What's on Your Mind?

In our 2026 Performance Marketing survey with Harris Poll, we asked more than 300 marketing decision-makers about the trends and investments they predicted for 2026. The biggest takeaway—75% report increased expectations for accountability. And nearly two-thirds say leaders now evaluate them based on pipeline contribution rather than traditional top-of-funnel metrics like lead volume. For years, marketers have argued for a more meaningful seat at the revenue table, one that is measured on business outcomes instead of activity. That shift is happening. Leaders are asking marketing teams to deliver revenue outcomes without giving them the visibility to understand, p…

Wordle, the game originally designed as a gift for the creator’s partner, has been a national obsession for years. Now it’s becoming a television game show. NBC has greenlit a new series centered around the game, which will run in prime time. Today anchor (and self-confessed Wordle megafan) Savannah Guthrie will host. The show will be executive produced by Jimmy Fallon and The New York Times, which owns Wordle. The show is scheduled to premiere in 2027 and casting is underway. If you’re interested in being a contestant on the show, you can apply at wordle.castingcrane.com. (The game will be played in teams of three, so you’ll need to find a couple of buddies or fa…

In the United States, we recognize a separation between church and state, but does that delineation apply to work, too? That’s an earnest question from a self-identifying choirboy—literally, I grew up in church and I direct the choir—who has been asked throughout my career to leave religion out of my work. Do we need the Jesus reference in the deck? Do I have to use Bible scripture in that essay? Is the religious example in the class lecture necessary? It’s almost always polite but definitely unambiguous: ease up on the religious stuff because it likely doesn’t have a place here because the workplace is neutral. But is that really so? The entire global workweek struct…

Critics of AI caution that as a relatively new technology, its long-term effects on the human brain are still unknown. But a new study shows that AI could be just as dangerous in the short-term, with sessions of AI use only 10 minutes long leading to impaired brain performance. The study, conducted by researchers at Carnegie Mellon, Oxford, MIT, and UCLA, challenged participants to complete a set of fraction-based math problems. Half the group was tasked to solve the problems on their own, while the other half was given access to an AI assistant powered by OpenAI’s GPT-5 model—only to have that AI helper removed without warning for the test’s final three problems. …

Golf fans are eagerly awaiting the start of the 2026 PGA Championship, which kicks off this week. From May 14 to the 17th, the biggest 156 names in golf will compete to earn the coveted Wanamaker trophy. Last year’s winner Scottie Scheffler, 29, who took home the trophy for the first time, will return as the defending champion. Other big names will include Rory McIlroy, who is coming off of two consecutive Masters titles and is trying for his third PGA win and seventh major title. Other star players to watch are Cameron Young, Jon Rahm, and Bryson DeChambeau. This year, the tournament will take place at Aronimink Golf Club in Pennsylvania, a location that hasn’t …

After weeks of extreme drought across Florida, a wildfire has broken out in the Everglades, burning more than 5,000 acres. The fire, called the Max Road Miramar Fire, is located outside of Miami, and was first reported on Sunday. By Monday around 11 a.m., it had burned at least 5,600 acres, according to the Florida Forest Service, and was only 30% contained. In images and videos of the Max Road Miramar Fire, massive plumes of black smoke fill the sky; the smoke has caused low visibility on major roadways. Interactive wildfire maps provided by Watch Duty and Esri’s Wildfire Aware are tracking the fire’s spread in real time. Many may think of the…

Climate change is making your allergies worse, in part by creating longer and more intense pollen seasons, according to a growing body of research from a number of scientists and physicians. “We know that climate change is leading to greater amounts of pollen in the atmosphere,” says Paul Beggs, an environmental health scientist and professor at Macquarie University in Sydney, Australia, who published a 2024 paper on the link between climate change and asthma. “It’s changing the seasonality of the pollen. It’s changing the types of pollen that we’re exposed to.” With pollen season already underway in many parts of the U.S., the AccuWeather 2026 US Allergy Forecast…

Naomi Osaka once believed that winning meant saying yes to everything. Over the years of her successful tennis career, though, the four-time Grand Slam champion says that doesn’t ring true anymore. As the new ambassador for vitamin and supplement company Olly’s Mental Health Awareness Month campaign, Osaka got candid about setting boundaries, pushing through fatigue and the success myth she used to believe. “I used to think success meant saying yes to everything that came with it,” Osaka wrote in a personal essay for Fortune. “Now I see it differently. I’ve been able to achieve what I have by holding boundaries.” In the piece, Osaka reflected on her decision t…

“I’m fine”—a vast majority of women utter those two words reflexively in various scenarios, when they’re not, in fact, fine. Now, Megababe is tackling this so-called ‘comfort tax’ with an ad campaign designed to encourage women to better advocate for themselves. On Monday, the personal care brand unveiled a series of bright orange-and-white ads across New York City that underscore how women have normalized discomfort. The campaign marks Megababe’s first foray into social-first messaging. It comes alongside the results of a March survey it conducted, which found that 85% of women would rather be uncomfortable than inconvenience someone else. Women claiming to b…

First you choose a partner, then you choose a genome? For this episode of FC Explains, Fast Company Senior Writer Ainsley Harris digs into the rapidly growing world of embryo genetic screening, including IVF startups like Orchid and Nucleus that offer parents the ability to select embryos based on genome sequencing. Proponents say this kind of genetic testing helps optimize health outcomes and prevent hereditary disease. Parents say it’s giving their kids the best shot at life. On this episode of FC Explains we dig into why some scientists have called polygenic embryo screening “modern snake oil,” and why others are calling for an urgent, society-wide conversation abo…

British pop star Dua Lipa is suing Samsung Electronics for at least $15 million in damages alleging the South Korean electronics company illegally used a copyrighted image of her without permission. The legal complaint filed Friday in the United States District Court for the Central District of California alleges Samsung used an image of Lipa for some of its television cardboard boxes in circulation last year. According to the lawsuit, Lipa accuses Samsung of violating her “right of publicity” as well as infringing on her copyright and trademark rights. The image in question is allegedly taken from a performance at the Austin City Limits music festival in 2024. Ac…

Sales of previously occupied U.S. homes were essentially flat in April, another lackluster showing for the housing market during what’s traditionally its busiest time of the year. Existing home sales edged up 0.2% last month from March to a seasonally adjusted annual rate of 4.02 million units, the National Association of Realtors said Monday. Sales were unchanged compared to April last year. The latest sales figure fell short of the roughly 4.12 million pace economists were expecting, according to FactSet. Sales have been hovering close to a 4-million annual pace now going back to 2023, far short of the historic norm that is closer to 5.2-million. And hom…

A $20 smoothie and a $19 single strawberry could only belong in one place: Erewhon, the luxury grocery chain and celebrity hot spot in Los Angeles. But as of last week, it’s not the only so-called hypebeast grocer in West Hollywood. Just a few blocks away from one of Erewhon’s various locations, Laurel Supply, a giant market filled with natural light and timber interiors, looks unmistakably like an Erewhon to those passing by. The team behind the venture are the owners of the neighboring restaurant Laurel Hardware, meaning they had a deep knowledge of the area before opening, which, according to the local newspaper WEHO Times, was years in the making. Lau…

Your family group chat’s favorite daily word game is about to get an adaptation for the screen. In a series of press releases published this morning, The New York Times and NBC announced a new joint venture: a game show series based on Wordle, The Times’ fan-favorite word-guessing game. The show will be produced by Universal Television Alternative Studio in partnership with Electric Hot Dog (Jimmy Fallon’s production company) and The Times. Wordle’s popularity is part of a broader, successful Games operation at The Times that’s turned users’ interactions with the publication into a daily ritual. And the forthcoming TV show is just the latest evidence of how much o…

The coffee might be poured by a human hand, but behind the counter, something far less traditional is calling the shots at an experimental café in Stockholm. San Francisco-based startup Andon Labs has put an artificial intelligence agent nicknamed “Mona” in charge at the eponymous Andon Café in the Swedish capital. While human baristas still brew the coffee and serve the orders, the AI agent—powered by Google’s Gemini—oversees almost every other aspect of the business, from hiring staff to managing inventory. It is not clear how long the experiment will last, but the AI agent appears to be struggling to turn a profit in Stockholm’s competitive coffee trade. The ca…

It has become clear that women—and working mothers, in particular—are up against all kinds of challenges that threaten their foothold in the labor force. But one trend that may be less evident is that men are also dropping out of the workforce, albeit for different reasons. The jobs report last week offered a more sunny outlook than expected, with an uptick of 115,000 jobs in April; the unemployment rate also held steady at 4.3%. The data also, however, points to a more nuanced story about a broader shift in the labor force. Last month, the number of men who were working or actively looking for a job fell to the lowest figure seen in decades, with the exception of an…

You know the feeling we are talking about. Your friend calls to ask for your help moving on a Saturday when you were planning on doing nothing. Or your sister-in-law asks you to invest in her business, and you are afraid there is no way it will succeed. Even when the person asking for the favor isn’t someone central to your life, it is still painful to say no. Most of us don’t even like saying no to telemarketers. That’s why there are so many jobs in sales. Often, we end up making bad decisions to avoid the short-term discomfort of turning people down. Look, we agree—saying no is hard. The good news is that a little preparation and practice will make it easier. Even i…

Simone Stolzoff has a gift for asking questions that slice the soul. In his first book, The Good Enough Job, he asks how work came to be so central to our identities, and what we can do to rebalance our lives. He’s a journalist whose writing on the intersection of work, identity, and relationships has appeared in The New York Times, The Atlantic, Wired, and National Geographic. Now he’s back with a second book: How to Not Know: The Value of Uncertainty in a World that Demands Answers. This time around, he unpacks why uncertainty generates so much anxiety, and what we can do about it. In a world where climate change is reshaping the actual landscape, politicians a…

From sugary cereals to Pop-Tarts and other pastries, many of the things Americans are used to eating first thing in the morning aren’t optimal for health. But according to new research, one traditional breakfast food could help protect your brain, and no, it’s not coffee. It’s eggs. The new report, recently published in the Journal of Nutrition, comes from researchers at Loma Linda University who followed 39,498 participants for 15-plus years. Their study found that regular egg consumption may be linked to a lower risk of developing Alzheimer’s disease. The benefit appears to be significant. But in order to achieve the maximum reward, you need to make eggs a stapl…

A useful rule of thumb is that when a problem persists for decades despite serious effort, the failure is usually not one of effort or intelligence, but of framing. Climate change sits squarely in this category. We have poured talent, capital, policy, and good intentions into solving it, and yet the core dynamics continue to worsen. This suggests that something foundational is off in how we are thinking about the problem. One of the clearest illustrations of that deeper issue sits far from financial centers and climate summits, in the Arctic. About 50 years ago, Denmark made a decision that looks increasingly unusual by modern economic standards. It removed around…

I flew Spirit Airlines out of LaGuardia on April 28th. With the announcement just days later that the carrier was shutting down, it felt a little like catching the last chopper out of Saigon. Then again, every time you flew Spirit felt a little like catching the last chopper out of Saigon. There were the improbably tiny bags, people packed tightly in seats, and an everpresent sense that the simmering confusion could at any moment break out into full blown calamity. Like most people, I’ve always had a love/hate relationship with Spirit. Unlike most people, I once expressed it to the face of Ben Baldanza, the former CEO of Spirit. In 2015, I wrote an essay for The …

If you’re a sports fan on TikTok, you’ve almost certainly heard the song “Orla” by the British DJ and producer Nimino. Since its release in early March, the song has soundtracked nearly 150,000 videos on the platform. For Nimino, that doesn’t just mean more exposure for his music. It means money. A lot of the sports-world accounts that have used his track are businesses—Atlético de Madrid, the “Men in Blazers” podcast, Major League Baseball, the LPGA, and the Philadelphia Eagles—that accessed the song via TikTok’s growing Commercial Music Library (CML), which ensures artists are paid when their music is used commercially. The library offers the plat…