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Most technology companies treat brand or product names like marketing. That’s a mistake. Names are infrastructure—not cosmetic choices or launch-day deliverables. When names are wrong, everything built on top of them pays a quiet, compounding price. We tend to think of infrastructure as physical or technical systems: roads, power grids, cloud platforms. But infrastructure is really something more precise: It’s the invisible system that enables everything else to function. When it works, no one notices. When it doesn’t, nothing scales. Language behaves the same way. Before anyone buys a new technology, it must be named. Before they adopt it, they must talk about it…

Less than two years ago, Sam Altman described advertising as a “last resort” for OpenAI’s ChatGPT, during a Harvard Business School interview. He said he would pursue it if it were the only way to provide global access to high-quality AI services. At the time, the comment stood out—not because ads seemed unlikely, but because it underscored what was at stake. ChatGPT doesn’t win attention the way social platforms do. It wins trust. That’s why ChatGPT’s recent ad launch matters far beyond just the creation of a new advertising surface. It’s a real-time test of whether a product built almost entirely on trust can monetize without fundamentally changing user behavior. Op…

After smashing March heat records in 14 states and the U.S. as a whole, the gigantic heat dome that’s baked the Southwest is creeping eastward and may end up being one of the most expansive heat waves in American history, meteorologists and weather historians said. And it’s not going away for awhile, maybe not till the middle of the next week as April starts, said meteorologist Gregg Gallina of the National Weather Service’s Weather Prediction Center. “Basically the entire U.S. is going to be hot,” Gallina said Monday. “The area of record temperatures is extremely large. That’s the thing that’s really bizarre.” This heat dome — in which high pressure is acting like a p…

A little less than eight months ago, Crusoe and Redwood Materials launched a new kind of project: a modular data center powered by solar panels and repurposed EV batteries. Now they have data showing it works—and they’re scaling up. Over the months that the solar microgrid has been in use, it’s run 99.2% of the time, outperforming the companies’ targets. And unlike other data centers that rely on fossil fuels, this one uses only clean power. It’s very different from the standard way to build a data center. “The normal approach would be to get in line with a utility, wait for any number of years, and hopefully one day get an approval and join the grid,” says Cully …

Innovation isn’t a spark—it’s a sustained pursuit. Meet Google, Proximity Media, Google, Reddit, Unwell and Tubi—the teams turning bold vision into daily discipline, redefining what it takes to lead, create, and stay ahead. View the full article

A giant cheesesteak running through multiple terminals at the Philadelphia airport might not solve the world’s problems, but it will make people smile. It’s National Cheesesteak Day, after all, so a little joy is necessary. In honor of this unique day, here’s some history on this lesser-known holiday. We even threw in some ideas on how to celebrate and make Rocky Balboa proud. Brief history of the Philly cheesesteak The cheesesteak is an American invention that originated in Philadelphia, Pennsylvania. The desire for something new struck two Italian-American brothers, Pat and Henry Olivieri, one day in 1930. The brothers ran a hot dog cart, but were craving som…

Zoox, the Amazon-owned autonomous driving company known for its whimsically shaped robotaxis, is expanding to new locations. The company on March 24 announced plans to begin operations in Austin and Miami later this year, while expanding its existing footprint in Las Vegas and San Francisco. In Las Vegas, riders can now access additional locations along the Strip, with service expected to reach the Sphere, T-Mobile Arena, and Harry Reid International Airport. In San Francisco, service will expand this spring to neighborhoods including the Marina, North Beach, Chinatown, and Pacific Heights, as well as along the Embarcadero—more than quadrupling Zoox’s current foot…

If you’re one of the legion of iPhone fans who can’t wait for the next major software update and all the new features it will bring, there’s some good news. Apple has revealed when you’ll be able to get a look at the iPhone’s next operating system, iOS 27—and you won’t have to wait much longer. Here’s what you need to know. Apple announces the dates for WWDC26 Apple has revealed when it will hold its next Worldwide Developers Conference (WWDC). The conference, affectionately referred to as “dub-dub” by Apple employees, is one of Apple’s two major events throughout the year, and one of the tech industry’s most important. WWDC is an annual week-long event where A…

Beyond the not insignificant work of designing buildings, it can often seem that architects are also tasked with solving some of the biggest problems in the world. From reducing the environmental impact of buildings to increasing access to affordable spaces to fighting climate change to rebuilding what climate change has damaged, the architect’s work can verge on the infinite. For the architecture companies honored in Fast Company’s 2026 Most Innovative Companies awards, this mission creep is part of the appeal. All 10 honorees on this year’s architecture list have made societal challenges and systems-scale shortcomings into side projects of their more straightforward…

The most innovative retailers in 2025 used technology not to chase trends, but to solve real problems. As tariffs squeezed margins and labor costs climbed, companies scrambled to adapt. Shopify opened its platform to agentic AI shoppers, letting customers purchase directly within ChatGPT. Amazon launched Lens Live to turn smartphones into instant product scanners. Rebel scaled its re-commerce platform into new categories, processing over 70,000 returned products weekly and keeping 25 million pounds of goods out of landfills. Others doubled down on heritage and experience. J.Crew proved nostalgia sells when paired with a carefully curated archive. Printemps brought…

The world of public relations has always been about making a splash. And in an age of more and more media clutter, breakthrough ideas have never been more important. To create that can’t-miss-it buzz, this year’s most innovative PR firms paired an A-list Hollywood actor with an A-list Hollywood director, staged a surprise pop-event in a major urban transportation hub, enlisted some of the biggest stars from the booming world of women’s sports, and employed some creative grammar to stir up social media chatter. Giant Spoon created a campaign for the emerging electric vehicle brand Lucid that was essentially a short action film, directed by James Mangold (Ford v Ferrari…

Traditional economic development tends to focus on investments made and jobs created. For this year’s group of Most Innovative Companies—or in many cases, foundations or governments, in this case—the key performance indicator isn’t dollars spent, but connections made. Growth comes not from directing resources, but finding a better way to nurture what you already have. Governments found creative ways to unleash the potential of their residents, workers, and civil servants. The state of New Mexico, for example, made a first-in-the-nation move to subsidize childcare for all, giving working parents and families a leg up. In Illinois, the Climate and Equitable Jobs Act of…

The way we consume culture has fractured into millions of pieces and the far corners of the internet. But media companies are finding creative ways to keep capturing market share. For publishing imprint Bloom Books, that means capitalizing on TikTok’s rise by turning #BookTok’s viral hits into paperback bestsellers. For Webtoon, it’s doubling down on a dynamic fast-metabolism format with five-minute-long “episodes” that bring comic books to life. The satiric newspaper The Onion is channeling its best quality—humor—into a new revenue stream by opening its own ad agency, while the New York Times is cranking out vertical video reels meant to be viewed on smartphones. Li…

In some ways, the attention game for brands is only getting tougher. The increased pace of the cultural cycle and the tidal wave of slop hitting our feeds have added a layer of suspicion to any brand work. Is it real? How do you know? These are big, existential questions. This year, 20 companies, ranging from brands to agencies, are answering them from the perspective of marketers looking to build real connections with real people. The companies here are not only working to embed into and engage with culture, but they’re doing it in ways that reinforce the role of humans in that dynamic. It includes Dick’s Sporting Goods launching its own internal film studio to …

Three years (plus) after the arrival of ChatGPT, chatbots are morphing into AI agents. As generative AI models have improved and become able to reason in real time, the major AI labs, starting with Anthropic, have begun to shift their research focus from models that compose and comprehend text to ones that reason, use tools, and work autonomously. The first kind of agent that matured to the point of having real-world impact was an agent that can write, test, and document computer code. Coding agents, powered by language models, can understand plain language, which has democratized software development and made “vibe coding” possible. Products like Lovable and Bolt al…

Automotive companies paving the way for self-driving cars are changing the rules of the road. Robotaxis went mainstream in 2025, delivering millions of rides around the world. Once fledgling startups, these providers have grown into fully mature businesses, and the competition is intensifying, especially between the robotaxi units of two global search engine juggernauts: Alphabet’s Waymo and Baidu’s Apollo Go. This year’s honorees took concrete action toward making the self-driving dream a reality across the world. They differ in approach—from how to build and operate the cars to how they should see and react to the world around them—but share the same goal. Best …

Augmented and virtual reality companies continue to harness the technology for everything from family entertainment to healthcare and workplace safety. Xreal’s wearable displays offer users new options for integrating AR with workflows and devices, and RayNeo’s ultralight AR glasses deliver AI features and a stunning 43-inch virtual display. AR and VR are even creating innovative forms of entertainment. Cosm has built “shared reality” domes that let spectators immerse themselves in sports and movies as if they were in the stadium or scene, and Immotion’s VR shows bring education and entertainment to a host of zoos and museums. Virtuix takes VR entertainment to the home gy…

It should come as no surprise that the global chip wars that grabbed headlines over the past year made an impact at the top of the Asia-Pacific list. Taiwanese semiconductor giant TSMC, in the No. 1 position, has reinforced its role as an industry lynchpin, becoming the first to put hotly anticipated 2-nanometer chips into production. Tokyo Electron, which provides the specialized equipment for semiconductor production that the companies like TSMC use, played a critical supporting role. Its recent innovations in etching technology have helped make chips run faster and with lower energy footprints. The region saw other high-tech innovations, too. Australia-based Novali…

Taking stock of the once red-hot agtech sector, analysts have called 2025 a “transition year,” a polite way of saying crop prices slid, Bayer traded near a 20-year low, John Deere reported less than half of its 2023 income, and almost two dozen startups in once-frothy areas like indoor farming, drones, and insect-based ingredients collapsed. It was enough for a managing director of ag giant Syngenta’s VC arm to jokingly “thank God” it had avoided investing in alt-protein, carbon credits, and vertical farming—though he allowed that the downturn offered “good lessons” for smart entrepreneurs eyeing “a second wave.” Fast Company’s 2026 list of the most innovative companies …

Over the past year, tech companies invested hundreds of billions in the new data centers needed to power rapidly increasing demand for the technology. The investment is motivated in part by confidence that major AI labs such as those at OpenAI, Anthropic, and Google will continue to wring more intelligence out of their models. Indeed, fears have receded that the AI labs’ go-to strategy of supersizing models, training data, and computing power was no longer yielding large leaps in intelligence. Instead, the cadence of bigger and better models has accelerated, in part because AI coding tools are playing an increasing role in building new models. That’s certainly true a…

Postpartum depression is often framed as a private struggle that unfolds at home or in the doctor’s office. But for millions of working parents, its effects also show up quietly at work—through missed deadlines, sudden disengagement, or a colleague who no longer seems like themselves. Too often, these changes are misunderstood as performance issues rather than signs of a common and treatable mental health condition. To better understand what employers, managers, and coworkers often miss—and how workplaces can respond more thoughtfully—I spoke with Andrea Clark, deputy CEO of Postpartum Support International, a global nonprofit focused on supporting families and raisin…

When people choose their cofounder, it’s rarely scientific. They’re guided by trust, and trust is easiest to find in familiar places: former coworkers, college classmates, close friends, people who already sit in your orbit. While starting a company is chaotic enough without bringing strangers into the mix, I wanted to understand whether this instinct toward familiarity actually comes with a cost. Turns out it does. Having worked with hundreds of early-stage startups as founders and investors, including at Coatue, Kleiner Perkins, and NFX, we wanted to test whether the instincts founders use to choose partners actually hold up in the data. We surveyed nearly 350 U…

If you have a direct report who identifies as neurodivergent, you may wonder how best to be their manager. Often, when we manage others, we imagine how we would react to the things we plan to ask, or the feedback we plan to give, and the work environment we aim to create. That strategy is not always effective in general, and it is likely to fail spectacularly when engaging with neurodivergent colleagues. Here are a few things to consider when supervising a neurodivergent employee. Engage with curiosity Start by being curious. Meet with your supervisee and get their permission to ask questions so that you know best how to enable them to succeed. Trust your emplo…

Polymarket is updating the rules of its platform to crack down on insider trading as the prediction market giant looks to curb scrutiny over market manipulation. Announced Monday, the updated rules outline three distinct categories of insider trading that will be prohibited on the platform: trading on stolen confidential information (based on confidential info that violates a preexisting obligation), trading on illegal tips (based on info that was passed down illegally), and trading by those who can influence the outcome. “Markets thrive on clarity,” Neal Kumar, chief legal officer of Polymarket, said in a press release. “These rule enhancements make our expectati…