportunity for communities and often underrepresented groups, particularly women. These jobs and incomes directly affect the communities where the properties are based. There are ripple effects on broader social issues suc…

Shares of Costco (COST) fell over 7% in midday trading on Friday after the wholesale retailer reported mixed second-quarter earnings results, missing profit estimates but beating on revenue, as the company braces for the impact of tariffs and inflation on consumer spending. “The tariffs are very fluid right now, so it’s hard to give any predictions about what we can do, but our people are well equipped to deal with anything coming our way and we have great partnerships with our suppliers,” CEO Ron Vachris said during the company’s earnings call. “Our people are nimble and ready to go.” Costco’s Q2 revenue came in at $63.72 billion, slightly beating analyst estimat…

Standing next to her makeshift home of scrap metal, wood and plastic tarp, 47-year-old Nelly Mengual recounts how severe flooding and winds tore off her roof a few months ago, leaving her knee-deep in water in her home. She lives in an informal settlement on the outskirts of Riohacha, in northern Colombia’s arid, wind-swept region, where thousands of other Wayuu people, native to the La Guajira region spanning Colombia and Venezuela, also reside. Although many residents were born in Colombia, it is the Wayuu who fled Venezuela who face the greatest hardship. Having escaped what many describe as economic crisis, they now live in these settlements without access to ru…

Life is full of bittersweet moments, such as when children leave a happy home to strike out on their own. Big Bear bald eaglets Sunny and Gizmo, the offspring of California’s internet-famous eagles Jackie and Shadow, are getting ready to do just that. And the eagle family’s one-million-plus social media followers can watch them fly from the nest for the first time. This act is known as fledging and can happen anytime between 10-14 weeks old. The official fledge window for the eaglets started on Tuesday, and fans who love watching the eagles on the live nest web camera operated by the nonprofit Friends of Big Bear Valley (FOBBV) hope the eaglets take their sweet t…

Welcome to Pressing Questions, Fast Company’s work-life advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, will answer the biggest and most pressing workplace questions. Q: My boss is playing favorites, what should I do? A: So much of adult life can feel like you’re perpetually stuck in high school: gossip and office politics, making friends, and who the boss favors. If you feel like your boss is playing favorites, the first step is evaluating why you feel this way as objectively as possible. The more specific you are about the problem, the more specific you can be about how you address it. A vague feeling of “I think you like …

If real Easter eggs aren’t your thing this weekend, you may find hunting for digital ones more enjoyable. And there are some cool ones to find at your fingertips, provided you have an iPhone or Mac. Apple has packed the iOS and macOS operating systems with several fun little references, many harking back to the legacy of the company or other companies in the tech industry. Microsoft’s Blue Screen of Death This one’s been around for a while, and it’s a fan favorite. The Finder on your Mac can show other computers connected to the same network. These computers are represented by icons. If the connected computers are other Macs, you’ll see icons that accurate…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Like clockwork, every year, the U.S. housing market experiences a seasonal swing. It happens in both good years and bad. And while the seasonal trend may vary slightly by market (for example, snowbird markets), it remains fairly consistent across most housing markets. Here are three core components of the U.S. housing market’s seasonal effect—and what it means for buyers and sellers. 1. Existing home sales begin to rise heading into spring Seasonally speaking, U.S. existing home sales typically bottom out in January, then begin to rise mon…

U.S. consumers often pay more for gluten-free products, yet these items typically provide less protein and more sugar and calories compared with gluten-containing alternatives. That is the key finding of my new study, published in the journal Plant Foods for Human Nutrition. This study compared gluten-free products with their gluten-containing counterparts, and the findings suggested that many perceived benefits of gluten-free products—such as weight control and diabetes management—are exaggerated. Currently, many gluten-free products lack dietary fiber, protein, and essential nutrients. Manufacturers often add supplements to compensate, but the incorporation of d…

Humanity has sequenced the genome and built artificial intelligence, and yet it’s still shockingly hard to find the right foundation shade. I’ve spent hours at Sephora searching for a shade that doesn’t make my skin look ashy or unnatural. Then, when I finally do find a match, my skin gets darker after a day in the sun, and the color no longer works. I’m not alone in my frustration. Last year, makeup brands sold $8.4 billion of foundation around the world, but you can still find social media brimming with people complaining about how hard it is to find the right shade. A new brand, Boldhue, wants to solve this problem forever. The company has created a machine th…

The generative AI revolution has turned into a global race, with mixtures of models from private companies and open-source initiatives all competing to become the most popular and powerful. Many choose to promote their prowess by demonstrating their performance on common tests and levels within regular rankings. But the legitimacy of those rankings has been thrown into question as new research published in Cornell University’s preprint server arXiv shows it’s possible to rig a model’s results with just a few hundred votes. “When we talk about large language models, their performance on benchmarks is very important,” says study author Tianyu Pang, a researcher at S…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. We all want our companies to make a real difference, but how often does our message truly cut through the noise? It’s a complex challenge: How do we ensure our genuine efforts to create social impact actually resonate with the people we want to reach? Because in today’s world, simply doing good isn’t enough; we need to communicate the impact of that work effectively to build trust and inspire re…

Every few months, there’s a new story or study or think piece on the exact dollar amount needed to afford retirement. The most recent is Northwestern Mutual’s 2025 Planning & Progress Study, which found that Americans believe they need $1.26 million to retire comfortably. Unfortunately, many people give up on the very idea of saving for retirement when they hear $1.26 million is the price tag for a comfortable (not lavish) retirement. Aiming for a seven-figure nest egg can feel out of reach for many of us—which may explain why Northwestern Mutual also found that 51% of Americans expect to outlive their money. But the reality of retirement is far more nuanced t…

Pinterest shares (NYSE: PINS) are skyrocketing in premarket trading this morning after the company announced Q4 results for its fiscal 2024 yesterday. PINS stock is currently up over 22% to above $41 per share as of the time of this writing. It hasn’t seen that price point seen since last July. Here’s what you need to know about Pinterest’s latest results and its surging stock. Pinterest’s revenue and growing user base shine in Q4 Almost any way you look at it, Pinterest had a great Q4, with two metrics really seeming to have made investors happy: Revenue: $1.15 billion Global Monthly Active Users (MAUs): 553 million For its fourth quarter, Pinterest ge…

When Netflix reality show Dubai Bling debuted in 2022, it became a global sensation, garnering viewers across 51 countries. And it’s kept up the momentum: The show’s recently released third season racked up 18.6 million hours of viewing time in its first week alone. Dubai Bling, filmed in English and Arabic, is subtitled in 31 languages and dubbed in 5. The show has been part of a surge in Arabic content on Netflix attracting global viewership. Last spring’s Honeymoonish, an Arab-language rom-com from Kuwait, trended in the top 10 film list of 73 countries, amassing more than 22 million views. Danya “Diva Dee” Mohammed in Dubai Bling, Season 1 [Photo: Hyku Deses…

AI will undoubtedly become a bigger presence in your working life over the next few years. In fact, it likely already is, even without you knowing it. According to a recent study by Gallup, nearly all Americans (99%, in fact) use products that involve artificial intelligence features, but (64%) don’t even realize it. Our current level of AI use may seem subtle and harmless—think virtual assistants, navigation apps, or weather-forecasting websites. But the speed of new technology is fast and the promises it holds for transforming our work are too tempting for many companies to pass up. Like it or not, no matter your industry, AI is likely going to be your new coworker. S…

Amazon on Wednesday unveiled a generative-AI infused Alexa that it says will allow the popular voice assistant to have more personality, check a user’s tone and even plan romantic dates. But unlike before, when Alexa was offered for free on any Alexa-enabled devices, customers will have to pay Amazon a monthly fee of $19.99 for the revamped voice assistant, which it calls “Alexa+”. However, the generative-AI powered Alexa will be free for Prime members, who pay the company a monthly or annual fee for free delivery and other perks. At a media event held in New York City, Amazon executives showed off the update to the ten-year old digital assistant with the new feat…

Stripe on Thursday announced a tender offer for employees and shareholders that valued the company at $91.5 billion, nearly 41% higher than its valuation a year ago, potentially delaying the fintech firm’s ambitions of going public. The deal signals the strong recovery of the global venture capital sector, as central banks have started to cut interest rates amid subdued inflation and strong economic data. “Stripe was profitable in 2024, and we expect to be so in 2025 and beyond,” co-founders John Collison and Patrick Collison said in their annual letter published on Thursday. The payments processing company was valued at $65 billion in a deal last year, which …