What's on Your Mind?

Don’t beat yourself up if you do some serious damage on a cheese plate during holiday festivities this year: You just may do your future self a favor. A new study has found that eating nearly 2 ounces or more of high-fat cheese each day has been associated with a 16% lower risk of dementia, according to the study published this week in Neurology. Lest you think this is some sort of propaganda by Big Cheese, the study followed nearly 28,000 adults in Malmö, Sweden for roughly 25 years. The study’s findings indicate that Swedes who ate more cheese with a fat content exceeding 20%—which includes many varieties of cheddar, gouda, and blue cheese, among others—had a lo…

At risk of stating the obvious, farming is physically challenging work that takes a toll on the human body. Over the years, we have turned to various forms of technology to amplify the efforts of a single person, starting with a single plow behind a mule or ox, progressing to a motorized tractor, 700+ horsepower combine harvesters, and now robotic weeders and autonomous flying drones that handle a range of tasks. But what about the human body? Is it destined simply to be replaced by machines? The fact is that people remain a weak link in modern farming. According to some sources, agriculture is considered the most hazardous occupation globally. Work-related musculoske…

U.S. hospitals generate nearly six million tons of waste each year, and a single patient can be responsible for more than 30 pounds a day. Much of that waste comes from the operating room (OR), which accounts for up to a third of a hospital’s total output and is among the most expensive areas to manage. A large portion comes from single-use devices, packaging, and transport materials. These practices are often criticized, and not without reason. But in settings like transplantation, much of that waste is directly tied to protecting patients. I’m often asked, “Why not make devices reusable?” or “What about the environmental impact?” After years in the OR and workin…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. Regardless of whether your company has a strict in-office policy or supports a flexible schedule, the reality is that office attendance is at its highest levels in five years, according to Bisnow. Nobody would argue the need for a healthy office, especially one with more people in it. And if you ask what makes a healthy office, most would say it is one that supports physical health and safet…

For 50 years, America’s generosity has been stuck in neutral with charitable giving frozen at 2.5% of GDP. But not because people stopped caring. In 2024, total giving hit record highs, and food banks saw donations surge as families faced delays in SNAP benefits. The heart is there. What’s missing is technology that turns generosity into lasting impact. We can’t solve today’s biggest problems, from food insecurity to climate change to health inequity, without unlocking the full potential of AI. For the first time, technology connects data across causes, predicts needs before they arise, and turns generosity into measurable progress. If generosity is the fuel, AI is th…

The Real ID requirement goes into effect today (Wednesday May 7, 2025). The deadline has been 20 years in the making, and its implementation today could cause some headaches—or at least some confusion—for those trying to fly domestically. Here’s what you need to know about today’s Real ID deadline and what it means for you. What is Real ID? A Real ID is the name given to an updated form of driver’s licenses and state IDs that have enhanced security measures. The federal government sets these standards, even though Real IDs are issued by individual states. From May 7, a Real ID will be required in most circumstances to board a domestic flight in America, ent…

In 2021, Prada created “Candy,” an influencer designed to sell perfume. With an appearance rendered using then-state-of-the-art tools, Candy’s not-quite-real vibe felt straight out of the Silicon (Uncanny) Valley. It was peppy, but cartoonlike, and it was hard to see how Candy could sell perfume it could never smell. Since then, technologies have greatly improved. A brand can now render any persona with a product, create movies with that model persona animated in a realistic way, and show them demonstrating products. By creating their own influencers, brands can keep their advertising budgets down and generate profits. It’s possible that the virtual influencers will …

We don’t talk enough about what doesn’t scale. Which is ironic, because we talk about scale constantly. Scale is the shorthand for success in just about every industry. If it can’t scale, is it even worth doing? That’s the kind of thinking that floods strategy decks, venture capitalist meetings, and quarterly reviews. But here’s the question I keep circling back to: Can it still matter if it doesn’t scale? Because I’ve seen real impact in spaces where scale wasn’t the point. And frankly, it wasn’t even possible. THE MYTH OF “MASS = MEANING” There’s a quiet arrogance baked into how we treat scale, as if the size of a thing is what determines its signific…

You couldn’t have missed the news: Jony Ive and Sam Altman have teamed up, after OpenAI acquired Ive’s company io for $6.5 billion. The plan? For Ive, and a sizable team of ex-employees from Apple, it’s to create a series of hardware products for OpenAI. The news alone dropped shares of Apple by 1.8% as two of the most celebrated software and hardware development teams in the modern era have combined to realize the potential of artificial intelligence and change the way we live. Hopefully for the better. The first io product, according to The Wall Street Journal, arrives in 2026. It will be a small object “capable of being fully aware of a user’s surroundings and…

Throughout Kim Kardashian’s two-decade career in the public eye, the reality TV star’s entrepreneurial endeavors have included shapewear clothing brand Skims, makeup brand KKW Beauty, cofounding a private equity firm, and a super popular mobile game. But with her latest venture, Kardashian is stretching her mogul credentials into beverages, which has been familiar terrain for celebrities. She has become a “cofounder” of the energy drink company called Update. Though the startup has existed for four years—meaning Kardashian wasn’t a day-one founder—Update’s CEO and cofounder Daniel Solomons tells Fast Company that she has been a steady customer since 2023 and two years…

America’s fast casual restaurants are almost universally struggling. But a few chains are betting on one universally beloved fried finger food to draw customers back into booths: the humble mozzarella stick. Over the past year or so, the fast casual sector has faced a chilling effect as inflation and rising menu prices continue to drive consumers away. Last year, chains including Red Lobster, Tijuana Flats, Buca di Beppo, and BurgerFi all sought bankruptcy protection. Others, like Dine Brands (the owner of Applebee’s and IHOP) and Darden (the owner of Olive Garden) have recently reported lackluster financial results. Amidst this dreary environment, Chili’s, the f…

Hello! Next Thursday, April 24, I’ll be moderating two fireside chats—with Runway cofounder Alejandro Matamala Ortiz and F-35 pilot Justin “Hasard” Lee—at Artist and the Machine’s AI & Creativity Summit in Brooklyn. The event promises to be an invigorating exploration of the intersection of technology and art from multiple perspectives, and I hope to see some of you there. Sam Altman wants to build a social network. Given the OpenAI CEO’s unbridled ambition—and the potential to turn 400 million ChatGPT users into some semblance of a community—it would be weird if he didn’t. And the timing makes sense: On Tuesday, The Verge’s Kylie Robison and Alex Heath report…

Not content with having hundreds of millions of users peppering ChatGPT with queries and conversations every day, OpenAI wants to further embed itself in our digital lives. This week the company released Atlas, an AI-laden web browser it hopes will challenge incumbents and be adopted at scale. Atlas is one of a raft of AI-powered browsers that have been unleashed on the market in recent months. Perplexity, the AI answer engine, has Comet. Opera, a smaller European competitor to the likes of Mozilla Firefox, Google Chrome and Microsoft Edge, released Neon, which has its own AI functionalities. OpenAI stands a better chance than most of dislodging Google Chrome, whi…

We don’t fully understand human biology. Not proteins, or cells or tissues—and certainly not how they all interact in the dynamic systems that make up our body. I believe AI is the answer to that problem. It offers the promise of a step-change in data analysis and eventually will understand our bodies’ processes at a fundamental level. It will “solve” biology. But it can’t be done by generalist large language models (LLMs) like ChatGPT. We’re going to need domain-specific agentic software that plans, acts, and adapts. The sort of AI that can support us across messy, multimodal workflows inherent to biological research. This is how we unlock the medicines and treat…

Until recently, David Friedman and his friends braved New York City parks and playgrounds to get their pickleball fix. They brought their own nets and line tape, avoided the broken glass, and adjusted to the weird bounces the ball took on cracked concrete. “We were competing with kids on scooters,” he says. Pickleheads in other cities think nothing of setting up on tennis courts, but Friedman knew better than to try that in Brooklyn. “Tennis players here will murder you,” he says. For a time, his group got their dinks in at some newly constructed handball courts, until those got too crowded. This October, Friedman did what a handful of New York City entrepreneurs have…

Women in all parts of my life are encountering similar obstacles in their health journeys. The common thread is that when we don’t advocate for ourselves and ask the right questions, we don’t get the care we need. While volunteering as a women’s heart health advocate and immersing my public relations agency in the health innovation ecosystem, I’m constantly thinking about how to bring to light the issues—and solutions—that are all around us. “Women are dying because we aren’t marketing life-saving therapies to them,” said Rachel Rubin, MD, a urologist and sexual medicine specialist, and assistant clinical professor in urology at Georgetown University Hospital. She…

Hello again, and welcome back to Fast Company’s Plugged In. Last weekend, I stopped by a gadget kiosk at my local mall—but not to buy a phone case or get a cracked screen replaced. Instead, I was there to get my irises and face scanned by a device called the Orb so I could receive a credential known as a World ID. Its purpose: to provide verifiable proof I’m a human being. Like everyone on the internet, I have grudgingly accepted the need to complete CAPTCHA tests, a truly irritating form of personhood verification that has been with us for almost 30 years. But until fairly recently, it hadn’t dawned on me that more conclusive evidence might be necessary. It did, howeve…

Artificial intelligence is fundamentally reshaping countless industries; education is no exception. As AI tools rapidly enter classrooms, there are concerns about fair access, effective implementation, and the risk of widening the still persistent digital divide. Who are the players best positioned to guide this transition in a way that truly benefits every student? I recently spoke with Alix Guerrier, CEO of DonorsChoose, an education nonprofit where teachers submit funding requests based on classroom needs. Ninety percent of public schools in America have teachers using DonorsChoose, which tackles funding gaps by focusing on the most granular level: individual teach…

On the first Saturday of May, millions of Americans tune in to the Kentucky Derby to watch horses and their jockeys compete on the Churchill Downs racetrack in America’s longest-running sporting event. The Derby has been held annually on the same racetrack since 1875; it’s an event largely built on tradition. Horse racing viewers tend to skew older, but this year, Churchill Downs is looking to modernize the event for new viewers by embracing old traditions while also introducing brand partnerships that appeal to Generation Z. Casey Ramage, Churchill Downs’ vice president of marketing, brand, and partnerships, says the Kentucky Derby is a “cultural moment” for eve…

At 10:24 p.m., while brushing his teeth, my husband’s phone pings. It’s not an emergency. No one is bleeding. No building is on fire. It’s an email that begins with the words, “Just circling back.” In France, this would be illegal. Or at least deeply frowned upon. Since 2017, French workers at companies with more than 50 employees have had a legally protected right to disconnect. That means, employers can’t expect workers to answer emails or messages after hours. Similar policies exist across Europe, including Spain, Belgium, and Greece. Meanwhile, in America, we’re circling back at bedtime. The Country That Turned “Always On” Into a Personality Trait …