What's on Your Mind?

David Droga is a legendary advertising creative and executive. He’s also CEO of Accenture Song, one of the largest advertising and marketing services firms on the planet. For those two reasons, we kick off Brand New World with Droga at the 2024 Cannes Lions Festival of Creativity. Why there and then? It’s the world’s biggest convergence of media, marketing, entertainment, technology, and brands, and a mirror of what’s happening and a bellwether of what’s to come, on a global scale. There’s no better time and place to start a conversation about how brands, and the marketing and advertising industries, are approaching AI at this crucial and nascent moment. In this …

“When are you looking to retire?” It may seem like a harmless question for a boss to pose to an employee, but for older workers, it can come with a coded message—it’s time for you to end your career. “There could be insinuations, like, ‘What are you looking to do after this?’ Or, ‘how long do you anticipate being here?’” says New York-based employment lawyer Mahir Nasir, who’s had multiple older clients come to him with scenarios of getting nudged towards retirement. He’s seen this play out in various ways. For instance, say an employee’s been working at a bank for 20 years, during which they’ve established strong relationships in the specific territory they…

Upwards of 80% of HR professionals are women. When I first came across that number, what unsettled me wasn’t the stat—it was how quickly my brain accepted it. Of course HR is mostly women. That’s the department where “people” and “culture” live. Where feelings are attended to. The nurturing department. The moment I noticed I’d reached for that word, I realized the number wasn’t showing me a labor-market pattern but, instead, my bias—about which work is considered feminine, and which workers get feminized in the process. The chief human resources officer holds one of the most impossible jobs in the C-suite. They’re asked to be the company’s emotional infrastructur…

After weeks (or months) of applying and interviewing for jobs, you finally land the role made for you. It’s a moment of celebration and relief—this feels like the finish line. But what happens if, mere days after starting, you think: Did I just make a huge mistake? Maybe the job description was misleading, maybe the culture feels off, or maybe you just can’t shake the sense that you simply made the wrong move. Should you immediately look for the exit? Or is it possible to turn things around and make the role work? Early job regret can be a common experience, but it’s also one that needs to be handled carefully, both for your career growth and your profession…

Continuing from the “year of yeehaw,” professional bull riding is having a moment on TikTok. Since the beginning of this year, Professional Bull Riding (PBR)—the largest bull riding league in the world—has gained 650,000 followers across its social media platforms, Mashable recently reported. That’s just 200,000 fewer than they gained throughout all of 2024. Mitch Ladner, PBR’s social media lead, told Mashable’s Christianna Silva that most of this growth comes from followers between the ages of 18 and 35. On PBR’s TikTok, which is nearing 3 million followers, many recent videos tap into viral trends and audio—with a cowboy twist. “Aligning our chakras,” one captio…

As the 2025 Major League Baseball season gets into full swing, you’d expect the league to use its marketing muscle to hype the heroics of its biggest stars. But its anime-style ad campaign takes that idea to a new level. “Heroes of the Game” mixes the on-field superpowers of players like Shohei Ohtani, Paul Skenes, Julio Rodríguez, Juan Soto, and Aaron Judge with the pop cultural artistry of anime hits like One Piece and Fullmetal Alchemist. Created with ad agency Wieden+Kennedy, the league also partnered with Passion Pictures and Echelle Studios in Japan, as well as acclaimed animation director Hiroshi Shimizu, to make the work. The first ad features a whol…

The more qualified you are today, the harder it is to get hired. This is not a guess. It’s a documented, scientific reality. A recent study published in the Journal of Personality and Social Psychology found that when job candidates were perceived as “high-capability,” highly experienced, highly credentialed, or simply more advanced than what a role required, they were less likely to be hired than lower-capability applicants, even when all other factors were equal. The researchers behind this study discovered something most hiring managers would never admit: candidates who appear “too good” for a job are viewed with suspicion. Not because of any specific flaw, b…

“Parasocial” is the Cambridge Dictionary’s Word of the Year. That feeling that you and Harry Styles would instantly become friends if you ever bumped into each other? Yes, that’s parasocial. The term dates back to 1956, coined by sociologists Donald Horton and Richard Wohl to describe how TV watchers formed “para-social” relationships with those on their screen. The word has taken on even greater meaning in the age of social media, where we have unparalleled access to the lives of influencers, online personalities, and celebrities via phones. Take Taylor Swift and Travis Kelce’s engagement. The news triggered mass hysteria online, with many displaying genuin…

For its most recent holiday party, the marketing agency Mattio Communications held a workshop in New York City for its 35 employees. It was a class to learn how to roll a joint. “We went to the lounge, had someone come teach us how to roll a joint, and then went out for omakase afterward,” CEO Rosie Mattio tells Fast Company. “And we used our company business cards as the crutch in the joint.” (A crutch is the rolled-up piece of paper at the mouth-end of the joint.) While cannabis is still federally illegal in the U.S., 24 states—including New York, where Mattio Communications is located—now allow some form of legal use. Driven by increasing legalization and a de…

A $19 strawberry has broken the internet. Over the weekend, several content creators went viral with reviews of one very expensive berry, purchased from the upscale Los Angeles-based grocery chain Erewhon. “Apparently it’s the best-tasting strawberry in the entire world,” influencer Alyssa Antoci says in a video that has racked up more than 15 million views. It’s worth noting that Antoci appears to be a social media manager for Erewhon, and her family also owns the store. “Wow. That is the best strawberry. That’s crazy,” she adds. Along with the $19 price tag, the berries from luxury Japanese fruit vendor Elly Amai are individually packaged, set on a …

What shape could buildings take in 2026? Fast Company asked architects from some of the top firms working around the world what they thought about the look of architecture in 2026. Of course, a building designed in 2026 almost certainly will not be completed in 2026, and construction timelines are notoriously fluid. But according to experts, there are some overarching trends in architectural design that could put a clear 2026 stamp on buildings designed this year, whenever they officially open. Here’s the question we put to a panel of designers and leaders in architecture: When they finally get built, what will buildings designed in 2026 look like, and what w…

Stalking, but with a side of Dr Pepper? A number of streamers in Japan have recently had run-ins with a mysterious stream sniper known only as the Dr Pepper Guy. As Dexerto first reported, after tracking down streamers in random locations, the unknown figure silently cracks open a cold Dr Pepper, hands it over, and disappears without a word. Stream sniping—where viewers deliberately join or disrupt a live stream—has become increasingly common as IRL livestreaming grows in popularity on Twitch. While it sometimes raises safety concerns, resulting in unwelcome stalking and harassment, other times it’s a bizarre example of the internet at its weird and wonderful best…

Simone Stolzoff has a gift for asking questions that slice the soul. In his first book, The Good Enough Job, he asks how work came to be so central to our identities, and what we can do to rebalance our lives. He’s a journalist whose writing on the intersection of work, identity, and relationships has appeared in The New York Times, The Atlantic, Wired, and National Geographic. Now he’s back with a second book: How to Not Know: The Value of Uncertainty in a World that Demands Answers. This time around, he unpacks why uncertainty generates so much anxiety, and what we can do about it. In a world where climate change is reshaping the actual landscape, politicians a…

Are you ready for another 140 days of summer vacation? Disney announced today that the long-awaited reboot of its animated hit Phineas and Ferb will be back on June 5 for the start of a 40-episode run across Disney’s linear and streaming platforms. The action picks up the summer after the show’s original run left off, with the kids a year older but not visibly changed—except for an extra orange stripe on Phineas’s trademark T-shirt. Co-creators Dan Povenmire and Jeff “Swampy” Marsh are back at the helm. Originally launched on Disney XD in 2008 (after a 2007 “sneak peek”), the animated show—about two inventive stepbrothers on summer vacation, their pet pl…

A year ago, Buffy the Vampire Slayer fans were rejoicing. The beloved ‘90s series was finally getting a follow-up, thanks to the announcement of a sequel series coming to Hulu. But that excitement has turned to outrage as of March 14, when star Sarah Michelle Gellar announced on social media that Buffy wasn’t coming back from the dead after all. The reboot series, titled Buffy: New Sunnydale, would see Gellar reprise her role as the titular teenage vampire hunter, now all grown up and mentoring a new slayer, played by Ryan Kiera Armstrong. Oscar winner Chloé Zhao was set to direct and executive produce after pitching the project to Gellar four years ago. The team had …

Wake up, the running influencers are fighting again. In the hot seat this week is popular running influencer Kate Mackz, facing heavy backlash over the latest guest on her running interview series: White House Press Secretary Karoline Leavitt. Mackz, who has nearly 800,000 followers on TikTok, has previously featured notable figures such as political commentator Dana Perino and biohacker-in-chief Bryan Johnson. On Wednesday, she released her newest interview with Leavitt, who declined to run any miles but did give Mackz a tour of the White House. “I can’t believe you get to wake up and be here every single day,” Mackz said as she and Leavitt took a st…

Never underestimate the news media’s ability to amplify the mundane with urgent-sounding headlines. If you follow the twists and turns of the retail industry as closely as we news-watchers do, you may have noticed recently that the simple act of closing for the Easter holiday has been rebranded as a “retail blackout.” If you’ve been at all confused by this oversold terminology, here’s a brief explainer to help break it down: What’s happening? Over the last week or so, a number of news organizations—mostly from outside the United States—have reported on a so-called “retail blackout” that is set to take place on Sunday, April 20, which is Easter Sunday. E…

Just days after settling with the Department of Justice (DOJ), ticketing company Live Nation is again under fire after internal messages between employees revealed bragging about “taking advantage” of ticket buyers. In message exchanges from 2022, two regional directors of ticketing for Live Nation amphitheaters, Ben Baker and Jeff Weinhold, boasted about the prices they were able to get away with charging customers for ancillary fees, including things like parking, lawn chair rentals, and VIP access, with Baker writing, “I gouge them on ancil prices.” In one exchange, Weinhold shared how he was able to charge $250 for VIP parking at a venue. “These people are so …

Many industry insiders and cinephiles alike predicted that Joel Souza’s Rust would simply remain unfinished, that its only legacies would be the tragic death of 42-year-old cinematographer Halyna Hutchins, which occurred on set, and the complicated legal proceedings that followed. However, despite Souza’s own misgivings, he completed the project. The Western film will see a limited U. S. release on roughly 150 screens beginning today (Friday, May 2) thanks to Falling Forward Films. Souza has been making the press rounds to explain this decision, which he says the Hutchins family supports, despite her mother making comments to the contrary. Here’s a recap of the tr…