What's on Your Mind?

In 2023, Pop-Tarts changed the world of brand mascots forever when it sacrificed the life of a Strawberry Pop-Tart and fed its remains to the Kansas State football team as a reward for winning the Pop-Tarts Bowl game. The weirdly macabre stunt got 4 billion media impressions, and in the eight weeks following the game, parent company Kellanova sold 21 million more Pop-Tarts than in the eight weeks before the game. Riding on that success, the brand upped its ambitions and brought three flavors to the Pop-Tarts Bowl last year, letting the winning team’s MVP choose which one was toasted and eaten (Iowa State’s quarterback, Rocco Becht, picked Frosted Cinnamon Roll). Now …

As best I can tell, the über-wealthy believe the world as we know it is ending, that there won’t be enough to go around, and that this means they need to accumulate as much money and land as possible in order to position themselves for the end of days. The way they do that is with an induced form of “disaster capitalism,” where they intentionally crash the economy in order to have some control over what remains. So the function of tariffs, for example, is to bankrupt businesses or even public services in order to privatize and then control them. Stall imports, put the ports out of business, and then let a sovereign wealth fund purchase the ports. Or as is happening r…

A snaggle tooth. A gap in someone’s smile. A birthmark or mole. What do each of these facial features have in common? They all have wabi-sabi. That’s according to TikTok’s latest trend, which has users highlighting their imperfections and labeling them “wabi-sabi.” Not to be confused with the sushi accompaniment, wabi-sabi is a Japanese aesthetic philosophy that finds beauty in imperfection and the natural process of aging—something we could all use a little more of in the age of “preventative facelifts.” The concept celebrates imperfection and the natural wear and tear that occurs with the passage of time, whether that’s a gently worn step, a chipped mug, or…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Zillow economists just published their updated 12-month forecast, projecting that U.S. home prices—as measured by the Zillow Home Value Index—will rise 1.5% between October 2025 and October 2026. Heading into 2025, Zillow’s 12-month forecast for U.S. home prices was +2.6%. However, many housing markets across the country softened faster than expected, prompting Zillow to issue several downward revisions. By April 2025, Zillow had cut its 12-month national home price outlook to -1.7%. In late spring, Zillow stopped issuing downward revisions. In A…

Christmas went on the auction block this week in Pennsylvania farm country, and there was no shortage of bidders. About 50,000 Christmas trees and enough wreaths, crafts and other seasonal items to fill an airplane hangar were bought and sold by lots and on consignment at the annual two-day event put on at the Buffalo Valley Produce Auction in Mifflinburg. Buyers from across the Northeast and mid-Atlantic were there to supply garden stores, corner lots and other retail outlets for the coming rush of customers eager to bring home a tree — most commonly a Fraser fir — or to deck the halls with miles of greenery. Bundled-up buyers were out in chilly temperatures to hear a…

Universal Pictures’ two-part Wicked gamble continues to defy gravity at the box office. Just a year after part one brought droves of audiences to movie theaters around the country, even more people bought opening weekend tickets to see the epic conclusion, Wicked: For Good. According to studio estimates on Sunday, Wicked: For Good earned $150 million from North American theaters in its first days in theaters and $226 million globally. Not only is it the biggest opening ever for a Broadway musical adaptation, unseating the record set by the first film’s $112 million launch, it’s also the second biggest debut of the year behind A Minecraft Movie’s $162 million. “The…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. A modest rise in negative equity is emerging across parts of the U.S. housing market, but the overall picture remains far more stable than anything resembling the Global Financial Crisis. Having negative equity—commonly known as being “underwater”—means a homeowner owes more on their mortgage than the home’s current market value. According to ICE Mortgage Technology, just 1.0% of U.S. mortgages were underwater in April 2025. By October 2025, that share rose to 1.6%. That’s an uptick, but still extremely low by historical standards. For comparison, du…

Two things that made massive cultural splashes this year — Labubu and “KPop Demon Hunters” — will fill the sky and streets of New York when the Macy’s Thanksgiving Day Parade kicks off this year. Conan Gray and Lainey Wilson will bring the tunes. The Nov. 27 parade begins rain or shine on Manhattan’s Upper West Side and ends at Macy’s Herald Square flagship store on 34th Street, which serves as a stage and backdrop for performances. It will feature 34 balloons, four mini-balloons, 28 floats, 33 clown groups and 11 marching bands — all leading the way for Santa Claus. Here’s key things to know about the parade and how to watch it. What time does the Macy’s Than…

Anthropic launched its newest model, Claude Opus 4.5, putting the company back atop the benchmark rankings for AI software coding. Opus 4.5 scores over 80% on the widely-used SWE-bench, which tests models for software engineering skill. Google’s impressive Gemini 3 Pro, launched last week, briefly held the top score with 76.2%. Anthropic’s Claude product lead Scott White tells Fast Company that the model has also scored higher than any human on the engineering take-home assignment the company gives to engineering job candidates. Of course Opus 4.5 does a lot more than coding. Anthropic says Opus 4.5 is also the “best model in the world” for powering AI agents and…

Kohl’s announced on Monday that interim CEO Michael Bender will become the ailing retailer’s permanent new CEO—making him the third chief executive to head the company in about three years. The news comes a day before the Wisconsin-based department store releases its third-quarter earnings report, on November 25 at 9:00 a.m. “Over the past several months as interim CEO, Michael has proven to be an exceptional leader for Kohl’s–progressively improving results, driving short and long-term strategy, and positively impacting cultural change,” board chair John Schlifske said in a statement. Bender has served as interim CEO for the last six and a half months. Shar…

The average U.S. employee clocks nearly 21 full business days working from their phone each year. That’s according to new research from Adobe Acrobat, who surveyed over 1,000 full-time employees on their habits and opinions around work phone etiquette. As worklife boundaries continue to blur, the work doesn’t stop when you step out of the office’s four walls. For many employees, they now carry it with them in their pocket, checking emails first thing from bed, or making calls on the go between meetings. In the early days of the iPhone, the “sent from my . . .” signature conveyed status. Back in 2013, The Atlantic referred to it as a “humble brag.” More than a de…

The Bezos vs. Musk battle for satellite internet service is heating up In what’s rapidly becoming the new space race: Amazon will start testing its high-speed internet service that it’s building out to compete with SpaceX’s Starlink service. With a broader rollout planned for next year, Amazon announced on Monday some updates to its Leo network—including a new program that will see select businesses taking part in an “enterprise preview” of the forthcoming service. In turn, Amazon can collect feedback to tailor services for specific industries. “Amazon Leo represents a massive opportunity for businesses operating in challenging environments,” Chris Weber, vic…

The phrase quiet quitting has been cast as a generational rebellion, a disengagement crisis, and a leadership failure, all rolled into one. The narrative suggests that half of your workforce has decided to coast, collecting a paycheck while doing the bare minimum. According to new global research from Culture Amp, which analyzed the experience of 3.3 million employees worldwide, fewer than 2% fit into the definition of quiet quitting—that is, employees who lack motivation to go above and beyond but still plan to stay with their company. That finding challenges the viral narrative, suggesting that what’s happening inside organizations is more nuanced than a mass wi…

When I launched my first business in my twenties, I thought success meant doing everything alone. I believed that if I worked hard enough, read every business book, and put in the hours, I’d eventually figure it all out. What I quickly realized, however, is that you don’t find the most valuable growth strategy in your balance sheet. You find it in your network. As the founder of Boston Business Women, I’ve watched thousands of women start and scale companies over the last decade. In 2024, women started 49% of all new businesses in the U.S., up from just 29% five years earlier. And while that growth is impressive, the gap between potential and access still looms large.…

Media personalities and online influencers who sow social division for a living, blame the rise of assassination culture on Antifa and MAGA. Meanwhile, tech CEOs gin up fears of an AI apocalypse. But they’re both smokescreens hiding a bigger problem. Algorithms decide what we see, and in trying to win their approval, we’re changing how we behave. Increasingly, that behavior is violent. The radicalization of young men on social networks isn’t new. But modern algorithms are accelerating it. Before Facebook and Twitter (X) switched from displaying the latest post from one of your friends at the top of your feed with crazy, outrageous posts from people you don’t know…

In his new book Ding Dong: How Ring Went from Shark Tank Reject to Everyone’s Front Door, Ring founder Jamie Siminoff pulls back the curtain on the chaotic, often absurd reality of building one of the most recognizable consumer tech brands of the last decade. The following excerpt captures one of the book’s most pivotal moments: the high-stakes, borderline-reckless gamble to secure the name “Ring.com,” a decision that nearly emptied the company’s bank account, tested the patience of his investors, and set the stage for a brand that would soon reshape home security. eBay.com. Half.com. Cars.com. Shop.com. Toys.com. And yes, Nest.com. So many great four-letter domain na…

Below, Ben Rein shares five key insights from his new book, Why Brains Need Friends: The Neuroscience of Social Connection. Ben is an award-winning neuroscientist who has spent a decade studying the biology of social interaction. He is the chief science officer of the Mind Science Foundation, an adjunct lecturer at Stanford University, and a clinical assistant professor at SUNY Buffalo. He also teaches neuroscience to an audience of more than 1 million social media followers. What’s the big idea? Loneliness is a problem. Many of us feel this, and all of us are seeing it affect society. But why is isolation so harmful? Why are virtual interactions a poor substit…

Lately, at every networking event or leadership roundtable, I’m hearing the same things on repeat. CEOs are focused on growth in an uncertain context. HR leaders are worried about retention and employee burnout. Managers are trying to figure out how to build connection in hybrid workplaces that feel more transactional by the day. Everyone is chasing new strategies for engagement, inclusion, and belonging—yet most are overlooking one of the simplest, most powerful tools we all have: mentorship. In an age where technology evolves faster than people can keep up, mentorship is the real accelerator. It’s how knowledge sticks, how culture travels, and how innovation spr…

Today’s job market is more ruthless than ever, leaving many desperately clinging to their roles amid mass layoffs and side-eyeing the competition. In such environments, a rival colleague or workplace nemesis may make themselves known. Watching a smug colleague get called out for a mistake in a meeting or blundering a promotion is often deeply satisfying (even if we may not admit it). Many know the German name for this impulse, schadenfreude: pleasure derived by another’s misfortune. But another, more work-related term that has emerged recently is fail watching: a coping strategy born from today’s challenging job market as a way to make us feel better about our o…

When work was drying up for freelance writer Megan Carnegie, she found herself compulsively hopping between apps and social media. “LinkedIn, WhatsApp, emails—and it was just terrible for my focus,” she says. “I was anxious about getting work.” On a whim, Carnegie (who’s also contributed to Fast Company) popped into a store selling secondhand computer equipment and bought an old Nokia burner phone. During the workday, she would use the burner for calls, and in the evening, switch back to her smartphone. With no access to apps and one fewer way to access the internet, her urgency and anxiety dissolved. “I just loved the quiet,” she says. The effects of social media…